IBM Digital Analytics Next Gen UI/UX

Please Note:
• IBM’s statements regarding its plans, directions, and intent are subject to change or
withdrawal without notice at IBM’s sole discretion.

• Information regarding potential future products is intended to outline our general product
direction and it should not be relied on in making a purchasing decision.

• The information mentioned regarding potential future products is not a commitment, promise,
or legal obligation to deliver any material, code or functionality. Information about potential
future products may not be incorporated into any contract.

• The development, release, and timing of any future features or functionality described for our
products remains at our sole discretion.

Performance is based on measurements and projections using standard IBM benchmarks in a

controlled environment. The actual throughput or performance that any user will experience
will vary depending upon many factors, including considerations such as the amount of
multiprogramming in the user’s job stream, the I/O configuration, the storage configuration,
and the workload processed. Therefore, no assurance can be given that an individual user will
achieve results similar to those stated here.

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Improving The User Experience

There’s one key to our future growth:

the client experience

- Ginni Rometty
 Improving The User Experience

This is not a user experience…

Improving The User Experience

…this is a user experience

Understand
• Design + Product Management + Development Collaboration
• Hills frame the problem and identify opportunities for enhancing the user
experience.

Explore
• Ideation to shift thinking for prioritization of design and engineering scenarios.
• Define concepts.

Prototype
• Harden concepts into artifacts to be evaluated and refined into final user interfaces.
• Helps to focus the team around core concepts and gain rapid feedback.

Evaluate
• Checkpoint for feedback review with usability tests, sponsor users. Continued feedback
cycles for regular iterations.
IBM Design Thinking: Prototyping
 IBM Customer Experience Solutions Platform Direction

Next Generation Digital Analytics

• IBM Design Thinking driven UI/UX update

Customer Analytics Platform in the Cloud

• Universal Behavior Exchange
• “Analytics Inside”

Tealeaf on Cloud
• Complete deployment of Tealeaf but as SaaS

Journey Analytics
• New service focused on aggregate and individual views of omni-channel
customer engagement

8 12 May 2015
 User Experience: Next Generation Digital Analytics

Project Goals:

Improved Usability

Improved Performance

Responsive Design

Unified Digital Analytics

Theme 1: Improved Usability
User Experience: Next Generation Digital Analytics
Improved Usability: Dynamic Report Building Workflow
User Experience: Next Generation Digital Analytics
Improved Usability: Data Visualization
User Experience: Next Generation Digital Analytics
Improved Usability: Custom Metric Calculator
User Experience: Next Generation Digital Analytics
Improved Usability: Workspaces
Theme 2: Improved Performance
User Experience: Next Generation Digital Analytics UI
Improved Performance:
1 2
Simplify & Streamline Navigation More efficient chart /
graph widgets

3
Move from Flash based UI
to HTML 5 with responsive
design
User Experience: Next Generation Digital Analytics UI
Improved Performance: Iterative report development

Refresh report view when:

- Metrics are added /
removed
- Breakouts are modified
- Visualizations changed
Theme 3: Responsive Design
User Experience: Next Generation Digital Analytics UI
Responsive Design: Move from Flash based UI to HTML 5
Theme 4: Unified Digital Analytics
User Experience: Next Generation Digital Analytics UI
Unified Digital Analytics: Best Practice + Ad Hoc Reporting in one UI
User Experience: Next Generation Digital Analytics UI
Unified Digital Analytics: Unify the disparate services and disjointed UI‟s that
span the Digital Analytics suite

View Best
Practices Reports

Benchmark
competitive data
Create a custom
within Best
ad-hoc report
Practices and Ad-
Hoc Reports

ONE
UI
Manage common Report on real-
interface for all time metrics with
digital marketing enhanced
activities visualizations

Perform deeper
analysis directly
from Best
Practice Reports
New Backend Data Architecture
 User Experience: Next Generation Data Architecture

Project Goals:

Remove Digital Analytics Limits

Improved Report Query Performance

Unify Digital Analytics & Explore

Theme 1: Remove Reporting Limits
User Experience: Next Generation Data Architecture
Remove Limits: Elimination of Explore Credits
User Experience: Next Generation Data Architecture
Remove Limits: Alleviate restrictions on date ranges for report queries
Theme 2: Improved Query Performance
 User Experience: Next Generation Data Architecture
Improved Queries: Client managed job queue

• Set relative job priority

& reorder current job
queue
• Automatic disablement
of un-used reports
Theme 3:Unify Analytics & Explore
 User Experience: Next Generation Data Architecture
Unified Backend: Best Practice + Ad Hoc Reports from one system
User Experience: Next Generation Data Architecture
Data Architecture: Unified Backend

1. Consistent Data Retention Policy

• Allow as much data retention as each client requires
• Support back processing for the entirety of the client‟s data retention policy
• All report types support extended historic ad hoc analysis
• Increased duration for any „one-time‟ ad hoc report query
2. Support expanded set of data joins (i.e., ‘breakout’ combinations)
• ex. combine product view w/ product shop and order information
• “or” joins across segment criteria types
IBM Digital Analytics Beta Rollout
Next Generation Digital Analytics Beta Rollout
Rolling Beta Release Targets: both in terms of clients & functionality*

“Preview” <view; workspace; build hills>

Sponsor
Clients Beta 1.0: <Preview + DA report hills>

Sponsor +
Beta Test Beta 2.0: <Beta 1.0 + segment hills>

Clients Select
Clients + Beta 3.0 <Beta 2.0 + Best Practice Hills>
Business
Partners Select Clients
General Beta
Dec 2014
All Clients
Mar 2015

Apr 2015
May 2015
June 2015
* All target dates and content are subject to change
Demo
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