Digital News
Report 2018
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37 Markets
Germany 2038 90% Switzerland 2120 89% Korea, South 2010 93%
Polling by Supported by
Use of news in Heightened Some countries Brand level trust Voice helping
social media goes concern over leaping scores in 37 new wave of
into reverse ‘fake’ and ahead with countries for the innovation
unreliable news – subscription, but first time around audio
with implications donation models (podcasts)
for tech platforms also look
and journalism interesting
Social media DOWN for news…
52% (-2) AVERAGE ACROSS ALL COUNTRIES, BIGGER DROPS IN SOME COUNTRIES AFFECTED BY FAKE NEWS
60%
USA
50% 45%
39% UK
36%
40%
FRANCE
30% 31%
GER
20%
10%
0%
2013 2014 2015 2016 2017 2018
Q3. Which, if any, of the following have you used in the last week as a source of news? (Please select all that apply)/Q10 Thinking about how you
FIND news online, which are the main ways that you come across news stories? - Used social media and came across news that way. Base:
45%
40%
35% 36%
30% 3 REASONS
25% FOR SHIFT
- Changes to algorithms
20%
15% -
-
Boredom with Facebook
More interesting
15%
11% alternatives
10%
6%
5%
3%
0%
2014 2015 2016 2017 2018
Reuters Institute Digital News Report 2014-18, Q12b Which, if any, of the following have you used in the last week for news?
Base: Total sample in 12 countries (UK, US, Germany, France, Spain, Italy, Ireland, Denmark, Finland, Australia, Brazil), 10 country average for 2014 excl Australia and Ireland
Q12A/B. Which, if any, of the following have you used for any purpose/news in the last week? Base: Total sample in all markets. Note: Also showing
change from 2017.
Q12B. Which, if any, of the following have you used in the last week for news? Base: 18–24/25– 34/35–
44/45–54/55+: 2016 = 175/329/377/300/1016, 2018 = 232/386/441/355/987.
Q12B. Which, if any, of the following have you used in the last week for news? Base: Total
sample in each market.
Q12B. Which, if any, of the following have you used in the last week for news? Base: Total sample in each market.
Q12B. Which, if any, of the following have you used for finding, reading, watching, sharing or discussing news in the last week? Q13a_2018_1. Please indicate your level of
agreement with the following statements. I tend to think carefully about expressing my political views openly on the internet because this could get me into trouble with the
authorities. Base: Total sample in each market.
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Smartphone use for news over time (2013-18)
SELECTED MARKETS
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MAIN Gateways to news
ALL MARKETS
Q10a_new2017_rc.
Which of these was
the MAIN way in
which you came
across news in the last
week? Base: All/under
35s that used a
gateway to news in
the last week: All
markets =
69246/19755.
Q10b_2018_2. Thinking about the news notifications you currently receive, which of the following statements do you most agree with? I get too many news notifications/I
get the right number of new snotifications/I’d be happy getting more news notifications. Base: All who received a news alert in the last week in each/all markets: Taiwan =
350, US = 448, Sweden = 447, France = 299, Germany = 202, UK = 314, Selected markets = 7494
Q10b_2018_4. You use a mobile device but said you have not received a mobile notification in the last week, which of the following features would encourage you to use or
install alerts/notifications for news? Base: All that use a smartphone or tablet but did not receive a news alert in the last week: Selected markets = 44746. Note: This question
was not asked in Greece, Brazil, Argentina, Mexico, Chile.
Q5A. Which of the following brands have you used to access news offline in the last week (via TV, radio, print, and other traditional media)? Q5B. Which of the following
brands have you used to access news online in the last week (via websites, apps, social media, and other forms of Internet acc3es1s)? Base: Total sample in each market.
Q5B. Which of the following brands have you used to access news online in the last week (via websites, apps, social media, and other forms of internet access)? Base: Total sample in each
market. Note: Weighted average calculated using population data from Internet World Stats and the World Bank: weighted = (country population * percentage adults * internet penetration *
percentage accessed)/total population of all countries surveyed. Brazil, Mexico, and Turkey are not included due to the absence of reliable data about their urban population. Bulgaria is not
included to maintain comparability with last year. Figures for NYT are based on data from 15 countries.
@risj_oxford | #DNR18
Different types of trust
ALL 37 MARKETS
Mostly this about trust in mainstream media Uncertainty in distributed environments, information
and in the sources that people use unchecked, hard to distinguish news from rumour...
Q6_2016_1. Please indicate your level of agreement with the following statements. I think you can trust most news most of the time. Base: Total sample
in each market. Note: Also showing change from 2017.
Q6_2018. How trustworthy would you say news from the following
brands is? Use the scale below, where 0 is ‘not at all trustworthy’ and
10 is ‘completely trustworthy’.
Base: Total sample/all who used each brand in the last week.
Q6_2018. How trustworthy would you say news from the following
brands is? Use the scale below, where 0 is ‘not at all trustworthy’ and
10 is ‘completely trustworthy’.
Base: Total sample/all who used each brand in the last week.
Q6_2018. How trustworthy would you say news from the following brands is? Use the scale below, where 0 is ‘not at all trustworthy’ and 10 is ‘completely trustworthy’.
Base: Total sample/all who used each brand in the last week
@risj_oxford | #DNR18
Varied concern about whether online news
is real or fake
85%
80% 71% 69%
66% 66% 66% 65% 64%
63% 63% 62% 61%
60% 60% 60% 60% 58% 57%
60% 55% 53% 54%
51% 50% 50% 49% 49% 48%
47% 46%
44% 43% 42%
41% 38%
37% 36% 36%
40%
30%
20%
0%
Q_FAKE_NEWS_1. Please indicate your level of agreement with the following statement. “Thinking about online news, I am concerned about what is real and what is fake on the
internet.” Base: Total sample in each market
41
Audience definitions of news are much wider
ALL MARKETS
Only
42%
see poor
39%
complain about
26%
say they have
journalism, spin and agenda- been exposed to
mistakes and filled news completely made
clickbait every up news
week
60% 41%
“content is now removed “It’s free speech right?
(F, 20-29, USA)
within a few hours.”
(M, 30–45, Germany)
43
Support for government intervention to combat
misinformation
@risj_oxford | #DNR18
All over the globe FASTEST GROWING IN
NORDIC COUNTRIES
MORE PEOPLE ARE REALISING THAT QUALITY COSTS
22%
Average in Nordic
countries pay
16%
But only
Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year? (This could be a digital subscription,
combined digital/print subscription or one off payment for an article or app or e-edition). Base: Total sample in each market.
1%
Make a donation today
But
2. GUILT
“They asked for it, I use them so I should donate”
3. PART OF A CAUSE
“It is important that the Guardian continues to be
available to counter nearly all the other
newspapers which are right wing”
68% most news organisations are making a profit from digital news.
@risj_oxford | #DNR18
Smart speakers – next big thing?
SELECTED COUNTRIES
Voice activated speakers growing quickly from a low base
9%
US
4%
7%
UK
2%
6%
Germany
1%
5% 2018
Korea
2017
Q8a. Which, if any, of the following devices do you ever use (for any purpose)? Please select all that apply. Showing smart speaker code. Base: All
Smart Speaker – uses
SELECTED COUNTRIES
Q8. New You say you have a smart speaker (e.g. Amazon Echo, Google Home, Apple HomePod) which of the following do you do regularly? Percents do not add to 100 due to multiple response. N=609
Podcasting is on the up – driven by young
% ACCESS AT LEAST MONTHLY
UK 18%
60%
40%
5
X
20%
0%
18-24 25-34 35-44 45-54 55+
@risj_oxford | #DNR18
Measuring news literacy - 1
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Use of online news video by country
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RISJ Digital News Report 2018
86
RISJ Digital News Report 2018
87
AUDIENCE MAP FOR ALTERNATIVE AND PARTISAN NEWS
BRANDS
@risj_oxford | #DNR18
UK: NEWS BRANDS USED LAST WEEK
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