Macro Environment Analysis

Demographic environment

Bangladesh is a developing country with total population of 166,280,712 (July 2014 est.) and

with population growth rate 1.6% (2014 est.). (Index Mundi, 2013)

The country's population is distributed throughout its 64 districts except for the three Hill Tracts

districts, which are rather sparsely inhabited. The number of households is about 20 million. A

household consists of 5.6 persons on average. The level of urbanization is low at 20%.The

capital city of Dhaka has an estimated population of 8.58 million. The density of population per

square kilometer is about 800. (Mitra, 2011)

28.4% of total population lives in urban area and 71.6% population lives in rural area.The four

recognized religions in the country are Islam 89%, Hinduism 8%, Buddhism 1% and Christianity

0.5%. So it is very important to provide this huge Muslim consumer segment with “Halal”

product. 98% of the population are Bengali, other 2% includes tribal groups, non-Bengali

Muslims.

The population age mix of Bangladesh:

Age group (years) Percentage Male Female:

Age Group Percentage Male Female

0-14 years 31.62% 27,115,731 26,311,130

15-24 years 18.86% 14,976,910 16,880,807

25-54 years 38.27% 30,608,224 34,053,744

55-64 years 6.12% 5,196,932 5,150,199

65 years and over 5.13% 4,258,664 4,405,404