CARE
TRENDS
2016/17
PRESENTATION PREPARED IN AUGUST 2015
06
IN
10 34
CONTROL FREAKS BODY WORKOUT
12 38
FREE YOUR MIND DETOX / ANTI - POLLUTION
40
BEAUTY SUPPLEMENTS
16
<< BODY CARE TRENDS
MULTISENSORY EXPERIENCE
42
FACE CARE GOES BODY CARE
18
VELVET TOUCH – SOUFFLÉS/SMOOTHIES
46
AM TO PM
20
DEX
THIRST QUENCHER – SERUM
50
INTERESTING PACKAGING
22
COMFORT ZONE
26
NEW HYBRIDS AND FORMATS
03
L I F E
STYLE
TRENDS
2016/17
05
L I F E CONSUMER INSIGHTS
STYLE
TRENDS “Sharing & Self Exposure”
2016/17
Sharing platforms, cooking communities, tripadvisor, share a bed,
rent-a-dress, share a coke campaign… TODAY SHARING IS CARING!
Besides cutting down on possessions, sharing also means to share
opinions, experiences and especially pictures. Facebook and blogs are floated with superficially posed
duckfaced selfies and the trend doesn’t seem to come to
an end. Selfie-sticks are already forbidden at many tourist
hotspots and new body parts are put in perspective: from
p h o t o s o r v id e o s online belfie (butt selfie) to hot-dog-selfie (legs that look like hot
et u sers post
46% r n
in t e dogs), to brealfies (breat selfies).
o f a d u lt
% Instagram
1 7 of on lin e us e rs us e Selfies are omnipresent, spread over all social levels and
21% of online users use Pinterest generations and result in an increased focus on appearance.
Snapchat has 100 million active users In fact, the rise of selfies is resulting in a rise in plastic sur-
Snapchat users send 400 million Snapchats a day gery, according to the American Academy of Facial Plastic
and Reconstructive Surgery (AAFPRS).
The increased exposure to beauty ideals and the consequent
TREND IMPLICATIONS
For the beauty sector, this trends opens up new opportunities
03 for photo-ready products with instant results. Blur creams,
04
light-boosting selfie-foundations (Diorskin Star) and BB
creams for body and legs are aimed to make every part of
05 our body photogenic in just a few seconds.
”
TRENDS
2016/17
i s B e a u t i f u l
“H e a l t h y
Being healthy and fit and exposing this picture to the public has Since 2010 the category of healthy eating and nutrition has expe-
become more than just a trend, but a full grown lifestyle attitude. rienced a 108% growth. “Health-bragging” is the new hobby of the
Besides ever changing diet trends, fitness classes and healthy food rich and famous.
supplements, other health improvement tools like detox food And no wonder – here come the HEALTHIES!
services, juicing, fitness-level-tracking apps and boot camp training As being healthy becomes more and more fashionable, workout
are especially sought after by well-off consumers. gear at the office and “Sweatworking” (the equivalent of the power
High-end gyms, personal trainer and the holy grail of “clean lunch) – inviting your business associates to a lunch gym class – are
eating” are raising the income of the healthy industry to new highs. pushing the borders between work and health balance.
TREND IMPLICATIONS
Detox creams, pre- or post-workout body care, beauty supplement,
slimming and ab-friming creams and nutricosmetics are perfectly
aligned with this trend of well-being and can be sold at a high price
level. Currently everything that says “Sport” or “Detox” or “Shape”
on it has the power to conquer the market.
Inspirations for ingredients are often taken from fitness products
(magnesium, proteins), healthy food choices or detox juices.
“Contro l r
F e a k s”
Tracking your wellbeing in terms of food, walked distance,
heart beat and hours of sleep, fitness tools and tracking
apps such as Nike Fuelband, Fitbit and the preinstalled Ap-
ple Health App are not only showing the pursuit of a long
life and health but moreover the more or less unhealthy
desire to control even the smallest aspects of our lives. As if
we wouldn’t be running after a self-imposed time schedule,
beauty ideal, weight, career or the perfect relationship. Coin-
cidences or freedom of being is neglected and thought of as
something for scallywags and hippies.
Calendar, calorie count, heart rate, the latest news, alerts
and social networks to keep track of friends, kids or the
partner have to be at arms length at all time – or since the
launch of the Apple Watch even closer…
TREND IMPLICATIONS
Results are what matters – and they need to be visible to the
consumer. They want to know everything about the product,
from the ingredients, to the benefits, to the mode of action.
And they need clear guidance, what to use for their problem,
when and how. So having trained personal, specific applica-
tion methods and perfectly matched products help them to
control their skin care and find a suitable routine.
“Free Yo u r M i n d ”
We currently see a shift or even more a counter-trend, challenging swaps. The aim is to challenge the mainstream taste and beauty ide-
the current lookalike beauty ideal of the skinny, blond, tanned als of today and create something out of the line – daring, different
girl in designer clothes. Overtaking the recent Normecore trend and unconventional.
(blending with the ordinary mass by wearing unlabeled clothes and Provocative and even disturbing looks characterize this trend, as
looking more or less like an anonymous tourist) the trend of be- well as being proud of one’s mindset, beauty flaws or sexual orien-
ing authentic and expressing one’s truest, most unique personality tation – different is beautiful!
through extraordinary and expressive fashion, lifestyles or gender
TREND IMPLICATIONS
Craftsmanship, authentic brand stories, locally sourced ingre-
dients, family-owned businesses, numbered product quantities
and brands like Lush or Desigual are fitting this lifestyle trend.
Consumers want to be treated as individuals with their individual
taste, so customizable products, “made-to-order” or “blend-your-
own-products” are very appealing to them.
The trend is also challenging a questionable beauty ideal, which
can be seen in fashion, where plus-size models, albinos and
models with obvious beauty flaws are the most sought-after stars
right now.
13
BODY
CARE
TRENDS
2016/17
15
BODY MULTISENSORY EXPERIENCE
CARE
TRENDS
2016/17
In Europe, for example, 37% of Italian, 35% of Spanish, 29% of French and 29% of
UK consumers wished they had more time to pay attention to the skin on their body. A similar proportion said that they would
apply body care products more frequently if they had time. Manufacturers have attempted to encourage consumers to prioritize body care
by developing products that are more indulgent and pleasurable. This has been reflected in the development of more luxurious formats, such
as soufflés and serums, the highlighting of sensorial product attributes and stronger links to spa-style treatments. (Mintel, 2014)
FRAGRANCE SUGGESTION
RODIAL – Bee Venom 24 Carat Gold
Body Soufflé ALMOND FUDGE
ICE CREAM
gourmand, almond, vanilla,
milky
BODY CARE INTO A PIECE OF CAKE! SPONGELLÉ – Body Wash Infused Buffer
WHISH – CC Body Cream Coconut Milk Exfoliate and massage skin at the same time with this easy
Go beyond hydration! This multitasking cream cor- body wash infused buffer; lasts 14+ uses
rects imperfections, lightens dark spots and creates
an even skin tone; moisturizes and leaves skin with
an healthy shimmering glow
23
MASK HYPE
25
NEW HYBRIDS
AND FORMATS
FOLLOWING THE TREND
OF PRODUCT INNOVATION
THROUGH HYBRID
PRODUCTS – COMBINATION
PRODUCTS INSPIRED
FROM VARIOUS SEGMENTS
(E.G. BB CREAM, IN-SHOWER
LOTION, HAIR PERFUME) –
NEW AND INNOVATIVE
MULTITASKING PRODUCTS
AND FORMATS ARE ROXY & BIOTHERM – Skincare infused fabrics
Sportswear band Roxy and Biotherm partnered to develop skin moisturizing and protecting scarfs and jackets;
ENTERING THE BODY CARE encapsulated skincare ingredients are released directly into skin while wearing; effect lasts up to 15 washes
SEGMENT.
DR. CEUTICALS – Beach Perfect Slim Tan
Combines a healthy glow self-tanning gel with
slimming, shaping and firming benefits
27
NEW HYBRIDS
AND FORMATS KIREI-ME – Painless Hair Remover Sponge
Massage & hair removal in one step - rub the blue
surface to painless remove hair, followed by the yellow
surface to polish skin
FRAGRANCE PROPOSAL
HYBRIDS “BODY SPLASH
(PERFUME & CARE)”
+ FRAGRANCE FORECAST
Multi-benefit products are at
a crossroad between the 2
segments they represent. We
anticipate the fragrances
to remain close to the body
care universe with a tweak,
COLLISTAR – SOS Reshaping Mud Scrub
making it suitable for a dual
The convenience of an in-shower scrub combined with the
benefit. efficacy of a mud treatment; the osmotic power of mud
promotes circulation and absorption of the active slimming
ingredients from plant and sea algae extracts
FRAGRANCE SUGGESTIONS
GORGEOUS ELIXIR
floriental, woody,
NO!NO! HAIR – Pro5
coconut, citrus, musk Removes hair at the roots with pulsed thermicon technology; can be easily
turned into an anti-wrinkle red light device with LED attachment
29
FOREVER YOUNG
THISWORKS – Skin Deep Youth Elixir
Regenerates skin, provides suppleness
and boosts collagen production; with rose,
patchouli, clary sage and bergamot
Step 1 Step 2
BOOSTER SERUM THE ANTI-
L’OCCITANE – Youthful Body MOISTURIZES SKIN POLLUTION
DEEPLY, IMPROVES SKIN FIRMING BODY BUTTER
Almond Velvet Balm and Serum
Rich, melting body balm acting
against the 5 signs of aging:
dryness, skin slackening,
TONE WITH VITAMIN C NOURISHES, FIRMS AND
lack of tonicity, fine lines, AND PREPARES THE SKIN REGENERATES THE SKIN
skin irregularities and dark spots
FOR AN IMPROVED AND PROTECTS IT FROM
ABSORPTION OF THE OUTSIDE INFLUENCES
SUBSEQUENT LIKE INDUSTRIAL SMOKE,
INGREDIENTS UV RAYS, DUST AND FREE
RADICALS WITH
POWERFUL ANTIOXIDANTS
AND SEA ALGAE
33
BODY WORKOUT MIO SKINCARE – Clean Slate Workout Swipes
Extra large body cleansing wipes for the gym;
with refreshing cucumber & mint
FASHION, SKIN CARE, GYMS, ONLINE WORKOUT CLASSES TO caffeine and tiger grass
INGREDIENT FOCUS
SUPERFOODS: Fermented foods, Maca, Lupine, Quinoa, Acai, Chia, Goji
REFRESHING & COOLING: Mint, Menthol
WARMING & RELAXING: Cinnamon, Ginger, Chili
SPORTS INSPIRED: Magnesium, Protein, Guarana MIO SKINCARE – Liquid Yoga Restorative Bath Soak
Massage in a bottle – Magnesium rich salts and Arnica help to relax tissue while essential oils help to reduce stress
35
BODY WORKOUT
KIKO – Skin Trainer Body “COOLING AFTER SPORT GEL” + + FRAGRANCE FORECAST
5in1 body serum; for more elasticity,
increased blood circulation, moisturizing,
“COOLING AFTER SPORT After sport products usually
energizing and tightening SHOWER JAM” carry unisex and refreshing
ANTI – POLLUTION pollutants such as dust, smoke and dirt to prevent skin dullness
OR STICK ON SKIN. Body Oil with essential oils from sunflower, safflower, olive, grapefruit, sweet fennel,
Source: Cosmeticsdesign.com; Mintel cypress leaf, juniper and lemon to detox skin, reduce cellulite, and deeply nourish
39
YOU ARE WHAT YOU EAT THE BEAUTY CHEF – Glow Inner Beauty Powder
Nourishes and enhances skin from the inside; packed with 23 skin loving superfoods;
- BEAUTY SUPPLEMENTS rich in anti-oxidants, vitamins, minerals, essential fatty acids and amino acids
“SUPERFRUIT ENZYME
EXFOLIATOR”
GENTLY EXFOLIATES SKIN
WITH A ANTIOXIDANT-RICH,
EXOTIC BLEND OF FRUIT
ENZYMES FROM
PAPAYA,POMEGRANATE,
GOJI, ACAI, MANGOSTEEN
AND MANGO.
FOR GLOWY,
RENEWED AND
COLLISTAR – Collagen + Hyaluronic Acid Bust
Firming and lifting elixir for bust to prevent stretch
SILKY SMOOTH SKIN
marks, sagging and elasticity loss WITHOUT IRRITATING,
HARSH AND ARTIFICIAL + FRAGRANCE FORECAST
PEELING PARTICLES. We anticipate very feminine
fragrances with comforting
notes for a soothing effect,
similar to face care.
We might also consider fruity
aspects supporting the
frequently used fruit extracts.
FRAGRANCE SUGGESTION
DAY AND
NIGHT
CONCEPTS
ARE ALREADY
VERY
POPULAR IN
PERFUMERY
AND GET SARAH CHAPMAN – Skinesis Overnight Body Treatment
EVEN MORE Inspired by sleeping masks, this dry serum-oil is a unique
PRECISE anti-aging overnight treatment of 7 omega rich oils and
9 potent anti-aging actives; helps to improve skin elasticity,
IN BODY firmness, uneven tone and texture for a smoother younger
47
A.M. TO P.M
LYNX – Recover Wake Up Shower Gel
Refreshing and recovering shower gel with
stimulating citrus fragrance
EXPERIENCE.
FRAGRANCE SUGGESTION
MANDARIN & OSMANTHUS TEA
floral, citrus, fruity, tea, osmanthus OLD SPICE – After Hours Refresh Body Spray
Prepare for some after hour drinks with this refreshing and long-lasting body spray
49
INTERESTING
PACKAGING
COCONUT REVOLUTION – Oil For The Body
Cold-pressed virgin coconut oil to nourish hair,
scalp, body, lips and cuticles
51
BODY
CARE
TRENDS
2016/17
REMARKS
This presentation is for information and discussion purposes only.
Quotations and photos have not been checked for copyright and
their commercial use may be restricted.