Agent Code: 8015

Our Ref.: INTEL87 TM 13885

March 16, 2017
THE DIRECTOR OF TRADEMARKS
Intellectual Property Office
#28 Upper McKinley Road
McKinley Hill Town Center
Fort Bonifacio, Taguig City

Re: Applicant : CSHE Australia Pty. Ltd.

Trademark :

Appln. No. : 4-2016-013443

Date Filed : November 3, 2016

Document : T031
Title : Response to Registrability Report
Agent Code : 8015
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RESPONSE TO REGISTRABILITY REPORT

Gentlemen:

This is by way of Response to Registrability Report with mailing date of

January 17, 2017.
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1. The Examiner specifically raised the following objection:

“The mark may not be registered because:

- it consists exclusively of signs or of indications that may serve in trade to

designate the kind, quality, intended purpose or other characteristics of
the goods. (Sec. 123.1[j])”

Applicant argues that the mark is not exclusively descriptive but has
distinct and unusual qualities arising from the device component in combination with the
fancy juxtaposition of the other words in the mark.

Moreover, what is prohibited under Section 123.1(j) of the Intellectual Property

Code of the Philippines is a mark which “[c]onsists exclusively of signs or of indications
that may serve in trade to designate the kind, quality, quantity, intended purpose, value,
geographical origin, time or production of the goods or rendering of the services, or
other characteristics of the goods or services.” Applying the foregoing, the mark

clearly does NOT consist EXCLUSIVELY of signs or of indications that

describe the kind, quality, intended purpose or other characteristics of “skincare

preparations, et al.” because evidently, the mark is a mixture of

components, i.e., a flower device, which is the dominant feature thereof and the words
“PURE. PROVEN. PERFECT.” Thus, due to the presence of the device and other

accompanying words, the mark as a whole is not descriptive of the goods

covered thereby.

2. The Examiner also requires applicant to give the specific name of colors
to be claimed.

Applicant manifests that it does not wish to claim colors for the mark

and requests that a black-and-white reproduction of said mark be recorded

in the above-captioned application.

3. The Examiner further requires applicant to submit a copy of the foreign

registration as evidence of claim of priority and its English translation, if the document is
not in English.
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Applicant submits herewith as Annex “A” and makes an integral part hereof a

copy of Australian Certificate of Registration No. 1768642 for the mark .

Accordingly, the above-captioned application in the Philippines should also be allowed.

PRAYER

WHEREFORE, the foregoing premises considered, it is most respectfully prayed

from this Honorable Office that this Response be noted and that the above-captioned
application be now given due course.

Applicant further prays for other reliefs that are just and equitable under the
premises.

Makati City for Taguig City, Metro Manila, March 16, 2017.

Very truly yours,

MONICA G. BUGAYONG ENRICO B. ASTUDILLO

/ggb