PARTNER TECHNICAL CLIMB

ARUBA MOBILE ENGAGEMENT

Hosted by Neil Goddard – UK SE Manager
Presented by Mike Owen – UK Channel SE
James Pearson – UK SE
28 April, 2015
 Welcome to the Technical Climb Webinar

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 Housekeeping

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Use the question panel on your screen

The recorded presentation will be posted on arubapedia for partners

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 Agenda

Aruba Mobile Customer Engagement

• What is mobile customer engagement

– Overview
– Definition of Components
• Analytics and ALE
• Introducing Beacons
• Beacon Management
• Introducing Meridian AppMaker
• Live Demo
– Configuring Beacons
– Creating an App
– Bluedot and Proximity Campaigns.

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 After this webinar….

Goals

• Goal: Understand the value of location analytics and Mobile

Engagement for enterprises and public venues.
• And how Aruba ALE together with key partner solutions can help
with various analytics use cases and drive business value
• Goal : Understand the Aruba Beacon and Meridian App offering
• And how this solution can be positioned to new and existing customers

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Location Based Services.What is it?

• Location / Traffic Pattern

Analytics is becoming
increasingly important
across enterprises and
public venues to support
various operational and
marketing initiatives and
mobile engagement with
context
Mobile Engagement with Aruba

ClearPass Guest
Aruba Wi-Fi
Self-registration, app
delivery, personalized
advertising in the
browser

ClearPass Guest
Blue dot directions & prompts download of
notifications based Meridian-powered
on real-time position. app

Aruba Beacons Meridian-Powered Meridian App Platform

Mobile App
Location-
- White-label or based and
custom personalized
- Active Wi-Fi content for
Connection Not apps
Needed
Big Data Analytics:
Market Sizing
Location Analytics Across Verticals

A/B Testing
Optimise staffing
Understand buying patterns
Customer Loyalty
Retail
engagement
Improve crowd
management
Stadium / Web analytics
Arena
Improve customer
engagement
Hospitality Real time offers

Workspace optimisation
Location based Access
Enterprises Policy management

Optimise traffic flows

Airports /
Malls
Mapping Location Based Services Use Cases
to Aruba’s Solutions

MERIDIAN
Indoor Indoor Location ALE (Network)
Mapping
Engine
Services
Mobile
MERIDIAN

Engagement Contextual
MERIDIAN,
App Engagement: PARTNER
Platform Proximity S
Notifications

PARTNERS
CLEARPASS

Guest Analytics,

ALE +
Access,
Branded
Portals
LBS Data
Mining
 ALE System Overview
LOCATION
ANALYTICS Analytics Partner
PLATFORMS Location Services

ALE imports Visual RF

Visual maps, Decodes AMON,
AirWave RF ALE Computes Location,
Provides Context APIs

Controllers Create AMON

MOBILITY
CONTROLLERS Messages

AP’s Create Virtual

INSTANT
APs
Beacon Report (VBR)

Probing Clients
Introducing Beacons
Introducing Beacon Technology
Types of Aruba Beacons

• Battery Powered Beacon • USB Beacon

– Multiple mounting techniques – USB powered
– Variety of mounting options – Communicates with battery-powered
– Available: Now beacons and Controller/Meridian
– Available: End of Feb 2015 (FQ 3)

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Introducing Beacon Technology
Mounting Options for Battery Powered Beacons

• Indoor mounting bracket

• LS-BT1-MNT-50
• Outdoor enclosure

• Bracket can be secured by screws

• Adhesive on the back
or an adhesive pad • Outdoor enclosure box with mounting bracket and
tie cradle
• LS-BT1-NEMA
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Introducing Beacon Technology
What You Will Need:
a) For Configuring and Deploying Beacons

1. Aruba Beacons 2. Beacons mobile app

• Battery powered • Position beacons inside the indoor
• USB powered (coming soon) map
• Also used to run active site-surveys
• Currently available for iOS only –
iPad and iPhone

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Introducing Beacon Technology
What You Will Need:
b) For Testing Way Finding and Push Notifications

Meridian powered mobile app

• Available for iOS and Android

AND

Beacons mobile app

• Available for iOS only

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Introducing Beacon Technology
What You Will Need:
c) For Managing Deployed Beacons

1. Aruba USB Beacons 2. Meridian platform to monitor &

manage:
• Beacon status
• Battery power level
• Update firmware

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 Beacon Sizing

• For better location accuracy, ensure that successive beacons are

placed <=40 ft apart
• Beacon distances may vary based on various factors (e.g. path vs. area Recommended for larger open areas
model, reflective vs. non. reflective environments, varying ceiling
heights, etc.)
3
Recommended for tighter location
accuracy (1-5m)
3

60 ft
30 ft
Meeting rooms

Meeting rooms

Meeting rooms

Meeting rooms
2 2

60 ft
30 ft

Top-level view of a hallway with ceiling-mounted beacons 1

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Deployment Considerations
1. Wall Mount vs. Ceiling Mount

• Battery-powered Aruba beacons are adhesive and can be mounted in different

ways
• Most common mounting techniques: Wall mount and ceiling mount
• Wall mount- Can be deployed in open-roof areas or areas with very high ceilings
• Ceiling mount-
– Ideal for environments with aesthetics concerns (most customers will only allow
ceiling mounting)
– Provides more resiliency to attenuation from crowds
– Keeps beacons out of reach from curious people
– Successfully tested with ceilings at least 17ft high

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Deployment Considerations
2. RF Challenges

• Deploying beacons in areas with reflective surroundings may result in

jumpiness of blue dot
• Carpeted areas have shown better blue dot stability than areas with marble
floors
• Consider Path model, if possible, for reflective environments.

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Configuring Beacons
 Configuring Beacons
Things You Will Need

• Aruba Beacon (configuration steps shown for battery powered Beacons)

• Mobile device with BLE support (e.g. iPhone 4s, iPod Touch 5 th gen, iPad
3rd gen and above) and Internet connectivity (Wi-Fi or 3G/4G)
• Beacons app for iOS 7+ (No Android support as of now)
• Meridian Account with location maps added

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Configuring Beacons
Beacon Types

• A beacon can be configured as:

1. Location beacon: For blue dot tracking
2. Proximity beacon: For push notification purposes
• To fully configure location beacons, only the Beacons app is
required
• Proximity beacon configuration follows a two-step process:
1. Use Beacons app to configure Aruba beacon
2. Use Meridian Editor to attach a campaign to the
beacon

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 Configuring Beacons
Beacon Terminology

A beacon’s identity = UUID + Major + Minor

1. UUID: String used to identify an organization

2. Major/Minor: This combination can be used to uniquely identify

beacons.
– Majors can be used to differentiate geographical areas within a deployment

– E.g. Beacons on Floor 1 and Floor 2 may be identified by Majors 1000 and 2000 respectively

– Beacons on Floor 1 may be identified by Major/Minor: 1000/1, 1000/2, 1000/3 …. and so on

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Configuring Beacons
1. Download, Install and Log Into the Beacons App

• Open the App Store and • Install and launch

search for Aruba
Beacons the Beacons app • Enter your Meridian login credentials

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Configuring Beacons
2. Verify that Meridian Locations show up on the App

3. Select the location where you want to deploy

the beacon

2. Verify that locations from your Meridian account

show up

1. Tap on the “Accounts” tab

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 Configuring Beacons
Configure a new Location Beacon (Click here for proximity beacons)

• Beacons
appear as
new or
configured

• Tap
• Bring the mobile device close to the • Data from the beacon is being “Yes”
beacon and tap on the “Beacons” loaded
tab
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Configuring Beacons
Configuring the Location Beacon’s Parameters

• Pre-set Major/Minor is
unique and can be custom
set
• TX Power level for a location
beacon is fixed and cannot
be changed
• Hardcoded to power level 2
(14 from Beacons v.1.8.0
onwards)

• Select Location for

beacon type
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Configuring Beacons
Configuring the Location Beacon’s Parameters

• Under the “Beacons” tab, the

beacon will now appear as a
configured beacon.

• Beacon will restart

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Configuring Beacons
Configuring Proximity Beacon Parameters

• Pre-set Major/Minor is
unique and can be custom
set
• TX power level can be
custom set
• Beacons v1.8.0 provides
more granular power levels
(0, 1, 2, ……., 13, 14, 15)

• Select Proximity for

beacon type
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 Configuring Beacons
Configuring Proximity Beacon Parameters

• Set the power level to “1” and • Beacon will restart • Under the “Beacons” tab, the beacon w
tap on “Save” now appear as a configured beacon.

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 Configuring Beacons
Placing the Beacon on the Map

• Tap on the “Maps” tab • Tap on the “Maps” tab • A list of beacons in vicinity
opens up on the right side of
• Tap on the floor name to • Tap on the “+” sign to select
your beacon the screen
select location
• Identify your beacon using
Major/Minor or MAC address
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Meridian AppMaker
Configuring Beacons
Configuring Campaigns: Log into Meridian Editor

• Log into https://edit.meridianapps.com and select your location

Note: When configuring and associating campaigns with proximity beacons, keep in mind that:
• Apple currently limits the maximum number of push notifications that an iOS device can
receive, to 20.
• There can be >20 proximity beacons around a device but only 20 can be processed by iOS.

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Configuring Beacons
Configuring Campaigns: Campaign Page

• Navigate to Campaigns -> Select floor ->

Click on “Add”
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Configuring Beacons
Configuring Campaigns: Add Title for Campaign

Welcome
Notification

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Configuring Beacons
Configuring Campaigns: Edit the Campaign

• Click on the beacon to attach it to the campaign

• Under the Action drop down box, select Send
device a message

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Configuring Beacons
Configuring Campaigns: Verify the Campaign

• Hovering over the proximity beacon will highlight (in purple) the campaign
attached to it
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 Product Summary

Meridian App
ClearPass Guest
Platform

Beacons with SDK Aruba Wi-Fi Infrastructure

#ATM15 | 39 CONFIDENTIAL © Copyright 2015. Aruba Networks, Inc. All

rights reserved
Live Demo