June 2011

MEDIA RELEASE

FOR IMMEDIATE RELEASE

Gold Celebration
To celebrate
To celebrate over
over 30
30 years
years with
with Mama
Mama Lemon,
Lemon, Mama
Mama Lemon
Lemon is
is elated
elated to
to launch
launch the
the new
new
variant Lemon Gold, , under the new Super Degreasing range.

Mama Lemon, a well-loved household brand in

Singapore continues to provide consumers a
wide range of excellent quality and value of
dishwashing liquid that caters to different
consumers’ needs with this new Super
Degreasing range.

Pornsak, MediaCorp Artiste, is young and bubbly

and brings a refreshing zest to Mama Lemon
brand. He grew up with the familiar Mama Lemon
dishwashing liquid product on his own kitchen
sink, and he could even sing to the gentle,
familiar tune of Mama Lemon jingle!

As the owner of three restaurants, and also

equipped with commendable culinary skills, he
can cook and he also cleans and washes his own
dishes! He is excited to be the new face for
Mama Lemon, and personally endorses the
products.
 Sparkling clean dishes with quick rinse!
With Lion Japan’s advanced technology and
stringent quality control, Mama Lemon’s new
range of dishwashing liquid is Super
Degreasing (高效除油) with advanced formula,
natural and safety cleansing ingredients (天然、
安全的洁净成分) that provide the best grease
removal power (凊除顽固油渍) and is still gentle
to hands (呵护双手)!

Its superior cleaning performance leaves your

dishes sparkling clean while allowing you to
enjoy the natural, refreshing fruity fragrance
(Natural Lemon, Fresh Citrus, Refreshing
Green Tea) during washing, making the
washing process an enjoyable one.

Caring for your family

Mama Lemon Dishwashing Liquid offers
Anti-Bacterial (抗菌配方) range as well, in two
invigorating scents – Fresh Citrus & Refreshing
Green Tea.

Your child’s plate, spoon, and even the sponge you

clean them with may contain millions of harmful
bacteria.

Enhanced with mineral extracts, it safely and

effectively protects your family from harmful
bacteria (E. coli, Staphylococcus) on dishes and
sponges (消灭有害细菌).

Safe, effective, yet gentle on hands, Mama Lemon

cares for your family.
Mama Lemon Dishwashing Liquid (Super Degreasing range) is available in two types:

1. Mama Lemon Dishwashing Liquid Super Degreasing (Lemon Gold / 天然柠檬清香) – for
you who enjoys refreshing Natural Lemon fragrance during washing. The Super degreasing
range is made with natural and safety cleansing ingredients; its quick rinse formula does not
leave any harsh chemical residue behind.

2. Mama Lemon Dishwashing Liquid Super Degreasing (Anti-Bacterial / 抗菌配方) – for

consumers who seek effective protection for your family from harmful bacteria (E. coli,
Staphylococcus) on dishes and sponges. And it is always delightful to provide options that
enhance your dishwashing experience: (i) Fresh Citrus fragrance ( 柑 橘 淸 香 ) or (ii)
Refreshing Green Tea fragrance (绿茶淸香) that removes fishy and unpleasant odours.

All-time Favourite

Mama Lemon Dishwashing Liquid (Regular) is an

all-time favourite dishwashing brand, trusted by
generations of consumers and appreciated for its
high quality and value offerings.

This best-selling classic variant type continues to be

available in its familiar packaging for her loyal
consumers.
Mama Lemon Dishwashing Liquid’s total product range is awarded the Green Label by the
Singapore Environment Council, ensuring that you are doing your part in saving the earth
while you’re washing your dishes.

As a market leading brand in the dishwashing category, Mama Lemon is constantly working
to develop superior products at affordable prices so to remain responsive to the changing
needs of today’s consumers.

Retail Price:
• Mama Lemon Dishwashing Liquid Regular (Lemon)
o 750ml Bottle Twin Pack
(banded with Premium) : S$5.70
o 2 L banded with 600ml Refill : S$6.95
o 1L banded with 1L Refill : S$6.15
o 600ml Refill Pack : S$1.55

• Mama Lemon Dishwashing Liquid Super Degreasing (Lemon Gold)

o 750ml Bottle : S$2.80
o 1L banded with 1L Refill : S$6.15
o 600ml Refill Pack : S$1.55

• Mama Lemon Dishwashing Liquid Super Degreasing Anti-Bacterial

(Fresh Citrus / Refreshing Green Tea)
o 750ml Bottle : S$3.20
o 1L banded with 1L Refill : S$6.85
o 600ml Refill Pack : S$1.80

Available in all leading supermarkets and retail outlets

For more information: visit http://www.lioncorp.com.sg

 LION CORPORATION SINGAPORE

Since its inception in 1982, Lion Corporation Singapore Pte Ltd, a wholly owned subsidiary of Lion
Corporation Japan, has marketed an extensive collection of successful brands and innovative
products across various segments. Lion products are reputable household names, symbolic with
superior, environmentally friendly products that promote health and cleanliness, to help people with
more comfortable lives.

Existing brands in LION’s comprehensive range of products include Mama Lemon Dishwashing Liquid,
TOP Detergent, Essence Delicate Laundry Detergent, Look Detergent, Shokubutsu Body and Facial
Foam, Kodomo Baby and Children toiletries, Kodomo Children Oral Care, Fresh & White and Zact
Toothpastes, Between and Long Bannet Toothbrushes, Systema Complete Oral Care System, and
Kirei Kirei Family Medicated Hand and Body Soap. All of these products enjoy high brand awareness
and major shares in their respective markets.

[Contact details]
For product enquiry, please email to marketing@lioncorp.com.sg