DAFTAR ISI

HALAMAN JUDUL................................................................................i
KATA PENGANTAR ............................................................................ii
DAFTAR ISI …......................................................................................iii
LAMPIRAN GAMBAR ........................................................................iv
BAB I. PENDAHULUAN
A. Latar Belakang ...................................................................................1
BAB II. MENGENAL LINGKUNGAN USAHA
1. Idennfikasi usaha. ................................................................................2
2. segmen pasar dan kolompok konsumen...............................................2
3. Analisis swot…………………………............................................... 2
4. internal dan exsternal……………………………..……… . . . . . . . . 2
BAB. III Perencanaan usaha
1.Aspek pemasaran ……………………………………………............. 6
2.Aspek SDM dan operasional ………………………………. . . . . .. ... 7
3.Aspek keuangan...................................................................................10
BAB IV PENUTUP...............................................................................14
DAFTAR PUSTAKA