Tbilisi, Georgia
Radisson Blu Iveria hotel
On July 9th, 2018 there has been the meeting of Aptos Distributors held in Tbilisi, Georgia. The meeting was
attended by the following representatives of companies:
Aptos:
• George Sulamanidze - General Director
• George Lukiantsevi - Deputy Director (moderator of meeting)
• George Kajaia - General Director of Aptos Russia
• Irakli Mirzikashvili - CMO
• Zurab Gambashidze - Head of Export Sales Department
• Tamara Beshidze - Head of QA/QC Department
• Tsotne Tsertsvadze - CFO
• Zurab Katsia - Head of Logistics and Procurement
• Natia Shamatava - Head of Scientific Department
• Ilona Manukova - Export Sales Manager
• David Geladze - Export Sales Specialist
• Ilia Osipov - Export Sales Specialist
• Ana Gogichaishvili - Marketing Specialist
At the end of the day there has the strategic objective been outlined and Aptos team promised to work on
those issues for the next 2 years.
Objectives 2020
Objective Solution
Aptos products will the smaller number of threads The Idea of Aptos is to provide the method and not just
per pack thread, but we will work to develop packs with smaller
number of threads.
Develop Gynecological threads We are working on this issue. The new Gynecological
threads will be available in the next year.
Selling products on international congresses Due to the decision of management Aptos products
won’t be sold on international congresses.
Sales managers training program We will train all sales reps till the end of 2018 per
distributors’ request.
Book of before and after pictures The project is in progress and the book will be ready
till the first part of 2019.
Book for on label usage The project is in progress and the book will be ready
till the first part of 2019.
Product catalogues Till the end of 2018 More user-friendly catalogues will
be developed.
1. The Distributor should provide the availability of the product to doctors in the local market and perform
all orders (as for trainings, as well as the supply of products) in the timely manner.
For this the Distributor must:
a. Conduct a large number of training courses per year;
b. Plan and organize periodic training courses in different cities;
c. To care for local trainer development and increase the number of local trainers;
d. To keep the necessary quantity of the product in the warehouse, in order to fulfill the order from the
doctor and deliver the products on time;
e. To have a proven and tested supply system and an optimal logistics model for the timely delivery of
goods to other cities;
f. Have a competitive sale price
2. Marketing activities:
a. Participation in local congresses
b. Active management of social media activities in the local language - posting and advertising campaigns
(campaign advertising);
c. Offer different types of discounts and promos for doctors and clinics;
d. Call for the local KOL doctors for training courses in Georgia by Aptos inventors;
e. Actively work with Aptos trainers and science department to prepare the publication of articles in the
local language for the different printed media;
f. Translate and print the promotional material into the local language.