Company Value…
“The IP Experts” 2
“The IP Experts” 4
“The IP Experts” 5
What it protects? All features allowed in the • Source Code Information that has or is
patent claims • Documentation commercially valuable AND that
• Web pages which is not disclosed/available
• Unique structure of a to the public
database
• Drawings, literary works
Exclusivity? Yes, even identical or similar No, others can create similar work No, others can create similar
work, if independently based on the idea (concept) work after knowing the success
developed. Protects concept disclosed or known to the public of your work, unless
/idea and how it is information is
implemented stolen/misappropriated (Usually
ex-employees, business
partners, etc.)
Disclosure to Yes, full disclosure of details No, only published information No, all kept secret unless
public? (how to) in patent description misappropriated
“The IP Experts” 6
“The IP Experts” 7
Note:
All filing, taking action is time sensitive. Manage deadlines
critically. Otherwise expensive to restore or all rights lost
forever and invention is deemed abandoned in that country;
donated to the public in that country.
“The IP Experts” 9
Trademarks …
START RIGHT
Obtain professional advice on selection of trademarks
that would not be
a) Objected to by the Trademark office in a country, or
b) Opposed by other owners identical or similar trademark
“The IP Experts” 10
“The IP Experts” 11
“The IP Experts” 12
Purchasing IP
“The IP Experts” 13
CASE STUDIES …
What did Waze do right? - Being aware of its IP? IP creation since inception?
Patent bracketing? Choosing a strong Trademark? Valuing the IP, right?
Supercell
Founded during 2010 in Finland under “Supercell”
Key take aways: Its important to create, protect, manage and monetize IP
alongside the software development lifecycle.
Launch of product
in market Market
Idea Version 1 Version 2
(test-marketing) acceptance
-$
Development
Efforts
Computerized system
adoption of biometric
verification
Facial recognition
Recognition of iris /
retina
Fingerprint
identification
P. KANDIAH
Tel: +603 2284 7872
Fax: +603 2284 1125
E-mail: ipr@kass.com.my
Note: The content on these slides should not be treated as a legal advice on the issues covered. For specific
queries on IP matters, please contact us for further assistance. The trademarks and images used in this
presentation belong to their respective owners. KASS does not claim any proprietary rights whatsoever.