“SEGMENTATION” “DESCRIBING POTENTIAL CLIENTS

PRESENTADOR POR:

HUMBERTO MORENO CORDOBA

INTRUCTORA:

YENNY PERDOMO

CENTRO DE COMERCIO Y TURISMO

SENA

REGIONAL QUINDIO

2018
 Evidencia 6: Segmentation “Describing Potential Clients”

En la proyección de mercados, la segmentación permite identificar

las necesidades y el comportamiento de los consumidores para
satisfacer sus deseos, teniendo en cuenta que la idea es exportar el
producto seleccionado a un país de habla inglesa ya establecido,
entonces es importante tener en cuenta el vocabulario y las
estructuras necesarias en inglés para elaborar una adecuada
consulta y así lograr un mayor conocimiento de las necesidades y
expectativas de los clientes, y con ello obtener una mejor visión de lo
que se pretende ofrecer al mercado internacional.

Por lo anterior y con la finalidad de cumplir con esta evidencia,

desarrolle lo siguiente:

1. Resuelva en inglés las preguntas que se le presentan a continuación:

 Where do you usually buy your cleaning products?

Usually I buy cleaning products in the Chain store. Almost always I am
searchingeconomics products

 Do you consider yourself as a neat person? Why?

Of course, I am a neat person. The cleaning has been a flag in my familyo

 Do you feel satisfied with the cleaning products you buy? Why?
My bag feel satisfied because the salary increase is little. However, I think so
it´seconomic are expensive
.
 What kind of cleaning product would you like it to be improved? Why?
I would like it to be improved non-trademark products because I don't know that
sogood. The products with trademark is very important. I think so we know of
thequality then the products are better and increase the sales.

 Mention 5 cleaning product brands you consider as the best ones

Trademark: Ariel, Fab, Puro, Lavomatic, Dersa.

 Which are the most important aspects to be taken into account to choose
acleaning product brand?
The most important aspects are the quality. Also, the products must be friendlywith
the environment. We need a world better
  Imagine you are promoting a new product. Describe it and write in ten lines
to convince your potential customers to buy your product.
Ladies, gentlemen and children United States, I have a new product for you. The
product has the registration established for its commercialization. It has the
established standards for consumption and it is a product of excellent quality. I'm
talking about Tamarindo's Dulce. Dulce de Tamarindo is a natural product, rich in
vitamins and medicinal purposes that benefit our health. Its natural characteristics
and its different presentations and flavors facilitate its commercialization, also the
tamarind as such is used for different additional products
I think that of this product as it is the tamarind we will be able to have variety of
articles, and innovation of new proposals of sub products derived from the
tamarind as new presentations of tamarind sweets, all with the purpose of being
liked by North American people since this It is very versatile in the new products
that reach its surroundings.

2. Describa en inglés el tipo de población a la que pretende proyectar el producto o

servicio, de acuerdo con el país ya seleccionado.
We select the United States and the population we want to reach is the
supermarket chain. Shops and intermediaries for the entry of the product to the
European Union.

3. En base a la población descrita con anterioridad elabore una encuesta en inglés

para ser aplicada a esta población.

1. Do you know the Dulce de Tamarindo?

Yes ___
Do not ___

2. How often do you consume it?

Everyday ___
Never _____
Several times a week _____
3. Where would they buy it?
Stores ____
Malls _____
Super markets _____
Others ______

4. Will the Tamarindo Dulce have acceptance?

Yes_______
Do not_______

5. In which states is Dulce de Tamarindo distributed?

In all the country ________
In some states ______