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Fit and Healthy

What are the most common Health challenges in today’s society?

• • •

What are the most common Health challenges in today’s society? • • • • • •

Diabetes/Sugar Obesity Arthritis/Joint Pain Heart/Coronary Disease Stress Tiredness Hypertension Anemia

As per latest surveys • In India estimated 30 m illion diabetic patients. • India's diabetic

As per latest surveys

In India estimated 30 million diabetic patients.

India's diabetic population now ranks first in the world

The number of diabetic patients will increase three times by 2025 (2007- Express Health Care Mgt.)

India to have Nearly 60 per cent of the world’s heart patients by the year 2020

The average life expectancy of an Indian has increased by around 25 per cent

(2007- Express Health Care Mgt.)

As per latest surveys • In India estimated 30 m illion diabetic patients. • India's diabetic

15% people of overall population are suffering from Obesity comprising of mainly Urbanities 40 to 50 million overweight subjects belonging to the upper middle class in the country today.

You have

You

have two

two choices

choices

Protect your health – Live Healthy life-style

have You two choices … … Protect your health – Live Healthy life-style OR Ignore

OR

have You two choices … … Protect your health – Live Healthy life-style OR Ignore

Ignore Health – Fall Sick – Visit Doctor – Spend on Medicines

We Choose Second one Easily….

But what is Health Retail Industry??

Alternative Medicines – Ayurvedic, Unani, Homeopathy medicines etc.

Health food - Protein powder, Calcium Sandoz, Sugar free chocolate etc.

OTC and Medical Care – Lens solution, Eye drops, Mouthwashes, Relispray.

Home health equipment - Thermometer, Hot cold packs,, Accucheck ,BP monitors etc

Foot care - Foot files,Insoles,Arch support, Foot creams etc

But what is Health Retail Industry?? Alternative Medicines – Ayurvedic, Unani, Homeopathy medicines etc. Health food

Baby care – Rubber sheets, Teethers, Bottlebrushes ,LBW food etc.

Health…a paradigm shift Six Packs Abs To Eat “Vitaminwala” Products Exercise Self Have peace of Mind
Health…a paradigm shift
Six Packs Abs
To Eat “Vitaminwala”
Products
Exercise
Self
Have peace of Mind
Confident
No deficiency of minerals/vitans No Weight Gain Feel Young Fit Body Cheerful/Joyful Good Looks Eat Fresh
No deficiency of
minerals/vitans
No Weight Gain
Feel Young
Fit Body
Cheerful/Joyful
Good Looks
Eat Fresh
Food

Category Objectives

Category Objectives To fulfil everyday heal th needs of families To take Health to every location.

To fulfil everyday health needs of families

To take Health to every location.

To focus on lifestyle disorders like diabetes, Hypertension etc.

To give our customer enriching experience of “Khushiyon se bhari jholi”.

Sections to be developed

Sections to be developed Fitness Manager - Lifestyle – Diabetes/Hypertension/cardiac/obesity Ayurveda Plus – Ayurveda, Unani, Siddha,
Sections to be developed Fitness Manager - Lifestyle – Diabetes/Hypertension/cardiac/obesity Ayurveda Plus – Ayurveda, Unani, Siddha,
Sections to be developed Fitness Manager - Lifestyle – Diabetes/Hypertension/cardiac/obesity Ayurveda Plus – Ayurveda, Unani, Siddha,
Sections to be developed Fitness Manager - Lifestyle – Diabetes/Hypertension/cardiac/obesity Ayurveda Plus – Ayurveda, Unani, Siddha,
Sections to be developed Fitness Manager - Lifestyle – Diabetes/Hypertension/cardiac/obesity Ayurveda Plus – Ayurveda, Unani, Siddha,
Sections to be developed Fitness Manager - Lifestyle – Diabetes/Hypertension/cardiac/obesity Ayurveda Plus – Ayurveda, Unani, Siddha,

Fitness Manager - Lifestyle –

Diabetes/Hypertension/cardiac/obesity Ayurveda Plus – Ayurveda, Unani, Siddha, Alternative therapy

Foot and Ortho - Foot care and ortho support

Healthy bites - Health food

Home doc - OTC and medical care

How will we drive it… OFFERS FLOOR ASSORTMENT ACTIVTIES SALES DRIVEN BY LOYALTY CUSTOMER PROGRAMMES EDUCATION

How will we drive it…

How will we drive it… OFFERS FLOOR ASSORTMENT ACTIVTIES SALES DRIVEN BY LOYALTY CUSTOMER PROGRAMMES EDUCATION
OFFERS FLOOR ASSORTMENT ACTIVTIES SALES DRIVEN BY LOYALTY CUSTOMER PROGRAMMES EDUCATION
OFFERS
FLOOR
ASSORTMENT
ACTIVTIES
SALES
DRIVEN BY
LOYALTY
CUSTOMER
PROGRAMMES
EDUCATION
Category classification

Category classification

Category classification

2009-10

The Year Ahead

Margin improvement – Fit and Healthy

Revise TOTS

To improve margins on key MCs

Margin improvement – Fit and Healthy Revise TOTS To improve margins on key MCs Curb Margin

Curb Margin loss

Margin trackers

Markdown trackers

Revise Assortment mix

To improve contribution on key MCs

Margin improvement – Fit and Healthy Revise TOTS To improve margins on key MCs Curb Margin

Health Services

Objective

A value destination for Lifestyle management and basic consultation without compromising on quality of care

Plan for 09 -10

Health Cards

Clinic

Advisory - direct/online

Consulting

Health Services Objective A value destination for Lifestyle management and basic consultation without compromising on quality

Diagnostics

Clinic
Clinic
Card
Card

Current Status

Work in progress

Add on services

Dietician

Optician

Launch date : Pilot planned by Sep 09 Number of stores : Select stores and Family Centers

Health camps

The Retail and Clinic model

The Retail and Clinic model plus plus Health products Health card Pilot Stores Clinic Pilot store

plus

The Retail and Clinic model plus plus Health products Health card Pilot Stores Clinic Pilot store

plus

Health products

Health card

Pilot Stores

The Retail and Clinic model plus plus Health products Health card Pilot Stores Clinic Pilot store

Clinic

Pilot store – Vashi Raghuleela Mall

Top 8 cities

Family centers and other large stores

Consumer receptive to Health as a category

My Health Clinic

My Health Clinic
My Health Clinic
My Health Clinic

Fitness Manager

Objective

Section within fit and Healthy to address lifestyle management in general and obesity specifically.

Plan for 09 -10

Section enhancement

New launches and promos

Activations for consumer excitement/education

Current Status

Rolled in 65 stores

Home health equipment and lifestyle health

foods

08-09 – 4.5 cr

Fitness Manager Objective Section within fit and Healthy to address lifestyle management in general and obesity

Growth against 2007-08 – 94%

Launch date : Operational Number of stores :100 by end of 2010

Wednesday is Health Day

Wednesday is Health Day

Wednesday is Health Day

How we will drive

How we will drive
How we will drive

VM Plan – Wednesday is Health Day

VM Plan – Wednesday is Health Day
VM Plan – Wednesday is Health Day