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  • Optimal cookie assortment analysis

    Diunggah oleh

    Ahmad Malik
    36 tayangan2 halaman
    The Perishables Group conducted an assortment analysis for a major bakery supplier to identify the optimal number and types of cookie items to carry in store bakeries. They analyzed 52 weeks of performance data from 10 retailers across the US to determine top performing year-round and seasonal cookie attributes, sizes, flavors and package counts for each region. Using this information, they created an optimal assortment strategy for each retailer and calculated potential sales increases.

    Deskripsi Asli:

    analysis

    Judul Asli

    Case Study - Assortment Analysis

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    The Perishables Group conducted an assortment analysis for a major bakery supplier to identify the optimal number and types of cookie items to carry in store bakeries. They analyzed 52 weeks of performance data from 10 retailers across the US to determine top performing year-round and seasonal cookie attributes, sizes, flavors and package counts for each region. Using this information, they created an optimal assortment strategy for each retailer and calculated potential sales increases.

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    © All Rights Reserved
    Unduh sebagai DOCX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    36 tayangan2 halaman

    Optimal cookie assortment analysis

    Diunggah oleh

    Ahmad Malik
    The Perishables Group conducted an assortment analysis for a major bakery supplier to identify the optimal number and types of cookie items to carry in store bakeries. They analyzed 52 weeks of performance data from 10 retailers across the US to determine top performing year-round and seasonal cookie attributes, sizes, flavors and package counts for each region. Using this information, they created an optimal assortment strategy for each retailer and calculated potential sales increases.

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai DOCX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 2

    assortment analysis www.perishablesgroup.

    com

    The Perishables
    Group enabled the
    Background
    bakery supplier to
    A major bakery supplier asked the gory. PG conducted an assortment use the assortment
    Perishables Group (PG) to identify study to help the major bakery sup-
    the optimum number and attribute plier identify key cookie sizes and knowledge both
    mix of items that should be carried flavors in successful cookie catego-
    internally and with
    in an in-store bakery cookie cate- ries for 10 retail accounts.
    their retailer
    accounts to
    How many Relative demonstrate their
    Regional Seasonal importance of
    year-round and
    preferences in preferences in year-round
    category leadership
    seasonal
    cookies to size and color size and flavor versus seasonal
    carry cookie items

    Approach

    PG identified the optimal cookie Analysis for year-round and sea-


    category assortment, based on fact sonal items.
    and data gathered through the fol-
    lowing steps, to increase cookie The PG analytical services team
    category performance at selected then examined the top performing
    retailers. attributes, and determined the most
    popular size and package count.
    PG first compiled 52 weeks of They then determined average dol-
    cookie item performance data in- lars and volume per store/week per
    cluding weekly item volume, dollars SKU for each occasion (Christmas,
    and attribute information (flavor, Valentine’s Day, etc.). The results
    size, ounces, package count). Ten were then compared to regional
    retailers were then selected from the trends to find items that do well in
    Perishables Group database, repre- the regions that the retailers cur-
    senting the four different regions of rently do not carry.
    the U.S.

    PG separated cookie items into year Results


    -round and seasonal items, then
    determined top performing attributes PG was able to compile this infor-
    (brand, flavor, subcategory and mation to create the optimal assort-
    category) in dollars and volume ment strategy for each retailer and
    per store/week via Pareto Curve calculate dollar opportunity.
    1700 West Irving Park Road, Suite 310, Chicago, IL 60613 Telephone 773.929.7013 Facsimile 773.929.7014

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