Storytelling
Cheat Sheet
by
Paul Mascetta
This cheat sheet is going to outline the the key elements that
every persuasive story must have and the first steps to creating a
powerful story.
(a) Plot
Pick the Top Themes: Once you have a list of possible themes
such as—creativity and innovation, courage, leadership,
assertiveness and bravery, teamwork, persistence, service to
others—pick the top 2-3 that are the best match for your raw
story.
Believe and Do: What do you want the audience to believe and
what action would you like them to take after they hear your
story? A well-crafted key message is: a statement in a full
sentence; concise and memorable; focused on one vital point; a
positive and universal message.
Talk soon,
Paul