a) Male b) Female 2. What is your age? a) Less than 25 b) 25 -30 c) Above 40 3. What’s your education level? a) Below bachelor’s degree b) Bachelor’s degree c) Master degree d) Doctorate degree 4. What’s your occupation? a) Public b) Private c) Business owner d) Student e) Unemployed 5. Salary per month? a) Less than 10, 000 b) Between 10,001 - 20,000 c) Between 20,001- 30,000 d) Between 30,001- 40,000 e) Above 50,000 PART2: The consumption Data
6. How frequently do you visit Visakhapatnam central?
a) Once in a month b) 2-4 months c) 6 months 7. Do you have central pay back card? a) Yes b) No 8. Do you have future pay app with you? a) Yes b) No 9. Do you visit the store after looking at the flexes displaying promotional offers at the front of the store? a) Yes b) No 10. How did you come to know about offers? a) Through advertisement b) Through friends & relatives c) Through hoardings/News papers d) SMS e) Mall/In store communication. 11. Rate the quality of item? a) Highly satisfactory b) Satisfactory c) Averagely satisfactory d) Dissatisfactory e) Highly dissatisfactory 12. How do you feel while shopping in vizag central? a) Great b) Good c) Not satisfied with the arrangement of items d) Not satisfied with the promotional offers available in the store e) Not satisfied with the range of products 13. How do you rate the arrangement of products in Visakhapatnam central? a) Good b) Average c) Bad 14. Are you satisfied with display boards presented in Visakhapatnam central? a) Yes b) No 15. Which type of promotional activities attracts customers? a) Discounts b) 1+1 offer c) Vouchers d) Gifts e) Cash back 16. You are more likely to shop at store, if you have a credit card for the store that will give you a percentage of your purchase back? (EXAMPLE: 10% cash back for SBI card holders) a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree 17. Does sales promotion activities of vizag central made you to vizag central again? a) Yes b) No 18. You’re overall shopping experience due to offers and discounts in vizag central? a) Good b) Average c) Poor