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What’s the ROI of Relationship Marketing?

This is the question we hear the most. So we dove into our data to find the best possible answer for your brand.
Here’s the revenue generated from relationship marketing initiatives (affiliate, influencer, referral, partner,
and advocacy programs) from some of our better performing clients. These clients are challenger brands,
mid-market companies, and enterprise organizations that we have worked with for an average of 22 months.

Consumer Technology & Subscriptions B2B Software & Service


From IoT brands to marketplaces: From enterprise software companies to SMB service providers:

Investment Revenue Customers ROI Investment Revenue Customers ROI


Client A $495,000 $2,920,000 49,000 1,600% Client A $312,000 $11,735,000 2,350 3,760%
Client B $162,000 $2,060,000 2,100 1,270% Client B $97,000 $936,000 78 965%
Client C $492,000 $3,870,000 9,800 780% Client C $120,000 $510,000 2,400 425%

Financial Services Heath & Fitness


From money transfer services to retail banks and loan providers: From vitamins to exercise apps and yoga brands:

Investment Revenue Customers ROI Investment Revenue Customers ROI


Client A $234,000 $3,040,000 7,600 1,300% Client A $182,000 $2,190,000 3,700 1,200%
Client B $210,000 $2,293,000 81,000 1,140% Client B $28,000 $305,000 610 1,089%
Client C $150,000 $650,000 340 430% Client C $57,000 $220,000 3,100 385%

Home Goods, Services, & Pets Education & eLearning


From online bedding companies to pet food brands: From online tutoring services to global education brands:

Investment Revenue Customers ROI Investment Revenue Customers ROI


Client A $36,000 $830,000 930 2,300% Client A $217,000 $2,950,000 5,900 1,360%
Client B $278,000 $4,530,000 46,000 1,620% Client B $307,000 $1,600,000 3,200 520%
Client C $230,000 $2,400,000 120 1,040% Client C $25,000 $130,000 642 510%

Travel & Leisure Business to Professional / Pro-sumer


From vacation booking services to travel products: From products to services to tech for entrepreneurs and freelancers:

Investment Revenue Customers ROI Investment Revenue Customers ROI


Client A $250,000 $7,950,000 26,500 3,100% Client A $620,000 $3,800,000 3,800 2,700%
Client B $210,000 $5,130,000 3,750 2,400% Client B $181,000 $2,920,000 48,700 1,600%
Client C $105,000 $410,000 340 390% Client C $1,917,000 $11,760,000 16,800 600%

Fashion & Lifestyle Note: The most commonly used incentive structure across
these clients is a “dual incentive” where the original
From clothing retailers to beauty brands:
ambassador AND their referral are both rewarded. The majority
of the clients represented here are running multiple campaigns
Investment Revenue Customers ROI
(referral, affiliate, influencer, partner) with Ambassador.
Client A $19,000 $703,000 2,350 3,690%
Investment is equal to the cost for Ambassador Software and
Client B $80,000 $800,000 3,200 1,000%
any incentives / rewards.
Client C $70,000 $350,000 2,100 500%