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Project Presentation

TABLE OF CONTENTS
 i) Title of the project
 ii) Objective & Scope of the study
 iii) Literature Survey
 iv) Methodology
 v) Data Analysis
 vi) Results and Discussion
 vii)Findings and Conclusions
 viii) Further scope of Investigation, if any
Title of the project

“Distribution Mapping and Dealer


Satisfaction Survey for Nokia Mobile
Phones at New Delhi and Gurugram”

 Name : Abhay Singh


 The award: The degree of Bachelor of Business
Administration
 The year of submission: 2018
Objective of the study
Primary Objectives: Distribution mapping and Dealer
satisfaction survey for Nokia Mobile phones at New Delhi and
Gurugram.
Secondary Objectives:
 Analyze services providing by Nokia to satisfy dealer to
increase its sales.
 Curiosity to find the mapping of distribution system of
Nokia in India.
 Understand the dealer point of view about the selling of
Nokia’s product in New Delhi and Gurugram.
Scope of the study
The need for the study of HCL Technologies Ltd taken place of
consumer perception will help the organization in determining their
products as well as promotion programs.
The project work is concerned with the study of market potential of HCL
Infosys Limited.
It is obvious that the HCL Infosys Limited, products are used in various
places with in the country. The various features established for the
Products are more important.
The Products are used in various places viz. Industries, State Electricity
Boards, Railways etc. Majority of the HCL Infosys Products are exported
to various states in the country.
Literature Survey
 In present day economy, Marketing is defined as the providing of goods and
services according to the taste and preferences of the consumers at time
when it is required. Every dealership whether it is big or small, needs it’s vital
for the firm to carry on its operation and to achieve the target. The basis for
marketing is information. Marketing information is needed to project,
compare and evaluate the dealers and consumers preferences.
 After duly recognizing the importance of marketing, this topic has been
chosen as the focus of project. It analyze the various facts like price,
promotional aspects and availability etc., Marketing has become a
complicated job with the increase in the number of product trades and with
the changing life style of people, never a producer directs approaches the
consumers for his products and services in a same way consumer will never
directly knock the door of produces for his need and his wants in this or a
specified wings has to play to keep the role between their two parties to
construct a harmonious relationship.
Methodology
Research design methodology can be the analysis of the principles of methods, rules, and postulates
employed by a discipline.
Research is primarily focus on two categories of research: primary and secondary.
Secondary research provides knowledge gathered from within the business or already published
information from outside of the business.

Primary research is collected with specific purpose of creating a marketing strategy for the
business conducting the research.

 For my report, I decide to go with primary data collection method by approaching different
distributors for collecting the exact and suitable data for my report. It is the easiest way to know
about the dealer satisfaction and strategies mapping by the Nokia in New Delhi and Gurugram.

 Secondary data collection method is referring to various websites, for collecting information
regarding project under study.
Methodology ..contd….
 TYPES OF RESEARCH:
 To accomplish the objective of the study, descriptive research design is adopted to collect
the data from the consumers of the different brands. Descriptive research simply describes things
such as demography characteristics of consumers who use the product. The descriptive study is
typically concerned with determining frequency with which same thing occurs. This study is
typically guided by initial hypothesis.

 DATA COLLECTION METHODS:
 To accomplish the objective of the study, descriptive research design is adopted to collect the data
from the consumers of the different brands. Descriptive researches simply describe things such
as demography characteristics of consumers who use the product. The descriptive study is
typically concerned with determining frequency with which same thing occurs. This study is
typically guided by initial hypothesis.
 For any research these two types of data are necessary:
 1. Primary data
 2. Secondary data
Methodology..contd….
3. Research methodology:
Sources of data:
• The data is basically primary in nature
• It was obtained from the customers

Data Collection Method: It was basically structured questioning, that is


personal interview with the aid of printed questionnaires.

Data Analysis: Appropriate statistical analysis was adopted. The data was
tabulated and analyzed.
Data Analysis
This Chapter is the analysis and discussion, this
section’s objective is to combine results of all the
chapters. Classification & tabulation transforms the raw
data collected through questionnaire in to useful
information by organizing and compiling the bits of data
contained in each questionnaire i.e., observation and
responses are converted in to understandable and
orderly statistics are used to organize and analyze the
data.
Findings and conclusions
With the launch of Nokia in the Indian Market it followed an aggressive marketing
campaign through constant advertisements on television and newspapers. Its tag line
“Connecting People” states connecting people near and far in various geographical
locations with the help of a Nokia mobile. An impressive strategy by Nokia was to
flood the Indian mobile market with various mobile models so that Indian mobile
enthusiasts can find mobile handsets which suit their requirements and life style. With
the help of this strategy Nokia captured the Indian market and became the household
name and one of the most preferred brands in the country. Unique Taglines of Nokia
mobiles
I – capture moments – first Nokia handset 7650i to feature camera, “I” referred to
camera
Made in India – used for the handset Nokia 1100 and this was the first mobile to
feature a torch on a mobile’s top the advertising strategy was aimed at the low end
consumer
Mobile Phones no longer for talking – this campaign was used for the re-launch of
handset Nokia 6600 it simply defined all gaps mobiles have bridged in terms of
technology advancements, distance coverage and entertainment and conveyed that
mobiles are no longer a device only to talk.
A New Life – this was used for Nokia N series (handsets) and became an instant hit
Further scope of Investigation, if any
The present study on Customer Perception and Satisfaction helps to get clear
picture about the factors which satisfied the customers. This in turn helps the
management to formulate suitable policy to motivate the customers. Hence, the
satisfaction level of the customers may also change. The factors that satisfied the
customers may change with change in time because the needs of customers also
change with change in time. So continuous monitoring and close observation of
factors that satisfied and motivate the customers is necessary to maintain a
competent work force. Only with a competent work force an organization can
achieve its objective. Moreover, human resource is the most valuable asset to any
organization. A further study with in dept analysis to know to what extent these
factors satisfied and motivate the customers is required. Since the future phase was
to be adopted after finding out the important factors relating to this market, a
sincere attempt is made to elicit the above information’s. Thus there are lots of
scopes for further study of customer perception and satisfaction towards NOKIA
THE END

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