Questionnaire

I’m a postgraduate student undertaking a Master of Business Administration (MBA) degree at the school
of management, Tribhuvan University. I am currently carrying out a research on “Customer brand
preference on Noodles”.
I have designed this survey on issues related to this topic which would hardly take 10 minutes. I would
really appreciate if you could spend a few minutes of your time filling in this survey. Your answers are
very important for the proper analysis of the research. Your answers will be treated confidentially and
anonymously.
All information obtained from this survey will be treated in the strictest confidence, and will only be
available to the researcher and research supervisor. I kindly request for you to complete this questionnaire
honestly.
Thank you for your co-operation,

Q1) Gender
 Female 1
 Male 2

Q2) Age Group

 15-20 1
 21-25 2
 26-30 3
 30 and above 4

Q3) Occupation
 Student 1
 Job holder 2
 Businessman 3

Q4) Income/Pocket Money

 Less than 10,000 1
 10,000 to 20,000 2
 20,000 to 30,000 3
 30,000 and above 4

Q5) Which of the following noodles have you consumed?

 Wai wai
 Rara
 Rumpum
 Mayos
 Others________________
Q6) Which of the following factors influences your choice of Noodles?
 Taste
 Price
 Availability
 Health
 Advertisement
 Others______________________
Q7) Rank noodles based on your preference. (Rank from 1 to 5: 1 being the most preferred
noodle and 5 being the least
 Rumpum
 Rara
 WaiWai
 Mayos
 Bonus
 Preeti
Q8) How often do you consume the noodle you prefer?
Very Frequently Average Rarely Never
frequently 2 3 4 5
1

Home

College

Office

Q9) Please rate your level of satisfaction with your current preferred liquor for each of following
attributes.
Strongly Disagree Neutral Agree Strongly
Disagree 2 3 4 Agree
1 5

I am satisfied
with the taste
of the Noodle.
Noodles that I
consume has
no harmful
chemicals.

I prefer taste
over health
while
consuming
noodles.

I am satisfied
with
Availability