Ivory Towers Public Relations Firm

Justin Carlson, Bhavna Grewal, Tim Kelly,

Crystal Klein, Jordan Stukenberg
Golf Outing Page 1 of2

Join the
Fight Against
Prostate Cancer

Click on the individual below and place your bid [starting at $6000J to play golf with your favorite celebrity at
Pebble Beach Golf Resort! The top three bidders for each celebrity will be in that celebrity's foursome for the
Putting for Prostate Charity Golf Tournament at 10:00 AM on October 24, 2009.

Group 1 will play at the Spyglass Hill Golf Course

Group 2 will play at the Links at Spanish Bay.

The initial $6000 covers a two night stay (the 23rd and 24th) at The Inn at Spanish Bay, the golf round for the
tournament with golf cart, and a splendid btec« tie formal Dinner at the Inn at 6:00 PM evening of the 24th.

You have from 6:00 AM on July 26 to 12:00 AM July 31 to place your bids.
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 Join the Fight Against Dr. Patrick Walsh's Top Ten Ways to
Prostate Cancer Prevent Prostate Cancer
1. Eat fewer calories or exercise more so that you maintain a
Your contribution to The Prostate Cancer Foundation, large healthy weight.
or small, funds crucial work that will save many lives 2. Try to keep the amount of fat you get from red meat and
around the world. There are many ways to give. You can dairy products to a minimum.
go to www.prostatecancerfoundation.org or 3. Watch your calcium intake. Do not take supplemental doses
www.puttingforprostate.org to make a secure online dona- far above the recommended daily allowance. Some calcium
is OK, but avoid taking more than
tion. If you would like to send a check, mail you donation
1,500 mg of calcium a day.
to the following address:
4. Eat more fish - evidence from two
large studies suggest that fish can
Prostate Cancer Foundation
help protect against prostate can-
1250 Fourth Street
cer because they have "good fat"
Santa Monica, CA 90401 particularly omega-3 fatty acids.
5. Try to incorporate cooked toma-
Your donation is tax-deductible as provided by law. Our
toes that are cooked with olive oil
federal tax ID# is 95-4418411. Thank you very much for which has also been shown to be Dr. Walsh is a renowned
urologist and author of Dr.
helping us in the fight against prostate cancer. For up- beneficial, and cruciferous vegeta- Patrick Walsh's Guide to
Surviving Prostate Cancer
dated information and breakthroughs in the fight, visit bles into many of your weekly
www.prostatecancerfoundation. 0 rg. meals.
6. Eat more soy. I doesn't get more simple than that.
7. Top off your meal with green or black tea.
8. What about supplements? Although selenium and vitamin E
have been shown to reduce the frequency of prostate cancer
in smokers, the correct dose is tricky. Too much can be
harmful. Until we know more about the value of these sup-
plements, do not take more than you'll find in a multivitamin Look inside this brochure to find
preparation. out the answers to common
9. Eat an apple a day, or better yet, an apple, an orange, a bowl questions such as:
of vegetable soup, tomatoes, broccoli, and maybe some corn
on the cob. Try nature's packaging of phytochemicals in-
• What is Prostate Cancer?
stead of the health food store. Studies have shown that
simply eating an apple a day gives your body far more anti- • What are the Symptoms?
oxidant and cancer fighting help than taking mega doses of
• How can it be treated?
vitamins.
10. Finally, eating all the broccoli in the world, though it may • How can I prevent myself from getting prostate
cancer?
make a difference in the long run, does not take away your
risk of having prostate cancer right now. If you are age 40 or • How can I join the fight and give money to prostate
The information in this brochure was provided by The Prostate Cancer over, if you have a family history of prostate cancer, or Afri- cancer research?
Foundation in partnership with Putting for Prostate Cancer Research can American, you need more than a good diet can guaran-
and Nike. tee. You need a yearly rectal examination and PSAtest. Go to www.puttingforprostate.org to make donations!
 What is Prostate Cancer? How is Prostate Cancer Treated? Personal Story: Bobby Smith
Prostate cancer occurs when cells within the prostate There are a wide variety of treatment options available for men Bobby Smith acquired several lasting traits during
grow uncontrollably, creating small tumors. The with prostate cancer, including surgery, radiation ther- his play in the National Football League (NFL). Per-
term "cancer" refers to a condition in which the apy, hormone therapy and severance, mental fortitude, and maintaining an
regulation of cell growth is lost and cells grow uncon- chemotherapy, any or all of upbeat attitude were just a few of the qualities the
trollably. Most cells in the body are constantly divid- which might be used at former pro defensive back needed in order to be a
ing, maturing and then dying in a tightly controlled
process. Unlike normal cells, the growth of cancer
cells is no longer well-regulated. Instead of dying as
different times depending
on the stage of disease and
the need for treatment.
N.~..~ r7~
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Normal prostate
successful football player.

Decades later, far removed from seasons played

they should, cancer cells outlive normal cells and for the Los Angeles Rams and Detroit Lions, Bobby
Consultation with all three
continue to form new, abnormal cells. called on his football field experiences for encour-
types of prostate cancer
agement after being diag-
Abnormal cell growths are called tumors. The term specialists-a urologist, a ti~ ~1.w.M-;-Prostate cancer
nosed with prostate can-
"primary tumor" refers to the original tumor; secon- radiation oncologist and a
cer in 2001. Suddenly the
dary tumors are caused when the original cancer medical oncologist-will
former NFL player was
spreads to other locations in the body. Prostate offer the most comprehensive assessment of the available treat-
faced with the challenge
cancer typically is comprised of multiple very small, ments and expected outcomes. Visit the Treatment section for
of his life-not from any
primary tumors within the prostate. At this stage, more information.
opposing wide receiver,
the disease is often curable (rates of 90% or better) but from a cluster of
with standard interventions such as surgery How Can I Prevent Prostate Cancer? renegade cancerous
or radiation that aim to remove or kill all cancerous cells. It was the scariest
cells in the prostate. Unfortunately, at this stage the The ultimate goal of prostate cancer prevention strategies is to
challenge he had ever
cancer produces few or no symptoms and can be prevent men from developing the disease. Unfortunately, despite
faced.
difficult to detect. significant progress in research over the past 16 years, this goal has
Former NFLsafety and
not yet been achieved. Both genetic and environmental risk factors prostate cancer survivor "I wasn't 100 percent a
Bobby Smith
What are the Symptoms? for prostate cancer have been identified, but the evidence is not lot of the time back when I
yet strong enough to be helpful to men currently at risk for devel- was playing. I had to push myself both physically
If the cancer is caught at its earliest stages, most men
oping prostate cancer. and mentally. So, I think that helped me in main-
will not experience any symptoms. Some men, how-
taining the right mindset when it came to fighting
ever, will experience symptoms such as frequent, By contrast, some success has been seen with strategies that can
cancer," says the Los Angeles resident, comparing
hesitant, or burning urination, difficulty in having an delay the development and progression of prostate cancer. Studies
his football career with his response to cancer.
erection, or pain or stiffness in the lower back, hips with finasteride and dutasteride, which are typically used for men
"Being positive was important then and during my
or upper thighs. with the noncancerous condition BPH, have shown that they might
ordeal with prostate cancer. I would say to myself
playa role in slowing the development of prostate cancer; ongoing
Because these symptoms can also indicate the pres- 'I can get through this'. When you're hurt [on the
studies will help to define the optimal role of these agents.
ence of other diseases or disorders, men who experi- football field], or in the situation of prostate can-
ence any of these symptoms will undergo a thorough In the meantime, diet and lifestyle modifications have been shown cer, you have to take on the attitude that you can
work-up to determine the underlying cause of the to reduce the risk of prostate cancer development and progression, get through it... that with early treatment you can
symptoms. Visit the Prostate Cancer Symptoms sec- and can help men with prostate cancer live longer and better lives. lead a productive life."
tion for more information.
 Ivory Towen PUbU.: Helalons FIrm
2345 san fem do Hoad
Los llU!eles, [aJUornla
1JOOfi5

(415) 652·1232 (415) 652-3345

Media Release

June 1,2009

Contact: Jordan Stukenberg, Director of Public Relations

319-415-9112 (Office)

Pebble Beach, CA ... The Prostate Cancer Foundation has officially partnered with Nike

to host a first ever, one time golf tournament event supporting prostate cancer research.

The "Putting for Prostate" event will take place on October 24, 2009 at Pebble Beach

Golf Course, Pebble Beach, California.

The tournament will be a compilation of distinguished celebrities and anyone who

hooses to bid on selected group spots. Each celebrity will be assigned to a golfing four-

orne. The foursomes will be de ided in Jul during the bidding week. It is important for

peopl

P ople can al 0 buy spectator ti ce as well as make ongoing donations to the cause by

-more-
visiting out website and clicking on our golf ball emblem, reading "Give to the Cause!"

All proceeds go to the Prostate Cancer Foundation.

xxx