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What is genre?

comes from the French word A right that gives the creator of
meaning 'type' or 'class‘ a literary, artistic, musical, or
CODES other creative work the sole
are systems of signs, which right to publish and sell that
create meaning work. Copyright owners have the
CONVENTIONS right to control the reproduction
are the generally accepted ways of their work, including the
of doing something right to receive payment for that
TYPES OF CODE reproduction.

Technical Codes The Philippines’ average

ways in which equipment is used connection speed per user was
to tell the story (camera only around 2Mbps compared to
techniques, framing, depth of South Korea’s 21.9 Mbps, Japan’s
fields, lighting and exposure, 12.8 Mbps, Hong Kong’s 12.2 Mbps,
etc.) Taiwan’s 8.3 Mbps, Singapore’s
Symbolic Codes 7.9 Mbps, and the global average
of 3.8 Mbps. On average,
show what is beneath the surface consumers pay around P1,000 a
of what we see (objects, setting, month for Internet service with
speeds of up to 2 Mbps. Expensive
body language, clothing, color,
compared to other countries like
etc. ) Singapore (15 Mbps internet for
around P1,312 a month) and
Written Codes
Thailand (12 Mbps for P1,100).
use of language style and textual
layout (headlines, captions, What is intellectual property?
speech bubbles, language style,
etc. ) refers to creations of the mind,
CYBER BULLYING such as inventions; literary and
Bullying that takes place online, artistic works;
or using electronic technology designs; and symbols, names and
such as cell phones, computers, images
and tablets over communication used in commerce
tools including social media
sites, text messages, chat, and
An act or instance of using or
closely imitating the language
and thoughts of another author
without authorization; the
representation of that author's
work as one's own, as by not
crediting the original author.
The excessive use of computers to
the extent that it interferes
with daily life
An economic inequality between
groups in terms of access to, use
of, or knowledge of ICT.
types of intellectual property




What is Netiquette?

respecting other users’ views and
displaying common courtesy when
posting your views to online
discussion groups

The ability to identify,
understand, interpret, create,
communicate and compute, using
printed and written materials
associated with varying contexts.
The physical objects used to
communicate with, or the mass
communication through physical
objects such as radio,
television, computers, film, etc.
It also refers to any physical
object used to communicate
11/16/16 messages
Media literacy
The ability to access, analyze,
evaluate, and create media in a
variety of forms. It aims to
empower citizens by providing
them with the competencies
(knowledge and skills) necessary
to engage with traditional media
and new technologies.
Informtion Literacy
The ability to recognize when
information is needed, and to
locate, evaluate, and effectively
communicate information in its
various formats.
Technological literacy
The ability of an individual to
responsibly, appropriately, and
effectively use technological
tools. Using these tools an
What is Digital citizenship? individual can access, manage,
Digital Citizenship is the norm integrate, evaluate, create and
of appropriate, communicate information.
responsible technology use Media and Information literacy
The essential skills and
competencies that allow
a holistic and positive approach individuals to engage with media
to helping children learn how to and other information providers
be safe and secure, as well as effectively, as well as develop
smart and effective participants critical thinking and life-long
in a digital world learning skills to socialize and
become active citizens.
Data that has been collected,
processed, and interpreted in
order to be presented in a
useable form.

Where do you search for 1. Reliability of information

 Information is said to be
reliable if it can be verified
 internet and evaluated. Others refer to
 Television the trustworthiness of the source
 Library in evaluating the reliability of
 Radio information.
 newspapers 2. Accuracy of information
Accuracy refers to the closeness
of the report to the actual data.
How do you acquire information?
 3. Value of information
 Write Information is said to be of
value if it aids the user in
 print
making or improving decisions.
 Photocopy
4. Authority of the source
 Photograph Sources with an established
 download, expertise on the subject matter
are considered as having sound
authority on the subject.
Common Knowledge 5. Timeliness
Reliability, accuracy, and value
Facts that can be found in of information may vary based on
numerous places and are likely to the time it was produced or
be widely known acquired.
ideas that interpret facts. MEDIA AND INFORMATION SOURCES
Paraphrase Indigenous
Using someone’s ideas, but Knowledge that is unique to a
rephrasing them in your own words given culture or society
Print Media - media consisting of Indigenous Media
paper and ink, reproduced in a Owned, controlled and managed by
printing process that is indigenous people in order for
traditionally mechanical. them to develop and produce
culturally appropriate
Broadcast Media - media such as information in the language
radio and television that reach understood by the community
target audiences using airwaves
as the transmission medium EVOLUTION OF MEDIA: From
Traditional to New Media
New Media - content organized and 1. Prehistoric Age
distributed on digital platforms.
• People discovered fire,
developed paper from plants
Media convergence
and forged equipment or
The co-existence of traditional
weapon through stone,
and new media, allowing media
bronze, copper and iron.
content to flow across various 2. Industrial Age
• People used the power of
steam, developed machine
tools, established iron
production and manufacturing
of various products
(including books through the
printing press).
3. Electronic Age Social Media- forms of electronic
communication (such as web sites)
People harnessed the power of through which people create
electricity that led to online communities to share
electrical telegraphy, electrical information, ideas, personal
circuits and the early large messages, etc.
scale computers (through vacuum
tubes, transistors and integrated Indigenous knowledge (IK) is the
circuits). In this age, long local knowledge – knowledge that
distance communication became is unique to a given culture or
possible. society. IK contrasts with the
international knowledge system
4. New (Digital) Age generated by universities,
research institutions and private
People advanced the use of firms. (Warren 1991)
microelectronics in the invention
of personal computers, mobile Language
devices and wearable technology.
In this age, the Internet paved It pertains to the technical and
the way for faster communication symbolic ingredients or codes and
and the creation of the social conventions that media and
network. Moreover, voice, image, information professionals may
sound and data are digitalized. select and use in an effort to
communicate ideas, information
and knowledge.
Media Language

Codes, conventions, formats,

symbols and narrative structures
that indicate the meaning of
media messages to an audience
In the media context, refers to a
standard or norm that acts as a
rule governing behaviour.
The group of consumers for whom a
media message was constructed as
well as anyone else who is
exposed to the message.
People engaged in the process of
creating and putting together
media content to make a finished
media product.
 Punch cards

Electronic Age
The invention of the transistor
ushered in the electronic age.
1.Pre-Industrial Age (Before People harnessed the power of
1700s) transistors that led to the
transistor radio, electronic
2. Industrial Age (1700s-1930s circuits, and the early
3. Electronic Age (1930s-1980s) computers. In this age, long
distance communication became
4. Information Age (1900s- more efficient.
 Transistor Radio

Pre-Industrial Age • Television

People discovered fire, developed • Large electronic computers

paper from plants, and forged
weapons and tools with stone, • Mainframe computers
bronze, copper and iron.  Personal computers
1. Cave paintings
2. Clay tablets in Mesopotamia  OHP, LCD projectors

3. Papyrus in Egypt
4. Acta diurna in rome Information Age
5. Codex in mayan region The Internet paved the way for
Industrial Age faster communication and the
creation of the social network.
People used the power of steam, People advanced the use of
developed machine tools, microelectronics with the
established iron production, invention of personal computers,
and the manufacturing of mobile devices, and wearable
various products (including technology. Moreover, voice,
books through the printing image, sound and data are
press). digitalized. We are now living in
the information age
 Printing press for mass
 Newspaper- The London
 Typewriter
 Telephone
 Motion picture
 Commercial motion pictures
 Motion picture with sound
 Telegraph
Normative Theories of the Press