BUSINESS PLAN

OWNERS/PROMOTERS
Alhaji Bala Kontagora
Egnr Adeshina .J Mathew
Egnr Kolawole M. Mathew
Mr Emmah Momoh

No 9 Newbussa Close Area 3 Garki Abuja P.O Box 286

08051524039,08055084707
kastrack@gmail.com
 EXECUTIVE SUMMARY
Our goal is to develop a strong brand in the telematics industry by
combining the best hardware and software components available into
products that customer can relate to with convenience,privacy and good
value for money.We want to be the leading company that delivers mobile
and stationery safety and security tracking systems in Africa.

Our business is the sales,service and installation of telematic device within

Nigeria and neigbouring border countries.This product will give vehicle user
and other stationery assets owners the peace of mind which they long
for.Our products have the capacity when installed within a vehicle/stationery
assets to notify the owners of the geographical positions as well as other
real time status like speed,Trip report,Geofencing,remotely disabling of the
vehicle among other functions.

Our main target are corporate organizations that have fleets of

vehicles,individual vehicle owners,Tranport companies,oil Tankers
owners,Haulage vehicles owners,courier companies,Automobile sales
companies,construction companies among other companies.

The uniqueness of Tramigo is that it is portable user friendly,flexible

standalone device that has the landmark geographical data already built-in to
the unit.Our customers do not need to carry a laptop and internet connection
is not required to use Tramigo.All that is required is a regular phone which
all our prospective customers already own.Our customers do not need to pay
for any monthly/annual fees they only pay for SMS that is reported to their
phone.

The initial capital that is required for this Business is $200,000. 25% of
which shall be for importations of Tramigo units in the first year,while the
remaining 75% will be used for infrastructure and marketing activities.We
have purchased units worth about $6000 in the last two months which was
used as a pilot project.This pilot project has given us an opportunity to
understudy the Nigerian Market .We have also made lots of presentations to
stakeholders and potential investors.And I must confess that the response is
alarming.We are presently having discussions with THE NIGERIA POLICE
FORCE and PEUGEOUT AUTOMOBILE NIGERIA. We shall provide
50% of the capital while the other 50% shall be sourced externally through a
bank loan but preferably through equity financing from a prospective share
holder

As the business grows, we shall extend our tentacles to other part of the
country with outlet for sales and installation of our products.

The telematics market is estimated to grow over 800% by 2010 to 27.4

million units per year with majority of the growth in united states, Western
Europe and the African Continent. The pioneers in the industry would enjoy
a strong level of patronage considering the rate of car theft to and from the
African Continent.

Tramigo is a standalone products with diverse business opportunities, it can

be used for any mobile and stationery assets, it can also be used as a security
systems in residential and commercial premises, with this multifunctional
capabilities we are set to give our competitors a run for their money
 BUSINESS BACKGROUND
KOLLYTECH AUTOMOBILE SOLUTIONS LTD is located within Abuja
Metropolis and aim to employ fifty numbers of people.Our ranges of product
is vehicle and general mobile/stationery assets tracking and management
systems which will be used to keep track of vehicles and all movable assets
remotely from anywhere within the territory of Nigeria irrespective of
geographical locations of the vehicle and the person who is driving the car at
any given point in time.We have a projected annual turnover of $75,000

Our gross margin should be established at an average level of 50% in our

first year of operation.The projected turnover for 2009 is $75,000 and we
expect our profits to increase in line with turnover to $25,000

KOLLYTECH AUTMOBILE SOLUTIONS main financial commitments

will be $200,000. 50% of this amount will be sourced externally while the
other parts will be sourced internally. About $6,000 was spent to order for
samples of the vehicles tracking device which was used as a pilot project to
test and acquaint our Engineering department on the technical know how
which entails installation and diagnosing of the device

THE DIRECTORS OF THE COMPANY

Alh BALA K KONTAGORA

Egnr Kolawole M Mathew
Egnr Adeshina J Mathew
Mr Emmah Momoh

Alhaji Bala k Kontagora is the Chairman of the Company,He is also at the

board of some of the Top noch companies here in Nigeria i.e Prostege
Nigeria Limited.He is also a principal consultant for the Nigerian Police
force.He holds a B.Sc degree in Accounting and a masters in Business
Administration

Engnr Kolawole M Mathew is a director of the company and has several

years of experience in the automobile industry,His experience will be put to
use in the installation and diagnosis of the tracking device.He has B.Tech in
Automobile Engineering and his presently undergoing a master degree in
Automobile telemetrics

Engnr Adeshina J Mathew has a B.Tech in Building Construction with

sound knowledge of technical matters within the automobile industry.He has
a certificate in Enterprenueship and Associate certificate in Project
Management.His key skills are management of manpower and resources.He
would be responsible for the day to day running of the organization.

Mr Emmah Momoh will be kollytech public relations officer and he will be

responsible for marketing activities of Kollytech.He will bring to Kollytech
his experience as a long standing public relations officer of repute.He holds
a master in Business Administration.

AIMS AND OBJECTIVE

we will be in the business of providing remote tracking of all mobile and
stationary assets irrespective of the location within the border of Nigeria.It
our mission to give peace of mind to our customers.We aim to make the
tracking of movable assets as efficient as possible.Our customers will find
our products invaluable considering the high quality services which we hope
to provide to our highly esteemed prospective customers.

Our objective is to increase profits by 65% in the first year by reducing the
operating budget.our objective for the next financial year is to increase sales
by 100% and extending our activities to other parts of Nigeria

PRODUCT/SERVICES

Our Main business is the Sales ,Service of Automobile related products and
accessories.

THE MARKET
Our target market is corporate owners of fleets and individual owners of
vehicles,since our products has varying uses and applications we are
considering prospective customers who will love to keep track of their
assets and loved ones.
Kollytech have 10 competitors,The most significant beign COTEK,which
has a market share of about 15%.The market share of our competitors is
decreasing and there is unlikelyhood that this trend will change.

Kollytech will also face indirect competition from Halitracker,C-

Track,Maigadi,who has affected sales by innovations in technology which
will encourage our intended customers to redirect spending.
We will minimize the threats to our market share by increasing the quality of
our products and very sound customer relations and public relations
department has a critical role to play in this areas

The telematic market is estimated to grow to over 800% by 2010 to 27.4

million units per year with majority of the growth in united states,western
Europe and the African continents,Eventually all vehicles will have
telematic device installed in them due to government polices from the
government of Africa considering the reoccurring incidents of car theft
within the African continent.

Our services is indirectly shouldered by GSM operators so inefficiency of

this sector would have a negative impact on the quality of our services,but
with the level of competition within the telecoms industry,it is hoped that the
quality of services should improve.

The purchasing power of our individual is directly related to their income

level,it is our hope that the economy of the country will improve

MARKETTING
Kollytech’s marketing message for vehicle and asset tracking systems will
be to promote it as develop a strong brand in the telematic industry by
combining the best hardware and software components available into
products that customer can relate to with convenience,privacy and good
value for money.

We have decided to brand vehicle and Assets tracking systems as

unprecedent standalone tracking device that can function anywhere within
the territory of Nigeria.This strategy was selected because our vehicle and
Assets tracking systems will achieve brand recognition by quality service
which our sister company TRAMIGO has been known for.The branding of
vehicle and assets tracking systems differentiate it from competition because
the geographical locations of Nigeria is built-in to the device.Our pricing
objectives for vehicle and assets tracking systems is to make it available and
affordable .We determine our pricing based on the quantity of sales.The
higher our sales the more we shall consider reviewing of our prices.

KOLLYTECH plans to have branches within Nigeria and neigbouring

African country for the sole purposes of distributing Automobile related
products.We also hope that we shall be given a sole dealer rights to sell and
market the Tramigo products within Nigeria.