ASKIA Design Guide

GETTING STARTED
GUIDE
Software version 5.2

Document version 1.8
Getting Started with askiadesign
Table of contents
Table of contents....................................................................................................... 2
Introduction .................................................................................................................... 4
Chapter One Starting Out With askiadesign ............................................................. 5
1.1 Introduction to askiadesign.................................................................................. 5
1.2 Integration with the Windows environment ......................................................... 5
1.3 Workspaces......................................................................................................... 5
1.4 Captions and languages...................................................................................... 6
Chapter Two Creating a Simple Questionnaire......................................................... 7
2.1 Question Mode .................................................................................................... 7
2.2 Creating your example questionnaire ................................................................. 8
2.3 Creating a chapter............................................................................................... 8
2.4 Saving your questionnaire................................................................................... 9
2.5 Adding a closed question .................................................................................... 9
2.6 Adding a question to a chapter ......................................................................... 10
2.7 Adding a closed multi-coded question .............................................................. 11
2.8 Adding a numeric question................................................................................ 12
2.9 Adding an open-ended question ....................................................................... 13
2.10 Adding another chapter ................................................................................... 13
2.11 Adding “other (specify)” & response randomization ........................................ 14
2.12 Creating a group of linked questions............................................................... 15
2.12.1 Adding a “first stated” question ................................................................ 15
2.12.2 Sharing the response list ......................................................................... 15
2.12.3 Adding a second linked question ............................................................. 16
2.12.4 Asking for the respondent’s favorite ........................................................ 17
2.13 Adding demographic questions....................................................................... 17
2.14 Adding a closing message .............................................................................. 19
2.15 Testing your questionnaire.............................................................................. 20
2.16 Completing the questionnaire ......................................................................... 20
Chapter Three Enhancing the Questionnaire........................................................ 21
3.1 Displaying respondent and interviewer names ................................................. 21
3.2 Creating a ratings question ............................................................................... 22
3.3 Basing a loop on a previous question ............................................................... 23
3.4 Re-ordering the questions ................................................................................. 24
3.5 Question Mode tips and tricks ........................................................................... 25
3.5.1 Cutting, copying and pasting items............................................................ 25
3.5.2 Using the library ......................................................................................... 26
3.5.3 Re-using response lists.............................................................................. 27
3.5.4 Randomization and rotation ....................................................................... 28
3.5.5 Exporting to Microsoft Word™ ................................................................... 28
3.5.6 Importing from Microsoft Word™ ............................................................... 29
3.5.7 Extracting information from an external database ..................................... 31
3.5.8 Importing data into a questionnaire ........................................................... 31
Chapter Four Questionnaire Flow............................................................................ 33
4.1 Routing fundamentals ....................................................................................... 33
4.2 Summary of routing types ................................................................................. 33
4.3 Skipping a question ........................................................................................... 35
4.4 Adding a “must answer” message..................................................................... 36
4.5 Limiting the number of responses to a multi-coded question............................ 36
4.6 Viewing the routing list ...................................................................................... 37
4.7 Random selection.............................................................................................. 37
4.8 Screening respondents ..................................................................................... 38
4.9 Deleting a routing instruction............................................................................. 38
4.10 Duplicating routing instructions ....................................................................... 39
4.11 Using questionnaire versions to control the sequence ................................... 39
4.12 Testing the routing........................................................................................... 41
Chapter Five Creating the Interviewing Screens..................................................... 43
5.1 Generating the screens automatically............................................................... 43
Page 2 of 79 Revision: 07 October 2009

5.2 Testing the screens ........................................................................................... 43
5.3 Questionnaire design considerations ................................................................ 44
5.3.1 Creating Web survey screens.................................................................... 45
5.3.2 Generating the screens.............................................................................. 45
5.3.3 Adding multimedia files .............................................................................. 46
5.4 Merging two or more screens............................................................................ 47
5.5 Editing a screen................................................................................................. 48
5.6 Merging the other questions.............................................................................. 48
5.7 Arranging the elements within a screen ............................................................ 48
5.8 Using response blocks ...................................................................................... 50
5.9 Laying out a grid................................................................................................ 51
5.10 Screen mode tips and tricks ............................................................................ 52
5.10.1 Deleting items .......................................................................................... 52
5.10.2 Splitting a screen ..................................................................................... 52
5.10.3 Placing text on a screen........................................................................... 53
5.10.4 Inserting resources .................................... Error! Bookmark not defined.
5.11 Internet survey options .................................................................................... 54
Chapter Six Multi-Language Surveys.................................................................... 55
6.1 Adding a “languages” question ......................................................................... 55
6.1.1 Generating a screen for a new question.................................................... 55
6.2 Adding languages to a survey........................................................................... 56
6.3 Setting the language during the interview ......................................................... 56
6.4 Entering translated text ..................................................................................... 57
6.4.1 Sending texts to an external translator ...................................................... 59
6.5 Congratulations! ................................................................................................ 61
Chapter Seven Data Entry ..................................................................................... 63
7.1 Starting askiaentry............................................................................................. 63
7.2 Opening a Survey.............................................................................................. 63
7.3 Configuring and selecting agents...................................................................... 64
7.4 Entering data ..................................................................................................... 65
7.4.1 Data entry modes....................................................................................... 65
7.5 Entering new data ............................................................................................. 66
7.6 Editing existing data .......................................................................................... 66
7.7 Navigation during data entry ............................................................................. 66
7.7.1 Entering data in Fast Data Entry mode...................................................... 67
7.7.2 Selecting which questions appear during data entry ................................. 69
7.7.3 Entering data in Screens mode ................................................................. 70
Chapter Eight askiatools ...................................................................................... 73
8.1 Starting askiatools ............................................................................................. 73
8.2 Opening a Survey.............................................................................................. 73
8.3 Importing data ................................................................................................... 74
8.3.1 Importing using triple-S .............................................................................. 74
8.3.2 Importing from SPSS ................................................................................. 75
8.4 Exporting data ................................................................................................... 76
8.4.1 Exporting in triple-S format ........................................................................ 77
8.4.2 Exporting in SPSS format .......................................................................... 78
8.5 Merging questionnaires and interviews............................................................. 78
8.5.1 Merging interviews ..................................................................................... 78
8.5.2 Merging questionnaires.............................................................................. 79
© Askia 07/10/2009 Page 3 of 79

Getting Started with askiadesign
Introduction
Thank you for choosing Askia!

Askiasuite is an intuitive and homogeneous environment which enables you to design
and analyze a questionnaire with the same software regardless of the survey method
used (CAPI, CATI, CAWI, paper, imports).
Askiasuite is made up of two main components:
Design
Analysis
And two additional modules:
askiatools/outils
askiaentry
By providing you with an operational system and service support, we hope that you
will be fully satisfied with the software and remain one of our new valued clients.
Askia is always keen to hear of any kind of suggestion which you feel would enable
us to improve our performance, and through it, our response to your needs.
We welcome you to the Askia Club. By becoming one of our partners, you join our
vision for better service through research and progress.

Getting Started with askiadesign Chapter One—1BStarting Out With askiadesign
Chapter One Starting Out With

askiadesign
1.1 Introduction to askiadesign

Askiadesign allows you to quickly and easily create sophisticated questionnaires for a
variety of interviewing modes, including Web, CATI, and CAPI. Although askiadesign
makes it easy to create a questionnaire, it also has many advanced features.
In this guide, we will take you through the key features of askiadesign. We will create
an example questionnaire and explain how to add each of the features to your own
surveys. If you follow along on your computer, you will learn how to create
questionnaires of your own, with a full range of question types and advanced features
such as routing and multiple languages.
1.2 Integration with the Windows environment

Askiadesign has been developed for Microsoft Windows™ and you will find many of
the familiar Windows elements. For example, throughout askiadesign you can cut,
copy and paste to save yourself time and effort. In most situations, you will find right-
click contextual menus that give you quick access to the most commonly-used
commands.
Some commands have keyboard shortcuts, which are displayed in the menu:
It is possible to Undo or Redo any action (askiadesign stores the last 20 actions you
have carried out).
1.3 Workspaces
Askiadesign has three modes you will use when creating your questionnaires:
Question mode Create and modify your survey’s questions.
Insert logical routings that determine the flow of
Routing mode
your questionnaire.
Generate and edit the screens displayed to the
Screen mode
interviewer or respondent.
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Getting Started with askiadesign 13BCaptions and languages
You can switch freely between these modes at any time by clicking the icons (see
above) which are located in the main toolbar. We will explain these modes as we
come to them when creating the example questionnaire.
1.4 Captions and languages

Each variable (or question) you create in askiadesign is identified by three labels.
These are displayed on screen as follows:
Shortcut A variable’s unique identifier. It is always the same, no matter what

language is used in your survey, and is not visible for interviewers
respondents.
Long The question caption which appears during the interview. It will vary, if
caption you have more than one language in your survey.
Short An optional caption. When specified, the short caption identifies the
caption variable in askiaanalyse and appears in warning messages that appear
during interviewing (e.g.: you must answer question …).
Askiadesign makes your multilingual surveys extremely easy to set up. You only need
to translate the long captions, short captions and question response texts. If captions
are not translated, they will appear in the default language. When you create a new
questionnaire, the default language is always set to English, but you can change the
default for your questionnaire to a different language.
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All routings and screens you set (see Questionnaire Flow on page 33 and Creating the
Interviewing Screens on page 43) are identical across all languages of the
questionnaire, so you do not need to enter alternative texts for these elements.

Getting Started with askiadesign Chapter Two—2BCreating a Simple Questionnaire
Chapter Two Creating a Simple

Questionnaire
In this chapter, we will take you through the process of setting up a new questionnaire.
You will learn how to:
• Create a new questionnaire;
• Add questions of various types, including closed, open and numeric;
• Organize your questions into chapters.
2.1 Question Mode

To set up the basic structure of your questionnaire, you use question mode. Here,
you can create and modify your questions, and determine the basic running order of
your questionnaire.
In question mode, you can create the following questions and other questionnaire
elements, which we will refer to as variables:
Chapter Used to structure a questionnaire into different parts.
You can also use a chapter to provide comments for
people designing the questionnaire, or to display
instructions between questions for interviewers or
respondents.
Open-ended question An open text question. It allows any amount of text
to be entered.
Closed question A question requiring one answer to be chosen from
a list of response items.
Closed question with A closed question for which specific weights can be
scaled responses applied to each response item, thus enabling the
question to be analyzed as both a nominal and
numeric variable.
Multi-coded closed A question allowing one or more answers to be
question chosen from its response items.
Numeric question A numeric question for which minimum and
maximum permitted values can be set.
Date question A question enabling the date to be recorded, in date
and time format.
Question table loop Presents a set of sub-questions for each of the
items in the loop.
Loop with selection at Presents a set of sub-questions for each of the
each iteration loop’s iterations.
The concept of selection at each iteration means
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Getting Started with askiadesign 15BCreating your example questionnaire
that the loop will be treated as a closed question,

posed before each iteration.
Loop with preliminary Presents a set of sub-questions for each of the
selection items in the loop.
The concept of preliminary selection means that the
loop will be treated as a multi-coded closed
question posed before the loop is started.
Loop with iteration Presents a set of sub-questions for each of the
count entry items in the loop.
The concept of iteration count entry means that the
loop will be treated as a numeric question posed
before the loop is started. The number, which is
specified at this question, automatically determines
the number of iterations or cycles of the loop.
2.2 Creating your example questionnaire

First of all, you need to start askiadesign, if you have not already done so.
To start askiadesign:
1. Click the Windows Start button.
2. Click All Programs.
3. Click Askia.
4. Finally, click Design.

Whenever you start askiadesign, you are taken to question mode. A new blank
questionnaire is created, ready for you to begin entering questions.
2.3 Creating a chapter

Chapters are used to organize your questions, or display a message or comment.
Let’s start by creating a new chapter.
To create a chapter:
1. Click , and give the following shortcut to the chapter:

Film specific
2. To make sure that the variable you have created is indeed a chapter, verify that
Film specific is preceded by . If not, select Film specific and click .
3. Enter the following long caption:
Film specific

The result should be as follows:
2.4 Saving your questionnaire

Now let’s save your new questionnaire.
To save your questionnaire:
1. In the File menu, select Save As…
2. In the Save As window, enter the name of your questionnaire. In our case, name
the questionnaire Cinema.
3. In the Revisions window, click OK.
Now you have named your questionnaire, you just need to select Save in the File
menu, or click Save in the toolbar, whenever you want to save your work.
We will not prompt you to save your work in this guide, but we suggest you do so
whenever you take a break.
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Askiadesign automatically saves open questionnaires every five minutes.
If you use Save as… to save your .qes file under a new name or in a new location,
askiadesign does not save the questionnaire data. In order to save the data along
with the questionnaire, copy and paste the .qes file directly in Windows Explorer™.
2.5 Adding a closed question

Now let’s add a closed question to our questionnaire, asking how much the
respondent enjoyed a particular film.
To add a closed question:
1. Click Film specific.

2. Hit ENTER on your keyboard. This adds a new variable beneath your chapter.
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Getting Started with askiadesign 19BAdding a question to a chapter
3. Click to transform the new variable into a question.

4. Now give the following shortcut to this new question:
1. Appreciation
5. Then, enter the long caption:
1. How much did you enjoy the film?
6. Now click the question type . The response list appears.
7. In the box at the top of the response list, type the following:
I liked it very much
Type the response

text here
8. On your computer’s keyboard, hit ENTER. This adds a new response beneath the
one you previously created.
9. For each of the following responses, type the response text, and hit ENTER:
I liked it
I neither liked nor disliked it
I disliked it
10. Finally, type one last response text, but don’t hit ENTER afterwards, as this is the
final response on the question:
I disliked it very much
2.6 Adding a question to a chapter

In order to organize our questionnaire, we want to store questions in appropriate
chapters. This makes the questionnaire easier to work with while we are designing it.
To add our question to the chapter we previously created:
1. Click the 1. Appreciation question in the question list, which is located in the
left-hand pane.
2. Click . The question is indented, so that it is now within the Film specific
chapter.

Your questionnaire should now appear as follows:
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The symbol indicates the presence of variables within a chapter, question or loop.
You can close and open these items using the and icons.
It is very useful to indent items within questionnaires as it makes the questionnaires
easier to understand when you are designing them. It also reduces the number of
logical routings you need to create, as routings can be set up to apply to entire
chapters.
2.7 Adding a closed multi-coded question

Let’s create a new closed question after 1. Appreciation, asking the respondent to
give his or her reasons for liking the film.
To add a closed question:
1. Click 1. Appreciation in the list of questions.
2. Hit ENTER on your keyboard.
3. Type the following shortcut:
2. Reasons
4. Enter the long caption:
2. Please select the reasons why you enjoyed this film.
5. Now click the question type . The response list appears.
6. Then, add the following response items (refer to Adding a closed question on
page 9 for details):
Directing & Humour
cinematography
Characters
Originality
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Getting Started with askiadesign 21BAdding a numeric question
Rhythm of the film End of the film

Emotion Love story
Absence of violence Soundtrack
Dialogs Optimism
Actors Well-treated subject
7. Now check .
8. Finally, set the maximum number of responses you will allow to 14:
Your list should appear as follows:
2.8 Adding a numeric question

Now, we’ll add a numeric question to our questionnaire, asking the respondent to
grade the film from 0 to 10.
To create a numeric question:
1. Click 2. Reasons in the list of questions.

3. Grade
3. Bearing in mind that you mentioned "??2. Reasons??" as
reasons why you liked the film, how would grade it?
(Using a scale of 0 to 10, 0 being the lowest, and 10 the
highest grade)
5. Now click the question type .

6. Above the question list, click move to the right ( ) The 3. Grade question is
now indented under the 2. Reasons question.
7. Now, specify the minimal and maximal values of the question, as follows:
During data capture, Askia automatically verifies responses to numeric questions

according to these minimal and maximal values. In other words, respondents will
only be allowed to give an answer between 0 and 10 for this question.
9
You will have noticed that the long caption we entered for 3. Note contains the text
??2. Reasons??. This causes the responses to 2. Reasons to appear in our
question text.
The special tag ?? flags this text as referring to a specific variable (i.e. you want to
display the responses to a variable). To refer to a variable, place the variable’s
shortcut between the double question marks. You must use exactly the same case as
used for the shortcut caption (if the shortcut is Reasons, you cannot enter REASONS
or reasons).
9
Instead of typing question names in a long caption or short caption, you can drag and
drop them from the question list in the left-hand pane.
In our example above, we could have dragged the question name ??2. Reasons??
into the long caption of 3. Grade.
2.9 Adding an open-ended question

Next, we’ll add an open-ended question to collect adjectives that the respondent uses
to describe the film.
To create an open-ended question:
1. Click 3. Grade in the list of questions.

5. Comments
5. Use all the adjectives that come spontaneously to mind
dealing with the film you have just watched:
5. Now click the question type .
6. Click move to the left ( ), located above the question list, so that the question
moves to the same level of indentation as 1. Appreciation.
2.10 Adding another chapter

Now we’ll add another chapter to our questionnaire.
Add the following chapter:
1. Create a new question, then click to transform it into a chapter, and give it the
following shortcut:
Film general
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Getting Started with askiadesign 24BAdding “other (specify)” & response randomization
2. Now move Film general to the left, using , until it is on the same level as
Film specific.
2.11 Adding “other (specify)” & response randomization

Let’s add another closed question, this time with an “other (specify)” response, and
randomized responses.
Add the following question:
1. Create a new question, with the following shortcut:
7. Genre
and the long caption:
7. From the following list, what kind of film genre do you like
best?
2. Set the question type to .
3. Enter the following response items (if you can’t remember how to do this, see
Adding a closed question on page 9):
Action
Drama
Romance
Thriller
Science Fiction
None of these
4. Now, indent the question to the right, so it is under Film general.
5. Check and . The latter adds an “other (specify)”
response item.
6. Then specify the maximum number of responses as follows:
7. Click and select in order to

shuffle the order of these response items.
8. Now change the properties of the none of these response item, so that it is
exclusive, as follows:
9. Then set the none of these item as fixed:
9
Selecting ensures that during data-entry, an extra response item
– Other (specify) – will be automatically displayed. When this item is selected by the
interviewer, a drop-down list appears containing any semi-open responses that have
been defined for the question. The interviewer can then select one of these semi-open

responses. He or she can also select new… to specify an item that is not included in
the list.
To define the items that appear in the semi-open responses list, click semi-opens…,
then, for each item, click Ins then enter its text.
2.12 Creating a group of linked questions

We will now add a series of linked questions.
2.12.1 Adding a “first stated” question

The first question in our group asks respondents which actor comes to mind first.
1. Create a new question, with the following shortcut:
8. First stated
8. Can you tell us which actor's name comes first into your
mind ? (DO NOT READ THE ITEMS)
2. Set the question type to , and enter the following response items:
Bill Pullman Luis Barzaga
Bruno Ganz Malcolm McDowell
Daniel Day-Lewis Marlon Brando
Demi Moore Matt Damon
Gary Oldman Matthew Modine
Harrison Ford Nicole Kidman
Harry Dean Stanton Peter Sellers
Jack Nicholson Robert De Niro
James Caan Russell Crowe
Jeremy Davies Susan Sarandon
Keir Dullea Tom Skerritt
3. Finally, set a random order on these response items using

and then .
2.12.2 Sharing the response list

Our next question asks respondents to name as many other actors as they can think
of. It will use the same response items as 8. First stated. Please carry out the
following procedure.
1. Create a question with the shortcut
8. Unprompted
and the following long caption:
8. Please name any other actors you know of. (DO NOT READ
THE ITEMS)
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Getting Started with askiadesign 25BCreating a group of linked questions
Now, you will define a link, so that all the unselected responses from 8. First
stated appear in our new question.
To link this question to the responses in the previous question:
1. Click .
2. Select .
3. In source link question, select 8. First stated, as follows:
4. Finally, check and specify a number of responses:
2.12.3 Adding a second linked question

Now we’ll add a question that asks which other actors the respondent has heard of.
This time, the respondent will be prompted. Again, we will use the same response
items as 8. First stated.
8. Prompted
8. From the following list of actors, which have you heard of?
(READ THE ITEMS)
3. Click .
4. Select .
5. In source link question, select 8. Unprompted.

6. Finally, check and specify a number of responses:

2.12.4 Asking for the respondent’s favorite

Finally, we’ll add a question that asks the respondent which actor, of the ones they
previously selected, is their favorite.
8. Favorite
8. And, among the actors you have stated, which is your
favorite ? (READ THE ITEMS)
3. Click .
4. Select .
5. In source link question, select 8. First stated.
2.13 Adding demographic questions

We will now finish off our questionnaire by adding a series of demographic questions.
You will find brief instructions below: please refer to the rest of this chapter if you get
stuck while creating these questions.
First, add a new header chapter.
To add a new chapter:
1. Create a chapter with the shortcut
Individuals
and the long caption
Individuals
2. Move Individuals to the left, in order to place it on the same level as Film
specific.
Now add a gender question, as follows.
To add a gender question:
1. Create a closed question with the shortcut
i1. Gender
and with the long caption:
i1. Are you… ?
2. Indent i1. Gender to the right, so it is under Individuals.
3. Add the following response items:
Male
Female
Now add an age question, as follows.
To add an age question:
1. Add a closed question with the shortcut
i2. Age
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Getting Started with askiadesign 26BAdding demographic questions

i2. To which age group do you belong?
2. And the following response items:
Less than 24 years
25–34
35-49
50 or over
Now add a question about the respondent’s profession.
To add a question about profession:
1. Add a closed question with the shortcut
i3. Occupation
i3. Which category best describes your occupation?
Pupil or student
Managerial or directorial
Administrative or clerical
Professional
Skilled labour
Unemployed
Retired
The final question we will add is a date question.
To add a date question:
1. Add a question with the shortcut
i4. Last saw
i4. When was the last time you saw a film?
3. Select .
9
You can set a date question to collect one of three different types of date information:
date/time, date only and time only. You can also specify the minimum and maximum
dates or times that can be entered.
9
If you want the question to be available for quotas (i.e. you will be able to set up
quotas based on this question in askiafield), ensure the option available for quotas
is selected.

2.14 Using rich text in questions

You can add control the appearance of the text in question long captions. The
following aspects of the text can be affected:
• Font
• Font size
• Font emphasis (bold, italic, and underline)
• Font color
• Font background color
To change the appearance of a long caption:
1. In question mode, open the question, and click the preview tab at the bottom of
the long caption:
2 Select the text whose appearance you want to change:
3. If the formatting toolbar is not visible, right-click in the menu/toolbar area at the top
of the window, and select formatting.
4. Use the formatting toolbar to change the following aspects selected text:
Font Font size Bold Background

color
Italic
Underline Font color
Your changes take immediate effect on the selected text.
9
By switching to the source tab, you can view the underlying HTML code.
2.15 Adding a closing message

To finish off our questionnaire, we will now add a message thanking the respondent.
To add a closing message:
1. Create a chapter and give it the shortcut
Close
2. Move this chapter to the left, so that it is on the same level as Film specific.
3. Then, enter the following long caption:
This is the end of the questionnaire. Thank you for taking part.
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Getting Started with askiadesign 29BTesting your questionnaire
2.16 Testing your questionnaire

Although the questionnaire isn’t complete yet, let’s take a look at how it will appear.
This test enables you to test your questionnaire as a work-in-progress.
Bear in mind that our questions are not all in the right sequence yet, and that we have
not added any advanced features. However, you will still get a good idea of how the
survey is shaping up.
To test your questionnaire:
1. Click test the questionnaire.
2. Hit ENTER to move to the next question.
2.17 Completing the questionnaire

Congratulations, you have just created the essentials of your first questionnaire! In the
next chapter, we will expand and refine the survey by making use of some of
askiadesign’s more advanced features.

Getting Started with askiadesign Chapter Three—3BEnhancing the Questionnaire
Chapter Three Enhancing the

Questionnaire
Now that we have created our questionnaire structure, we will now add some more
advanced features. In this chapter, you will learn how to:
• Create a ratings question using a loop;
• Display the names of the respondent and CATI interviewer.
• Re-arrange the question order.
3.1 Displaying respondent and interviewer names

We will now make use of dynamic text to display the respondent and interviewer
names. First of all, we need to collect the respondent’s name.
To add our name question:
1. Create a new question and give it the shortcut
Name
Please tell me your name.
3. Then, move this question to the left, so it is on the same level as Film
specific.
Now let’s add the question which displays the respondent name
1. Create a closed question with the shortcut
Participation
Hello ??Name??,
I am ??AgentName??.
You recently went to see the film. Would you have the time to
answer a few questions?
Yes
No
Another time
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Getting Started with askiadesign 32BCreating a ratings question
3. Then, move this question to the left, so it is on the same level as Film
specific.
9
In the above question, we used the ?? tags to substitute text from another variable.
However, you may have noticed that we don’t have a variable with the shortcut
AgentName. Indeed, AgentName is an internal system shortcut, in askiavoice
projects, to the name of the interviewer who is conducting the current interview. This
question therefore displays the interviewer’s name.
3.2 Creating a ratings question

We will now create a question that asks the respondent to state how much he or she
agrees with a series of statements. To achieve this, we need to create a loop.
1. Create a question, with the following shortcut:
Phrases
2. Click to transform the question into a loop.
3. Click .
4. Add the following response items, which will be the texts for which the respondent
has to state his or her level of agreement:
Film that has really moved me
Film where you get bored
Film dealing with personal achievement
Film I will wait to watch on TV
Film mainly concerning sportsmen
Film I would be pleased to watch again with friends
Will provoke debate with my friends
New angle on the issue
Discovery of a new author
Love story of a whole generation
Film that made me happy
9
If you want the data to be accessible in askiaanalyse, make sure the options
and are checked.
The option develop level in Analyse allows the loop data to be viewed at different
data levels. Data levels are used when the data cannot be represented by a flat data
file, i.e. when a loop is involved, and respondents are presented with differing sets of
questions.
For example, your survey might ask about households, but your loop might ask a
series of questions about each individual within that household. In this situation, you
may want to view your data at the household level, or at the level of household
members in askiaAnalyse, so you would select develop level in Analyse for the
loop.
An explanation of viewing survey data by level can be found in the askiaanalysis
Getting Started Guide. More detailed coverage of data levels can be found in the
askiaanalysis Assistant.

Now we have set up the loop and its statements. We need to add the loop question
itself, which will contain the responses that can be given to each statement.
A loop must always contain a loop question.

1. Create a closed question, with the following shortcut:
Phrases appreciation
6. How much do you agree with the following statements?
2. Indent this question under Phrases using .
Absolutely
Somewhat
A little
Not at all
4. Check .
5. In the value column next to the response texts, enter the following values:
3.3 Basing a loop on a previous question

Now we will base a loop on the responses to a previously-asked question. This is
known as preliminary selection. We will present the respondent with two randomly-
chosen reasons they previously gave for enjoying the film, and ask them to elaborate.
We will need to enter routing mode to set up the randomization. We will cover this in
the chapter titled Questionnaire Flow. For now, we will set up the question without the
randomization.
1. Create a closed question, with the following shortcut:
Random Reasons
2. Click to transform the question into a loop.
3. Check .
4. Click .
5. Select .
6. In source link question, select 2. Reasons.
© Askia 07/10/2009 Page 23 of 79

Getting Started with askiadesign 34BRe-ordering the questions
7. In number of iterations, enter 2, as follows:
8. Uncheck .
9. Finally, ensure the question is at the same indentation level as 1.

Appreciation.
Now we need to add a chapter, which will display a message to the respondent.
Create a chapter as follows:
1. Create a chapter with the shortcut
Note
And the long caption
We've chosen randomly two reasons why you enjoyed this film,
and would like you to comment on them.
2. Indent it so it is within the loop Random Reasons.
Finally, we create the question that will be displayed to the respondent.
Create the question as follows:
1. Create an open question with the shortcut
4. Why
2. Add the long caption
4. Why did you choose "??Random Reasons??"?
If you want the data to be accessible in askiaanalyse, make sure the options
and are checked.
9
You could have set up this loop without a link to the earlier question 2. Reasons,
but this way if you change the responses in 2. Reasons, the loop will pick up the
changes automatically.
3.4 Re-ordering the questions

Now we need to move the questions we have created so that they are in the correct
running order. You should always keep your questionnaire well organized, as this
makes it easier for you and your co-workers to understand the structure.

Your variables should be in the order displayed below on the left. You need to re-
arrange them so that they are ordered as displayed on the right. You may also need to
increase or decrease the indentation of certain questions to get the result shown.
You can move a variable by dragging and dropping it (click it, hold down the left
mouse button, move the mouse and release the button). You can move a group of
variables at the same time by dragging the variable that contains the others.
9
You can also move the variables using the following icons:
Alternatively, you can use the equivalent keyboard shortcuts:

ALT+, ALT+, ALT+, ALT+
3.5 Question Mode tips and tricks

You have now used question mode extensively, building up a sophisticated survey.
Here are a few tips and tricks you can use to make designing questionnaires even
easier.
3.5.1 Cutting, copying and pasting items

You can save time by using the cut, copy and paste functions to duplicate and move
the following elements:
• Questions (and any sub-questions)
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Getting Started with askiadesign 35BQuestion Mode tips and tricks
• Loops (and any sub-items)

• Chapters (and any indented variables)
• Text in most fields
• Response items
• Loop items
9
When you paste in a variable, askiadesign automatically appends a number to the
shortcut of the pasted variable, to ensure that the shortcut is unique. You can then
modify this shortcut if you wish.
3.5.2 Using the library

The library enables you to store variables that you use frequently in your surveys.
Routings and screens, which we will cover in subsequent chapters, can also be stored
in the library. Once an item is in the library, you can easily copy it into a survey,
removing the need to create it each time you need it.
There is a separate library file on each computer running askiadesign, but the file can
be shared across a local network. It can be found at the following location:
C:\Program Files\Askia\Biblio.bib
To add a variable into the library:
1. In the variable list, right-click the variable you want to place in the library.
2. From the context menu, select add to the local library.
3. Select the category in which you want to file the variable; this will make it easier to
find the variable in the library. If none of the existing categories are appropriate,
type a category name in category.
4. Click OK. The variable is added to the library.
To extract an item from the library:
1. In the toolbar, click . The library window opens.

2. In the category list, select the category in which the variable is located.

3. Drag and drop the question from the library window into the variable list:
Drag the question

from the library
window into the
variable list
4. Close the library window.
3.5.3 Re-using response lists

Links allow you to re-use the response items from an existing variable within the
same questionnaire. This means that if two or more questions share the same
response list, you only need to create and maintain one response list. If you modify
the response items of the original variable, the response items in the new variable will
be automatically modified. This is particularly useful for long response lists, such as
lists of brands.
To re-use response items from an existing variable:
1. Create the question that will have identical response items to the earlier variable.
2. Click .
3. Select the appropriate link type (e.g. all responses, if you want the current
question to display all of the responses from the source question).
4. In source link question, select the variable whose responses you want to use.
In this example, we selected all responses as the link type, but the following types
are available:
None No link will occur (you can use this option to remove an
existing link).
All responses All responses in the selected source link question will be
included.
All selected responses This variable will only display the items in the source link
question which were selected by the respondent.
All non selected This variable will only display the items in the source link
responses question which were not selected by the respondent.
Selected responses in all This variable will only display the items which were
linked questions successively selected by the respondent in the two or
more linked variables, like a final recap of all given
© Askia 07/10/2009 Page 27 of 79

answers.
3.5.4 Randomization and rotation

You can apply random or circular rotations to the variables within a chapter, to the
response items of a question, and to the items in a loop.
To set up randomization or rotation:
1. In the question list, click the chapter, question or loop whose items you want to
randomize or rotate.
2. Click .
3. Select randomization or rotation.
The following randomization and rotation options are available:
Never change the No randomization or rotation will occur (you can use this
order of responses option to remove existing randomization or rotation).
Randomize the order The order of all responses or sub-variables in the question,
of responses/sub- chapter or loop will be randomized.
variables
Rotate the order of The order of all responses or sub-variables in the question,
responses/sub- chapter or loop will be rotated (for each interview, the first
variables item will be one higher than the previous interview,
returning to the first item when the last one is reached, e.g.
Q2, Q3, Q1).
Invert order The order of all responses or sub-variables in the question,
chapter or loop will be reversed.
3.5.5 Exporting to Microsoft Word™

You can export the questionnaire structure in RTF format, which you can then open in
Microsoft Word™.
9
Appropriate Microsoft Word™ styles are applied to the various items in your
questionnaire. You can use these styles to quickly change the appearance of your
printed questionnaire. Please refer to your Microsoft Word™ documentation for
information on working with styles.
To export to Word:
1. In the File menu, select Export to Word….
2. Specify a location and filename for your RTF file.
3. Start Microsoft Word™ and open your RTF file.
You can set the appearance of your exported questionnaire before you perform the
export. In askiadesign’s options menu, select settings, then change the values in
the word export, and word export of question, modality, chapter, routing,
comments and entrybox sections to set the appearance of the relevant questionnaire
elements. For information on these options, please refer to the askiadesign
assistant.
9
It is possible to export to the data map as part of your RTF document. If you do so, the
column numbers are shown for each question, if they have been defined
Before you perform the export, you need to switch the export datamap option on. To
do so, in the options menu, select settings, and ensure the option export datamap
is set to yes.

3.5.6 Importing from Microsoft Word™

If you prefer to design your questionnaires in Microsoft Word™, you can do so, and
import them with askiatools. In the following example, we’ll show you how the first few
questions in our survey could have been created in Word™.
If you follow along with this example, remember to return to your original cinema
survey for the rest of this guide.
To create a questionnaire in Word:
1. In Word™, create a new, blank document and type the question texts and
responses for your questionnaire.
2. Apply emphasis to the first question text, to make it stand out from the responses.
You could make it bold, or change the font color:
3. Then select the question text and, in Word’s style box, type Question. This
creates a new style that we apply to the question texts.
Select the question

text, and then type
Question here
© Askia 07/10/2009 Page 29 of 79

4. Select the next question text, and click the Question style in the style list. This will
apply the Question style to this text. Repeat this step for each question text in your
document.
5. Select a response text and, in Word’s style box, type Item. This defines a new
style that we apply to the response texts.
Select a response
text, and then type
Item here
6. Select the next response text, and click the Item style in the style list. This will
apply the Item style to this text. Repeat this step for each response text in your
document.

7. Save your document as an RTF file:
8. Finally, close your Word document.
9
To set up an open-ended question, simply enter the question text but don’t include any
responses. When askiatools imports your RTF file, it assumes that any questions in
your document (that is, any texts with the style Question applied to them) are open
ended if they don’t have responses immediately following them.
Once you have applied appropriate styles to your texts, and saved the document in
Rich Text Format, it’s time to import the questions into Askia.
To import a questionnaire:
1. Open askiatools.
2. From the File menu, select Import, then RTF….
3. Select the appropriate RTF file.
4. Specify a location and name for your .qes file.
Askiatools imports your RTF file and converts it to .qes format. Questions and
responses are created from the texts to which you applied, respectively, the Question
and Item styles. You can now open the .qes file in askiadesign and improve it.
3.5.7 Extracting information from an external

database
One of Askia’s more powerful features is the ability to extract data from a database.
This allows you to display information dynamically during a Web or CATI interview.
For example, a postcode or ZIP Code question can be used to determine possible
postal streets and towns. This could assist the interviewer in quickly entering the
respondent’s full address.
Please refer to the askiadesign Assistant for more information on extracting fieldwork
data.
3.5.8 Importing data into a questionnaire

There are several ways to import data into your questionnaire so that information will
be displayed dynamically in askiavoice or askiaweb.
For example, you can import the respondent’s key data from a sample list (*.lst file),
link your questionnaire with an external database, or retrieve and use the parameters
of an Internet connection.
© Askia 07/10/2009 Page 31 of 79

This function is available for any type of question. Click , select

the type of data import and then define the fields to be imported.
You can also import and display sample data from an askiavoice project. For
example, you might extract respondents’ names and telephone numbers, and display
them to the interviewer.
Please refer to the askiadesign Assistant for more information on extracting SQL
data.
3.5.9 Customizing the system messages displayed

during the interview
During the course of an interview, various pre-defined messages appear on screen.
These include:
• The labels for special answer categories (e.g. “other (specify)”.
• Error messages that appears if the respondent gives an invalid answer. For
example, entering a non-numeric value in a numeric question.
You can easily change the wording of these messages for your project, and you can
enter a different version of each message for each language in which your project is
defined.
To customize the system messages:
1. In the Edit menu, select Error messages… The following dialog appears:
The first column displays the default text for each message. The other columns
display the current text for each message in the various languages defined for the
survey. For example, if your survey is in English and French, there will be columns
for each of these languages.
4. To edit a text for a particular language, click the text you wish to change. For
example, to change the “other (specify)” message in English, you would click this
text in the English column.
5. Type the new text for this message. To reset a message to the default value,
simply delete the text.
6. Repeat steps 4 and 5 for each further message you want to customize.
7. Click OK to apply your changes.

Getting Started with askiadesign Chapter Four—4BQuestionnaire Flow
Chapter Four Questionnaire Flow
Now that we have created the questions in our survey, we need to add some routing
to control the path the respondent takes through the questionnaire. In this chapter, you
will learn how to add routing in order to:
• Skip a question, depending on the answer to a previous question;
• Display a message when the respondent doesn’t answer a compulsory
question;
• Limit the maximum number of answers to a multi-coded question.
4.1 Routing fundamentals

Every routing instruction you create has three main components, as we shall see in
the examples throughout this chapter:
Start question The routing will be based on the responses given to this
question.
For example, if you wanted your routing to apply to people
who work in central London, the start question would
probably be the question that asks the respondent’s work
location.
An alternative way to specifying a start question is to drag
the appropriate question name from the question list in the
left-hand pane, and drop it onto the start question list.
Condition Determines the circumstances under which the routing will
be executed.
In our example, the condition would be that the respondent
answered “Central London” to the work location question.
Action Determines the action to be carried out if the routing
condition is true (for example, avoid asking a specific
question, or display a message).
In our example, we might avoid asking a chapter containing
questions about the London Congestion Charge, if the
respondent does not work in central London.
4.2 Summary of routing types

By default, all the screens in your survey are presented to the interviewer or
respondent, but askiadesign provides a wide variety of routing types that give you a
large degree of control over the flow of your questionnaire. The routing types are
summarized below. For more detail, please refer to the askiadesign Assistant.
Do not ask Specifies a part of the questionnaire (a question or chapter)

that will not be asked if the routing condition or conditions
© Askia 07/10/2009 Page 33 of 79

Getting Started with askiadesign 37BSummary of routing types
are met.
This is the opposite of only ask if routing
Only ask if Specifies a part of the questionnaire (a question or chapter)
that will be asked only if the routing condition or conditions
are met.
This is the opposite of do not ask routing.
Go to Jumps immediately to the specified question.

We recommend that you use “Do Not Ask” routing wherever
possible to skip sections of the questionnaire. This helps
ensure that your questionnaire routing remains easy to
understand.
When you want the routing to take the respondent back to
an earlier question in a loop, go to will take them to the
specified question in the first loop statement.
If, instead, you want the routing to go to the selected
question in the current loop statement, use the go back to
routing type (see below).
Go back to Jumps immediately to the specified question.

When you want the routing to take the respondent to an
earlier question in a loop, go back to will take them to the
specified question in the current loop statement.
Note: if you want the routing to go to the selected question
in the first loop statement, use the go to routing type (see
above).
Go without saving Terminates the current interview without saving the data,
and records a specific call result code.
Set value Assigns a specific value to the specified variable. Different

values can be recorded, depending on whether the routing
condition is met or not.
Set value and hide Assigns a specific value to the specified variable, and
makes the variable invisible during data-entry. The
respondent will not be asked the invisible variable, but the
value set by this routing will be retained in the data record.
Different values can be recorded, depending on whether the
routing condition is met or not.
Show message Displays a message to the interviewer or respondent. The

message can be set to “blocking”: this means that the
respondent will not be able to proceed until the routing’s
condition is met.
Ignore responses Ignore the specified responses in a specific variable. These

responses will not be displayed to the respondent, who
therefore cannot select them.
Change order Changes the order in which the respondent will answer the
questionnaire.
Make question Makes one or more variables invisible during data-entry.

invisible The respondent will not be asked the invisible variables, but
any data stored in the invisible variables, such as with a Set
Value routing, is retained.
Specifies the language that will be used for the current
Set language
interview.
Set charset Specifies the character set that will be used to display the

current interview, for languages whose characters are

different to those of the default Latin alphabet.
Set current Changes the version of the questionnaire used for the
version current interview. The respondent will only be asked
questions assigned to that particular version.
Send e-mail Sends an email to a specific destination, with the specified

subject text and message text.
Start SQL query Initiates an SQL query. This can be used to store data in an
external database. You must specify the database’s DSN,
and the appropriate SQL query.
Start program Starts the specified external program on the interviewer’s

computer (or, for askiaweb projects, on the respondent’s
computer).
In a CATI project, sends a predictive dialing trigger to the
Start predictive
telephony system.
dialling trigger
4.3 Skipping a question

Routing can be used to skip a question if a certain condition is not met. In our movie
survey, let’s set some routing to ensure that, if the respondent does not state they like
the film at 1. Appreciation, they will not be asked why they liked it at 2.
Reasons, and its sub-questions.
To set up this routing:
1. At the top of the screen, click routing mode.
2. Click to insert a new routing instruction.
3. In start question, select 1. Appreciation.

4. Click .
5. Hold down CTRL and click each of the following responses:
I liked it very much
I liked it
6. In action, select do not ask.
7. In target question, select 2. Reasons.

At the top of the routing screen, your new routing definition is displayed. It should
appear as follows:
This means that if the respondent does not give either of the first two responses at
1. Appreciation (i.e. they did not say that they liked the film or liked it very much),
then 2. Reasons will not be asked.
9
An alternative way to specifying a target question is to drag the appropriate question
name from the question list in the left-hand pane, and drop it onto the target question
list.
© Askia 07/10/2009 Page 35 of 79

Getting Started with askiadesign 39BAdding a “must answer” message
4.4 Adding a “must answer” message

Routing can also be used to display a message when the respondent tries to skip a
question without answering it. Let’s set this up now in our movies questionnaire.
To set up a “must answer” message:
2. In start question, select 1. Appreciation.

3. Select .
4. Select the following response:
{Don’t Know}
5. In action, select show message. Then enter the following text:
An answer to this question is compulsory. Please give an
answer.
6. Finally, check . This ensures that the respondent is blocked (he
or she cannot continue with the interview) as long as the condition is true.
At the top of the routing screen, your new routing definition is displayed. It should
appear as follows:
This routing ensures that, if the respondent does not answer to this question, the
following message will be displayed:
An answer to this question is compulsory. Please give an
answer.
The respondent will only be able to continue the interview when he or she has entered
a response.
4.5 Limiting the number of responses to a multi-coded

question
You can also use routing to ensure that the respondent gives a specific number of
responses to a multi-coded question. In our movies survey, let’s ensure that the
respondent must provide at least three reasons why they liked the film.
To enforce the number of responses on a multi-coded question:
2. In start question, select 2. Reasons.

3. Select .
4. Click .
5. Type the following condition:
size??2. Reasons??<3

The complex conditions window should appear as shown:
Then click OK.
6. In action, select show message. Then enter the following text:

Please select at least three reasons.
7. Finally, check to prevent the respondent from continuing to the
next question if the message appears.
The routing list should appear as follows:
This routing ensures that if the respondent chooses fewer than three answers in 2.
Reasons, the interviewer will be blocked by the message “Please select at least
three reasons.”
4.6 Viewing the routing list

Our survey has only a few routing instructions, but complex projects may contain
many more, and the routing list can get very long. You can filter and sort the routing
list to help you locate a particular routing instruction.
If show all routings is checked, every routing instruction in the project is displayed. If,
however, you uncheck this option, the list will display only those routing instructions for
which the start question is the same as the question that is selected in the left-hand
list. Click a question to view the routing instructions associated with it.
You can sort the routing list by clicking the appropriate column header.
4.7 Random selection

You may remember creating a question called Random reasons. We will now set
up some routing to ensure that the two responses it presents, from those chosen at
2. Reasons, are selected randomly.
© Askia 07/10/2009 Page 37 of 79

Getting Started with askiadesign 43BScreening respondents
To add randomization to the question:
2. In start question, select 2. Reasons.

3. Select .
4. Click .
TRUE
Then click OK.
This condition ensures that our action will be carried out only if 2. Reasons
has been asked. Now we will specify what action will be carried out when this
condition is true.
6. In action, select set value.
7. In target question, select Random Reasons.
8. Next to value if true, click .

SELECTRANDOM(??2. Reasons??, 2)
Click OK.
This ensures that two responses for those given in 2. Reasons will be
randomly selected.
Our new routing determines the preliminary selection of two loop items upon which
4. Why will be asked.
4.8 Screening respondents

For askiavoice surveys, you can configure a routing instruction to ensure that the
interview will be terminated automatically when a respondent refuses to answer a
particular question. The interview will not be saved, but the corresponding address in
the sample list will be associated with the relevant refusal data.
To set up a routing to abandon the interview:
2. In start question, select Participation.

3. Select .
4. Select the following response:
No
5. In action, select Go without saving.
6. In target question, select {End}.

7. In principal code, select refused.
4.9 Deleting a routing instruction

For now, though, let’s delete the routing we just created.

To delete a routing:
1. In the routing list, select the routing:
2. Click .
4.10 Duplicating routing instructions

You can also duplicate routings in the list by using copy and paste. Simply select the
routing you want to duplicate, then in the toolbar select copy:
followed by paste:
4.11 Using questionnaire versions to control the sequence

Askiadesign allows you to create variants of your questionnaire by defining
questionnaire versions. In each variant, a different combination of questions may be
set to appear. This is useful for handling different waves of a survey, or for presenting
different question groups to different respondent categories.
In our cinema survey, let’s create a version of the questionnaire for respondents who
drove a car to the cinema. First of all, we need to define two versions in our survey.
To define the questionnaire versions:
1. In the Edit menu, select Versions…. The versions dialog appears.
2. In the versions window, right-click and select Insert.
3. Type a name for the questionnaire version (in our example, we will enter Drivers):
4. Now repeat step 3, but name the new entry Nondrivers:
5. Finally, click OK.

Now, we need to add some questions to ask about transportation. The first will ask
how respondents arrived at the cinema.
To add the travel method question:
1. At the top of the screen, click question mode.
2. Create a closed question with the following shortcut:
Travel method
And the long caption:
Did you drive to the cinema today?
© Askia 07/10/2009 Page 39 of 79

Getting Started with askiadesign 46BUsing questionnaire versions to control the sequence
3. Enter the following response items:

Yes
No
4. Move this question so that it is below Participation., and at the same level of
indentation
Now we will add a question asking about the cinema car park.
To add the car park question:
Car park
Did you use the cinema's car park?
Yes
No
3. In Versions, select Drivers, one of the versions we defined earlier:
4. Move this question so that it is below Travel method., and at the same level of
indentation.
9
Questions for which the versions property is set to all versions will always be asked.
You can set a version for any variable, including chapters and loops, so you have full
control of which items appear in each version of the questionnaire.
Finally, we need to create two new routings, so that the appropriate questionnaire
versions are set, depending on the respondents’ transportation mode.
To set the questionnaire version using routing:
3. In start question, select Travel method.

4. Select .
5. Select the response:
Yes
6. In action, select Set current version.
7. In Version, select Drivers.
9. In start question, select Travel method.

10. Select .


No
12. In action, select Set current version.
13. In Version, select Nondrivers.
9
During an interview, the questionnaire version will be set according to whether or not
the respondent drove to the cinema. If he or she drove, the version will be set to
Drivers, and the Car park question will be asked. We could create a series of further
questions that are to be asked of people who drove – or who didn’t drive – to the
cinema. All we need do is set the appropriate version for each question to Drivers or
Nondrivers.
4.12 Testing the routing

Askiadesign’s questionnaire test mode allows you to check your questionnaire’s
routing. This test mode enables you to view the logical path through the questionnaire
by testing different combinations of responses to the various questions.
To test your questionnaire:
1. Click test the questionnaire.
2. Hit ENTER to move to the next question.
© Askia 07/10/2009 Page 41 of 79

Getting Started with askiadesign Chapter Five—5BCreating the Interviewing Screens
Chapter Five Creating the

Interviewing Screens
Now that you have created the questions in your survey and set the routing, it’s time to
define how these questions will appear on screen. Askiadesign has a third mode –
screen mode – in which you set the interviewing screens.
In screen mode, there are three tabs at the bottom of the left-hand pane. These allow
you to change what the pane displays:
Questions Displays the questions and other variables in the
survey.
Screens Displays the question screens.
Resources Displays the multimedia resources (images, sounds
and animations) available in the survey.
5.1 Generating the screens automatically

Askiadesign can generate the screens for you, saving you most of the work. You can
then fine-tune them to obtain the precise layout you desire. Let’s generate the screens
for our cinema project.
To generate the screens automatically:
1. In the toolbar, click screen mode to switch to screen mode.
2. In the screens menu, select generate all.
Askiadesign generates a screen for each visible variable of the questionnaire
(chapters, questions, and loops).
If, after having generated the screens, you make any changes to your survey in
question mode – for example, adding or removing questions – you should check
whether you need to re-organize your screens.
Askiadesign can do this for you automatically. In screen mode, open the screens
menu, and select verify. Askiadesign will list any changes you need to make to your
screens and, if you wish, handle these changes automatically.
5.2 Testing the screens

When you are in screen mode, test the questionnaire simulates how the survey will
appear in askiavoice. Use the next and previous arrows to move between screens,
and stop to exit the test mode.
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Getting Started with askiadesign 50BQuestionnaire design considerations
The following options are available when testing from screen mode:
Move to the previous question in the questionnaire.
Move to the next question in the questionnaire.
Close the interview and return to the main askiadesign screen.

Note that the current test interview is not saved.
Begin a new interview from the beginning of the questionnaire.
Skip to any question in the questionnaire. A dialog appears,

allowing you to select the question to which you want to skip.
Debug complex conditions in you questionnaire, such as routings,

scripts, and dynamic captions.
When you use this function, the debug script dialog appears, which
allows you to build and run scripts to test the conditions in your
questionnaire, based on the data you have entered in the current
test interview.
To build a script, type it into the script box. You can save typing by
inserting functions from the list found on the functions button. To
base your script on the data in a specific variable, select that
question from the question list. Click compile to prepare your
script for execution; it is moved into the run list. Finally, click run to
execute your script.
For more information on the Askia scripting language, including
descriptions of each function, please refer to the askiadesign
Assistant.
Save the current test interview. When you next use this mode, your
previous answers will be loaded and you will be able to resume
from the question at which you previously saved interview data; this
takes into account any modifications made to the questionnaire in
the meantime.
5.3 Questionnaire design considerations
9
Some of the following procedures include HTML code snippets you can enter to
enhance the appearance and behavior your surveys.
Although you don’t need to know any HTML or CSS code to run web surveys in
askiaweb – in most of the following examples, you can simply modify the code we
have set out for you – you will be able to have even greater control if you do.
Please refer to the askiafield Assistant for a brief introduction to customizing your
surveys using HTML and the related topic of CSS, or style sheets.

5.3.1 Creating Web survey screens

When you are creating your survey in askiadesign, you need to specify Web as the
interviewing environment, and set the basic Web interviewing options.
To enable Web interviewing and configure the basic options:
1. Start askiadesign and open the appropriate project.
2. Click screen mode, located in the toolbar.
3. In the screens menu, select new screen group.
4. Click the screen group tab.
5. In the target environment frame, Internet must be checked:
6. The minimum screen resolution for respondents, as well as the compliant web
browsers, can be set in the scripts frame (Internet Explorer™ only, Mozilla Firefox
only, Netscape Navigator™ only, or all three):
7. Click the Javacript tab.

8. Check generate Askia’s JavaScript code.
You may also want to add custom HTML code to alter the appearance and behavior of
your survey.
To add HTML code to your screen layout:
1. Click the tab corresponding to the item you want to edit (question, chapter,
response, etc.).
2. In the HTML section, enter HTML code to customize the screen element, as
follows:
Any HTML code you enter here applies to all screens in your survey.
In code in cell <TD> the text class= refers to a style in an associated style sheet.
For example, the line style="question" refers to the style called question in the
associated style sheet.
If you wish to add JavaScript commands or attributes directly (i.e. not in an
associated style sheet), add them here.
In code before, you can add opening HTML tags such as <b> to make the text
bold; in code after, enter closing tags like and </b> to close the tag.
5.3.2 Generating the screens

Once you have finished customizing your screen layout, it is time to generate the
screens.
To generate the screens:
1. If you still have the new screen dialog open, click OK to close it.
2. In the screens menu, select generate all. A screen is created for every visible
question and chapter in your survey.
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Getting Started with askiadesign 50BQuestionnaire design considerations
3. You can modify or delete individual screens by right-clicking them in the left-hand
pane and selecting properties or delete.
5.3.3 Adding multimedia files

Askiadesign makes it easy to add multimedia files (images, video or sound clips) to
your screens. Every questionnaire has a list of associated multimedia resources. You
can add as many images, sound files or movie clips to your survey’s resources as you
like: these files are available for use in any of the survey’s screens.
To add a multimedia file to your survey’s resources:
1. At the bottom of the left-hand pane, click the resources tab.
2. In the left-hand pane, right click and select the appropriate command, as follows:
Command Type of multimedia resource
Insert picture… An image file (in BMP, JPG, GIF, or PNG format).
Insert sound file… A sound file (in WAV, MID, WMA, or MP3 format).
Insert animation… A movie file (in AVI, MOV, or WMV format).
Insert flash object… A Flash (SWF) or Silverlight (XAML) file.
Insert miscellaneous Any other file you want to place on your survey’s
file… interviewing screens.
3. Select the multimedia file, and click open. The file appears in the resources list:
Once a file is in the resources list, it can easily be placed onto any of your survey’s
screens.
To place a multimedia file onto a screen:
1. Open the appropriate screen (in the screens tab, double-click the screen name).
2. At the bottom of the left-hand pane, click the resources tab.

3. Drag and drop the file from the resources tab (in the left-hand pane) onto the
screen (in the right-hand pane). You can drag and drop onto an existing control on
the screen, or onto a blank area of the screen:
4. If you dragged the resource onto a blank area of the screen, you are asked if you
want to create a control for this resource: answer yes. The element properties
dialog appears.
5. If you want to display a specific text caption for your multimedia file, enter it in the
caption field on the general tab. Otherwise, ensure the contents of this field are
blank.
6. Click OK. The multimedia file is placed onto the survey screen.
7. If the file is an image or movie clip, drag the edges of its container to resize it as
appropriate.
8. To preview how the survey screen will appear with the multimedia content in
place, click show a view of the screen in the toolbar.
9
When resizing your image or movie clip, you may want to ensure there is no “white
space” around it. To do so, right-click the image or clip, then select properties. Then,
in the multimedia tab, ensure alignment is set to left or right, and click OK. Finally,
drag the edges of the image or clip’s container to resize it as appropriate.
9
It is possible to enhance the appearance of your interviewing screens by replacing
askiadesign’s built-in control with Flash objects. For more information, log in to our
online users’ area at https://dev.askia.com.
5.4 Merging two or more screens

Sometimes, you will want more than one question to appear on the same screen. You
can easily merge two or more screens. Let’s merge the demographic screens in our
project.
To merge the demographic screens in the movies survey:
1. At the bottom of the left-hand pane, click the screens tab.
2. If the Askia group is closed, click + to open it.
3. On your keyboard, hold down the CTRL key and click the following screens.
Individuals
i1. Gender
i2. Age
i3. Profession
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Getting Started with askiadesign 52BEditing a screen
i4. Last saw

Then release the CTRL key.
4. In the screens menu, select merge.
5.5 Editing a screen

Let’s edit our merged screen ( Individuals).
To edit a screen:
1. At the bottom of the left-hand pane, click the screens tab.
2. If the Askia group is closed, click + to open it.
3. Double-click the screen you want to edit.
You can use the mouse to move, align and resize all the objects on the screen. Open
the Individuals screen and try to lay it out as shown below:
5.6 Merging the other questions

Now let’s merge together the other questions in our survey, where appropriate. Merge
together the following screens. If you get stuck, refer to Merging two or more screens
on page 47.
Film specific
1. Appreciation
Now merge these screens:
Film general
7. Genre
5.7 Arranging the elements within a screen

Now let’s change our loop which asks the respondent to comment on two random
reasons why he or she liked the film. Let's now make sure that the random reasons
message ( Note) appears at the top of the comments loop screen.

To set up the note screen:
1. In the left-hand pane, right-click 4.Why.

2. From the context menu, select properties. The screen properties dialog opens.
3. Click the general tab.
4. In sub-form, select vertical sub-form:
5. Click OK.
6. In the left-hand pane, select the Note and 4.Why screens (hold down the
CTRL key to select them both at the same time).
7. In the screens menu, select merge.
8. In the left-hand pane, double-click Note to edit this screen.

9. Click the note text (“We’ve chosen randomly two reasons…”), then right-click and
select properties.
10. In sub-form pos, select header:
11. Click OK.
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Getting Started with askiadesign 55BUsing response blocks
5.8 Using response blocks

We can arrange the response items for any closed question so they appear in one
control. Let’s do this for the question about the favorite film genre.
To set up a response block on this screen:
1. In the left-hand pane, double-click Film general.
2. In the right-hand pane, click any of the response items for the question 7.
Genre.
3. Right-click, and in the context menu click select all controls of question.
4. In the layout menu, select styles, then response block. The responses to the
question are placed into a single control:
You can use the screen library to change the appearance of the response blocks,
either by loading a pre-defined response block layout, or by defining your own.
To use the screen library to select a pre-defined response block template:
1. In the toolbar, click library management. The library management dialog

appears:
2. Click the generation tab.

3. Right-click the template you want to edit and select edit.
4. Click the screen tab.
5. In the response blocks section, select the pre-defined response blocks you want
to use for single questions, multiple questions and question tables. You can

click … to edit the settings for this response block; follow the procedure below to
edit and save the response block settings.
To change response block settings:
1. Follow the procedure above to select a response block template, and click …
against the relevant question type to open the response block definition screen:
2. In library templates, select a pre-defined response block template that you wish
to modify, or click new to create a new response block settings template:
To give your custom response block template a name, click the name in the list
box, and type a new one.
3. To set the response block as a vertical or horizontal table question, select the loop
in vertical loop or horizontal loop, as appropriate.
4. If this is a vertical table question, enter 1 in rows and 0 in columns.
5. If this is a horizontal table question, enter 0 in rows and 1 in columns. Also,
ensure that horizontally first is selected.
6. Set the other response block settings (please refer to the askiadesign Assistant
for details).
7. Click save to save your changes to the response block template:
For more details on response block layout settings, refer to the askiadesign Assistant.
5.9 Laying out a grid

Finally, let’s set up the grid question that asks how much the respondent agrees with a
series of statements about the film.
To set up this grid:
1. In the left-hand pane, double-click Phrases appreciation.
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Getting Started with askiadesign 57BScreen mode tips and tricks
2. In the right-hand pane, right-click anywhere and, in the context menu, click select
all.
3. In the layout menu, select styles, then vertical question table. Your question
should appear as follows:
5.10 Screen mode tips and tricks

Here are some additional functions of screen mode that you will find useful when
designing your own questionnaires.
5.10.1 Previewing your screens in Internet Explorer

It is possible to view a preview of your survey as it will appear in Internet Explorer™.
To preview your survey in Internet Explorer™:
1. In the toolbar, click Internet explorer preview. Alternatively, in the Screens
menu, select View Screen as HTML.
2. Internet Explorer™ opens, displaying your interviewing screens. Use the
navigation buttons to move between screens of your survey:
3. Close the Internet Explorer™ window to return to askiadesign.
5.10.2 Deleting items

To delete an entire screen:
1. In the left-hand pane, click the screen you wish to delete.
2. In the screens menu, select delete.
To delete elements within a screen:
1. When editing a screen, click the item you want to delete. By holding down the
CTRL key you can select multiple items.
2. Right-click anywhere within the screen, and select delete. All of the selected items
are deleted.
5.10.3 Splitting a screen

As you have seen, you can merge two or more screens together. It is also possible to
split a screen by transferring one or more elements onto an independent screen.
To split a screen:
1. Open the screen you wish to split.

2. Select each of the elements that you want to remove from this screen and place
on the new screen.
3. In the screens menu, select split.
4. In the left-hand pane, right-click the new screen and select rename. Type a name
for the new screen.
5.10.4 Placing text on a screen

Askiadesign allows you to place text directly onto a screen by creating a label.
To place a label on a screen:
1. Open the screen onto which you want to place the label.
2. Right-click anywhere in the screen.
3. Select insert label. The new label appears:
4. With the mouse, drag the new label into position.

5. Click the label, then right-click and select properties.
6. Click the general tab.
7. In caption, type the caption text:
8. Click OK.
9
Labels can also be used to set up specific commands for askiaweb (HTML and
JavaScript). Please refer to the askiadesign Assistant for more details.
5.10.5 Adding a DK/None answer to a numeric or

open question
It is possible to add a DK or None answer to a numeric or open question. This
presents a “don’t know” check-box which the respondent can select instead of giving a
numeric or open-ended answer.
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Getting Started with askiadesign 58BInternet survey options
To add a DK or None answer to a numeric or open question:

1. Open the screen on which the question is located.
2. Right-click the question’s response area (for a numeric question, this is the label
that says “99999”; for an open question, this is the label that says “abcde”.
3. Select insert DK button. The DK option appears.
5.11 Internet survey options

If your survey is going to be deployed on the Internet (CAWI), you can customize
virtually any aspect of its appearance in askiadesign.
In the options menu, select internet options. The internet settings dialog appears,
which allows you to specify:
• HTML or JavaScript code within the body, header and footer tags of the
survey screens;
• the size and layout of the survey screens as they appear in the respondent’s
Web browser;
• the images used for survey navigation buttons;
• how error messages are displayed to the respondent (e.g. when he/she
doesn’t answer a question where a response is required);
• custom text and HTML code for the survey’s special pages (e.g. the final
page, pause page, out of quota page);
• how long the survey’s “cookies” are stored on the respondent’s computer.
All of these settings can also be changed in askiawebprod.
For more information on settings the internet options, please refer to the askiadesign
Assistant.
9
As well as askiadesign’s survey layout options described above, you can also set
internet options within askiaweb. Any options you set in askiaweb over-ride those in
askiadesign, provided you save the changes to the questionnaire. Please refer to the
askiafield Getting Started Guide for details.

Getting Started with askiadesign Chapter Six—6BMulti-Language Surveys
Chapter Six Multi-Language

Surveys
Askiadesign allows you to create surveys to be conducted in more than one

language. In this chapter, you will learn how to add multiple languages to your
surveys.
6.1 Adding a “languages” question

First of all, we will create a question that asks the respondent’s preferred language.
To add the “languages” question:
1. At the top of the screen, click question mode.
Language
Sélectionnez votre langue.
Select your language.
English
Français
4. Move this question so that it is at the top of the questionnaire.
6.1.1 Generating a screen for a new question

Our new question does not yet appear on any of our survey’s screens. We need to set
up a new screen to accommodate the new question.
To generate a screen for our new question:
1. In the toolbar, click screen mode to switch to screen mode.
2. In the screens menu, select verify all. Askiadesign displays a list of the changes
that need to be made to the screens. In our case, askiadesign reports that a new
screen needs to be generated for our language question:
3. Click OK. A new screen is generated for the question.
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Getting Started with askiadesign 60BAdding languages to a survey
6.2 Adding languages to a survey

We have asked the respondent to select English or French as their preferred
language. Our survey already has English defined; now we need to add the French
language.
To add French to your survey:
1. In the toolbar, click languages. The languages window appears.
2. In the languages window, right-click and select insert.
3. Select French (France).
4. Click OK.
The default language – in our case English – is preceded by the icon. Do not
change the default language once you have begun work on a survey, because the
texts you have already entered may be assigned to the wrong language. We therefore
suggest that you select the default language before you start to create a
questionnaire.
6.3 Setting the language during the interview

We have specified the languages in our survey, and asked the respondent which one
they speak. Now we need to set the language in the survey depending on the
respondent’s answer. First of all, we need to switch to English when the respondent
specifies this language.
To switch to English when appropriate:
3. In start question, select Language.

4. Select .
English
6. In action, select Set language.
7. In Language, select English.
Now set up the routing to switch to French when the respondent chooses this
language.
To switch to French when appropriate:
1. In routing mode, click to insert a new routing instruction.
2. In start question, select Language.

3. Select .
Français
5. In action, select Set language.
6. In Language, select Français.

6.4 Entering translated text

Finally, it’s time to enter translated text into our survey. We won’t add any translated
text to our example survey, but the following procedure shows how you would achieve
this.
There are two ways you can translate your survey’s text. You can enter translations
directly in askiadesign. We recommend this option if you need to enter only a small
number of translated texts.
To enter French translations in askiadesign:
1. In the toolbar, click languages.
2. Select French (France).
3. Click OK. In the status bar at the bottom right of the screen, French is indicated as
the current language:
4. Replace the English text in the questionnaire with French text.
9
If you don’t translate a specific text element, it will be displayed in the survey’s default
language during the interview.
Alternatively, you can open the .qes file in the application askiatranslator. This
application displays the questionnaire’s texts with each language in a separate
column. You can quickly move down a column and enter translated texts in the
appropriate language:
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Getting Started with askiadesign 62BEntering translated text
Askiatranslator also allows you to export the texts to a tab-delimited file, so you can
send them to an external translator for translation using Microsoft Excel™:
Each language is
shown in a separate
column
Your translator
enters translated
texts in the
appropriate column
(in this example, he
or she would enter
French text in
column D)
You don’t need to translate the same texts repeatedly, because you can store
frequently used translations – such as responses like “yes” and “no”, or brand lists – in
Askia’s dictionary and then apply these throughout your questionnaire, and indeed to
different projects.
To add a translation to the dictionary:
1. In askiatranslator, right-click on the translated text you want to add to the
dictionary.
2. In the context menu, select Send to dictionary:
Once you have translated texts is in your dictionary, you can automatically perform
these translations in any questionnaire.
To automatically perform translations:
1. In askiatranslator, open the questionnaire you want to automatically translate.
2. Right-click and select Auto-translate:
Askiatranslator applies any translations in the dictionary to your questionnaire.
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8 of 79 Revision: 07 October 2009
9
Dictionary translations are stored in the file AskiaDictionary.dic, located in your Askia
program folder. Each user has his or own separate dictionary, but you can copy this
file between computers if you want to distribute a set of translations.
6.4.1 Sending texts to an external translator

There are three stages to the process of using an external translator:
• You export the texts in your questionnaire, and send the file to the translator.
• He or she opens the file in Microsoft Excel™, performs the translation, and
sends you back the file.
• You import the translated texts back into your questionnaire.
To export texts for translation:

1. Start askiatranslator.
2. In the File menu, click Open…, and select your questionnaire.
3. In the File menu, click Export text file for translation…
4. Choose the languages you want to export, and click OK:
5. Choose a file name and location for your text file and click Save:
The file is now saved, and ready to send to your translator. When the translator
receives your text file, he or she should enter translated texts in Microsoft Excel™ as
follows.
To enter translations in Excel:
1. Start Microsoft Excel™ and, in the File menu, click Open…
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Getting Started with askiadesign 62BEntering translated text
2. In Files of type, select Text files. Then, select your text file and click Open.
3. Step through the Text Import Wizard, accepting the default values (click Next,
then Next again, and finally Finish).
4. Each language in a separate column. The translator should simply amend the
texts in the appropriate column. For example, if he or she is translating from
English to French:
English texts are

shown in this
column
Your translator
enters French texts
in this column
When you receive the file back from the translator, you can then use askiatranslator
to import the translated texts back into the .qes file.
To import translated texts:
1. Start askiatranslator.
2. In the File menu, click Open…, and select your questionnaire.
3. In the File menu, click Import file for translation…
4. Select the text file you received from your translator and click Open. The
translated texts are imported back into your questionnaire.
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0 of 79 Revision: 07 October 2009
5. In the File menu, click Save to save the translated texts in your questionnaire.
6.5 Congratulations!
Congratulations on completing your questionnaire! As you have seen, askiadesign
makes sophisticated surveys easy to create. We hope you have enjoyed setting up
this questionnaire.
There are many other advanced features of askiadesign. For further information,
please refer to the comprehensive askiadesign Assistant and the online Frequently
Asked Questions (FAQs). You can obtain both of these by logging in to the askiaweb
site at www.askia.com and browsing to the user area.
Thank you for following this tutorial. We hope you will find askiadesign to be an
enjoyable and productive tool for creating questionnaires.
© Askia 07/10/2009 Page 61 of 79

Getting Started with askiadesign Chapter Seven—7BData Entry
Chapter Seven Data Entry
With askiaentry, you can enter new survey data into your .qes files and edit existing
data. askiaentry is designed to allow efficient data capture. You can:
• Move forwards quickly to the next question or screen by using the ENTER key;
• Jump back to previously answered questions with a single mouse click;
• Omit selected questions from the data entry sequence.
7.1 Starting askiaentry

To start askiaentry:
3. Click Askia.
4. Finally, click Entry.
9
When you open askiaentry, it automatically loads the last opened survey.
7.2 Opening a Survey

Before you can proceed, you need to open the survey into which you want to enter
data.
To open a survey:
1. Click …
2. Select your survey file and click Open.
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Getting Started with askiadesign 66BConfiguring and selecting agents
7.3 Configuring and selecting agents

Before you can enter any data, you need to select the person who will be entering it
(this person is referred to as an agent). If the person’s details have not yet been
entered, you will need to add them before you proceed.
To add a new agent to askiaentry:
1. Click Ins. The new agent dialog appears:
2. Enter the agent’s name in the name and first name fields.
3. Click OK.
9
You cannot use the default Administrator agent to enter data. You must have at least
one other agent configured.
To select an agent:
1. Click the Agents tab:
2. Click the name of the agent:

7.4 Entering data
7.4.1 Data entry modes

Askiaentry provides two data entry modes:
• Screens mode is the most straightforward way to enter data. It presents the
questionnaire as a series of interviewing screens, with one or more questions
on each screen, depending on how the questionnaire has been set up. Large
buttons at the bottom of the screen make navigation easy, and in a CATI
situation give access to appointment and call transfer features:
• Fast Data Entry mode allows data to be entered very quickly. A list of
questions at the top of the screen allows the agent to return to a previous
question with a mouse click. This mode allows the agent to switch to a
different data record without going back to the main screen:
To select a data entry mode:

1. Click the Interviews tab:
2. Click Use Fast Data Entry or Use Screens as appropriate:
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Getting Started with askiadesign 68BEntering new data
7.5 Entering new data

To begin a new interview:
1. Click the Interviews tab:
2. Click New. The interviewing screen appears. Its appearance will vary, depending
on whether you selected Fast Data Entry or Screen mode. See 7.4.1 Data entry
modes for details.
3. Enter the data into the questions in the survey, as described below.
7.6 Editing existing data

As well as entering new data records, you can also edit existing data records. You
must first select the record you want to edit.
To edit an interview:
1. Click the Interviews tab.
2. Use the navigation controls to move to the record you wish to edit, as follows:
First record Current Highest Final record

record record
number number
Previous record Next record
4. Click Modify.
5. Make changes to the data in the current record, just as you would if you were
entering new data. See 7.5 Entering new data and 7.7 Navigation during data
entry, for details.
9
In Fast Data Entry mode, you can switch between records while you are entering the
data, by using the record navigation buttons at the bottom of the screen. See 7.7.1
Entering data in Fast Data Entry mode for details.
7.7 Navigation during data entry

The navigation options vary, depending on the current data entry mode. You can use
the following keyboard shortcuts in either data entry mode:
• Hit the ENTER key to move on to the next question or interviewing screen.
• On a closed question, you can select a response by typing its response
number. On a single-response question, this also moves you on to the next
question.

7.7.1 Entering data in Fast Data Entry mode

In Fast Data Entry mode, you can navigate through the survey as follows:
• You can return to a previously answered question by clicking it in the top
pane:
• In a multiple-response question, either use the mouse to select the

appropriate responses, or type the response numbers into the fields beneath
the question:
• When you reach the end of the questionnaire, you are asked whether you
want to start a new interview. Click Yes to begin a new interview:
• To finish entering data before you reach the last question, click OK, at the
bottom right of the screen, to save the data you have entered. You can also
click cancel to discard the data in the current record:
• You can switch to a different interview (data record) at any point by using the
navigation buttons at the bottom of the screen:
Jump to first Current Number Delete current

record record of saved record
number records
Jump to Jump to final
previous record
record
Jump to next
record
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Getting Started with askiadesign 70BNavigation during data entry
9
The current record number and total number of saved records are displayed between
the previous record and next record buttons. In the image above, the user is editing
record one, and there are a total of two records.
If the current record number is higher than the number of saved records (for example
3/2), this indicates that you are currently entering a new record that has not yet been
saved.
To help you find records with specific data, you can filter the records that are
displayed.
To filter the records being displayed:
1. In the top pane, right-click the question on which you want to filter the records,
and click Filter responses:
2. The filter condition dialog appears. It varies according to the question type. For a
closed question, it appears as follows:
Set up the filter condition (in the above example we want to display records where
the respondent gave a positive opinion about the film).
3. Click OK.
If you are filtering records in the interview, askiaentry provides a quick way to remove
the filter.
To display all records during data entry:
1. Right-click anywhere in the top pane.
2. In the context menu, click Show all interviews:
9
If you switch to another record after having made changes to the current record, you
will be asked whether you want to save the current record:

Click Yes to save the record, No to discard it, or Cancel to do neither and remain on
the current record.
7.7.2 Selecting which questions appear during data

entry
In Fast Data Entry mode, you can speed up the data entry process by skipping
questions for which you do not need to enter data.
To select which questions appear during data entry:
1. In the top pane, right-click and click Select visible questions:
2. Move the questions you want to display in Fast Data Entry mode to the right-hand
pane, as follows:
Click this button to

move the selected
question into the
right-hand list
To remove a
question from the
right-hand list,
select it and then
click this button
All questions in These questions

the survey are will be displayed
displayed here during data entry
To move a question to the right-hand list, select it and then click the right arrow to
move it across. If you make a mistake or change your mind, you can remove a
question from the right-hand list by selecting it and then clicking the left arrow.
3. Click OK.
If you have chosen to skip some questions in the interview, askiaentry provides a
quick way to display all the questions again.
© Askia 07/10/2009 Page 69 of 79

Getting Started with askiadesign 70BNavigation during data entry
To display all questions during data entry:

1. Right-click anywhere in the top pane.
2. In the context menu, click Show all questions:
7.7.3 Entering data in Screens mode

In Screens mode, the navigation options are as follows:
• In a multiple-response closed question, either use the mouse to select the
appropriate responses, or type the response numbers:
• When you reach the end of the questionnaire, you are asked whether you
want to start a new interview. Click Yes to begin a new interview:
• Use the buttons at the bottom of the screen to navigate through the
questionnaire:
Go to Exit View Transfer

previous current respon- call*
question or interview dent
screen infor-
mation*
Go to Set
next appoint-
question ment*
or screen
Page 70 of 79 Revision:
on: 07 October 2009
*These elements function only in a CATI interviewing environment. Please refer to the
askiafield Getting Started Guide for details.
© Askia 07/10/2009 Page 71 of 79

Getting Started with askiadesign Chapter Eight—8Baskiatools
Chapter Eight askiatools
Askiatools is a suite of applications that helps you check, clean and merge your data.
Its functions include:
• Data import and export;
• Clear all data or incomplete interviews;
• Merge interviews or questionnaires;
• Generate random data for testing purposes.
You can import data from, and export data to, a variety of industry standard formats
including triple-s, SPSS .sav and Dimensions. The dedicated import and export
capabilities provide complete compatibility with the Dimensions Data Model.
Askiatools also adds greater flexibility when designing questionnaires. If you wish,
you can perform initial questionnaire design in Microsoft Word™, then use askiatools
to convert the questionnaire into an Askia qes project. For more details on this
feature, please refer to 3.5.6 Importing from Microsoft Word™.
Finally, askiatools allows you to export your questionnaire to Word™. This allows you
to check the questionnaire design and wording, and to conduct paper-based
interviews. Please see 3.5.5 Exporting to Microsoft Word™ for more details.
This chapter covers the data import and export functions of askiatools. For more
information on the other features, please refer to the askiadesign Assistant.
8.1 Starting askiatools

To start askiatools:
3. Click Askia.
4. Finally, click Tools.
8.2 Opening a Survey

If you are going to import data, you do not need to open a survey first. However, you
do need to open one before using any of the other utilities in askiatools.
© Askia 07/10/2009 Page 73 of 79

Getting Started with askiadesign 73BImporting data
To open a survey:
1. In the File menu, select Open…
2. Select your survey file and click Open.
8.3 Importing data

Askiatools supports data import in a variety of formats. The following procedures
allow you to import from triple-S and SPSS sav format files, which cover the vast
majority of survey software packages. For information on importing other file formats,
please refer to the askiadesign Assistant.
8.3.1 Importing using triple-S

Askiatools supports import from Triple-S version 1.1 and Triple-S XML version 1.1.
The triple-S format allows you to import your variable definitions and populate them
with data. This makes it a very effective way to transfer data between survey software
packages.
9
Before you begin the import process, you need to export the triple-S file from your
other survey package. This should produce two files: a .sss file which contains the
variable definitions, and a .asc file which contains the data..
To import data from triple-S version 1.1:

1. In the File menu, select Import, then Triple-S, then Classic … The triple-S import
dialog appears
2. Next to Askia target file, click …
The save as dialog appears.

3. Specify a file name and location for the .qes file, and click Save:

4. Next to Triple-S source file, click …
The open dialog appears.

5. Browse to the data file you want to import, and click Open:
6. Click OK:
The data is imported into the new .qes file, and the file is displayed in askiatools.
8.3.2 Importing from SPSS

To import a questionnaire from an SPSS .sav file:
1. In the File menu, select Import, then SPSS (.sav)… The open dialog appears.
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Getting Started with askiadesign 74BExporting data
The new .qes file is created, and the data is imported into it.
To import data from SPSS .sav:
1. In the File menu, select Import, then SPSS (.sav)… The open dialog appears.

The data is imported into the new .qes file, and the file is displayed in askiatools.
9
You can also import a questionnaire from SPSS Dimensions format (i.e. an mdd file).
To do so, in the file menu, select import, then SPSS (dimensions)… You will need a
valid SPSS Dimensions license to carry out this import.
8.4 Exporting data

Askiatools allows you to export data in various formats. The following procedures
allow you to export to triple-S version 1.1 and SPSS sav format files, which will allow
you to transfer your data to the vast majority of analysis packages. For information on
exporting to other file formats, please refer to the askiadesign Assistant.

8.4.1 Exporting in triple-S format

To export data in triple-S format:
1. In the File menu, select Export, then Triple S… If a data map has already been
defined for this project, the Save as dialog appears, and you can skip ahead to
step 5. Otherwise, the data map definition dialog appears:
2. In the data map definition dialog, you need to specify which variables should be
exported, and the positions of these variables’ data in the data file:
3. Askiatools can calculate the data positions for you, based on the structure of your
.qes file. Right-click right-click anywhere in the matrix and select Generate.
askiatools populates the matrix with appropriate values:
If you want to adjust the data positions and lengths that askiatools has calculated,
you can do so. Please refer to the askiadesign Assistant for more information.
4. If you are satisfied with the data locations and lengths in the matrix, click OK. The
save as dialog appears.
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Getting Started with askiadesign 75BMerging questionnaires and interviews
5. Specify a location and name for the exported data file, and click Save:
6. The data is exported, and a message confirms how many records were saved in
the data file:
8.4.2 Exporting in SPSS format

Askiatools allows you to export data in the SPSS .sav format and the Dimensions
data model.
To export data in SPSS .sav or Dimensions format:
1. In the File menu, select Export, then SPSS sav format… or SPSS
dimensions… as appropriate. The save as dialog appears.
2. Specify a file name and location for the file, and click Save:
8.5 Merging questionnaires and interviews
8.5.1 Merging interviews

Askiatools allows you to merge interview data from one or more QES files into
another.
To merge interviews:
1. Open the QES file into which you want the data to be merged.
2. In the merge menu, select interviews, then the appropriate merge method (as
described below).
3. Select the QES file containing the data you want to merge. The data is merged
into the open QES file.
4. Repeat steps 2-3 for each QES file whose data you want to merge into the open
QES file.

There are three methods of merging interview data, as follows:

On superposable Both *.QES files must have identical structure and
questionnaires variables.
Using shortcuts and entry Both *.QES files must have identical shortcuts
codes and entry codes, but it is not necessary to have
identical structure and variables.
Using internal question ids Both *.QES files must have identical internal
question ids, but it is not necessary to have
identical structure and variables.
8.5.2 Merging questionnaires

Askiatools also allows you to merge two QES files, including their structure, variables
and data.
To merge QES files:
1. Open the first QES file you want to merge.
2. In the merge menu, select questionnaires or questionnaires using id… (see
note below).
3. Select the second QES file you want to merge. Its structure, variables and data
are merged into the open QES file. Its variables are placed at the end of the first
QES file’s pre-merge variables.
4. Repeat steps 2-3 for each QES file whose data you want to merge into the open
QES file.
9
If you choose to merge questionnaires using id, you will be asked to select an
identifier variable in each of the two QES files.
When the merge operation is performed, askiatools will examine the data in the
identifier variables for matching values. If a record in the first QES has the same value
in the identifier as a record in the second QES, these records will be treated as the
same record and merged together.
© Askia 07/10/2009 Page 79 of 79

ASKIA Design Guide

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ASKIA Design Guide

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GETTING STARTED

Software version 5.2

Page 2 of 79 Revision: 07 October 2009

© Askia 07/10/2009 Page 3 of 79

Thank you for choosing Askia!

And two additional modules:

Page 4 of 79 Revision: 07 October 2009

Chapter One Starting Out With

1.1 Introduction to askiadesign

1.2 Integration with the Windows environment

© Askia 07/10/2009 Page 5 of 79

1.4 Captions and languages

Shortcut A variable’s unique identifier. It is always the same, no matter what

Page 6 of 79 Revision: 07 October 2009

Chapter Two Creating a Simple

2.1 Question Mode

© Askia 07/10/2009 Page 7 of 79

that the loop will be treated as a closed question,

2.2 Creating your example questionnaire

4. Finally, click Design.

2.3 Creating a chapter

1. Click , and give the following shortcut to the chapter:

Page 8 of 79 Revision: 07 October 2009

The result should be as follows:

2.4 Saving your questionnaire

2.5 Adding a closed question

1. Click Film specific.

© Askia 07/10/2009 Page 9 of 79

3. Click to transform the new variable into a question.

Type the response

2.6 Adding a question to a chapter

Page 10 of 79 Revision: 07 October 2009

Your questionnaire should now appear as follows:

2.7 Adding a closed multi-coded question

© Askia 07/10/2009 Page 11 of 79

Rhythm of the film End of the film

Your list should appear as follows:

2.8 Adding a numeric question

1. Click 2. Reasons in the list of questions.

Page 12 of 79 Revision: 07 October 2009

During data capture, Askia automatically verifies responses to numeric questions

2.9 Adding an open-ended question

1. Click 3. Grade in the list of questions.

2.10 Adding another chapter

© Askia 07/10/2009 Page 13 of 79

2.11 Adding “other (specify)” & response randomization

7. Click and select in order to

9. Then set the none of these item as fixed:

Page 14 of 79 Revision: 07 October 2009

2.12 Creating a group of linked questions

2.12.1 Adding a “first stated” question

3. Finally, set a random order on these response items using

2.12.2 Sharing the response list

© Askia 07/10/2009 Page 15 of 79

2. Set the question type to .

3. In source link question, select 8. First stated, as follows:

4. Finally, check and specify a number of responses:

2.12.3 Adding a second linked question

5. In source link question, select 8. Unprompted.

Page 16 of 79 Revision: 07 October 2009

2.12.4 Asking for the respondent’s favorite

5. In source link question, select 8. First stated.

2.13 Adding demographic questions

© Askia 07/10/2009 Page 17 of 79