Growth in total mens market( Online+ Offline), YoY (Euromonitor 2017)

Growth in market Online Penetration ( Euromonitor 2017)

Growth in Market share, Yoy
Current Online Market Pentration(Men and Women, Fine Jewellery) (Euromonitor 2017)
Growth of women's segment , Yoy
Growth of amazons share of women segment (first two year's)
Growth of amazons share of women segment (Suceeding Years)
Average Ticket Size online (Assumed)
Average assumed ticket size growth

Revenue (in, billions)

Total value of Men's segment (In billions)
Market for men's segment online
Amazon's Share of men's segment
Total Value of Women's segment (In billions), Total Market
Market for Women's Segment online
Amazon's Share of women's segment

Total Amazon Revenue Cumilative( Men + Women)

COSTS
Inshorts
Metro
Prime Content Creation
Total costs All mediums Except Amazon Prime
Margin for Amazon (Average 5 % )
Fixed Closing Fee ( Rs 40 every order as we assume an average ticket size of 15000)
Total Amazon Share

Cumulati ve Revenue Projecti ons- Amazon (In Billions)

Revenue Projections

1.63697
1.49375
1.36367
1.24547
1.13799
0.95031

0.76959

Ja n-19 Ja n-20 Ja n-21 Ja n-22 Ja n-23 Ja n-24 Ja n-25

0.76959

Ja n-19 Ja n-20 Ja n-21 Ja n-22 Ja n-23 Ja n-24 Ja n-25

 Amazon Fine-Jewellery Revenue Projections
13% Advertising costs:
30% Inshorts Total Cost first time (
20% Metro (Train Cover)
2.30% Prime Content Creation
8%
10.00%
25%
15000
5%
Jan-19 Jan-20 Jan-21 Jan-22

14.3485 16.2 18.3 20.7

0.42902 0.48479 0.54782 0.61903
0.21451 0.29088 0.32869 0.37142
46.411056 50.1239405 54.1338557184 58.4645641759
1.387691 1.498706 1.618602 1.748090
0.5550762298 0.65943056 0.809301143 0.8740452344

0.76959 0.95031 1.13799 1.24547

0.00858 0.01018 0.01150 0.01300

0.008 0.008 0.008 0.008
0.005000 0.005000 0.005000 0.005000
0.02158 0.02318 0.02450 0.02600
0.03848 0.04752 0.05690 0.06227
0.00205 0.00253 0.00303 0.00332
0.01895 0.02687 0.03543 0.03959

(In Billions)

1.63697
1.49375

Ja n-24 Ja n-25
Ja n-24 Ja n-25
enue Projections

0.00858
0.0004
0.005

Jan-23 Jan-24 Jan-25

23.4 26.4 29.9

0.69951 0.79044 0.89320
0.41970 0.47427 0.53592
63.1417293099 68.1930677 73.6485131
1.887938 2.038973 2.202091
0.9439688532 1.01948636 1.10104527

1.36367 1.49375 1.63697

0.01469 0.01660 0.01876

0.008 0.008 0.008
0.005000 0.005000 0.005000
0.02769 0.02960 0.03176
0.06818 0.07469 0.08185
0.00364 0.00398 0.00437
0.04413 0.04907 0.05446
 Cumulati ve Revenue Projecti ons- Amazon (In Billions)

Revenue Projections

1.63697
1.49375
1.36367
1.24547
1.13799
0.95031

0.76959

Ja n-19 Ja n-20 Ja n-21 Ja n-22 Ja n-23 Ja n-24 Ja n-25

Revenue from Men's Segment- Amazon

0.53592

0.47427

0.41970
0.37142
0.32869
0.29088

0.21451

Jan-19 Jan-20 Jan-21 Jan-22 Jan-23 Jan-24 Jan-25

 REVENUE FROM WOMEN'S Segment
1.2
1.1010452704
1 1.0194863614
0.9439688532
0.8740452344
0.8 0.809301143

0.659430561
0.6
0.5550762298

0.4

0.2

0
Ja n-19 Jan-20 Jan-21 Jan-22 Ja n-23 Ja n-24 Jan-25

TOTAL AMAZON SHARE

0.05446
0.04907
0.04413
0.03959
0.03543

0.02687

0.01895

Ja n-19 Ja n-20 Ja n-21 Ja n-22 Ja n-23 Ja n-24 Ja n-25

Fine Jewellery (unstudded and solatire) 5%
Fne Jewellery( studded) 8%
Fine Jewellery (Gold Coins) 2%
Average Margin 5%
Closing Fee 40

Market size of mens segement in 2017 510.7 million

penetration 0.50%

Growth in total mens market( Online+ Offline), YoY (Euromo 13%

Growth in market Online Penetration ( Euromonitor 2017) 30%
Growth in Market share, Yoy 20%
Current Online Market Pentration(Men and Women, Fine Je 2.30%
Growth of women's segment , Yoy 8%
Growth of amazons share of women segment (first two year 10.00%
Growth of amazons share of women segment (Suceeding Ye 25%
Average Ticket Size online (Assumed) 15000
Average assumed ticket size growth 5%