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Reference

Kim and Mouborgne. 2004. Blue Ocean Strategy Viagra. Avaliable online at
https://www.blueoceanstrategy.com/bos-moves/viagra/ [diakses pada tanggal 23 Mei
2018]

Eskandari, Mesyam Jafari. 2015. Thinking of The Blue Ocean – Strategy Beyond the
Competition. Asian Journal of Research in Business Econimics and Management. Vol 5
(1).