[AP/ECE]
DEPARTMENT OF
ELECTRONICS AND COMMUNICATION ENGINEERING
PREPARED BY
Ms.C.KARTHIKA, AP/ECE
Dr.N.G.P.IT
Syllabus
UNIT II PLANNING 9
Nature and purpose of planning – planning process – types of planning – objectives – setting
objectives – policies – Planning premises – Strategic Management – Planning Tools and
Techniques – Decision making steps and process.
UNIT IV DIRECTING 9
Foundations of individual and group behaviour – motivation – motivation theories – motivational
techniques – job satisfaction – job enrichment – leadership – types and theories of leadership –
communication – process of communication – barrier in communication – effective
communication – communication and IT.
UNIT V CONTROLLING 9
System and process of controlling – budgetary and non-budgetary control techniques – use of
computers and IT in Management control – Productivity problems and management – control
and performance – direct and preventive control – reporting.
TOTAL: 45 PERIODS
OUTCOMES: Upon completion of the course, students will be able to have clear
understanding of managerial functions like planning, organizing, staffing, leading & controlling
and have same basic knowledge on international aspect of management
Administration lays down broad policies Management executes these policies into
5.
and principles for guidance practice.
3. What are the roles of manager has to perform? [May’14,May’11, Nov ‘16]
Interpersonal roles
Figurehead role
The leader role
The liaison role
Informational roles
The recipient role
The disseminator role
The spokesperson role
Decision roles
The entrepreneurial role
The disturbance-handler role
The resource allocator role
The negotiator role
iii) Managers need to understand the varying culture accurately and then learn to adapt
their management styles accordingly to manage the employees effectively.
9. Who is known as the father of modern operations management theory? [May 2012]
Henry Fayol is known as the father or modern operations management theory. He
identified 14 principles of management which he believed to increase the efficiency of
the management process. These 14 principles suited all types of organization and was
very much suitable for the modern approach.
28. What are the five specific areas in needs of hierarchy based on Maslow’s theory?
i) Physiological needs
ii) Safety needs
UNIT II:PLANNING
1. Define corporate planning. [Dec 2014]
Most corporation of even moderate size have a corporate headquarters. The heads of
these groups are typically part of the group of senior executives at the corporate
headquarters. Executives at the corporate level in large firms include both those in the
headquarters and those heading up the large corporate groups such as finance, human
resources, marketing etc.
5. Mention the three basic approaches followed by managers while selecting from among
alternatives. [Dec 2013]
i) Quantitative and qualitative analysis
ii) Marginal analysis
iii) Cost effectiveness analysis
v) Procedures
vi) Rules
Single use plans
i) Programmes
ii) Budgets
iii) Schedules
iv) Methods
v) Projects
7. What are the objectives of planning? [May’13,Dec’11, May ‘17]
i) Planning is a primary function of an organization.
ii) It helps in achieving objectives.
iii) It is done to cope with uncertainty and change.
iv) It helps in facilitating control.
v) It helps in coordination.
vi) Planning increases organizational effectiveness.
vii) Planning guides in decision making
8. Name any four quantitative forecasting techniques. [May 2013, Nov ’15, May ‘17]
i) Jury of executive opinion
ii) Delphi method
iii) Simple moving average
iv) Weighted moving average
9. Define strategy. [Dec 2012]
A strategy may be defined as special type of plan prepared for meeting the challenges
posted by the activities of competitors and other environment forces.
16. List the functionalities techniques used for decision making. [Dec’06]
Qualitative method
i) Jury of executive opinion
ii) Delphi method
iii) Consumer market survey
iv) Sales force opinion composite
v) Scenario building
vi) Judgment decomposition
Quantity method
i) Time series method and analysis
ii) Econometric forecasting
iii) Technology forecasting
problems posed and to enable the expert to refine their views as the groups work
progresses in accordance with the assigned task.
22. Explain the term decision and decision-making. [Apr’04 and Dec’06]
A decision may be a direction to other to do or no to do. Decision making is defined
as the process of choosing a course of action from among alternatives to achieve a
desired goal. It is one of the functions of management and also a core process of
planning. The management and also a core process of planning. The management
executive takes a number of decisions every day. Thus, a decision may be rational or
irrational. There are number of alternatives available to the management. The best one is
selected among the available alternatives.
27. Write down the different decision-making criteria proposed under uncertainty
conditions.
i) Maximizing the maximum possible payoff
ii) Maximizing the minimum possible payoff
iii)Minimizing the maximum possible regret to the decision maker
iv) Assuming equally likely probabilities for the occurrence of each possible state of
nature
28. Explain in brief about the two approaches in which the hierarchy of objectives can
be explained?
There are two approaches in which the hierarchy can be explained.
1. top-down approach
2. bottom-up approach
In the top-down approach, the total organization is directed through corporate
objective provided by the top-level management. In the bottom up approach, the top level
management needs to have information from lower level in the form of objectives.
UNIT III:ORGANIZING
External Sources
iv) Expert guideline reduces the number of accidents and wastages materials, man
and machine hours.
v) It relives the pressure needed to search a large number of all-round executives.
22. What are the limitations of Line and Staff authority? [Nov’06, May ‘15]
i) Lack of staff responsibility
ii) Danger of undermining line authority
iii) Dilution of authority
iv) Lack of proper use of staff
v) Resistance to new ideas
vi) Lack of proper authority
24. What do you understand by ‘over delegation’ and ‘under delegation’? [Apr’10]
Over delegation
Some managers burden their subordinates due to their insecure ability to perform
a task and poor time management for the tasks.
Under delegation
It occurs frequently with false assumptions by mangers due to lack of ability on
their part to complete the job correctly and due to lack of trust in sub-ordinates.
1. Horizontal
2. Vertical
UNIT IV:DIRECTING
i) Leadership
ii) Motivation
iii) Communication
Motivation
Management is the art of getting work done by the subordinate in ordinate of
attain common goal of the organization. Getting work done is a difficult task.
Satisfaction
After attaining the goals, everyone involved in the same gets happiness or internal
feelings.
23. What do you understand by the term ‘job enrichment’? [May ‘17]
Job Enrichment is a non-financial technique of motivation. It is concerned with
designing jobs which include a variety of work content require a higher level of
knowledge and skill, give the worker more autonomy and responsibility for planning,
directing and controlling his own performance and providing the opportunity for
personal growth and meaningful work experience.
i) Saturation
ii) Preparation
iii) Frustration and incubation
iv) Inspiration or illumination
v) Verification
UNIT V: CONTROLLING
26. What are the benefits of increasing productivity for workers? [May’10]
i) Job satisfaction and Job security
ii) Promotion
iii) Higher salary
iv) Better working conditions
28. Mention the tools and techniques available for making operations more productive.
[May’09]
i) Linear programming
ii) Assignment problem
iii) Transportation model
iv) Game theory
v) PERT/CPM method
vi) Decision tree approach
30. What are the uses of computers in handling the information? [Dec’06]
Computers are used for the following purposes handling the information
i) Sales Forecast and Control
ii) Payroll
iii) Business management
iv) Accounting
v) Personnel management information
vi) Cost Accounting