Jollibee
Country Philippines
Introduced 1978
Website www.jollibee.com.ph
Jollibee is a Filipino multinational chain
of fast food restaurants owned by
Jollibee Foods Corporation (JFC). As of
April 2018, JFC had a total of about 1,200
Jollibee outlets worldwide.[1] with
presence in Southeast Asia, the Middle
East, Hong Kong, North America, and
Italy.[2]
History
In 1975, Tony Tan Caktiong and his
family opened a Magnolia Ice Cream
parlor in Cubao, Quezon City[3] which is
credited as the first Jollibee outlet.[4] The
Magnolia outlets operated by Tan's
family began offering hotmeals and
sandwiches upon request from the
customers which the family found out to
be more popular than the franchise' ice
cream. In 1978, the family decided to
cancel the Magnolia franchise and
converted the ice cream parlors they
operated into fast food outlets.[5]
Management consultant Manuel C.
Lumba advised the family of the move.[3]
Products
Two pieces of Chicken Joy, the chain's core product,
along with a serving of rice.
Ownership and
management
Jollibee, the fast food chain brand is
owned by the Jollibee Foods Corporation
which is based in Pasig, Philippines. JFC
has been open to franchising since
1979[13] with over 500 Jollibee outlets
being operating by franchisees. JFC also
owns other fast food brands in the
Philippines such as Chowking, Greenwich
Pizza, Red Ribbon Bakeshop, Mang
Inasal, and Burger King Philippines.[14]
Branch locations
Mascots of Jollibee
Source:[32]
Jollitown
Notes
1. The JFC states that its date of
incorporation was on January 28, 1978[6]
while the Philippine Stock Exchange list
the date of incorporation as January 11,
1978.[7]
References
1. "Jollibee lands in Europe" . Malaya
Business Insights. 5 April 2018. Retrieved
6 April 2018.
2. "Blockbuster lines greet Jollibee's first
store opening in Milan, Italy |
BusinessMirror" . businessmirror.com.ph.
Retrieved 2018-04-16.
3. Go, Josiah (2001). Fundamentals of
Marketing: In The Philippine Setting.
Quezon road, Philippines: Design Plus.
pp. 1–2. ISBN 971-91860-5-4.
4. Jollibee – About Us – Milestones-
History
5. "From Ice Cream Parlor to Fast Food
Empire: Tony Tan Caktiong's Story" .
WIPO. World Intellectual Property
Organization. Retrieved 2 November 2017.
6. "2012 Annual Report" (PDF). Jollibee
Foods Corporation: 3. Retrieved
2 November 2017.
7. "Company Information - Jollibee Foods
Corporation" . Philippine Stock Exchange.
Philippine Stock Exchange, Inc. Retrieved
1 November 2017.
8. "Milestones & History" . Jollibee.
Retrieved 19 October 2017.
9. "Acquired tastes" . The Economist.
Retrieved 12 January 2016.
10. "Milestones & History" . Jollibee
Foods Corporation. Archived from the
original on March 19, 2014. Retrieved
7 January 2015.
11. Montealegre, Krista (1 November
2015). "Jollibee aims to expand in UK,
Italy next year" . BusinessWorld. Retrieved
2 November 2015.
12. Gomez, Arvee (12 December 2015).
"Serving a Jolly Nation: The Jollibee
Success Story" . Philippine Primer.
Retrieved 6 April 2018.
13. "Jollibee" . Franchising.com. Retrieved
6 April 2018.
14. "Franchising" . Jollibee. Retrieved
6 April 2018.
15. "First-ever Jollibee Store in Canada
Opens Ten Days Before Christmas" .
Yahoo!. CNW Group. 14 December 2016.
Retrieved 15 December 2016.
16. Jung, Carolyn (June 10, 1998). "Fast-
food Chain From Asia Lands In Daly City" .
San Jose Mercury News. p. 2F.
(Subscription required (help)). “Jollibee
International, Asia's fastest-growing food
service organization, is opening its first
U.S. restaurant on Saturday in Daly City.”
17. "Filipino fast food chain Jollibee to
open 100 Canadian stores in next five
years" . CTV News. 12 June 2018.
18. "Billionaire Tony Tan Caktiong Takes
Jollibee Foods Global" . Forbes Asia. 11
February 2013. Retrieved 7 January 2015.
19. Danessa O. Rivera (August 6, 2014).
"Jollibee to export homegrown brands to
Malaysia, Indonesia" . GMA News.
Retrieved August 8, 2014.
20. Morales, Neil Jerome (7 August 2014).
"Jollibee expanding to Malaysia,
Indonesia" . The Philippine Star. Retrieved
31 March 2015.
21. Morales, Neil Jerome (7 August 2014).
"Jollibee expanding to Malaysia,
Indonesia" . The Philippine Star. Retrieved
31 March 2015.
22.
http://thestandard.com.ph/business/190
845/jollibee-expanding-to-uk-italy-
oman.html
23. "Jollibee…let's do lunch, babe" .
Saipan Tribune. December 10, 1999.
24. "Second Jollibee store opens in
January" . Saipan Tribune. 31 October
2000. Retrieved 2 November 2015.
25. "Jollibee outlet shuts down" . Saipan
Tribune. July 8, 2004.
26. "Jollibee to close in Feb" . Saipan
Tribune. 26 November 2009. Retrieved
2 November 2015.
27. "Manila fastfood earns big in Guam" .
United Press International. January 9,
1996.
28. Martin, John L. Thompson ; with Frank
(2005). Strategic management :
awareness and change (5th ed.). London
[u.a.]: Thomson Learning. p. 769.
ISBN 1844800830.
29. Austria, Jenniffer (1 November 2015).
"Jollibee expanding to UK, Italy, Oman" .
The Standard. Retrieved 2 November
2015.
30. "Milestone & History" . Jollibee.
Retrieved 19 October 2017.
31. "A busy bee in the hamburger hive" .
The Economist. 28 February 2002.
Retrieved 2 November 2015.
32. http://www.filipiknow.net/jollibee-
interesting-facts-and-trivia/
33. Aguilar, Dheza Marie (May 17, 2008).
"The Jollibee gang hits television" . Manila
Standard Today. Retrieved November 1,
2010.
External links
Wikimedia Commons has media related
to Jollibee.
Jollibee US Website
Retrieved from
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title=Jollibee&oldid=851092015"