Summer training report

On

Comparative study on Vishal Brands and Other Brands

Submitted in partial fulfillment of the requirement for the award of the

Degree of Master in Business Administration
2009-2011

Submitted By:

Gaurav Jyoti
Enrolment No.9060500033

Under Supervision Under

Guidance of
Mr. Jagdish Chauhan Miss Gulista
Khalam
(Store Manager) (Lecturer MBA)

C.O.E.R school of Management

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 UTTRAKHAND TECHNICAL UNIVERSITY, DEHRADUN

STUDENT DECLARATION

I hereby declare that project entitled "Comparative Study of Vishal Brands

and Other Brands” With SPECIAL REFERENCE TO VISHAL
MEGA MART, HARIDWAR,” has been prepared by me. This is an original
work and no part of this project has been copied or submitted to any University or
Colleges.

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 ACKNOWLEDGEMENT

I wish to express my sincere esteemed thanks to our institution, which provided me this
most awaited opportunity of undergoing training in the corporate world.

Along with the institution, I also want to express my gratitude to Our H.O.D Mrs.
Veeralakshmi Mam who helps me with their immense knowledge and their experience.

Finally yet importantly, I want to express my immense heartily thanks to all the
personalities who have been instrumental in making this project on “COMPARATIVE
STUDY ON VISHAL BRANDS AND OTHER BRANDS” possible and successful

Gaurav Jyoti

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CONTENT PAGE No.

CHAPTER-1
 Objective, Scope of the Study 5-6

CHAPTER-2
 Introduction to Retailing 7-21
 Introduction to Vishal Retail Limited 22-28

CHAPTER-3
 Research Methodology 29-31

CHAPTER-4
 Data collection & Analysis 32-46

CHAPTER-5
 Findings of the study 47

CHAPTER-6
 Recommendation 48
 Conclusion 50

Appendix

Bibliography 52

Questionnaires
53-54

Abbreviations 55

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Objectives

 To study the sales Volume of Vishal brands in compare to other brands

 To study customer preference about Vishal Brands.

Scope
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Though Vishal Mega Mart operates in 183 Stores in 110 cities across India in 24 States,
the study is restricted to the Haridwar region because of the time, cost and accessibility
constraints.
The study is important because it compare Vishal, s products and other Products that are
combined sold at Vishal Mega Mart.
This study reveals the sales volume of Vishal Products and Other Products at Vishal
Mega Mart. It also emphasize on the Customers’ perception about Vishal Mega Mart as a
Brand, and their shopping behavior.
It is important to Vishal Mega Mart because it reveals the strong and weak points of the
store. Thus it gives an opportunity to the store to recognize and improve upon its weak
points and convert its strong areas into strategic advantage. Thus the report can be useful
to Vishal Mega Mart also, as it provides basis for making more profitable promotional
strategies for Vishal Mega Mart.

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INTRODUCTION

TO

RETAILING

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 INTRODUCTION TO RETAILING

Retailing is the largest private sector in India and second to agriculture in term of
providing employment to people. India today has perhaps the highest retail outlet density
with approximately 12 million retail outlets. The retail industry in the country is broadly
divided into the organized and unorganized sectors. The total market in 2005 stood at
$225 billion, accounting for about 11% of the country's gross domestic product (GDP).
Of this total market, the organized sector accounted for $ 8 billion of the total revenues.
That represents only 3.5% share of this market. According to AT Kearney, the organized
retailing industry is expected to cross $23 billion revenue mark by 2010.its share as
represented in urban scenario is projected to be 12 to 20%.

Growing at more than 30%, the organized sector is driving the retail growth in India and
contributes significantly to the growth of the economy. This economic growth comes
primarily from increased consumer spending. Retail is currently the biggest industry in
the world with sales of $7.2 trillion. Every 10th billionaire in the world is a retailer. 25 of
the top 50 Fortune 500 companies are in retail.

The retail market in India is the second largest untapped market after China. According to
a survey by A T Kearney, the size of the retail industry in India is pegged at Rs 400,000
crore, and is expected to double to Rs 800,000 crore by 2006. The biggest challenge for
Indian retailing lies in the nature of the sector, which is highly fragmented and
unstructured. A T Kearney estimates that the organized retail market is Rs 20,000 crore,
while K S A Technopak, values it at Rs 5,000 crore. By 2005, A T Kearney predicts an
eight-fold increase in organized retail while KSA Technopak estimates a six-fold growth.
The difference in these projections is attributed to their divergent definitions of
‘organized retailing’. While India’s retailing format has hitherto been basic at best,
change is in the air. Over the past few years, there has been a proliferation of organized
sector players entering or expanding their presence in the retail market. A number of
large business groups such as Tata, RPG, Rahejas and Piramal have set up malls and built
businesses within retail.

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This includes the Rs 190 crore (McKinsey estimate) Food World, India’s leading
supermarket chain. Other supermarket chains like Trinetra, Nilgiris, Apna Bazar and
Subhiksha are rapidly establishing themselves.
India's vast middle class and its almost untapped retail industry are key attractions for
global retail giants wanting to enter newer markets. Driven by changing lifestyles, strong
income growth and favorable demographic patterns, Indian retail is expected to grow 25
per cent annually.

Modern retail in India could be worth US$ 175-200 billion by 2016. With the economy
booming, competition in the marketplace is fierce. According to 'Retail in India Getting
Organized to Drive Growth', a report by AT Kearney and the Confederation of Indian
Industry, retail is one of India's fastest growing industries with a 5 per cent compounded
annual growth rate and expected revenues of US$ 320 billion in 2007. Rising incomes,
increasing consumerism in urban areas and an upswing in rural consumption will fuel this
growth to around 7-8 per cent.

INDIA’S ORGANISED RETAIL INDUSTRY

Diagram- Organized Retail In India

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Indian Retail sector consists of small family-owned stores, located in residential areas,
with a shop floor of less than 500 square feet. At present the organized sector accounts
for only 2 to 4% of the total market although this is expected to rise by 20 to 25% YOY
basis.
Retail growth in the coming five years is expected to be stronger than GDP growth,
driven by changing lifestyles and by strong income growth, which in turn will be
supported by favorable demographic patterns. The structure of retailing will also develop
rapidly. Shopping malls are becoming increasingly common in large cities, and
announced development plans project at least 150 new shopping malls by 2008. The next
cycle of change in Indian consumer markets will be the arrival of foreign players in
consumer retailing.

Table: Share of Organized Retail in Selected Countries, 2006

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 Country Total Retail Share of
Sales Organized
(US$ bn) Retail (%)
USA 2,983 85
Japan 1,182 66
China 785 20
United Kingdom 475 80
France 436 80
Germany 421 80
India 322 4
Brazil 284 36
Russia 276 33
Korea 201 15
Indonesia 150 30
Poland 120 20
Thailand 68 40
Pakistan 67 1
Argentina 53 40
Philippines 51 35
Malaysia 34 55
Crezh Republic 34 30
Vietnam 26 22
Hungary 24 30

Source: Planet Retail and Technopak Advisers Pvt. Ltd.

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RETAIL SALES IN INDIA

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INDIA: #1 EMERGING RETAIL GROWTH MARKET

As we can see form the above table that India is witnessing an emerging retail boom.

According to A.T. Kearney GLOBAL RETAIL DEVELOPMENT INDEX, India was

placed at 5th position in the year 2003. Within a span of 2 years, India has topped the
charts placed at 1st position.

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WHY INDIA IS #1 RETAIL GROWTH MARKET?

 MARKET GROWTH

8-10 % annual growth with 30% + growth for modern format retail.

 STRONG ECONOMY
Fourth largest economy on Purchasing Parity Basis.

 MARKET OPPORTUNITIES
Growing consumer aspirations together with very low penetration of
modern format retailing.

 INFRASTRUCTURE
Large amount of quality retail space being added.

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 INDIA RETAIL GROWTH OPPORTUNITY

From the above figure, it can be easily drawn out that there is tremendous head room for
growth in INDIA in retail as penetration is even less than 3%.

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INDIA: A NATION OF SHOPKEEPERS

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SHARE OF MODERN RETAIL FORMAT

DIVISION OF RETAILERS IN INDIA

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The retail sector in India can be divided into two major categories:
1) Organized

2) Unorganized

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Different Retail Format Used in India

Hypermarkets
The hypermarket format is most suitable and appealing to the Indian consumer. Very
large - over 40,000 sq. ft. The largest retailers operating in this format are Pantaloon
Retail with Big Bazaar, RPG Enterprises with Giant (now Spencer’s) and Tata Trent’s
Star India Bazaar hypermarkets.

Most retailers are likely to continue expanding in the larger Indian cities and select tier-
two cities with potential for growth. Some of the trends in the hypermarket format are a
rapid growth in revenue led by volumes, and expansion in both large and medium cities.

Supermarket
Self-service stores - Approx. 4,000 to 20,000 sq. ft. in size, with a strong focus on food
and personal care. Supermarkets take the form of a one-stop-shop, catering to the
consumer's need for choice and variety. Clientele of supermarkets consist mostly of
affluent Indians who are not too price-sensitive, prefer convenience, hygiene and the
attractive atmosphere. Large players operating through these formats include Food
Bazaars from Pantaloon Retail, RPG’s Food world supermarkets, Trinethra supermarket
and Nilgiris.

Discount stores
If we stripped down supermarkets, offering basic range of grocery products typically at
great discounts. They run extremely cost-efficient operations by reducing the complexity
of inventory, and offering a basic ambience. The most prominent discount grocery chains
are Subiksha (leader) and Margin Free Markets.

Cash And Carry

Usually - 70,000 to 100,000 sq. ft. stores that sell products to members, comprising
retailers and institutions. The key benefit is a wide range of products under one roof at
wholesale price

Neighborhood Store

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Traditional stores that provide basic offerings, fixed prices, zero usage of technology, and
little or no ambience. These are either dying out, or repositioning themselves, on the basis
of convenience and quality.

Table 3.1 Different Retail Format and value position

Current Trends in Indian Retailing Industry

• Rising income levels, education and a global exposure have contributed to the
evolution of the Indian middle class purchasing and shopping habits are maturing
as a result.
• Current organized retail is small and fragmented with players not being able to
reap economies of scale.

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• Retailing through formats such as supermarkets, hypermarkets, department stores
and other specialty chains are increasing. Leading industrial houses in the country
are investing in the sector. This includes Food world, Shopper’s Stop, Crossroads,
Globus, Pyramid and other such outlets.

Dia. 3.7 Four Axis for Retail Scale up Sources: FICCI

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COMPANY
PROFILE

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Vishal Retail Limited:-
HISTORY AND CERTAIN CORPORATE MATTERS
VRPL was incorporated on July 23, 2001 under the Companies Act, 1956 as Vishal
Retail Private Limited. VRPL was converted to a public limited company on February
20, 2006. At the time of incorporation, the registered office of VRPL was situated at 4, R.
N. Mukherjee Road, Kolkata 700 001. Subsequently VRPL’s registered office was
shifted to 54/4C, Strand Road, Kolkata 700 006 on August 1, 2001 and on February 14
2004, VRPL’s registered office was shifted to Mouza Kuch Pukur, P.S. Bhangore, 24
Paragnas (South), West Bengal. On December 29, 2005, VRPL’s registered office was
shifted to RZ-A-95 & 96, Road No. 4, Street No. 9, Mahipalpur Extension, New Delhi
110 037, which is the present registered office of our Company.
Acquisition of Business from M/s Vishal Garments and M/s The Vishal
Garments
Vide a business purchase agreement dated November 23, 2001 executed between VRPL
and Mr. Ram Chandra Agarwal (carrying on proprietorship business in the name of M/s
The Vishal Garments) and Mrs. Uma Agarwal (carrying on proprietorship business in the
name of M/s Vishal Garments), VRPL acquired the business of “M/s The Vishal
Garments” and “M/s Vishal Garments”, and the said businesses were transferred to
VRPL as a going concern with effect from December 15, 2001.
Acquisition of manufacturing unit from M/s Vishal Fashions Private
Limited
Vide a business purchase agreement executed between VRPL and M/s Vishal Fashions
Private Limited, we acquired the business of manufacturing of readymade garments as a
going concern with effect from March 31, 2003. VRPL went into backward integration
by acquiring a manufacturing unit for readymade garments.
Acquisition of manufacturing unit from M/s Vishal Apparels

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Vide a business purchase agreement dated March 31, 2003 executed between VRPL and
Mr. Ram Chandra Agarwal (HUF) (carrying on its business in proprietorship in the name
of M/s Vishal Apparels), VRPL acquired the manufacturing unit of “M/s Vishal
Apparels” and they said manufacturing unit was transferred to our Company as a going
concern with effect from March 31, 2003.
Major Events:
A chronology of some key events in the history of the Company is set forth below:

Year Milestone
2001 • Incorporated as Vishal Retail Private Limited
• Acquired the proprietorship firm Vishal Garments & The Vishal Garments
• Opened first store outside Kolkata

2002 • Opened first Store in Delhi

2003 • Acquired Vishal Apparels, a manufacturing unit.

• Set up a manufacturing unit in Gurgaon

2004 • Started our largest store of at Mathura Road, New Delhi having an area of
80,000 square feet
• Nominated for the Images Retail Awards’ 2004

2006 • Our Company was converted into a public limited company

• Implementation of production and retail module of SAP
• Broadband connectivity with each and every location
• Increased our presence to an aggregate of 17 States

Details of Directors
Mr. Ram Chandra Agarwal, 41 years, is VRPL’s Chairman and Managing Director. He
holds a bachelor’s degree in commerce from St. Xavier’s College, Kolkata. Mr. Agarwal

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has more than 18 years of experience in the retail industry and has been with us since our
inception in 1997. He started the business under the name of “Vishal Garment” with a
small store at 9, Lal Bazaar Street, Kolkata. Mr. Agarwal has made efforts for the
development of the value retailing industry in India and is well known for his business
acumen.
Mrs. Uma Agarwal, 31 years, is an executive Director of VRPL. She holds a bachelor’s
degree in arts. Mrs. Agarwal has more than five years of experience in the retail industry.
She has been associated with accounts department of our Company.
Mr. Surendra Kumar Agarwal, 44 years, is an executive Director of VRPL. He holds a
bachelor’s degree in commerce. Mr. Agarwal has more than 15 years of experience in the
retail industry. He has been associated with store development and management at
various locations of our Company.
Mr. Bharat Jain, 43 years, is an independent Director of VRPL. He holds bachelor’s
degree in commerce. Mr. Jain is engaged in the business of leather garments and
accessories and has more than 21 years of work experience. Mr. Jain joined our Board on
May 8, 2006.
Mr. Jay Prakash Shukla, 30 years, is an independent Director of VRPL. He holds a
bachelor’s degree in commerce. Mr. Shukla is currently associated with Adani Retail
Limited since April 1, 2004 and has more than 11 years of work experience. Mr. Jay
Prakash Shukla joined our Board on September 30, 2006.
Mr. Rakesh Aggarwal, 42 years, is an independent Director of VRPL. He holds a
master’s degree in commerce. Mr. Aggarwal is currently engaged in roto-moulding
industry has more than 18 years of work experience. Mr. Aggarwal joined our Board on
October 31, 2006. Mr. Ram Chandra Aggarwal is the husband of Mrs. Uma Agarwal and
brother of Mr. Surendra Kumar Agarwal. None of our other Directors are related to each
other.
Corporate Governance
VRPL is in compliance of the provisions for corporate governance as stipulated in the
listing agreements with the Stock Exchanges, including with respect to the appointment
of independent Directors to VRPL’s Board and the constitution of the audit committee,
investor grievance committee and compensation committee.

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Committees of the Board
VRPL have constituted the following committees of their Board of Directors
for compliance with corporate governance requirements:
(a) Audit Committee;
(b) Shareholders’/ Investors’ Grievance Committee;
(c) Remuneration Committee;
Audit Committee
The members of the Audit Committee of the Board are Mr. Bharat Jain, Mr. Jay Prakash
Shukla and Mr. Rakesh Aggarwal. All members of the Audit Committee are independent
directors. The Chairman of the Audit Committee is an Independent Director.
The Audit Committee oversees the Company’s financial reporting process and disclosure
of its financial information. The Audit Committee further reviews the accounting and
financial policies and practices, internal control systems, quarterly, half yearly and annual
financial results. It also recommends appointment of statutory and internal auditors and
considers and discusses reports and observations made by them.
Investors’ Grievance Committee
The members of the Investors’ Grievance Committee of the Board are Mr. Surendra
Kumar Agarwal, Mr. Jay Prakash Shukla and Mr. Rakesh Aggarwal.
The Investors’ Grievance Committee is responsible for the redressal of shareholders and
investors’ grievances such as non-receipt of share certificates, balance sheet, dividend,
etc.
Remuneration Committee
The members of the Remuneration Committee of the Board are Mr. Rakesh Aggarwal,
Mr. Jay Prakash Shukla and Mr. Bharat Jain. All members of the Remuneration
Committee are independent directors.
The Remuneration Committee determines the Company’s remuneration policy, having
regard to performance standards and existing industry practice. Under the existing
policies of our Company, the Remuneration Committee inter alia determines the
remuneration payable to our Directors.
Other Committees:

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In addition, our Board constitutes, from time to time, such other committees, as may be
required, for efficient functioning and smooth operations.

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 R.C.Agarwal
Chairman &
Managing
Director

Board of
Directors

S.K.Agarwal
Whole-time
Category Heads
Director

Head-Supply
Merchandise Chain
Heads - Zonal
Head Management

Head- Retail

Chief Operating
Officer

Head – Legal &

Secretarial Head – IT

Head-Finance,
Head-Admin &
Accounts &
HR
MIS

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Source : www.vrpl.net
The Founders:

Mr.Ramchandra Aggarwal

Mrs.Uma Aggarwal

Mr.Surendra Aggarwal

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RESEARCH
METHODOLOGY

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Research Methodology
Research methodology is a way to the systematic solution of a research problem. It
focuses on the various steps adopted in studying the research problem along with the
logic behind using them.

Research Design
Research design is the conceptual structure within which research is conducted. A
research design specifies the methods and procedures for conducting a particular study.

Research type
My research is both Descriptive and Explorative. Explorative because it focuses on the
discovery of ideas and uses secondary data and Descriptive because it also focuses on the
characteristics of certain group of customers such as age, sex, income etc.

Universe
All the items under consideration in any field of inquiry constitute a ‘universe’. In this, it
is the population of Haridwar City

Duration
The research work has been completed within the time limit specified by the
Management i.e. two months.

Sample Design
A sample design is a definite plan determined before any data are actually collected for
obtaining a sample from a given population. In this case I have
used systematic sampling. We stood at the exit of Vishal Mega Mart and tapped every
fifth customer.

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Sample unit
Students, Businesspersons, Servicemen, Professionals, Housewives.

Sampling technique
Sampling technique is the technique or method by which the information is collected. We
have used well-defined questioners to collect the data. Further, we have also used the
interview technique wherever we felt that the respondents were not literate enough to
answer the questions by themselves. Interviews were taken in accordance with the
questioners.

Sample Size
Initially I had 100 as the size of research sample.

Data Collection
There are two types of data: primary and secondary.
Primary data is the data that have been observed and recorded by the researchers for the
first time to their knowledge.
Secondary data is the data that is not gathered for the immediate study at hand but for
some other purposes.
In this study I have used both types of data. Primary data has been collected with the help
of questioneres and interviews whereas secondary data has been collected from various
books and the websites.

Statistical tools used

-Measures of central tendency
-Simple pie and bar diagrams

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ANALYSIS

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 Analysis
Demographic analysis
1) Age

1- Less than 20
2- 20 to 30
3- More than 30

INTERPRETATION:-

It can very easily be depicted from the graph that in our sample there are
i. Only 7% people who are less than 20 years of age
ii. 45% people belong to the age group of ‘greater than equal to 20 and less than
equal to 35’
iii. 48% people are greater than 35 years of age

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2) Gender

1- Male
2- Female

INTERPRETATION:-

It can very easily be depicted from the graph that in our sample there are 40% females
and 60% males.

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3) Educational Qualification

INTERPRETATION:-

By the graph it is depicted that 56% respondents were Graduates 34% were Post
Graduates and only 10% were Intermediates .

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4) Occupation Analysis

INTERPRETATION:-

By the graph it is depicted that 28% respondents were Student, 14% were Businessmen’s,
32% were Housewives, 10% were Servicemen’s and16% were Professionals.

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 Comparative Study

Ques.1:-Which of these Dish Washers do you prefer ?

(a) V Klean Rs. 36 (Buy 1 get 1 free)
(b) Vim Bar Rs.20
(c) Other

INTERPRETATION:-

It can be easily depicted by the Graph that:-

56% Customers prefer Vim Bar
40% Customers prefer V Klean
4% Customers prefer Other

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Ques.2:- Which of these Surface Cleaners do you prefer most?
(a) V Klean Rs.55 (Buy 1 get 1 free)
(b) Pril Rs.55
(c) Other

INTERPRETATION:-

It can be easily depicted by the Graph that:-

56% people prefer V klean.
30% people prefer Pril.
14% people prefer Other.

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Ques.3:- Which of these Toilet Cleaner do you prefer most?
(a) V Klean Rs.55 (Buy 1 get 1 free)
(b) Mr. Muscle Rs. 52
(c) Other

INTERPRETATION:-

It can be easily depicted by the Graph that:-

56% people prefer V klean.
28% people prefer Mr. Muscle
16% people prefer Other

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Ques.4:- Which of these Ketchups do you prefer most?
(a) Vishal Ketchup 1 k.g for Rs. 75
(b) Tops Ketchup 990 gm. for Rs. 78
(c) Other

INTERPRETATION:-

It can be easily depicted by the Graph that:-

42% people prefer Vishal Ketchup.
28% people prefer Tops Ketchup.
30% people prefer Other.

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Ques.5:- Which of these Jams do you prefer most?
(a) Vishal Jam Rs.90 (Buy 1 get 1 free)
(b) Tops Jam Rs. 82
(c) Other

INTERPRETATION:-

It can be easily depicted by the Graph that:-

50% people prefer Vishal Jam.
22% people prefer Tops Jam.
28% people prefer Other.

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Ques.6:- Which of these Soft Drinks do you prefer most?
(a) V fresh
(b) Rc Cola
(c) Other

INTERPRETATION:-

It can be easily depicted by the Graph that:-

46% people prefer V fresh.
18% people prefer Rc Cola.
36% people prefer Other.

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Ques.7:- Which of these Teas do you prefer most?
(a) TATA tea Gold Rs.76
(b) Cha Gold(Vishal) Rs.97 (Buy 1 get 1 free)
(c) Other

INTERPRETATION:-

It can be easily depicted by the Graph that:-

60% people prefer Tata Tea Gold.
16% people prefer Cha Gold
24% people prefer Other.

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Ques.8:- Which of these Chips do you prefer most?
(a) BIKANO Chatax Rs.20 (Buy 2 for Rs.32)
(b) V Fresh Sticks Rs.18
(c) Other

INTERPRETATION:-

It can be easily depicted by the Graph that:-

36% people prefer Bikano Chatax.
16% people prefer V fresh sticks.
48% people prefer Other.

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Ques.9:- Which of these Shoes do you prefer most?
(a) Balance (Vishal)
(b) Relaxo
(c) Other

INTERPRETATION:-

It can be easily depicted by the Graph that:-

24% people prefer Balance (VMM).
20% People prefer Relaxo.
56% people prefer Other.

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Ques.10:- What is your buying preference for Vishal Product?
(a) Cash Discount
(b) Quality
(c) Quantity
(d) Brand Image

INTERPRETATION:-

It can be easily depicted by the Graph that:-

36% people prefer Quantity.
32% people prefer Cash Discount.
22% people prefer Quality.
10% people prefer Brand Image.

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 FINDINGS
AND
RECOMMENDATI
ONS

Page | 48
Findings

 It is analyzed from the research that Vishal Brands are sold more than Other
brands at Vishal Mega Mart.

 It is analyzed that Customers prefer Products of Vishal because of Heavy Cash

Discount, Quantity and Quality.

 In comparison of 9 products I found that out of 9 products, 5 products of Vishal

and 4 products of Other Companies are sold in Vishal Mega Mart.

 Because of promotional Strategies of Vishal like Heavy Cash Discount, More

Quantity in Less Price resulted in High sales of Vishal Products.

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Recommendations

 Vishal Mega Mart should emphasis on more variety of Products.

 Vishal Mega Mart Should maintain adequate amount of stock.

 Include more trained sales person to help customers in the store while shopping.

 Vishal Mega Mart should emphasize more on C.R.M.

 Customer care service can be introduced

 Regular training to sales person to improve there overall performance.

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Conclusion

• It can be concluded that Vishal Products are sold well because of its Promotional
strategies.

• Customers prefer Vishal Products because of Heavy cash discount, Quantity and
Quality.

• Advertising plays a very important role in achieving growth for any retail
company.

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APPENDIX

Page | 52
BIBILIOGRAPHY

WEBSITES
 www.vrpl.net
 www.mpmandiboard.com

 www.rpggroup.com

 www.ficci.com

 www.wikipedia.org
 www.retailbiz.com

 www.fciweb.nic.in

 www.indiatimes.com

 www.irmc.com

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QUESTIONAIRE

Ques.1:-Which of these Dish Washers do you prefer ?

(a) V Klean Rs. 36 (Buy 1 get 1 free)
(b) Vim Bar Rs.20
(c) Other

Ques.2:- Which of these Surface Cleaners do you prefer most?

(a) V Klean Rs.55 (Buy 1 get 1 free)
(b) Pril Rs.55
(c) Other

Ques.3:- Which of these Toilet Cleaner do you prefer most?

(a) V Klean Rs.55 (Buy 1 get 1 free)
(b) Mr. Muscle Rs. 52
(c) Other

Ques.4:- Which of these Ketchups do you prefer most?

(a) Vishal Ketchup 1 k.g for Rs. 75
(b) Tops Ketchup 990 gm. for Rs. 78
(c) Other

Ques.8:- Which of these Chips do you prefer most?

(a) BIKANO Chatax Rs.20 (Buy 2 for Rs.32)
(b) V Fresh Sticks Rs.18
(c) Other

Ques.6:- Which of these Soft Drinks do you prefer most?

(a) V fresh
(b) Rc Cola
(c) Other

Ques.7:- Which of these Teas do you prefer most?

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 (a) TATA tea Gold Rs.76
(b) Cha Gold(Vishal) Rs.97 (Buy 1 get 1 free)
(c) Other

Ques.8:- Which of these Chips do you prefer most?

(a) BIKANO Chatax Rs.20 (Buy 2 for Rs.32)
(b) V Fresh Sticks Rs.18
(c) Other

Ques.9:- Which of these Shoes do you prefer most?

(a) Balance (Vishal)
(b) Relaxo
(c) Other

Ques.10:- What is your buying preference for Vishal Product?

(a) Cash Discount
(b) Quality
(c) Quantity
(d) Brand Image

PERSONAL INFORMATION
NAME:-

AGE:-

GENDER:-
OCCUPATION:-
STUDENT HOUSEWIVES
PROFESSIONAL SERVICEMENS
BUSINESSMENS

EDUCATIONAL QUALIFICATION:-
INTERMEDIATE GRADUATE
POSTGRADUATE

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 ABBREVIATIONS USED IN PROJECT

Rs. Indian rupees. The conversion to US dollars is roughly Rs 40.00 to

US US$1.00
US$: Unless otherwise designated, this symbol refers to US Dollar

APMC: Agricultural Produce Marketing Committee

CII: Confederations of Indian Industry

CRISIL: Credit Rating Information Services of India Limited

CSO: Central Statistical Organization

FICCI: Federation of Indian Chamber of Commerce and Industry

FDI: Foreign direct investment

FMCG: Fast moving consumer goods

GOI: Government of India

GRDI: Global Retail Development Index

ICRIER: Indian Council for Research on International Economic Relations

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