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ACKNOWLEDGMENTS

The time I spent in Konica Minolta Business Technologies as an intern from Feb 2018
until August 2018 was a memorable one for me. It was a great opportunities that had been given
to me as it was full in experience sharing and help me to prepare myself towards the challenges
of working environment in the future. I would dedicate special thanks to my supervisor Miss
Amantha Kuan as she the one who choose me for this internship at this company. I also thankful
to all my colleagues as they always help me when I need their guidance regarding the scope of
work that I’m have been doing for the past six months. Then, I would like to thank my lecturer
Sir Hisyam who is the person in charge of the industrial visit for his valuable guidance and
advice. I also thankful to and fortunate enough to get constant encouragement, support from my
parents.

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BACKGROUND OF THE COMPANY

Konica Minolta Business Technologies (Malaysia) Sdn Bhd was established in May 2014
in Malacca City, Malaysia. The company was driven by Konica Minolta's strong commitment to
meet the increasing needs and global development for the production of consumables and
functional parts of core products of multi-functional peripherals -“bizhub-series.”
The original factory was named Konica Minolta Glass Tech Malaysia and it started its
operation in 2007; the core activity was supplying glass substrates with high-density storage for
hard-disk drives. Konica Minolta Business Technologies (Malaysia) Sdn Bhd was proactive in
producing a wide array of components that are essential to the fields of digital consumer
electronics. This is in line with our aim to become the world’s best optical-device developer and
manufacturer. Undergoing its second manufacturing sites expansion at Ayer Keroh, Malacca
allowed the factory and its components to evolve into a better and smarter units for everyday
manufacturing process.
The evolved establishment is targeted to run as an innovative model factory to showcase
the excellence of production capability through introduction of state-of-the-art solution services.
Approaching the 4th Industrial Revolution, the model factory is equipped and undergoes non-
stop research and development of intelligent probe and solutions such as ICT services, document
management system, smart digital data security, analysis and enhancement on monitoring factory
environment behavior which are currently being offered to our clients.

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The high tech factory is located in free trade zone near MITC, Melaka with a land area of
approximately 26 acres. The built up area of the factory is in excess of 260,000 sq ft and was
completed within 8 months of construction. The factory is equipped with clean rooms up to class
1000. With the on-growing economic trend, Konica Minolta Business Technologies (Malaysia)
Sdn Bhd will continue to enhance and expand in different sectors and innovate into becoming the
1st smart model factory which will be ready for the 4th Industrial Revolution within Southeast
Asia.

With the mission to provide inspired creativity in developing most advanced optical
components, units and systems for various applications, Konica Minolta Business Technologies
(Malaysia) Sdn Bhd aims to become an innovative, technologically sophisticated, reliable and
market-leading global company that is able to enhance corporate value and respond to the
expectations of its stakeholders through corporate creativity.

Konica Minolta Business Technologies (Malaysia) Sdn Bhd was established in May 2014
in Malacca City, Malaysia. The company was driven by Konica Minolta's strong commitment to
meet the increasing needs and global development for the production of consumables and
functional parts of core products of multi-functional peripherals -“bizhub-series.”

The original factory was named Konica Minolta Glass Tech Malaysia and it started its
operation in 2007; the core activity was supplying glass substrates with high-density storage for
hard-disk drives. Konica Minolta Business Technologies (Malaysia) Sdn Bhd was proactive in
producing a wide array of components that are essential to the fields of digital consumer
electronics. This is in line with our aim to become the world’s best optical-device developer and
manufacturer. Undergoing its second manufacturing sites expansion at Ayer Keroh, Malacca
allowed the factory and its components to evolve into a better and smarter units for everyday
manufacturing process.

The evolved establishment is targetted to run as an innovative model factory to showcase


the excellence of production capability through introduction of state-of-the-art solution services.
Approaching the 4th Industrial Revolution, the model factory is equipped and undergoes non-

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stop research and development of intelligent probe and solutions such as ICT services, document
management system, smart digital data security, analysis and enhancement on monitoring factory
environment behavior which are currently being offered to our clients.

The high tech factory is located in free trade zone near MITC, Melaka with a land area of
approximately 26 acres. The built up area of the factory is in excess of 260,000 sq ft and was
completed within 8 months of construction. The factory is equipped with clean rooms up to class
1000. With the on-growing economic trend, Konica Minolta Business Technologies (Malaysia)
Sdn Bhd will continue to enhance and expand in different sectors and innovate into becoming the
1st smart model factory which will be ready for the 4th Industrial Revolution within Southeast
Asia.
With the mission to provide inspired creativity in developing most advanced optical
components, units and systems for various applications, Konica Minolta Business Technologies
(Malaysia) Sdn Bhd aims to become an innovative, technologically sophisticated, reliable and
market-leading global company that is able to enhance corporate value and respond to the
expectations of its stakeholders through corporate creativity.

Konica Minolta, a global corporation that leads the market by advanced technologies and
reliability, being listed among “2011 Global 100 Most Sustainable Corporations in the World”.
Today, the Group has annual sales more than ¥1 trillion (yen), conducts business operations in
approximately 40 nations worldwide and has approximately 36,000 employees

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THE INTERNAL FACTOR EVALUATION (IFE) MATRIX FOR ORGANISATION

Strength
Key Internal Factors Weight Rating Weighted Score
1 A good stable company 0.10 4 0.40
2 Have new product development in stages 0.07 3 0.21
3 A good environment working 0.05 3 0.15
4 Make profit for fiscal year 2017 0.08 4 0.32
5 The use of latest technologies in their product 0.07 3 0.21
6 Strong management team 0.09 4 0.36
7 Corporate culture 0.09 4 0.36
8 The only company that produce photocopy 0.07 3 0.21
machine in Malacca

Weakness
1 High turnover employees 0.05 2 0.10
2 No work-life balance 0.05 2 0.10
3 Only production facility in Malaysia 0.04 1 0.04
4 Weak recognition of brand 0.05 2 0.10
5 Marketing deficiencies in local market 0.06 2 0.18
6 The target market is not Malaysia even though the 0.04 1 0.04
production is in Malaysia
7 Not a friendly worker company, all the benefits 0.05 2 0.10
only goes to the expatriate
8 The workers have too many workload to handle 0.04 1 0.04
for one person and can lead to stress workers
Total 1.00 2.92

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THE EXTERNAL FACTOR EVALUATION (EFE) MATRIX FOR ORGANISATION
Opportunities
Key External Factors Weight Rating Weighted Score
1 Increase the sales in local market 0.10 3 0.30
2 Increase the efficiency use of land as the 0.06 3 0.18
company have a lot of empty land that still not
been used
3 The abolition of GST makes the cost of 0.06 3 0.18
manufacturing the product decrease.
4 Get support from the government of Malacca 0.07 3 0.18
regarding the investment at Malacca
5 Opened job opportunity for the community 0.08 4 0.32
6 Strategic location of the company at industrial 0.07 4 0.28
park of Ayer Keroh

7 Global expansion 0.07 4 0.28

8 The company experience slow and steady growth 0.09 4 0.36

Threat
1 A lot of employees resign and work at nearby 0.10 4 0.40
company
2 As Malacca now is investor attraction, Konica 0.09 3 0.27
will have competitors of the same industry in the
future
3 Weak MYR as some of the suppliers used USD 0.11 3 0.33
currency in their transaction but Konica have to
pay the in MYR
4 The product’s target market only to offices that 0.10 3 0.30
use photocopy machine
Total 1.00 3.10

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THE STRATEGIC POSITION AND ACTION EVALUATION (SPACE) MATRIX FOR
THE ORGANISATION

INTERNAL STRATEGIC POSITION EXTERNAL STRATEGIC POSITION


Financial Strength (FS) Environmental Stability (ES)
Net income 6 Price of competing products -2
Working capital 5 Inflation rates -1
Inventory turnover 4 Technology changes -3
Return on Equity 5 Competitive pressure -1
Leverage 4 Demand variability -2
Liquidity 5 Barriers to entry -2
Average: 4.83 Average: -1.83

Total Y-axis : 3.00


Competitive Advantage (CA) Industry Strength (IS)
Market share -2 Barrier Entry 6
Customer service -1 Growth potential 6
Product quality -1 Profits 6
Customer loyalty -3 Access to financing 5
Brand & image -1 Consolidation 4
Control over supplier -2 Resource Utilization 5
Average: -1.67 Average: 5.33

Total X-axis : 3.66

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SPACE MATRIX GRAPH

CONSERVATIVE AGGRESSIVE
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3 (3.00,3.66)

-6 -5 -4 - 3 -2 -1 0 1 2 3 4 5 6

-1

-2

-3

-4

-5

-6
DEFENSIVE COMPETITIVE

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KEY CHALLENGES FACED BY THE ORGANISATION

The key challenges organization expect to face are in order of importance which are:

Uncertainty about the future is being able to predict customer trends, market trends. For
example, is vital to a changing economic climate, but not every CEO has predictive power. Then,
bringing in a consultant trained in reading and predicting those all-important trends could be the
different between bright futures.

Monitory performance or performance indicators that provide the business with insights
about how well it performance is key. Most business people I know are not experts in how to
develop KPIs, how to avoid the key pitfalls and how to best communicate metrics so that they
inform decision-making. In most cases companies rely on overly simple finance indicators that
just clog up the corporate reporting channels.

Regulation and compliance is also challenges that will face by the organization. For
example, as markets and technologies shift, so do rules and regulations. Depending on your
industry, it can make much more sense to bring in a consultant to help with these areas rather
than trying to understand the complexities yourself and risk fines or worse for non-compliance.

Challenges in recruiting and integrating younger employees. For example, hiring new,
young talent just out of college or university is challenging some established practices of
management and changing today’s corporate culture. With the shift of the younger employment
force from Generation X to Generation Y companies finding that there are different attitudes and
work habits that need to be incorporated into existing culture.

Customer service is a challenge that may face by organization. This is because, in a world
of instant gratification, customers expect instant customer service and can take to the web to
share their displeasure at less than satisfactory service just as quickly. Consultants can find ways
to improve customer service.

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Maintaining reputation of the organization because customers can voice any displeasure so
much more publicly and loudly than ever before, businesses have to monitor and maintain their
online reputations. And while it’s an important task, and one of the best suited to a third party
who can monitor and mediate with a certain amount of distance.

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KEY CHALLENGES FACED BY THE INTERN

The key challenges intern expect to face are in order of importance which are:

Problems due to lack of fit between student and internship setting. For example,
Problems may also arise if intern and internship mentor do not get along, if activities do not
correspond to the intern’s expectations, or if the intern does not feel at home in the organization.

Problems due to external factors also will faced by student during internship programmed
due to workplace reorganization, the intern may be unable to carry out the duties assigned to
him/her or may not receive the support that was agreed.

Misunderstanding during internship programmed. For example, student may not enough
understand the scope of job because lack of information from supervisor or staff in the company

Communication. In the company there is expatriates who cannot communicate well in


English language so it is difficult for the intern to understand the information given by them

You Are Receiving Little to No Feedback From Your Supervisor. Regular evaluations
are good for all employees, but especially for interns and entry-level candidates who have had
little to no experience working in a specific career field. You may think that you are doing a
good job, but you really have no idea since no one has told you that they value your work or that
you did well on your last assignment. This is a big mistake many employers make and it’s hard
to put interns in this position since they are often afraid to ask if their work has been up to par.

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CONCLUSION

I would to appreciate to everyone who give me a chance to complete my internship


programmed at Konica Minolta Business technologies (M) Sdn Bhd. Through this training, I
have gained new insight and more comprehensive understanding about the real industrial
working condition and practice; it has also improved my soft and functional skills. All these
valuable experiences and knowledge that I have gained were not only acquired through direct
involvement in task but also through other aspects of the training such as work observation,
superior and other people related to the field. And from what I have undergone, I am sure that
industrial training program has achieved its primary objective. As a result of the program I am
now more confident to build my future career.

Besides, I also found some importance thing that may help me when faced outside
environment working. For example, critical and analytical thinking to organize our task and to
solve the problems at the company.

Next, I found the important thing is time management to avoid me to wasting time during to
the job on working life.

Lastly, during my internship programmed I know the goal of management and the target of
the company that should achieve in every months and every year.

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