DAFTAR ISI

COVER.............................................................................................................. i

KATA PENGANTAR ...................................................................................... ii

DAFTAR ISI ..................................................................................................... iii

BAB I PENDAHULUAN ........................................................................... 1

1.1 Latar Belakang ........................................................................ 1

1.2 Rumusan Masalah....................................................................2

1.3 Tujuan ..................................................................................... 2

1.4 Manfaat ................................................................................... 2

BAB II TINJAUAN TEORI ....................................................................... 3

2.1 Definisi Pemasaran.................................................................. 3

2.2 Konsep Pemasaran .................................................................. 4

2.3 Strategi dan Taktik Pemasaran ................................................ 5

2.4 Bauran Pemasaran ................................................................... 8

2.5 Bermain Peran dan Tantangan Pemasaran .............................. 10

BAB III KESIMPULAN ............................................................................... 14

DAFTAR PUSTAKA

iii