Business

Plan
Örnek Software & Consulting
This document is about business plan for the company, Örnek Software & Consulting,
which will be established in United Kingdom by Mr. Turan Turambar when/if permission
is granted by the Home Office.

01.03.2017

Contents

1 Executive Summary ......................................................................................................... 1

1.1 O BJECTIVES ................................................................................................................... 3
1.2 M ISSION ....................................................................................................................... 4
1.3 K EYS T O S UCCESS ........................................................................................................... 4
2 Business Summary ........................................................................................................... 5
2.1 S ERVICE S UMMARY ......................................................................................................... 5
2.2 S TART-UP S UMMARY ....................................................................................................... 6
3 Marketing Analysis .......................................................................................................... 8
3.1 M ARKET N EEDS .............................................................................................................. 8

4 Swot Analysis. ................................................................................................................. 9

4.1 S TRENGTHS. ................................................................................................................... 9
4.2 W EAKNESSES. ................................................................................................................. 9
4.3 O PPORTUNITIES .............................................................................................................. 9
4.4 T HREATS ....................................................................................................................... 9
5 Strategy and Implementation Summary ........................................................................ 10
5.1 M ARKETING S TRATEGY ................................................................................................... 10
6 Management Summary ................................................................................................. 11
7 Financial Plan ................................................................................................................ 11
7.1 S ALES F ORECAST ........................................................................................................... 11
7.2 P ROJECTED P ROFIT A ND L OSS ........................................................................................... 12
7.3 C ASH F LOW ................................................................................................................. 13
8 Appendices .................................................................................................................... 14

1. Executive Summary

This executive summary of business plan proposal gives an overview of the business strategy of Mr
Turan Turambar.

The business plan has been prepared solely for his application to the Home Office and is not intended
to be used for any other purpose. The business, Örnek Software & Consulting, will commence trading
and consultancy operations when/if permission is granted by the Home Office.

Mr Turan Turambar is an experienced IT Professional. Additionally, he has been continuing to provide
more value on his professional career and improve himself in the field of Finance & IT.

Mr Turan Turambar sees a market place to provide IT (Information Technology) & BA (Business
Administration) services for the small and middle scaled companies in the United Kingdom in terms of
helping them out so as to increase their market potential and growth.

Örnek Software & Consulting offers a list of services for business owners to choose from, depending
on their particular needs.

This includes,
Ø Web based applications like web page design and development,
Ø Creating social applications for companies to introduce them to potential customers,
Ø Financial solutions for banking and related financial institutions,
Ø Mobile applications for companies to increase communication with customers to maintain
interaction,
Ø Delivering them to the right most beneficial advertisement channels, consultancy for the
customer’s resource management in terms of establishment of their IT infrastructure,
consultancy on business development and operations management,
Ø Providing business integration opportunities for investors both in the UK and in Turkey so as
to support brand management globally.

Örnek Software & Consulting will be able to offer a more balanced quality services than many of its
competitors.

Örnek Software & Consulting will work with the small and middle scaled companies which have limited
business administration and information technology capabilities and have been seeking to add these
values to their companies with high standard applications, advertisements and competences provided
by Örnek Software & Consulting as mentioned above. There are lots of companies which would like to
invest this area to amend their current position in the market and to extend their revenue by the
facilities provided by Örnek Software & Consulting.

Örnek Software & Consulting will assist the companies in the market which have sufficient resources
but have not allocated yet to marketing, online & offline advertisement, web channel penetration,
mobile channel penetration, social applications, financial applications and business development.
Therefore, Örnek Software & Consulting will make an effort to work with the companies on these basic
fields.

The business will institute the following key elements to reach its goals.

§ One core element of business strategy will be that creation of differentiation from Mr
Turambar’s customer’s competitors.
§ In terms of marketing and advertisement Mr Turambar intends to ensure that his customer’s
name and services will be known on an extensive basis so that consumers of his customers are
aware of the difference of the company and the consumers of Mr Turambar’s customers will
obtain the best services as result of the facilities provided by Örnek Software & Consulting.
§ In business and software development, he intends to offer valuable services such as web &
mobile based applications, which will definitely provide another channel for the companies to
reach their customers, social applications that increase interactions between consumers and
customers which will draw considerable amount of attention of the consumers, financial
applications for supporting and consulting companies in financial sector and making brand
management for small and middle scaled companies to increase their potential customers.

All these will be done with reasonable prices so that Mr. Turambar’s customers are completely satisfied
and are convinced that they have received what they expect and they really realise the improvement
in the values of their moneymaking areas and non-moneymaking areas of the business.

Örnek Software & Consulting will fill the gap in the market. The firm will provide all services in one
hand, will be owned and operated by Mr. Turambar. Mr. Turambar has been attending seminars about
foreign trade, software, consultancy, communication and human resources management to sharpen
his skills.

When/if permission is granted by the Home Office, Mr. Turambar will hire a place in London for both
work and live, additionally he will rent a virtual office (which costs around £150 a month) for providing
business correspondent address.

Mr. Turambar will leverage his outstanding networking and marketing skills to bring visibility and
businesses to the firm. He has passion and notable experience in this field by looking at his CV. (CV
attached) He will invest initially £10000 to open his firm. (The money transfer will be in the account
soon) Mr. Turan will start his business as soon as he is granted visa.

1.1 OBJECTIVES

The objectives for Örnek Software & Consulting are :

* To create a business whose primary goal is exceeding customer's expectations and adding values to
customer’s business in every aspect.
* To implement a business model that will allow the company to achieve and maintain a gross margin
equal to or above 90%.
* To develop a sustainable business, living off its own cash flow.
* To support software for general business management, such as accounting, financial analysis.
* To offer our customers a superior service, at a reasonable price.
* To create a point of destination consultancy service in terms of web and mobile design &
development as IT (Information Technology) services.
* To develop an effective, well placed web site for services.
* To make Örnek Software & Consulting as a strong, trustworthy and reliable service.

1.2 MISSION

The mission of the business is to provide web and mobile applications, financial applications, social
applications and brand management facilities for the customers based on Information technologies
and business administration consultancy.

• High Quality Web & Mobile Application Design & Development
• Financial Applications
• Social Web Applications, Brand Management Facilities.
• Exceeding the customer's expectation for quality and price.

The mission of Mr Turambar is to provide the best Information Technology and Business
Administration services for the customers in a reliable, completely trustworthy and professional
manner. We exist to attract and maintain customers.

1.3 KEYS TO SUCCESS

The keys to success in the business are:

* The owner of Örnek Software & Consulting has had experience in Information Technologies.

* The owner of Örnek Software & Consulting has had academic and sectorial studies in Software
Engineering.

* Offer high-quality services for both IT and Financial related customers.

* Offer highly desirable mobile and web application development and related services.

* Provide quick responsive services for our customers

* Create continued customer loyalty, resulting in repeat service and purchase demands.

* Advertise and promote in areas that our target customer base will learn about our business.

* Keep informed of trends, technology.

* Management; costs controlled, marketing budgets managed.

* Accessible company web site and advertising with search engines such as Google and Yahoo.

2. BUSINESS SUMMARY

This will be a limited company solely owned by Mr Turan Turambar. The business will commence
Information Technology and Business Administration Services when/if Mr Turambar is granted
permission to stay in the UK as a businessman by the Home Office.

The business will be Consultancy, Information Technology and Business Administration services
development and management as a self-employment.

The business will have a very strong and professional management. Turan Turambar will be owner /
operator with 100% ownership and will be responsible for buying, customer sales and all of the other
services.

2.1 SERVICE SUMMARY

Mr. Turambar’s ultimate goal is to be the premier consultant and service provider in terms of
Information Technology Development, Financial Support & Consultancy and Business Administration
for the small and middle scaled companies to extend their existing business potential.

The services include:

* Web Applications Design, Development and Support
* Mobile Applications Design, Development and Support
* Financial Applications Design, Development and Support
* E-Commerce consulting services
* Operational Advising
* Management Development
* Social Applications for Brand Management
* Human Resources Advising

Örnek Software & Consulting is flexible, working with its clients in the fashion preferred by the client,
be it on-site, remotely, or a combination of both.

2.2 START-UP SUMMARY

The start-up expense for Örnek Software & Consulting is focused primarily on purchasing necessary
assets to provide the services offered and outlined until this section.

Örnek Software & Consulting`s start-up costs include equipment needed for a business (to be detailed
below), marketing fees and supplies.

The home office equipment includes a computer system, an additional land phone line, fax machine
and mobile phone. Marketing fees are for the production of business cards and website development.

Örnek Software & Consulting will incur the following start-up costs.

*Office supplies
*Web site development
*Computer, printer and fax machine
*Business cards
*Insurance
*Other expenses

Mr. Turan Turambar will provide £10000 that will cover the bulk of the start-up expenses and
establish the company. This fund will be sufficient to cover the company's expenses throughout the
first year of operations, which is the most critical from the cash flow standpoint. The below outlines
the details of the total cost and capital

Start-up Requirements

TOTAL REQUIREMENTS

START-UP EXPENSES

Legal £300.00
Stationery £250.00
Brochures £250.00
Insurance £200.00
Advertisement £400.00
Other £200.00
Total Start-up Expenses £1,600.00

START-UP ASSETS NEEDED

Cash Required £400.00

Other Current Assets £0.00
Long Term Assets £0.00
Total Start-up Assets Needed £400.00

TOTAL REQUIREMENTS £2,000.00

START-UP LOSS -£2,000.00

TOTAL CAPITAL £8,000.00

3. MARKETING ANALYSIS

There are not many service providers who offer Örnek Software & Consulting’s unique introduction to
the UK’s business life for the small and middle scaled companies in the market.

Örnek Software & Consulting has a very good chance of success because Mr Turambar believes that
there is a growing demand for Online and Offline Business Extension in the UK for the small and middle
scaled companies which are willing to use Information Technologies and Business Administration
services, which require services provided by Örnek Software & Consulting’s services, to be able to
improve their position in the market against their competitors.

The marketing strategy will first seek to create customers’ regarding the services offered, develop
the customer and individual concerning base, and work toward building relationships in the long
terms with various aspects of the competences offered by Örnek Software & Consulting.

Considering Mr Turambar’s IT experience and the studies he has recently had, it might be
acknowledged that Mr Turambar possesses valuable information about the market’s need, who is to
be served, their specific needs and how the firm can better communicate with the customer.

3.1 MARKET NEEDS

• Selection: Örnek Software & Consulting offers a wide range of Information Technology and
Business Administration services as listed “Service Summary” 2.1 Section.

• Accessibility: Mr. Turan Turambar has a convenient to be reached by phone, internet, and
individual visiting.

Competitive pricing: Comparing Örnek Software & Consulting to its competitors which usually offer
similar set of services to high scaled businesses with higher prices, Mr. Turambar’s price scale is so
competitive in the market by considering that his initial target customer base is the small and middle
scaled companies.

4. Swot Analysis

The following SWOT analysis captures the key strengths and weaknesses relating to the market analysis
summary and describes the opportunities and threats facing Örnek Software & Consulting.

4.1 STRENGTHS

* Experience in Information Technology, Business and Finance

* Experience in Social Web and Mobile Applications

* Web site.

* We assume market will strongly keep growing

4.2 WEAKNESSES

* Creating well known and trustable company takes time and money

* If the business fails to gain new customers, this will considerably affect the business and its future in
the area.

* Lack of a reputation in comparison to our competitors. This is due to the fact that we are still new on
the market.

4.3 OPPORTUNITIES

* A significant portion of our target market looks for the services Örnek Software & Consulting will
offer.

* Internet growth rates are very high, opportunities are obvious.

4.4 THREATS

* Potential unwillingness of companies to invest in Information Technologies and Business
Administration.

* Expansion of services offered by other sources.

5. STRATEGY AND IMPLEMENTATION SUMMARY

Örnek Software & Consulting will develop strong customer relationships. It will try to improve
customer satisfaction all the time. The expansion of services is in response to the growing demand by
customers. Örnek Software & Consulting will use face to face marketing tool, it will also advertise on
the internet, in the local papers in Reading.

5.1 MARKETING STRATEGY

• The company will offer referral discounts to its clients.

• It will advertise on the internet and in the local press in the UK and in Turkey.

• Business cards will be given to potential clients.

• Word of mouth will be a strong marketing tool.

The firm will also pursue an aggressive marketing campaign. Additional potential sources of promotion
as a marketing strategy include:

§ Freelance businesses is sold and purchased mainly on a word-of-mouth basis, with

relationships and previous experience being, by far, the most important factor.

§ Website: The increasing growth of the Internet as an information source provides an

opportunity for ourselves that we may exploit. However this will require adequate planning so
as to ensure that all information on the website is accurate and up-to-date, ensuring market a
professional image. The website will be marketed through search engines such as Google and
Yahoo.

Additional literature such as direct mail, print ads and sales promotion materials will be utilized as
needed.

In order to implement our strategic goals, we will focus on developing the following tools.

1. Knowledgeable, friendly relation that can empathize with our clients’ needs and
circumstances,

2. Services that meet or exceed the expectations of our clients, and that are available and
understandable.

3. Services delivered on time with minimal errors.

4. The firm believes personal contact and service is the cornerstone of its success.

6. MANAGEMENT SUMMARY
Örnek Software & Consulting is owned and operated by Mr Turan Turambar. It will be managed by Mr
Turan Turambar.

7. FINANCIAL PLAN
Below, the sections illustrate the following three years financial projections and plans.

7.1 SALES FORECAST

SALES
1st Year 2nd Year 3rd Year
Sales £30,000.00 £40,000.00 £50,000.00
Other £0.00 £0.00 £0.00
Total Sales £30,000.00 £40,000.00 £50,000.00
Direct Cost Of Sales £2,500.00 £3,500.00 £5,000.00
Other £0.00 £0.00 £0.00
Subtotal Direct Cost Of Sales £27,500.00 £36,500.00 £45,000.00

7.2 PROJECTED PROFIT AND LOSS

PROFIT AND LOSS

Pro Forma Profit And Loss 1st Year 2nd Year 3rd Year

SALES £30,000.00 £40,000.00 £50,000.00

Direct Cost Of Sales £2,500.00 £3,500.00 £5,000.00

Other Cost Of Sales £0.00 £0.00 £0.00

Total Cost Of Sales £2,500.00 £3,500.00 £5,000.00

Gross Margin £27,500.00 £36,500.00 £45,000.00

Gross Margin % % 91,6 % 91.25 % 90

EXPENSES

Payroll £0.00 £0.00 £0.00

Sales & Marketing £200.00 £200.00 £200.00

Depreciation £0.00 £0.00 £0.00

Rent £1,800.00 £1,800.00 £1,800.00

Utilities £400.00 £600.00 £700.00

Insurance £200.00 £200.00 £200.00

Payroll Taxes £0.00 £0.00 £0.00

Other £200.00 £200.00 £300.00

Total Operating Expenses £2,800.00 £3,000.00 £3,200.00

Profit Before Interest&Taxes £24,700.00 £33,500.00 £41,800.00

Interest Expense £0.00 £0.00 £0.00

Taxes Incurred £4,940.00 £6,700.00 £8,360.00

NET PROFİT £19,760.00 £26,800.00 £33,440.00

NET PROFİT/SALES % 65,8 % 67 % 66,8

7.3 CASH FLOW

CASH FLOW

Pro Forma Cash Flow 1st Year 2nd Year 3rd Year

CASH RECEIVED £30,000.00 £40,000.00 £50,000.00

Cash From Operations

Cash Sales £30,000.00 £40,000.00 £50,000.00

Cash From Receivables £0.00 £0.00 £0.00

Sub Total Cash From Operations £30,000.00 £40,000.00 £50,000.00

ADDITIONAL CASH RECEIVED

VAT Received (Output Tax) £0.00 £0.00 £0.00

Customs and Excise VAT Repayments £0.00 £0.00 £0.00

New Current Borrowing £0.00 £0.00 £0.00

New Other Liabilities (interest-free) £0.00 £0.00 £0.00

New Fixed Liabilities £0.00 £0.00 £0.00

Sales of Other Current Assets £0.00 £0.00 £0.00

Sales of Fixed Assets £0.00 £0.00 £0.00

New Investment Received £0.00 £0.00 £0.00

Subtotal Cash Received

£30,000.00 £40,000.00 £50,000.00

EXPENDITURES

Expenditures From Operations

Cash Spending £2,500.00 £3,500.00 £5,000.00

Payment of Accounts Payable £7,740.00 £9,700.00 £11,560.00

Sub Total Spent On Operations £10,240.00 £13,200.00 £16,560.00

ADDITIONAL CASH SPENT

VAT Paid Out (Input Tax) £0.00 £0.00 £0.00

Customs and Excise VAT Payments £0.00 £0.00 £0.00

Principal Repayment of Current Borrowing £0.00 £0.00 £0.00

Other Liabilities Principal Repayment £0.00 £0.00 £0.00

Fixed Liabilities Principal Repayment £0.00 £0.00 £0.00

Purchase Other Current Assets £0.00 £0.00 £0.00

Purchase Fixed Assets £0.00 £0.00 £0.00

Dividends £0.00 £0.00 £0.00

Subtotal Cash Spent £10,240.00 £13,200.00 £16,560.00

NET CASH FLOW £19,760.00 £26,800.00 £33,440.00

CASH BALANCE £27,760.00 £54,560.00 £88,000.00