India2012 PDF

The Authority on World Travel & Tourism
Travel
& Tourism
Economic Impact 2012
India
WTTC Travel & Tourism Economic Impact 2012 1
For more information please contact:
Olivia Ruggles-Brise
Director, Policy & Research
olivia.rugglesbrise@wttc.org
Eva Aimable
Manager, Policy & Research
eva.aimable@wttc.org
© 2012 World Travel & Tourism Council

Foreword
For more than 20 years the World Travel & Tourism Council (WTTC)
has been investing in economic impact research, which assesses
the Travel & Tourism industry’s contribution to GDP and jobs. Our
ten-year forecasts are unique in the information they provide to
assist governments and private companies plan for the future.
Travel & Tourism continues to be one of the world’s largest industries. The total impact of the industry means
that, in 2011, it contributed 9% of global GDP, or a value of over US$6 trillion, and accounted for 255 million
jobs. Over the next ten years this industry is expected to grow by an average of 4% annually, taking it to
10% of global GDP, or some US$10 trillion. By 2022, it is anticipated that it will account for 328 million jobs,
or 1 in every 10 jobs on the planet.

2011 was one of the most challenging years ever experienced by the global Travel & Tourism industry.
However, our latest research suggests that, despite political upheaval, economic uncertainty and natural
disasters, the industry’s direct contribution to world GDP grew by nearly 3% to US$2 trillion and directly
generated 1.2 million new jobs. This was supported by a 3% increase in visitor exports to US$1.2 trillion,
with almost 3% growth in capital investment, which rose to over US$0.7 trillion.

Moreover, while the macroeconomic environment remains very challenging, our latest projections point to
continuous growth in the contribution of Travel & Tourism to global GDP and employment. Rising household
incomes in emerging economies – not only the BRICs (Brazil, Russia, India and China) but increasingly across
the rest of Southeast Asia and Latin America – will continue to fuel increased leisure demand. Similarly,
growing international trade – particularly from emerging markets – will sustain business travel demand.
In developed economies, consumers are likely to remain cautious, especially in European countries where
austerity programmes are being implemented.

This means that we expect growth in Travel & Tourism’s direct contribution to GDP to remain stable at 3% in
2012. We expect the industry to generate directly over 2 million new jobs, with a 2% increase in visitor exports
and 3.5% growth in investment over the year.

Rarely over the past 20 years have we been challenged by such economic and political uncertainty as we are
seeing now. Our ongoing research underlines the importance of Travel & Tourism as a stabilising force globally
– providing jobs, generating prosperity, and facilitating international trade and investment.
David Scowsill
President & CEO
World Travel & Tourism Council
Contents
The Economic Impact of Travel & Tourism 2012
2012 Annual Research: Key Facts........................................................................................................1
Defining the Economic Contribution of Travel & Tourism.............................2
Travel & Tourism’s Contribution to GDP......................................................................................3
Travel & Tourism’s Contribution to Employment. .........................................................4
Visitor Exports and Investment...................................................................................................................5
Different Components of Travel & Tourism.............................................................................6
Country Rankings: Absolute Contribution, 2012.........................................................7
Country Rankings: Relative Contribution, 2011............................................................8
Country Rankings: Real Growth, 2012..........................................................................................9
Country Rankings: Long Term Growth, 2012 - 2022....................................... 10
Summary Tables: Estimates and Forecasts.................................................................... 11
The Economic Contribution of Travel & Tourism:

Real 2011 Prices. ............................................................................................................................................................ 12
The Economic Contribution of Travel & Tourism:

Nominal Prices.................................................................................................................................................................... 13
The Economic Contribution of Travel & Tourism: Growth....................... 14
Glossary.......................................................................................................................................................................................... 15
Methodological Note. .............................................................................................................................................. 16
Regions, Sub-regions, Countries....................................................................................................... 17
USE OF MATERIAL IS AUTHORISED, PROVIDED SOURCE IS ACKNOWLEDGED

1-2 Queen Victoria Terrace, Sovereign Court, London E1W 3HA, UK
2 Tel: +44 (0) 20 7481 8007. Fax: +44 (0) 20 7488 1008. Email: enquiries@wttc.org. www.wttc.org
India
2012 ANNUAL RESEARCH: KEY FACTS 2012

forecast
GDP: DIRECT CONTRIBUTION

The direct contribution of Travel & Tourism to GDP was INR1,689.8bn (1.9% of total GDP) in
2011, and is forecast to rise by 7.6% in 2012, and to rise by 7.7% pa, from 2012-2022, to
INR3,805.2bn in 2022 (in constant 2011 prices).
GDP: TOTAL CONTRIBUTION

The total contribution of Travel & Tourism to GDP was INR5,651.0bn (6.4% of GDP) in 2011,
and is forecast to rise by 7.3% in 2012, and to rise by 7.8% pa to INR12,891.2bn in 2022.
EMPLOYMENT: DIRECT CONTRIBUTION

In 2011 Travel & Tourism directly supported 24,975,000 jobs (5.0% of total employment). This
is expected to rise by 3.0% in 2012 and rise by 1.6% pa to 30,198,000 jobs (5.1% of total
employment) in 2022.
EMPLOYMENT: TOTAL CONTRIBUTION

In 2011, the total contribution of Travel & Tourism to employment, including jobs indirectly
supported by the industry, was 7.8% of total employment (39,352,000 jobs). This is expected to
rise by 2.8% in 2012 to 40,450,500 jobs and rise by 1.7% pa to 47,911,000 jobs in 2022 (8.0%
of total).
VISITOR EXPORTS
Visitor exports generated INR801.4bn (3.8% of total exports) in 2011. This is forecast to grow
by 3.5% in 2012, and grow by 5.2% pa, from 2012-2022, to INR1,382.6bn in 2022 (2.0% of
total).
INVESTMENT
Travel & Tourism investment in 2011 was INR1,253.9bn, or 5.1% of total investment. It should
rise by 12.3% in 2012, and rise by 7.5% pa over the next ten years to INR2,903.9bn in 2022
(4.4% of total).
WORLD RANKING (OUT OF 181 COUNTRIES):

Relative importance of Travel & Tourism's total contribution to GDP
12 126 22 4
ABSOLUTE RELATIVE GROWTH LONG-TERM GROWTH
Size in 2011 Contribution to GDP in 2011 2012 forecast Forecast 2012-2022
Total Contribution of Breakdown of Travel & Tourism's Total

Travel & Tourism to GDP Contribution to GDP and Employment 2011
2011
2011INRbn
INRbn GDP (2011 INRbn)
14,000
926
12,000
10,000 3035
Employment
8,000
1690
('000)
6,000
4,000
24975
9069
2,000 5308
0
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2022
2022
Direct Indirect Induced

= Total contribution of Travel & Tourism

Defining the economic
contribution of Travel & Tourism
Travel & Tourism is an important economic activity in most countries around the world. As well as its direct economic
impact, the industry has significant indirect and induced impacts. The UN Statistics Division-approved Tourism Satellite
Accounting methodology (TSA:RMF 2008) quantifies only the direct contribution of Travel & Tourism. But WTTC
recognises that Travel & Tourism's total contribution is much greater, and aims to capture its indirect and induced
impacts through its annual research.
DIRECT CONTRIBUTION
The direct contribution of Travel & Tourism to GDP reflects the ‘internal’ spending on Travel & Tourism (total spending
within a particular country on Travel & Tourism by residents and non-residents for business and leisure purposes) as
well as government 'individual' spending - spending by government on Travel & Tourism services directly linked to
visitors, such as cultural (eg museums) or recreational (eg national parks).
The direct contribution of Travel & Tourism to GDP is calculated to be consistent with the output, as expressed in
National Accounting, of tourism-characteristic sectors such as hotels, airlines, airports, travel agents and leisure
and recreation services that deal directly with tourists.The direct contribution of Travel & Tourism to GDP is calculated
from total internal spending by ‘netting out’ the purchases made by the different tourism sectors. This measure is
consistent with the definition of Tourism GDP, specified in the 2008 Tourism Satellite Account: Recommended
Methodological Framework (TSA: RMF 2008).
TOTAL CONTRIBUTION
The total contribution of Travel & Tourism includes its ‘wider impacts’ (ie the indirect and induced impacts) on the economy.
The ‘indirect’ contribution includes the GDP and jobs supported by:
● Travel & Tourism investment spending – an important aspect of both current and future activity that includes
investment activity such as the purchase of new aircraft and construction of new hotels;
● Government 'collective' spending, which helps Travel & Tourism activity in many different ways as it is made on
behalf of the ‘community at large’ – eg tourism marketing and promotion, aviation,
administration, security services, resort area security services, resort area sanitation services, etc;
● Domestic purchases of goods and services by the sectors dealing directly with tourists - including, for example,
purchases of food and cleaning services by hotels, of fuel and catering services by airlines, and IT services by
travel agents.
The ‘induced’ contribution measures the GDP and jobs supported by the spending of those who are directly or indirectly
employed by the Travel & Tourism industry.
PLEASE NOTE THAT DUE TO CHANGES IN METHODOLOGY BETWEEN 2010 AND 2011, IT IS NOT POSSIBLE TO COMPARE FIGURES
PUBLISHED BY WTTC FROM 2011 ONWARDS WITH THE SERIES PUBLISHED IN PREVIOUS YEARS.
2 WTTC Travel & Tourism Economic Impact 2012

Travel & Tourism's
1
contribution to GDP
The direct contribution of Travel & Tourism to GDP in 2011 was INR1,689.8bn (1.9% of GDP). This is forecast to
rise by 7.6% to INR1,818.5bn in 2012.This primarily reflects the economic activity generated by industries
such as hotels, travel agents, airlines and other passenger transportation services (excluding commuter
services). But it also includes, for example, the activities of the restaurant and leisure industries directly
supported by tourists.
The direct contribution of Travel & Tourism to GDP is expected to grow by 7.7% pa to INR3,805.2bn (1.9% of GDP)
by 2022.
INDIA: DIRECT CONTRIBUTION OF TRAVEL & TOURISM TO GDP
Constant 2011 INRbn % of whole economy GDP

4,000 3.0
3,500
2.5
3,000
2.0
2,500
2,000 1.5
1,500
1.0
1,000
0.5
500
0 0.0
2022
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2022
2022
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2022
The total contribution of Travel & Tourism to GDP (including wider effects from investment, the supply chain and
induced income impacts, see page 2) was INR5,651.0bn in 2011 (6.4% of GDP) and is expected to grow by
7.3% to INR6,062.3bn (6.5% of GDP) in 2012.
It is forecast to rise by 7.8% pa to INR12,891.2bn by 2022 (6.5% of GDP).
INDIA: TOTAL CONTRIBUTION OF TRAVEL & TOURISM TO GDP
14,000 7.0
12,000 6.0
10,000 5.0
8,000 4.0
6,000 3.0
4,000 2.0
2,000 1.0
0 0.0
2011 2012 2022
2022
2022 2011 2012 2022
2022
Direct Indirect Induced Direct Indirect Induced
1
All values are in constant 2011 prices & exchange rates

Travel & Tourism's
contribution to employment
Travel & Tourism generated 24,975,000 jobs directly in 2011 (5.0% of total employment) and this is forecast to
grow by 3.0% in 2012 to 25,733,500 (5.0% of total employment).
This includes employment by hotels, travel agents, airlines and other passenger transportation services
(excluding commuter services). It also includes, for example, the activities of the restaurant and leisure
industries directly supported by tourists.
By 2022, Travel & Tourism will account for 30,198,000 jobs directly, an increase of 1.6% pa over the next ten
years.
INDIA: DIRECT CONTRIBUTION OF TRAVEL & TOURISM TO EMPLOYMENT
'000 jobs % of whole economy employment
35,000.0 5.5
5.4
30,000.0
5.3
25,000.0
5.2
20,000.0 5.1
5.0
15,000.0
4.9
10,000.0
4.8
5,000.0
4.7
0.0 4.6
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2022
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2022
2022
2022
The total contribution of Travel & Tourism to employment (including wider effects from investment, the supply
chain and induced income impacts, see page 2) was 39,352,000 jobs in 2011 (7.8% of total employment). This
is forecast to rise by 2.8% in 2012 to 40,450,500 jobs (7.9% of total employment).
By 2022, Travel & Tourism is forecast to support 47,911,000 jobs (8.0% of total employment), an increase of
1.7% pa over the period.
INDIA: TOTAL CONTRIBUTION OF TRAVEL & TOURISM TO EMPLOYMENT
'000 jobs % of whole economy employment
60,000.0 9.0
8.0
50,000.0
7.0
40,000.0 6.0
5.0
30,000.0
4.0
20,000.0 3.0
2.0
10,000.0
1.0
0.0 0.0
2011 2012 2022
2022
2022 2011 2012 2022
2022
Direct Indirect Induced Direct Indirect Induced

1
Visitor Exports and Investment
VISITOR EXPORTS
Visitor exports are a key component of the direct contribution of Travel & Tourism. In 2011,
India generated INR801.4bn in visitor exports. In 2012, this is expected to grow by 3.5%, and the country is
expected to attract 6,504,000 international tourist arrivals.
By 2022, international tourist arrivals are forecast to total 11,276,000, generating expenditure of INR1,382.6bn,
an increase of 5.2% pa.
INDIA: VISITOR EXPORTS AND INTERNATIONAL TOURIST ARRIVALS
Constant 2011 INRbn mn Foreign visitor exports as % of total exports

6.0
1,600 12
1,400
10 5.0
1,200
8
1,000 4.0
800 6
3.0
600
4
400 2.0
2
200
1.0
0 0
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2022
2022
0.0
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2022
2022
Foreign visitor exports (LHS)
Foreign tourist arrivals (RHS)
INVESTMENT
Travel & Tourism is expected to have attracted capital investment of INR1,253.9bn in 2011. This is expected to
rise by 12.3% in 2012, and rise by 7.5% pa over the next ten years to INR2,903.9bn in 2022.
Travel & Tourism’s share of total national investment will fall from 5.3% in 2012 to 4.4% in 2022.
INDIA: CAPITAL INVESTMENT IN TRAVEL & TOURISM
3,500 10.0
9.0
3,000
8.0
2,500 7.0
6.0
2,000
5.0
1,500 4.0
1,000 3.0
2.0
500
1.0
0 0.0
2022
2022
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2022
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2022
1

Different components of
Travel & Tourism1
India
Travel & Tourism's Contribution to GDP:
Business vs Leisure, 2011 Leisure travel spending (inbound and domestic)
generated 73.8% of direct Travel & Tourism GDP
in 2011 (INR3,335.4bn) compared with 26.2% for
Leisure spending
business travel spending (INR1,181.3bn).
73.8%
Leisure travel spending is expected to grow by
8.6% in 2012 to INR3,622.3bn, and rise by 7.6%
Business spending pa to INR7,554.3bn in 2022.
26.2%
Business travel spending is expected to grow by
pa to INR2,562.2bn in 2022.
India
Travel & Tourism's Contribution to GDP:
Domestic vs Foreign, 2011
Domestic travel spending generated 82.2% of
direct Travel & Tourism GDP in 2011 compared
with 17.8% for visitor exports (ie foreign visitor
Foreign visitor spending
spending or international tourism receipts).
17.8%
Domestic travel spending is expected to grow by
Domestic spending
82.2% pa to INR8,710.3bn in 2022.
Visitor exports are expected to grow by 3.5% in

2012 to INR829.2bn, and rise by 5.2% pa to
INR1,382.6bn in 2022.
India
Breakdown of Travel & Tourism's Total Contribution to GDP, 2011
The Travel & Tourism industry contributes to GDP
and employment in many ways as detailed on
Direct
page 2.
29.9%
Induced
The total contribution of Travel & Tourism to
16.4% GDP is three times greater than its direct
contribution.
Indirect
53.7%
Indirect is the sum of: a
(a) Supply chain
44.9%
(b) Investment c
b
7.3%
(c) Government collective
1.5%
1

Country rankings:
Absolute contribution, 2011
Travel & Tourism's Direct 2011 Travel & Tourism's Total 2011
Contribution to GDP (US$bn) Contribution to GDP (US$bn)
2 China 181.6 2 China 643.4

11 India 36.2 12 India 121.0
15 Indonesia 25.1 16 Indonesia 72.9
16 Thailand 24.9 19 Thailand 57.0
20 Malaysia 18.8 World Average 49.6
World Average 16.6 25 Malaysia 41.3
43 Pakistan 6.6 51 Pakistan 15.3
53 Vietnam 5.1 56 Vietnam 11.8
65 Bangladesh 2.6 72 Bangladesh 5.4
71 Sri Lanka 2.0 76 Sri Lanka 4.9
90 Cambodia 1.2 96 Cambodia 2.7
Contribution to Employment '000 jobs Contribution to Employment '000 jobs
1 India 24974.9 1 China 61937.2

2 China 22081.4 2 India 39351.9
World Average 782.4 World Average 1959.2
21 Malaysia 753.3 25 Malaysia 1559.1
Travel & Tourism 2011 Visitor 2011

Capital Investment (US$bn) Exports (US$bn)
2 China 96.6 4 China 50.9

4 India 26.9 8 Thailand 31.2
15 Indonesia 14.0 17 Malaysia 19.1
21 Thailand 6.1 20 India 17.2
29 Malaysia 5.0 38 Indonesia 8.9
51 Pakistan 2.1 76 Cambodia 1.6
82 Bangladesh 0.5 92 Pakistan 1.1
102 Cambodia 0.3 155 Bangladesh 0.1
The tables on pages 7-10 provide provide brief extracts from the full WTTC Country League Table Rankings, highlighting comparisons with
competing destinations as well as with the world average.
The competing destinations selected are those that offer a similar tourism product and compete for tourists from the same set of origin markets.
These tend to be, but are not exclusively, geographical neighbours.

Country rankings:
Relative contribution, 2011
Contribution to GDP % share Contribution to GDP % share

88 Sri Lanka 3.4 87 China 9.2
97 Pakistan 3.2 91 Indonesia 8.8
98 Indonesia 3.0 101 Sri Lanka 8.4
114 China 2.6 113 Pakistan 7.3
130 Bangladesh 2.2 126 India 6.4
146 India 1.9 155 Bangladesh 4.7
Contribution to Employment % share Contribution to Employment % share

53 India 5.0 64 Thailand 11.4
58 Thailand 4.7 89 Vietnam 8.6
82 Vietnam 3.7 95 China 8.1
96 Sri Lanka 3.0 102 India 7.8
105 China 2.9 104 Indonesia 7.7
117 Pakistan 2.7 110 Sri Lanka 7.5
119 Indonesia 2.6 125 Pakistan 6.4
Travel & Tourism Investment 2011 Visitor Exports 2011

Contribution to Total Capital Investment % share Contribution to Total Exports % share

56 Vietnam 8.4 69 Sri Lanka 12.6
World Average 8.3 75 Thailand 11.4
59 Pakistan 8.3 96 Malaysia 7.2
71 Thailand 6.9 124 Pakistan 4.4
95 Indonesia 5.2 125 Vietnam 4.0
97 India 5.1 127 Indonesia 3.9
121 Sri Lanka 4.1 128 India 3.8
138 China 3.1 155 China 2.4

Country rankings:
Real growth, 2012
Contribution to GDP % growth Contribution to GDP % growth

25 Indonesia 7.6 22 India 7.3
29 Bangladesh 7.3 27 Cambodia 6.7
49 Vietnam 5.6 38 Indonesia 6.0
50 Cambodia 5.5 50 Vietnam 5.3
World Average 2.7 96 Pakistan 2.9
105 Pakistan 2.6 World Average 2.5
Contribution to Employment % growth Contribution to Employment % growth

26 Indonesia 5.1 44 Bangladesh 3.9
108 India 3.0 58 Indonesia 3.5
31 Cambodia 2.6 66 India 2.8
41 Malaysia 2.1 82 China 2.2
109 China 1.9 83 Pakistan 2.2
Travel & Tourism 2012 Visitor 2012

Investment % growth Exports % growth
2 Cambodia 16.7 25 Indonesia 8.7

9 Thailand 13.7 30 China 7.4
36 Sri Lanka 8.5 56 Vietnam 5.0
42 Malaysia 8.2 63 Cambodia 4.7
59 Bangladesh 6.5 66 Sri Lanka 4.4
61 China 6.4 72 Malaysia 4.1
62 Indonesia 6.4 80 India 3.5
World Average 3.1 122 Thailand 0.7
142 Vietnam 0.5 163 Pakistan -3.7

Country rankings:
Long term growth, 2012 - 2022
Travel & Tourism's Direct 2012 - 2022 Travel & Tourism's Total 2012 - 2022
Contribution to GDP % growth pa Contribution to GDP % growth pa

4 India 7.7 4 India 7.8
13 Thailand 6.3 11 Bangladesh 6.5
16 Vietnam 6.1 14 Thailand 6.4
18 Cambodia 6.0 21 Vietnam 6.0
Travel & Tourism's Direct 2012 - 2022 Travel & Tourism's Total 2012 - 2022
Contribution to Employment % growth pa Contribution to Employment % growth pa

26 Indonesia 3.2 21 China 3.3
31 Cambodia 3.0 25 Bangladesh 3.2
35 Bangladesh 2.9 32 Indonesia 3.0
76 Pakistan 2.3 56 Cambodia 2.6
82 Sri Lanka 2.2 64 Pakistan 2.5
108 India 1.6 100 India 1.7
109 China 1.6 103 Sri Lanka 1.7
Travel & Tourism Investment 2012 - 2022 Visitor Exports 2012 - 2022
Contribution to Capital Investment % growth pa Contribution to Exports % growth pa
2 Thailand 9.7 7 Indonesia 7.3

3 China 9.2 9 Thailand 6.8
9 Indonesia 8.0 12 China 6.4
10 Pakistan 8.0 18 Vietnam 6.0
14 India 7.5 31 Cambodia 5.4
24 Bangladesh 6.7 36 Sri Lanka 5.3
26 Cambodia 6.6 38 India 5.2
37 Malaysia 6.2 53 Bangladesh 4.8
52 Vietnam 5.7 61 Malaysia 4.5
59 Sri Lanka 5.5 World Average 3.5
World Average 5.3 110 Pakistan 3.3

Summary tables:
Estimates & Forecasts
2011 2011 2012 2022

1 1
India INRbn % of total Growth2 INRbn % of total Growth
3
Direct contribution to GDP 1,689.8 1.9 7.6 3,805.2 1.9 7.7
Total contribution to GDP 5,651.0 6.4 7.3 12,891.2 6.5 7.8

4
Direct contribution to employment 24,975 5.0 3.0 30,198 5.1 1.6
4
Total contribution to employment 39,352 7.8 2.8 47,911 8.0 1.7
Visitor exports 801.4 3.8 3.5 1,382.6 2.0 5.2
Domestic spending 3,703.1 4.2 8.3 8,710.3 4.4 8.1
Leisure spending 3,335.4 3.8 8.6 7,554.3 3.8 7.6
Business spending 1,181.3 1.3 4.1 2,562.2 1.3 7.6
Capital investment 1,253.9 5.1 12.3 2,903.9 4.4 7.5

1
2011 constant prices & exchange rates; 22012 real growth adjusted for inflation (%); 32012-2022 annualised real growth adjusted for inflation (%); 4'000 jobs
2011 2011 2012 2022

1 2 1 3
Asia Pacific US$bn % of total Growth US$bn % of total Growth
Direct contribution to GDP 553.7 2.6 5.6 1,066.7 2.9 6.2

4
Direct contribution to employment 63,209 3.5 2.7 77,992 3.8 1.9
4
Visitor exports 288.8 4.2 3.9 485.6 3.4 4.9
Domestic spending 924.2 4.4 6.3 1,887.3 5.4 6.7
Leisure spending 919.1 4.4 5.9 1,822.4 5.1 6.4
Business spending 312.2 1.5 5.0 578.1 1.6 5.8
Capital investment 253.6 4.0 6.3 535.8 4.4 7.1

1 2 3 4
2011 constant prices & exchange rates; 2012 real growth adjusted for inflation (%); 2012-2022 annualised real growth adjusted for inflation (%); '000 jobs
2011 2011 2012 2022

1 2 1 3
Worldwide US$bn % of total Growth US$bn % of total Growth
Direct contribution to GDP 1,972.8 2.8 2.8 3,056.2 3.0 4.2
Direct contribution to employment4 98,031 3.3 2.3 120,470 3.6 1.9

4
Visitor exports 1,170.6 5.3 1.7 1,694.7 4.3 3.6
Domestic spending 2,791.2 4.0 3.5 4,547.6 4.6 4.6
Leisure spending 3,056.9 4.4 3.1 4,853.8 4.8 4.4
Business spending 968.4 1.4 2.5 1,476.2 1.5 4.0
Capital investment 743.0 4.9 3.5 1,320.4 5.1 5.6

1
2011 constant prices & exchange rates; 22012 real growth adjusted for inflation (%); 32012-2022 annualised real growth adjusted for inflation (%); 4'000 jobs

The economic contribution of
Travel & Tourism: Real 2011 prices
India
(INRbn, real 2011 prices) 2006 2007 2008 2009 2010 2011 2012E 2022F
1. Visitor exports 585.0 635.5 688.2 674.7 730.6 801.4 829.2 1382.6
2. Domestic expenditure 2754.5 2994.4 3207.5 3268.1 3415.8 3703.1 4009.9 8710.3
3. Internal tourism consumption

3346.9 3636.9 3904.4 3954.2 4157.9 4516.8 4853.0 10122.1
(= 1 + 2 + government individual spending)
4. Purchases by tourism providers,

-2110.2 -2285.6 -2441.6 -2478.9 -2603.3 -2827.0 -3034.5 -6316.9
including imported goods
(supply chain)
5. Direct contribution of
Travel & Tourism to GDP 1236.7 1351.4 1462.8 1475.3 1554.6 1689.8 1818.5 3805.2
(= 3 + 4)
Other final impacts
(indirect & induced) 1894.8 2070.4 2241.2 2260.4 2381.8 2589.1 2786.2 5830.1
6. Domestic supply chain
7. Capital investment 1049.3 716.5 1975.2 1136.8 1145.6 1253.9 1407.6 2903.9
8. Government collective spending 52.1 54.4 64.7 76.0 80.8 84.5 88.3 163.0
9. Imported goods from indirect spending -698.0 -471.8 -1346.7 -792.4 -833.6 -892.0 -1009.7 -1807.0
10. Induced 745.6 1039.8 692.3 834.4 857.7 925.7 971.4 1996.1
11. Total contribution of

(= 5 + 6 + 7 + 8 + 9 + 10)
Employment impacts ('000)
12. Direct contribution of Travel & Tourism to 24477.4 23555.2 25667.1 24644.4 24143.0 24974.9 25733.7 30197.9
employment
Total contribution of Travel & Tourism

13. 43210.3 47739.9 39844.1 38044.1 37786.8 39351.9 40450.7 47911.4
to employment
Other indicators
502.6 483.0 522.1 542.3 583.3 690.0 742.0 1612.3
14. Expenditure on outbound travel

Travel & Tourism: Nominal prices
India
(INRbn, nominal prices) 2006 2007 2008 2009 2010 2011 2012E 2022F
1. Visitor exports 404.0 464.4 542.1 556.6 671.1 801.4 884.3 2156.7

2311.5 2658.8 3076.0 3261.9 3819.9 4516.8 5174.3 15781.1

-1457.4 -1671.1 -1923.8 -2044.8 -2391.8 -2826.9 -3234.9 -9845.1
(supply chain)
(= 3 + 4)
Other final impacts
7. Capital investment 724.6 523.7 1555.8 937.9 1052.5 1253.9 1501.1 4529.8
9. Imported goods from indirect spending -482.0 -344.8 -1060.8 -653.8 -765.8 -892.0 -1076.7 -2818.8
10. Induced 514.9 759.9 545.3 688.4 787.9 925.7 1035.9 3113.7

(= 5 + 6 + 7 + 8 + 9 + 10)
12. Direct contribution of Travel & Tourism to 24477.4 23555.2 25667.1 24644.4 24143.0 24974.9 25733.7 30197.9
employment

13. 43210.3 47739.9 39844.1 38044.1 37786.8 39351.9 40450.7 47911.4
to employment
Other indicators
347.1 353.0 411.2 447.4 535.9 690.0 791.3 2515.1
*Concepts shown in this table align with the standard table totals as described in the 2008 Tourism Satellite Account: Recommended
Methodological Framework (TSA: RMF 2008) developed by the United Nations Statistical Division (UNSD), the Statistical Office
of the European Communities (EUROSTAT), the Organisation for Economic Co-operation and Development (OECD) and the World Tourism
Organization (UNWTO).
Historical data for concepts has been benchmarked to match reported TSA data where available.

Travel & Tourism: Growth
India
Growth 1 (%) 2006 2007 2008 2009 2010 2011 2012E 2022F
1. Visitor exports 13.0 8.6 8.3 -2.0 8.3 9.7 3.5 5.2

10.6 8.7 7.3 1.2 5.2 8.6 7.4 7.6

10.3 9.3 6.8 0.7 5.5 8.5 7.0 7.6
(supply chain)
(= 3 + 4)
Other final impacts
7. Capital investment 75.6 -31.7 175.7 -42.4 0.8 9.5 12.3 7.5
9. Imported goods from indirect spending 35.6 -9.3 67.2 -22.7 5.3 7.9 9.9 6.9
10. Induced -1.6 39.5 -33.4 20.5 2.8 7.9 4.9 7.5

Travel & Tourism to GDP 11.6 11.2 6.9 -1.9 3.9 8.9 7.3 7.8
(= 5 + 6 + 7 + 8 + 9 + 10)
12. Direct contribution of Travel & Tourism to 10.3 -3.8 9.0 -4.0 -2.0 3.4 3.0 1.6
employment

13. 1.9 10.5 -16.5 -4.5 -0.7 4.1 2.8 1.7
to employment
Other indicators
2.1 -3.9 8.1 3.9 7.6 18.3 7.5 8.1
1 2
2005-2011 real annual growth adjusted for inflation (%); 2011-2021 annualised real growth adjusted for inflation (%)

Glossary
Key Definitions Internal tourism consumption – total revenue generated
Travel & Tourism – relates to the activity of travellers on within a country by industries that deal directly with
trips outside their usual environment with a duration of less tourists including visitor exports, domestic spending and
than one year. Economic activity related to all aspects of government individual spending. This does not include
such trips is measured within the research. spending abroad by residents. This is consistent with
total internal tourism expenditure in table 4 of the TSA:
Direct contribution to GDP – GDP generated by
RMF 2008.
industries that deal directly with tourists, including hotels,
travel agents, airlines and other passenger transport Business Travel & Tourism spending – spending
services, as well as the activities of restaurant and leisure on business travel within a country by residents and
industries that deal directly with tourists. It is equivalent to international visitors.
total internal Travel & Tourism spending (see below) within Leisure Travel & Tourism spending – spending on leisure
a country less the purchases made by those industries travel within a country by residents and international visitors.
(including imports). In terms of the UN’s Tourism Satellite
Account methodology it is consistent with total GDP Indirect and Induced Impacts
calculated in table 6 of the TSA: RMF 2008. Indirect contribution – the contribution to GDP and
Direct contribution to employment – the number jobs of the following three factors:
of direct jobs within the Travel & Tourism industry. This is • Capital investment – includes capital investment spending
consistent with total employment calculated in table 7 of the by all sectors directly involved in the Travel & Tourism
TSA: RMF 2008. industry. This also constitutes investment spending by other
Total contribution to GDP – GDP generated directly by industries on specific tourism assets such as new visitor
the Travel & Tourism industry plus its indirect and induced accommodation and passenger transport equipment, as
impacts (see below). Total contribution to employment – well as restaurants and leisure facilities for specific tourism
the number of jobs generated directly in the Travel & use. This is consistent with total tourism gross fixed capital
Tourism industry plus the indirect and induced contributions formation in table 8 of the TSA: RMF 2008.
(see below). • Government collective spending – general government
spending in support of general tourism activity. This can
Direct Spending Impacts include national as well as regional and local government
Visitor exports – spending within the country by international spending. For example, it includes tourism promotion, visitor
tourists for both business and leisure trips, including information services, administrative services and other public
spending on transport. This is consistent with total inbound services. This is consistent with total collective tourism
tourism expenditure in table 1 of the TSA: RMF 2008. consumption in table 9 of TSA: RMF 2008.
• Supply-chain effects – purchases of domestic goods
Domestic Travel & Tourism spending – spending within
and services directly by different sectors of the Travel &
a country by that country’s residents for both business and
Tourism industry as inputs to their final tourism output.
leisure trips. Multi-use consumer durables are not included
since they are not purchased solely for tourism purposes. Induced contribution – the broader contribution to
This is consistent with total domestic tourism expenditure GDP and employment of spending by those who are
in table 2 of the TSA: RMF 2008. Outbound spending by directly or indirectly employed by Travel & Tourism.
residents abroad is not included here, but is separately
Other Indicators
identified according to the TSA: RMF 2008 (see below).
Outbound expenditure – spending outside the country by
Government individual spending – government spending residents on all trips abroad. This is fully aligned with total
on individual non-market services for which beneficiaries outbound tourism expenditure in table 3 of the TSA:
can be separately identified. These social transfers are RMF 2008.
directly comparable to consumer spending and, in certain
Foreign visitor arrivals – the number of arrivals of foreign
cases, may represent public provision of consumer
visitors, including same-day and overnight visitors (tourists)
services. For example, it includes provision of services in
to the country.
national parks and museums.

Methodological note
In 2011, WTTC refined its methodology for estimating the direct contribution of Travel & Tourism to be
fully consistent with the UN Statistics Division-approved 2008 Tourism Satellite Account: Recommended
Methodological Framework (TSA:RMF 2008). Some further revisions to the research have been made
in 2012 as part of WTTC’s ongoing commitment to align the research with the TSA:RMF 2008. This has
involved further benchmarking of country reports to official, published TSAs, including for countries which
are reporting data for the first time as well as updates to earlier years. As part of the alignment process we
are now also able to isolate and exclude international travel flows related to education.

In addition to 181 individual country reports, one world report and 17 covering world regions and
sub-regions, we also provide reports with combined results for special economic groupings including,
for the first time in 2012, the G20 and SADC.
Special economic groups
G20
Argentina, Australia, Brazil, Canada, China, European Union, France, Germany, India, Indonesia,
Italy, Japan, Mexico, Russia, Saudi Arabia, South Africa, South Korea,Turkey, UK, USA.
SADC (Southern African Development Community)

Angola, Botswana, Democratic Republic of Congo (DRC), Lesotho, Madagascar, Malawi, Mauritius,
Mozambique, Namibia, Seychelles, South Africa, Swaziland, United Republic of Tanzania, Zambia,
Zimbabwe.
BRIC
Brazil, Russia, India, China.
APEC (Asia-Pacific Economic Cooperation)

Australia, Brunei, Canada, Chile, China, Hong Kong, Indonesia, Japan, South Korea, Malaysia,
Mexico, New Zealand, Papua New Guinea, Peru, Philippines, Russian Federation, Singapore,
Taiwan, Thailand, USA, Vietnam.
OECD (Organisation for Economic Co-operation and Development)

Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece,
Hungary, Iceland, Ireland, Italy, Japan, South Korea, Luxembourg, Mexico, Netherlands,
New Zealand, Norway, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, Turkey, UK, USA.

Economic impact reports:
Regions, sub-regions and countries
WORLD
Sub- Sub- Sub- Sub-

Region Country Region region Country Region Country Region Country
region region region
Algeria Anguilla Japan Lithuania

North Africa
NORTHEAST Asia
Antigua &
Egypt China Luxembourg
Barbuda
Libya Aruba Hong Kong Malta
Morocco Bahamas South Korea Netherlands
European Union
Tunisia Barbados Macau Poland
Angola Bermuda Taiwan Portugal
Benin Cayman Islands Mongolia Romania
Botswana Cuba Australia Slovakia
Former
Burkina Faso Netherlands New Zealand Slovenia
Antilles
Burundi Dominica Fiji Spain
Oceania
Dominican
Cameroon Kiribati Sweden
Caribbean
Republic
Cape Verde Grenada Other Oceania UK
Central African
Guadeloupe Solomon Islands Albania
Republic
Chad Haiti Tonga Armenia
Europe
Comoros Jamaica Vanuatu Azerbaijan
Democratic
Asia
Martinique Bangladesh Belarus

Republic of Congo
Bosnia
Ethiopia Puerto Rico India
Herzegovina
South Asia
Gabon St Kitts & Nevis Nepal Croatia

Gambia St Lucia Pakistan Iceland
Other Europe
St Vincent & the
Ghana Sri Lanka Kazakhstan
Americas
Grenadines
Trinidad &
Guinea Maldives Kyrgyzstan
Africa
Tobago
Ivory Coast UK Virgin Islands Brunei Macedonia
SUB-SAHARAN
Kenya US Virgin Islands Cambodia Moldova

Lesotho Argentina Indonesia Montenegro
SouthEast Asia
Madagascar Belize Laos Norway

Malawi Bolivia Malaysia Russia
Mali Brazil Myanmar Serbia
Papua New
Mauritius Chile Switzerland
Guinea
Mozambique Colombia Philippines Turkey
Namibia Costa Rica Singapore Ukraine
Latin America
Niger El Salvador Thailand Bahrain

Nigeria Ecuador Vietnam Iran
Republic of Congo Guatemala Austria Israel
Reunion Guyana Belgium Jordan
Rwanda Honduras Bulgaria Kuwait
Middle East
Sao Tome &

Nicaragua Cyprus Lebanon
Principe
Senegal Panama Czech Republic Oman
European Union
Seychelles Paraguay Denmark Qatar

Europe
Sierra Leone Peru Estonia Saudi Arabia

South Africa Suriname Finland Syria
Sudan Uruguay France UAE
Swaziland Venezuela Germany Yemen
Tanzania Canada Greece
America
North
Togo Mexico Hungary

Uganda USA Ireland
Zambia Italy
Zimbabwe Latvia

The World Travel & Tourism Council
is the forum for business leaders in the
Travel & Tourism industry.
With the Chairs and Chief Executives of the 100 foremost Travel & Tourism companies as its
Members, WTTC has a unique mandate and overview on all matters related to Travel & Tourism.
WTTC works to raise awareness of Travel & Tourism as one of the world’s largest industries,
supporting some 255 million jobs and generating 9% of global GDP in 2011.
Together with its research partner, Oxford Economics, WTTC produces comprehensive reports
on an annual basis – with updates whenever required – to quantify, compare and forecast the
economic impact of Travel & Tourism on 181 economies around the world. It also publishes a
World report highlighting global trends, as well as reports on regions, sub-regions and special
economic groupings.
To download one-page summaries, the full reports or spreadsheets, visit www.wttc.org
Assisting WTTC to provide tools for analysis,

benchmarking, forecasting and planning.
Over the last 30 years Oxford Economics has built a diverse and loyal client base of over 300
organisations worldwide, including international organisations, governments, central banks,
and both large and small businesses. Headquartered in Oxford, England, with offices in
London, Belfast, Paris, the UAE, Singapore, Philadelphia, New York and San Francisco,
Oxford Economics employs over 70 full-time, highly qualified economists and data specialists,
while maintaining links with a network of economists in universities worldwide.
For more information please take advantage of a free trial on our website,
www.oxfordeconomics.com, or contact John Gaster, Oxford Economics, Abbey House,
121 St Aldates, Oxford, OX1 1HB, UK.
Tel: +44 (0) 1865 268 900; email: jtholstrup@oxfordeconomics.com

CHAIRMAN OUTRIGGER ENTERPRISES DOLPHIN CAPITAL LOTTE
GROUP INVESTORS Dong-Bin Shin VIRTUOSO
ABERCROMBIE & KENT Dr Richard R Kelley Miltos Kambourides Chairman Matthew D Upchurch CTC
Geoffrey J W Kent Chairman Emeritus Managing Partner CEO
Founder, Chairman & CEO MESSE BERLIN GMBH
RIOFORTE INVESTMENTS SA DUBAILAND Raimund Hosch WILDERNESS SAFARIS
PRESIDENT & CEO Manuel Fernando Espírito Santo Mohammed Al Habbai President & CEO Andy Payne
Chairman CEO CEO
WORLD TRAVEL & MGM RESORTS
TOURISM COUNCIL SABRE HOLDINGS DUBAI AIRPORTS INTERNATIONAL ZAGAT SURVEY LLC
David Scowsill Tom Klein INTERNATIONAL Jim Murren Tim Zagat
President Paul Denis Griffiths CEO Co-Founder, Co-Chair & CEO
CEO
VICE CHAIRMEN SHUN TAK HOLDINGS MISSION HILLS GROUP
Pansy Ho EAST JAPAN RAILWAY Dr Ken Chu INDUSTRY PARTNERS
GLOBAL LEISURE PARTNERS Managing Director COMPANY Chairman & CEO
Mark Harms Satoshi Seino DELOITTE
Chairman & CEO TRAVEL GUARD WORLDWIDE President & CEO MÖVENPICK HOTELS & Adam Weissenberg
Jeffrey C Rutledge RESORTS Global Segment Lead - Travel
MANDARIN ORIENTAL Chairman & CEO EXPEDIA INC Jean Gabriel Pérès Hospitality and Leisure
Edouard Ettedgui Dara Khosrowshahi President & CEO
Group Chief Executive TRAVELPORT President & CEO
Gordon Wilson NH HOTELS REGIONAL MEMBERS
SILVERSEA CRUISES President & CEO FAIRMONT RAFFLES HOTELS Mariano Pérez Claver
Manfredi Lefebvre d’Ovidio di INTERNATIONAL Chairman DOURO AZUL
Balsorano de Clunieres TSOGO SUN GROUP Chris J Cahill Mario Ferreira
Chairman Jabu Mabuza COO ORBITZ WORLDWIDE CEO
Deputy Chairman Barney Harford
THE TRAVEL CORPORATION GLOBAL BLUE GROUP CEO
Brett Tollman VISITBRITAIN Per Setterberg HONORARY MEMBERS
President & Chief Executive Christopher Rodrigues, CBE President & CEO PAN PACIFIC HOTEL GROUP
Chairman Patrick Imbardelli ACCOR
TUI AG HERTZ CORPORATION President & CEO Gérard Pélisson
Dr Michael Frenzel Mark Frissora Co-Chairman, Supervisory Board
Chairman of the Executive Board GLOBAL MEMBERS Chairman & CEO, Hertz PHOCUSWRIGHT
Corporation Philip C Wolf AMERICAN EXPRESS
President & CEO COMPANY
WORLD TRAVEL & TOURISM ALTOUR
COUNCIL Alexandre Chemla Michel Taride Jonathan S Linen
Jean-Claude Baumgarten President, Hertz International & QUNAR Adviser to Chairman
President
Executive Vice President, Hertz Chenchao Zhuang
Co-Founder & CEO ANDRÉ JORDAN GROUP
WYNDHAM WORLDWIDE AMADEUS IT GROUP SA Corporation
Stephen P Holmes Luis Maroto André Jordan
Chairman & CEO HNA GROUP RADISSON EDWARDIAN Chairman
President & CEO
Feng Chen HOTELS
Jose Antonio Tazón Jasminder Singh
Chairman of the Board FT MOORE P/L
Chairman of the Board Chairman & CEO
EXECUTIVE COMMITTEE Sir Frank Moore, AO
HOGG ROBINSON GROUP Chairman
AVIS BUDGET GROUP REED TRAVEL EXHIBITIONS
ACCOR Ronald L Nelson
David Radcliffe
Chief Executive Richard Mortimore THE HERTZ CORPORATION
Denis Hennequin Chairman & CEO Managing Director Frank Olsen
Chairman & CEO
HONG KONG & SHANGHAI Retired Chairman of the Board
BEIJING CAPITAL RELAIS & CHÂTEAUX
AMERICAN EXPRESS HOTELS
INTERNATIONAL AIRPORT CO Jaume Tàpies
COMPANY Clement Kwok NOMURA INTERNATIONAL
Zhiyi Dong President
William Glenn CEO & MD Lord Colin Marshall of
Chairman
President, Global Merchant Knightsbridge
HOTELPLAN HOLDING R TAUCK & PARTNERS Chairman
Network Group Guanghui Zhang
Hans Lerch Robin Tauck
President & CEO
President
BEIJING TOURISM GROUP Vice Chairman & CEO TZ ASSOCIATES
Qiang Duan BEIJING TOURISM GROUP Tommaso Zanzotto
HUANGSHAN TOURISM S-GROUP CAPITAL President
Chairman Yi Liu
GROUP MANAGEMENT
President
Vladimir Yakushev
BHARAT HOTELS Jiwei Xu UNIVERSAL MEDIA
Managing Partner
Jyotsna Suri BOSCOLO GROUP Chairman Carl Ruderman
Chairperson & Managing Director Giorgio Boscolo Chairman
CEO HYATT HOTELS CORPORATION SHANGRI-LA
INTERNATIONAL HOTEL
CARLSON Mark S Hoplamazian
MANAGEMENT
Hubert Joly CANNERY ROW COMPANY President and CEO CHAIRMAN EMERITUS
Greg Dogan
President, CEO & Director Ted J Balestreri
IBM President & CEO
Chairman & CEO RRE VENTURES
EMIRATES Marty Salfen
SOUTH AFRICAN AIRWAYS
James D Robinson III
Gary Chapman CHINA INTERNATIONAL General Manager, Global Travel & General Partner
Sizakele Mzimela
President Group Services & TRAVEL SERVICE, HEAD Transportation Industry WTTC Chairman (1990-1994)
CEO
Dnata, Emirates Group OFFICE (CITS)
Rong Chen INDIAN HOTELS COMPANY LTD
SPENCER STUART IMMEDIATE PAST
ETIHAD AIRWAYS CEO RK Krishna Kumar
Jerry Noonan
James Hogan Vice Chairman CHAIRMAN
Co-leader, Global Hospitality &
CEO CHOICE HOTELS
JONES LANG LASALLE Leisure Practice
INTERNATIONAL GLOBAL ALLIANCE ADVISORS
HILTON WORLDWIDE Stephen P Joyce HOTELS LLC
Arthur de Haast STARWOOD HOTELS & Vincent A Wolfington
Christopher J Nassetta President & CEO
Global CEO RESORTS WORLDWIDE, INC Chairman
President & CEO
Frits D van Paasschen
COSTA CRUISES WTTC Chairman (2004-2007)
President & CEO
INTERCONTINENTAL HOTELS Pier Luigi Foschi JTB CORP
GROUP PLC Chairman & CEO Hiromi Tagawa
TAJ HOTELS RESORTS &
Richard Solomons President & CEO FORMER CHAIRMEN
PALACES
Chief Executive CTRIP.COM INTERNATIONAL
Raymond Bickson
Min Fan LEBUA HOTELS & RESORTS INTERCONTINENTAL HOTELS
Managing Director & CEO
JUMEIRAH GROUP CEO CO LTD GROUP PLC
Gerald Lawless Rattawadee Bualert Sir Ian Prosser
TAP PORTUGAL
Executive Chairman DEPARTMENT OF TOURISM & President Retired Chairman
Fernando Pinto
COMMERCE MARKETING, WTTC Chairman (2001-2003)
CEO
MARRIOTT INTERNATIONAL GOVERNMENT OF DUBAI Deepak Ohri
JW Marriott, Jr Khalid A bin Sulayem CEO AIG INC
TRANSAERO AIRLINES
Chairman & CEO Director General Harvey Golub
Alexander Pleshakov
LOEWS HOTELS Non-Executive Chairman
CEO
Arne M Sorenson DIAMOND RESORTS Jonathan M Tisch WTTC Chairman (1996-2001)
President & CEO Stephen J Cloobeck Chairman & CEO
UNITED AIRLINES
Chairman & CEO ROBERT H BURNS HOLDINGS
Jeff Smisek
MELIÁ HOTELS LOS ANGELES WORLD LTD
President & CEO
INTERNATIONAL DLA PIPER AIRPORTS Robert H Burns
Sebastián Escarrer Sir Nigel Knowles Gina Marie Lindsey Jim Compton Chairman
Vice Chairman Co-CEO Executive Director Executive Vice President & CEO WTTC Chairman (1994-1996)
1-2 Queen Victoria Terrace,
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The Authority on World Travel & Tourism

© 2012 World Travel & Tourism Council

Defining the Economic Contribution of Travel & Tourism.............................2

Travel & Tourism’s Contribution to GDP......................................................................................3

Travel & Tourism’s Contribution to Employment. .........................................................4

Visitor Exports and Investment...................................................................................................................5

Different Components of Travel & Tourism.............................................................................6

Country Rankings: Absolute Contribution, 2012.........................................................7

Country Rankings: Relative Contribution, 2011............................................................8

Country Rankings: Real Growth, 2012..........................................................................................9

Country Rankings: Long Term Growth, 2012 - 2022....................................... 10

Summary Tables: Estimates and Forecasts.................................................................... 11

The Economic Contribution of Travel & Tourism:

The Economic Contribution of Travel & Tourism:

The Economic Contribution of Travel & Tourism: Growth....................... 14

Methodological Note. .............................................................................................................................................. 16

Regions, Sub-regions, Countries....................................................................................................... 17

USE OF MATERIAL IS AUTHORISED, PROVIDED SOURCE IS ACKNOWLEDGED

2012 ANNUAL RESEARCH: KEY FACTS 2012

GDP: DIRECT CONTRIBUTION

GDP: TOTAL CONTRIBUTION

EMPLOYMENT: DIRECT CONTRIBUTION

EMPLOYMENT: TOTAL CONTRIBUTION

WORLD RANKING (OUT OF 181 COUNTRIES):

Total Contribution of Breakdown of Travel & Tourism's Total

Direct Indirect Induced

WTTC Travel & Tourism Economic Impact 2012 1

2 WTTC Travel & Tourism Economic Impact 2012

INDIA: DIRECT CONTRIBUTION OF TRAVEL & TOURISM TO GDP

Constant 2011 INRbn % of whole economy GDP

INDIA: TOTAL CONTRIBUTION OF TRAVEL & TOURISM TO GDP

Constant 2011 INRbn % of whole economy GDP

Direct Indirect Induced Direct Indirect Induced

WTTC Travel & Tourism Economic Impact 2012 3

INDIA: DIRECT CONTRIBUTION OF TRAVEL & TOURISM TO EMPLOYMENT

'000 jobs % of whole economy employment

INDIA: TOTAL CONTRIBUTION OF TRAVEL & TOURISM TO EMPLOYMENT

'000 jobs % of whole economy employment

Direct Indirect Induced Direct Indirect Induced

4 WTTC Travel & Tourism Economic Impact 2012

INDIA: VISITOR EXPORTS AND INTERNATIONAL TOURIST ARRIVALS

Constant 2011 INRbn mn Foreign visitor exports as % of total exports

INDIA: CAPITAL INVESTMENT IN TRAVEL & TOURISM

Constant 2011 INRbn % of whole economy GDP

WTTC Travel & Tourism Economic Impact 2012 5

Visitor exports are expected to grow by 3.5% in

6 WTTC Travel & Tourism Economic Impact 2012

2 China 181.6 2 China 643.4

1 India 24974.9 1 China 61937.2

Travel & Tourism 2011 Visitor 2011

2 China 96.6 4 China 50.9

WTTC Travel & Tourism Economic Impact 2012 7

23 Cambodia 9.5 28 Cambodia 22.1

26 Cambodia 8.0 30 Cambodia 19.2

Travel & Tourism Investment 2011 Visitor Exports 2011

31 Cambodia 12.8 46 Cambodia 20.2

8 WTTC Travel & Tourism Economic Impact 2012

10 China 9.7 8 China 9.5

5 Thailand 6.6 38 Thailand 4.3

Travel & Tourism 2012 Visitor 2012

2 Cambodia 16.7 25 Indonesia 8.7

WTTC Travel & Tourism Economic Impact 2012 9

3 China 9.2 2 China 9.2