Key Benefits:
Get Life Cover
Suite of 9 funds
Loyalty Additions*
Tax Benefits
*Loyalty Additions are applicable from the 6th policy year onwards. This is in the form of extra units at the end of every policy year. Each Loyalty Addition will be a percentage of the average of daily
Fund Values including Top-up Fund Value, if any, in that same policy year.
ICICI Pru Elite Life Super – A Non-participating Unit Linked Life Insurance Plan
This is a unit linked insurance plan. In this policy, the investment risk in investment portfolio is
borne by the Policyholder. Unit linked Insurance products do not offer any liquidity during the
first five years of the contract. The Policyholder will not be able to surrender/withdraw the
monies invested in unit linked insurance products completely or partially till the end of the
fifth year.
As an individual who desires the best from life, you would undoubtedly want to protect your
family and plan your finances such that you can achieve all your financial goals and ensure the
comfort and contentment of your family.
Presenting ICICI Pru Elite Life Super - a protection and savings oriented unit linked insurance plan
which offers a life insurance cover to protect your family in case of your unfortunate demise and
flexible investment options to help you achieve your goals.
1. Target Asset Allocation Strategy: Allocate your investment between funds as per your risk appetite and
maintain the allocation with quarterly rebalancing
2. Trigger Portfolio Strategy 2: Takes advantage of substantial market swings and invests on the
principle of “Buy low and Sell high”
3. LifeCycle based Portfolio Strategy 2: A unique and personalized strategy to create an ideal
balance between equity and debt, based on your age;
4. Or you can allocate your savings in any of the nine funds through Fixed Portfolio Strategy
Loyalty Additions
Get Loyalty Additions from year 6 onwards which enhances your fund value.
Wealth Boosters
Once every 5 years starting from the end of the 10th policy year
Choose the level of protection that suits your needs. Enhance your protection by opting for ICICI Pru
Accidental Death Rider
Manage your changing financial priorities and investment outlook with unlimited free switches
Tax Benefits
Tax benefits on premiums paid and benefits received as per the prevailing tax lawsT&C2
0 to 39 10, 15 to 30 10, 15 to 30
40 to 44 10, 15 to 25 10, 15 to 25
45 to 51 10, 15 to 20 10, 15 to 20
52 to 56 10 10
57 to 65 - 10
Single Pay:
Policy Terms available (in years),
Age at entry (last Birthday) subject to maximum maturity age
For Sum Assured For Sum Assured
Multiple of 1.25 times Multiple of 10 times
0 to 24 5 to 30 5 to 30
25 to 31 5 to 30 5 to 20
32 to 37 5 to 30 5 to 10
38 to 41 5 to 30 5
42 to 75 5 to 30 -
The above maximum policy terms are subject to the maximum age at maturity of 80 years
Minimum / Maximum `2,00,000 p.a. - Unlimited
premium
Single Pay:
Sum Assured
Age at entry Minimum Sum Assured Maximum Sum Assured
0 to 41 years 1.25 X Single Premium 10 X Single Premium
Note: Sum Assured multiples in between the maximum and minimum limits are not available in
Single Pay option
Limited Pay and Regular Pay:
18-21 40 40 40
22-24 35 35 35
25-27 30 30 30
28-30 25 25 25
31-34 20 20 20
35-39 15 15 15
45-55 10 10 10
56-60 10 10 -
61-65 7 7 -
Tax Benefits Premium and any benefit amount received under this policy will be eligible for
tax benefit as per the prevailing Income Tax laws T&C 2.
• For your policy to continue for the entire policy term, premiums must be paid until the end of the selected premium payment term.
Please assess whether you can afford to pay these premiums before purchasing the policy.
• Please note that by opting for higher Sum Assured multiples your policy will be more protection oriented.
Choice of four portfolio strategies
Maximise India Fund: To offer long term Equity and 80% 100%
wealth maximization by managing a Equity Related
diversified equity portfolio, predominantly Securities
comprising of companies in NIFTY 50 &
NIFTY Junior indices. Debt 0% 20% High
SFIN: ULIF 136 11/20/14 MIF 105
Money Market 0% 20%
and Cash
Asset Potential risk-
Fund name and its objective allocation % (Min) % (Max)
reward profile
Age of Life Assured (years) Multi Cap Growth Fund Income Fund
Up to 25 80% 20%
26 – 35 75% 25%
36 – 45 65% 35%
46 – 55 55% 45%
56 – 65 45% 55%
66 + 35% 65%
• Quarterly rebalancing
On a quarterly basis, units shall be rebalanced as necessary to achieve the above proportions of the
Fund Value in the Multi Cap Growth Fund and Income Fund. The rebalancing of units shall be done on
the last day of each Policy quarter. The above proportions shall apply until the last ten quarters of the
Policy are remaining.
Death Benefit
In the unfortunate event of death of the Life Assured during the term of the policy the following will be
payable to the Nominee, or in the absence of a Nominee, the Legal heir.
Death Benefit = A or B or C whichever is highest
Where,
A = Sum Assured, including Top-up Sum Assured, if any
B = Minimum Death Benefit
C = Fund Value including the Top-up Fund Value, if any
Minimum Death Benefit will be 105% of the total premiums paid including Top-up premiums, if any.
Maturity Benefit
On maturity of the policy, you will receive the Fund Value including the Top-up Fund Value, if any.
You will have an option to receive the Maturity Benefit as a lump sum or as a structured payout using
Settlement Option.
• With this facility, you can opt to get payments on a yearly, half yearly, quarterly or monthly (through ECS)
basis, over a period of one to five years, post maturity.
• The first payout of the settlement option will be made on the date of maturity.
• At any time during the settlement period, you have the option to withdraw the entire Fund Value.
• During the settlement period, the investment risk in the investment portfolio is borne by you.
• Only the Fund Management Charge would be levied during the settlement period.
• No Loyalty Additions or Wealth Boosters will be added during this period.
• Partial withdrawals and Switches are not allowed during the settlement period.
• Life insurance cover and rider cover shall cease on the original date of maturity.
Loyalty Additions and Wealth Boosters
The Company will allocate extra units as below provided all due premiums have been paid:
• For single pay policies with a policy term of 5 years, a loyalty addition of 0.25% of the average of
daily Fund Values, including Top-up Fund Value, if any, in that same policy year, will be payable at
the end of the fifth policy year.
• Each Loyalty Addition will be a percentage of the average of daily Fund Values including Top-up Fund
Value, if any, in that same policy year as mentioned in the table above.
• Wealth Boosters will be a percentage of the average Fund Values including Top-up Fund Value, if any, on
the last business day of the last eight policy quarters.
• Loyalty Additions and Wealth Boosters will be allocated among the funds in the same proportion as the
value of total units held in each fund at the time of allocation.
• The allocation of Loyalty Additions and Wealth Boosters is guaranteed and shall not be revoked by the
Company under any circumstances.
• If the premium payment is discontinued anytime after 5 years, the number of years for which premiums
have been paid will be considered as the premium paying term for the purpose of deciding the Loyalty
Additions & Wealth Boosters to be paid for the rest of the policy term as per the table above.
Top-up
You can invest any surplus money as Top-up premium, over and above the base premium(s), into the policy.
The following conditions apply on Top-ups:
• The minimum Top-up premium is `2,000.
• Your Sum Assured will increase by Top-up Sum Assured when you avail of a Top-up. Limits on Top-up Sum
Assured multiples are the same as those applicable for the Single Pay premium payment option and are
based on the age of the life assured at the time of paying the Top-up premium.
• Top-up premiums can be paid any time except during the last five years of the policy term, subject to
underwriting, as long as all due premiums have been paid.
• A lock-in period of five years would apply for each Top-up premium for the purpose of partial withdrawals only.
• At any point during the term of the policy, the total Top-up premiums paid cannot exceed the sum of base
premium(s) paid till that time.
• The maximum number of top-ups allowed during the policy term is 99.
Premium Redirection
This feature is applicable only if you have opted for the Fixed Portfolio Strategy and provided monies are not
in DP Fund. If you have selected Fixed Portfolio Strategy, at policy inception you specify the funds and the
proportion in which the premiums are to be invested in the funds. At the time of payment of subsequent
premiums, the split may be changed without any charge. This will not count as a switch. This benefit is not
applicable for the Single Pay option.
Partial Withdrawal Benefit
Irrespective of the portfolio strategy you select, partial withdrawals are allowed after the completion of five
policy years and on payment of all premiums for the first five policy years. You can make unlimited number
of partial withdrawals as long as the total amount of partial withdrawals in a year does not exceed 20% of
the Fund Value in a policy year. The partial withdrawals are free of cost.
1 Exercise the option to revive the policy Fund Value including Top-up Fund Value,
within revival period if any, shall be credited to the DP Fund
after deduction of applicable
Discontinuance Charge and will continue
to remain in the fund till the policy is
revived by paying due premiums. The
revival period is two years from the date
of discontinuance of policy.
In case the policy is not revived, the
monies will remain in the DP fund till the
end of the revival period or the lock in
period, whichever is later, post which the
monies will be paid out.
2 Exercise the option of complete Fund Value including Top-up Fund Value,
withdrawal from the policy with monies if any, shall be credited to the DP Fund
moving to the Discontinued Policy Fund after deduction of applicable
Discontinuance Charge and will be paid
out at the end of the lock in period.
1 Exercise the option to revive the policy You will have an option of reviving the
within revival period policy within the revival period of two
years. During this period, your policy will
continue with benefits as per the terms and
conditions of the policy. Applicable charges
shall be deducted from your fund value till
the time you pay overdue premiums.
On payment of overdue premiums before
the end of this period, the policy will be
revived.
If the policy is not revived by you till the end
of the two year period, the policy will be
surrendered and the Fund Value, including
the Top-up Fund Value, if any, will be paid to
you. On payment of surrender value, all
rights, benefits and interests under this
policy shall be extinguished/terminated.
2 Exercise the option of complete If You choose this option, the policy will be
withdrawal i.e. Surrender the policy surrendered and the fund value, including
without any risk cover top-up fund value, will be paid to You. On
payment of surrender value, all rights,
benefits and interests under this policy shall
be extinguished/terminated
Option Description Treatment
3 Exercise the option to convert the policy You will have an option to continue the
into a paid-up policy policy without paying any future premiums,
with the below mentioned options:
a. Original Sum Assured, where risk cover
for full Sum Assured will be available and
full mortality and other charges will be
deducted from the fund. This may
cause rapid depletion of the fund value
as there will be no payment of
premiums in future.
b. Reduced Paid-up Sum Assured, where
the risk cover will reduce proportionately
as per the formula mentioned below:
Reduced Paid-up Sum Assured =
Original Sum Assured X (number of
premiums paid till the date of
discontinuance / the original number of
premiums payable)
3) Policy revival:
Revival will be based on the prevailing Board approved underwriting guidelines. In case of revival of a
policy, We shall:
1. Collect from You, all due and unpaid premiums without charging any interest or fee,
2. Levy policy administration charge and premium allocation charges as applicable during the
discontinuance period. No other charges shall be levied,
3. Shall add back to the fund, the discontinuance charges deducted, if any, at the time of discontinuance
of the policy
For the purpose of revival the following conditions are applicable:
a. You, at your own expense, furnish satisfactory evidence of health of the Life Assured, as required by us;
b. Revival of the policy may be on terms different from those applicable to the policy before the premiums
were discontinued;
Monies will be invested in the segregated fund(s) chosen by You at the NAV as on the date of such
revival. On revival, the policy will continue with benefits and charges, as per the terms and
conditions of the policy.
Revival will take effect only on it being specifically communicated by us to you.
Illustration
The above illustrations are for a healthy male life with 100% of his investments in Maximiser V. The above are illustrative maturity values,
net of all charges, Goods & Services Tax and Cess (if any) as per prevailing rates. Tax laws are subject to amendments from time to time.
Since your policy offers variable returns, the given illustration shows different rates of assumed future investment returns. The returns
shown in the benefit illustration are not guaranteed and they are not the upper or lower limits of what you might get back, as the value
of your policy depends on a number of factors including future investment performance.
Charges under the policy
5% 3% 2%
5% 4% 3.5% 3% 2%
Maximiser V 1.35%
Mortality Charges
Mortality charges will be levied every month by redemption of units based on the Sum at Risk.
Sum at Risk = Highest of,
• Sum Assured
• Fund Value (including Top-up Fund Value, if any),
• Minimum Death Benefit
Less
• Fund Value (including Top-up Fund Value, if any)
Indicative annual charges per thousand life cover for a healthy male and female life are as shown below:
Age (yrs) 30 40 50 60
Where AP is Annual Premium, SP is Single Premium and FV is the total Fund Value on the Date of
Discontinuance.
No Discontinuance Charge is applicable for Top-up premiums.
Secure your family under Married Woman’s Property Act (MWPA)
Through this feature, you have an option to secure the corpus for the benefit of your wife and children
as the funds under the policy cannot be attached by creditors and claimants*.
Under section 6 of the Married Woman’s Property Act, 1874, a married man can take an insurance
policy on his own life, and express it to be for the benefit of his wife and children. When such intent
is expressed on the face of the policy, it shall be deemed to be a trust for the benefit of the named
beneficiaries and it shall not be subject to the control of the husband, or his creditors, or form part of
his estate.
*Unless taken otherwise with the intent to defraud creditors. In case of any third party claim in the Courts of India with regards the
insurance proceeds, the amount shall be subject to the judiciary directions.
Please seek professional legal advice for the applicability of this provision.
Avail Additional protection through ICICI Pru Unit Linked Accidental Death Rider (UIN:
105A025V01)
Under this rider, Accidental Death Benefit will be payable in addition to death benefit if death is
due to accident.
Terms and Conditions
1. Freelook period: If you are not satisfied with the terms and conditions of this policy, please return
the policy document to the Company with reasons for cancellation within:
• 15 days from the date of receipt of the policy document.
• 30 days from the date of receipt of the policy document, if your policy is an electronic policy or
is purchased through Distance Marketing.
Distance Marketing means every activity of solicitation (including lead generation) and sale of
insurance products through the following modes: (i) voice mode, which includes
telephone-calling (ii) short messaging service (SMS) (iii) electronic mode which includes
e-mail, internet and interactive television (DTH) (iv) physical mode which includes direct
postal mail and newspaper and magazine inserts and (v) solicitation through any means of
communication other than in person.
On cancellation of the policy during the free look period, you shall be entitled to an amount which
shall be equal to non-allocated premium plus charges levied by cancellation of units plus Fund Value
at the date of cancellation less stamp duty expenses under the policy and expenses borne by us on
medical examination, if any in accordance with the IRDAI (Protection Of Policyholders’ Interests)
Regulations 2002.
The policy will terminate on payment of this amount and all rights, benefits and interests under this
policy will stand extinguished.
2. Tax benefits under the policy are subject to conditions under Section 80C, 10(10D) and other
provisions of the Income Tax Act, 1961. Goods & Services Tax and Cess (if any) will be charged
extra by redemption of units, as per prevailing rates. Tax laws are subject to amendments from time
to time. All policies issued from April 1, 2012, with sum assured (cover on death) less than 10 times
of annual premium will not be eligible for tax benefit u/s 10(10D). Further tax benefit u/s 80C will be
limited only up to 10% of Sum Assured. Please seek professional tax advice for applicability of tax
benefits on premiums paid and benefits received.
5. Date of Discontinuance of the policy is the date on which the Company receives intimation
from the Policyholder about discontinuance of the policy or surrender of the policy, or on the
expiry of the notice period, whichever is earlier. The policy remains in force till the date of
discontinuance of the policy.
6. A discount of 1% in the year 1 premium allocation charge for a Limited Pay and Regular Pay policies
and 0.5% for Single Pay policies is given to customers who buy directly from the Company’s
website.
7. Non-negative claw-back additions: In the process to comply with the reduction in yield, the
Company may arrive at specific non-negative claw-back additions, if any, to be added to the unit
Fund Value, as applicable, at various durations of time after the first five years of the contract.
9. Suicide Clause: If the Life Assured, whether sane or insane, commits suicide within one year from
the date of inception of the policy or from the date of policy revival, only the Fund Value, including
Top- up Fund Value, if any, as available on the date of death, would be payable. No charges will be
deducted after the date of death.
If the Life Assured, whether sane or insane, commits suicide within one year from the effective
date of increase in Sum Assured, then the amount of increase shall not be considered in the
calculation of the death benefit.
10. Foreclosure of the policy: For Limited Pay and Regular Pay policies, after five policy years have
elapsed and at least five premiums have been paid, if the Fund Value including Top-up Fund Value,
if any, becomes nil, the policy will terminate and no benefits will be payable. For Single Pay
policies, after five policy years have elapsed and provided the monies are not in the DP fund, if the
Fund Value including Top-up Fund Value, if any, becomes nil, the policy will terminate and no
benefits will be payable. On termination of the policy all rights, benefits and interest under the
policy shall be extinguished. A policy cannot be foreclosed before completion of five policy years.
11. Unit Pricing: The NAV for different Segregated Funds shall be declared on all business days (as
defined in Investment Regulations).
The NAV of each Segregated Fund shall be computed as set out below or by any other
method as may be prescribed by regulation:
[Market Value of investment held by the fund plus Value of Current Assets less Value of
Current Liabilities and provisions]
Divided by,
Number of units existing under the Fund at valuation date, before any new units are
created or redeemed
13. Policyholder through a secured login can access the value of policy wise units held by him in the
format as per Form D02 prescribed under IRDAI Investment Regulations, 2016.
14. If premiums for the second year onwards are received by outstation cheques, the NAV of the
clearance date or due date, whichever is later, will be allocated.
15. Transaction requests (including renewal premiums by way of local cheques, demand draft,
switches, etc.) received before the cut-off time will be allocated the same day's NAV and those
received after the cut-off time will be allocated the next day's NAV. The cut-off time will be as per
IRDAI guidelines from time to time, which is currently 3:00 p.m.
16. All renewal premiums received in advance will be allocated units at the NAV prevailing on the date
on which such premiums become due. However, the status of the premium received in advance
shall be communicated to the Policyholder.
17. Nomination: Nomination shall be as per Section 39 of the Insurance Act, 1938 as amended from
time to time. For more details on this section, please refer to our website.
18. Assignment: Assignment shall be as per Section 38 of the Insurance Act, 1938 as amended from
time to time. For more details on this section, please refer to our website.
19. Section 41: In accordance with Section 41 of the Insurance Act, 1938, as amended from time to
time no person shall allow or offer to allow, either directly or indirectly, as an inducement to any
person to take or renew or continue an insurance in respect of any kind of risk relating to lives or
property in India, any rebate of the whole or part of the commission payable or any rebate of the
premium shown on the policy, nor shall any person taking out or renewing or continuing a policy
accept any rebate, except such rebate as may be allowed in accordance with the published
prospectuses or tables of the insurer.
Provided that acceptance by an insurance agent of commission in connection with a policy of life
insurance taken out by himself on his own life shall not be deemed to be acceptance of a rebate
of premium within the meaning of this sub section if at the time of such acceptance the insurance
agent satisfies the prescribed conditions establishing that he is a bona fide insurance agent
employed by the insurer.
Any person making default in complying with the provisions of this section shall be punishable
with fine which may extend to ten lakh rupees.
20. Fraud and Misrepresentation: Treatment will be as per Section 45 of the Insurance Act, 1938 as
amended from time to time.
21. Force Majeure: The Company will value the funds on each day that the financial markets are
open. However, the company may value the funds less frequently in extreme circumstances
external to the Company where the value of the asset is too uncertain. In such circumstances the
company may defer the valuation of assets for up to 30 days until the company feels that certainty to
the value of assets has been resumed. The deferment of the valuation of the assets will be with
prior approval from IRDAI.
The Company will make investments as per the fund mandates detailed in the Fixed Portfolio
Strategy section. However, the company reserves the right to change the exposure of all/any fund
to money market to 100% in extreme situation external to the Company keeping in view market
conditions/political situations/economic situations/war like situations/terror situations. The same
will be put back as per the base mandate once the situation has corrected.
Some examples of such circumstances in above sections are:
• When one or more stock exchanges which provide basis for valuation for substantial portion
of the assets of the fund are closed otherwise than for ordinary holiday
• When as a result of political, economic, monetary or any circumstances out of the control of
the company, the disposal of the assets of the fund are not reasonable or would not
reasonably be practicable without being detrimental to the interests of the remaining
policyholders.
• During periods of extreme market volatility during which surrenders and switches would be
detrimental to the interests of the remaining policyholders
• In the case of natural calamities/strikes/war/civil unrest and riots
• In the event of any force majeure or disaster that effects the normal functioning of the company
• If so directed by IRDAI
The policyholder will be notified of such a situation if it arises
22. The Company does not express itself upon the validity or accepts any responsibility on the
assignment or nomination, in recording the assignment or registering the nomination or
change in nomination.
Revision of Charges
The Company reserves the right to revise the following charges at any time during the term of the
policy. Any revision will apply with prospective effect, subject to prior approval from IRDAI and if so
permitted by the then prevailing rules, after giving a written notice to the Policyholders. The following
limits are applicable:
• Fund Management Charge may be increased up to the maximum allowable as per applicable
regulation.
• Policy Administration Charge may be increased to a maximum of `500 per month, subject to the
maximum permitted by IRDAI, currently a maximum of `6000 p.a. applies.
• Switching charge may be increased to a maximum of `200 per switch.
Any Policyholder who does not agree with an increase, shall be allowed to cancel the units in the
policy at the then prevailing Net Asset Value and terminate the policy.
The Premium Allocation Charges, Discontinuance Charges and Mortality Charges are guaranteed for
the term of the policy.
Risks of investment in the Units of the Funds
The policyholder should be aware that the investment in the units is subject to the following risks:
• ICICI Pru Elite Life Super is a Unit-Linked Insurance Policy (ULIP) and is different from traditional
products. Investments in ULIPs are subject to investment risks.
• ICICI Prudential Life Insurance Company Limited, ICICI Pru Elite Life Super, Opportunities Fund,
Multi Cap Growth Fund, Bluechip Fund, Maximiser V, Multi Cap Balanced Fund, Income Fund,
Maximise India Fund, Active Asset Allocation Balanced Fund and Money Market Fund are only
names of the Company, policy and funds respectively and do not in any way indicate the quality
of the policy, the funds or their future prospects or returns.
• The investments in the funds are subject to market and other risks and there can be no assurance
that the objectives of the funds will be achieved.
• The premium paid in unit linked insurance policies are subject to investment risks associated with
capital markets and debt markets and the NAVs of the units may go up or down based on the
performance of fund and factors influencing the capital market and the insured is responsible for
his/her decisions.
• The past performance of other funds of the Company is not necessarily indicative of the future
performance of these funds.
• The funds do not offer a guaranteed or assured return.
• For further details, refer to the Policy Document and detailed benefit illustration.
About ICICI Prudential Life Insurance
ICICI Prudential Life Insurance Company Limited is a joint venture between ICICI Bank Limited and Prudential
Corporation Holdings Limited, a part of the Prudential group. ICICI Prudential began its operations in Fiscal
2001 after receiving approval from Insurance Regulatory Development Authority of India (IRDAI) in November 2000.
ICICI Prudential Life Insurance has maintained its focus on offering a wide range of products that meet the
needs of the Indian customer at every step in life.
ICICI Prudential Life Insurance Company Limited. IRDAI Regn. No. 105. CIN: L66010MH2000PLC127837.
Unit linked insurance products are subject to market risk, which affect the Net Asset Values & the customer shall be responsible for his/her
decision. The names of the Company, Product names or fund options do not indicate their quality or future guidance on returns. Funds do not offer
guaranteed or assured returns. Unit linked Insurance products do not offer any liquidity during the first five years of the contract. The Policyholder
will not be able to surrender/withdraw the monies invested in unit linked insurance products completely or partially till the end of the fifth year.
ICICI Prudential Life Insurance Company Limited. Registered Office: ICICI Prudential Life Insurance Company Limited, ICICI PruLife Towers, 1089,
Appasaheb Marathe Marg, Prabhadevi, Mumbai 400 025. This product brochure is indicative of the terms, conditions, warranties, and exceptions
contained in the insurance policy. For further details, please refer to the policy document. In the event of conflict, if any, between the contents of
this brochure and those contained in the policy document, the terms and conditions contained in the policy document shall prevail. Trade Logo
displayed above belongs to ICICI Bank Ltd & Prudential IP services Ltd and used by ICICI Prudential Life Insurance Company Ltd under license.Call
us on 1-860-266-7766 (10am-7pm, Monday to Saturday, except national holidays and valid only for calls made from India). To know more visit
www.iciciprulife.com. ICICI Pru Elite Life Super Form No: UB1, UB2, UIN: 105L156V01, Advt No.:L/II/0215/2017-18.