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A.

Description of the Business


Basic Questions:
1) What general type of business is this? Bisnis bidang fashion
2) What is the status of the business? Start-up, expansion or take-over? Start
up/ bisnis rintisan
3) What is the business form? Sole Proprietorship, Partnership, Corporation
or Limited Liability Company? Partnership/kerjasama
4) What are your products? Bag/tas dengan desain etnik budaya lokal
5) Who are (will be) your customers? Masyarakat umum, terutama pemuda
dan remaja, mahasiswa polnes;politani
Additional Questions for Start-Ups:
1) Why will you be successful in this business? Untuk mengangkat kembali
budaya lokal dan memperkenalkan nya ke kalangan anak muda yang
notabenenya tidak tau dengan budaya setempat.
2) What is your experience with this type of business? -
3) What will be special or unique about this business? Karena produk yang
kami tawarkan ini memiliki makna yang diselimuti oleh budaya/etnik lokal
4) Why will your business be successful? Supaya anak muda masa kini bisa
paham dengan budaya yang mereka punya.
B. Products/Services
Basic Questions:
1) What products/services are you (will you be) selling? Tas dengan model
etnik/budaya lokal
2) What are the features and benefits of what you sell? tas dengan berbagai
model; Tas laptop, ransel, slim bag
3) What Position do you have (or want to have) in the market? Menjadi suplier
dan merketeer nomor satu
4) How do your products/services differ from the competition? Kami
mengutamakan kualitas dengan harga terjangkau
5) What makes your products unique and desirable? Karena mengandung
unsur etnik/budaya lokal dan tentunya masih minim pesaing
6) Why do (will) customers buy from you? Karena dengan membeli produk
kami masyarakat secara langsung menjaga dan mengenalkan budaya lokal
C. Market Analysis
Questions for Existing Businesses:
1) Who are your current customers? Masyarakat umum, pemuda dan remaja,
mahasiswa polnes;politani
2) What do they buy from you? Tas, budaya, kualitas
3) Why do they buy from you? Kualitas tinggi, harga terjangkau.(Quality,
Price, Reputation, etc.?)
Basic Questions:
1) Who are the purchasers of your products or type of products? Pemuda lokal
dan pendatang, masyarakat umum (Geographic,
Demographic and Psychographic characteristics)
2) What is the size of the market? Is it growing? Tidak terbatas dan akan
selalu berkembang, mulai skala lokal, nasional dan internasional.
3) What is (will be) your share? How will your share change over time? Sesuai
dengan kebutuhan diutamakan level manejemen.
4) What is the industry outlook? Sistem produksi industri rumahan, konveksi
5) Are there segments of users who are under-served by competition? Belum
memiliki pesain untuk level lokal
D. Rencana Pemasaran
1) Bagaimana produk dikemas? Tas akan dikemas dalam plastic dengan label perusahaan
2) Seberapa luas lini produk Anda? Seluas yang di perlukan
3) Produk baru apa yang akan Anda perkenalkan? Tas dengan model budaya lokal
4) Posisi atau Citra apa yang akan Anda coba kembangkan atau perkuat? Pemuda yang mencintai budaya

Strategi harga
1) Apa strategi penetapan harga Anda? Biaya produksi + biaya distribusi + biaya promosi + harga pesain
3) Mengapa pelanggan membayar harga Anda? Karena kualitas dan model
5) Apakah ada sesuatu tentang bisnis Anda yang melindungi Anda dari harga
kompetisi? kualitas tinggi
6) Dapatkah Anda menambahkan nilai dan bersaing pada isu selain harga? Model baru dan Strategi
pemasaran(promosi kreatif)

Strategi Promosi
1) Siapakah Target Pasar Anda?
2) Bagaimana Anda akan mencapai Pasar Sasaran Anda? (Apa Media yang akan Anda gunakan?)
3) Bagaimana Anda akan memotivasi mereka untuk membeli? (Pesan apa yang akan Anda stres?)
4) Berapa biaya dan jadwal pelaksanaan rencana pemasaran?
E. Location
Basic Questions:
1) What is the business address? Samarinda seberang
2) Is it owned or leased? If leased, what are the terms? Sewa
3) Are renovations or modifications needed, and what are the costs? Cat baru
dan bloking tempat
4) Describe the property and the surrounding area. Perumahan, perkantoran,
kampus - kampus
5) Why is this a good location for your business? Karena dekat dengan
keramaian dan target pasar
F. Competition
Basic Questions:
1) Who are (will be) your largest competitors? Bisnis plagiat dengan harga
lebih murah
G. Management and Operations
Basic Questions:
1) What is the business management experience of the management team?
Organizing skill, administration, accounting, production
2) What are the functional areas of the business? Top Manejemen (level1)
Executive; administration&accounting, production, Marketing (level2)
3) Who will be responsible for each functional area? Manager level 2
4) Who reports to whom? Level 2 ke level 1
5) What will salaries be? 50% profit ; level 1 x 20%, level 2 10%
6) What management resources outside the company are available? Relawan
7) How will your products/services be produced? VENDOR
H. Personnel
The success of many companies depends on their ability to recruit, train and
retain
quality employees. The amount of emphasis in your plan will depend on the
number
and type of employees required.
Basic Questions:
1) What are the personnel needs now? In the future?
2) What skills must they have? What training will you provide?
3) Are the people you need available?
4) What is their compensation? What fringe benefits will be provided?

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