COMM112La

Online/Multimedia Journalism
Principles and Practices
INTRODUCTION
AUGUST 2018

AURORA B. QUADRA-BALIBAY
EDITOR AND WRITER, GOODNEWSPILIPINAS.COM
CHANNEL MANAGER, ANIMO CHANNEL
ADMIN AND SOCIAL MEDIA MANAGER, DLSUDCJD.WORDPRESS.COM &
959GREENFM. WORDPRESS.COM
GUEST LECTURER
COMMUNICATION AND JOURNALISM DEPARTMENT
DE LA SALLE UNIVERSITY-DASMARIÑAS

Online/Multimedia Journalism 1st Sem SY 2018-19 Aurora Quadra-Balibay August 2018

 What’s on the agenda?

 Notes on Daily Gospel and Prayers

 Introductions
 Course Introduction
 Exercises and Assignments

Online/Multimedia Journalism 1st Sem SY 2018-19 Aurora Quadra-Balibay August 2018

 Notes on Daily Gospel and Prayers

❖ Leading of Gospel reading and prayers

❖ Adding personal prayer and reflection
❖ Template from Class Schoolbook
❖ Revise to reflect actual day’s Gospel lifted from
www.dailygospel.org
❖ Class-assigned computer to hook up to projector
/ Image files on flash drive for TV screen used for
day’s presentations

Online/Multimedia Journalism 1st Sem SY 2018-19 Aurora Quadra-Balibay August 2018

 Who am I?

o You can call me Miss A or Ma’am Balibay. I came home to Cavite after 15 years of
media practice as a media talent and media manager in Quezon City with a short
international stint, followed by Cavite and Batangas community broadcasting, before
being invited to teach in the academe – first in Manila, then in Cavite.

o Reinvented myself as an online content writer and editor, and social media manager
beginning 2014.

o Teaching now, combined with media management for 95.9 Green FM and the Animo
Channel TV which I’ve led to have presence on the internet via social media and a
wordpress site.

o In 2017 my online journalism class set up the CJD wordpress site and social media
coinciding with the COMPACT Days on Journalism Safety.

o In 2018, our Animo Channel You Tube was awarded Exemplar Digital Media
Educator by the YAEEHADEMIC Awards at the UP Diliman.

o My life mission: to be a light, and a voice for others who cannot speak for themselves:
Proverbs 31:8, 9 “Speak up for those who cannot speak for themselves, for the
rights of all who are destitute. Speak up and judge fairly; defend the rights of the
poor and needy.”

Online/Multimedia Journalism 1st Sem SY 2018-19 Aurora Quadra-Balibay August 2018

 Who are you?

Introduce yourself as a student of this class, your

expectations, and other things you wish to be known –
via a Facebook public post

Then you can ask your instructor 1 question about the

online media or this course work, or the instructor.

Online/Multimedia Journalism 1st Sem SY 2018-19 Aurora Quadra-Balibay August 2018

 How will class proceed?

 Course Syllabus
As per University Environmental Directives, our
Course Syllabus is available online via our
Schoolbook for download:
Online Multimedia Journalism COM42a/ COM42b/
COM41a/ COM41b/ COM43 1st Sem SY 2018-19
 TASK: Ensure you and your guardian reads and
signs the PCF page for submission as soon as the
PCF is uploaded

Online/Multimedia Journalism 1st Sem SY 2018-19 Aurora Quadra-Balibay August 2018

 First Lecture Discussion

Find answers to the following as we discuss Online

Multimedia Journalism:

1. When was the first online journalism website

launched?
2. Who launched the first online journalism website?
3. What are the characteristics of this first journ website?
4. How did the history of online journalism develop?
5. Where on the internet can you find journalists?
6. Why is everyone a stakeholder in online journalism?

Online/Multimedia Journalism 1st Sem SY 2018-19 Aurora Quadra-Balibay August 2018

The Scope of Online/Multimedia Journalism

1993
 launch of first web browser Mosaic
 Launch of 1st online journalism website by
the University of Florida’s Journalism Dept
 Basic, static website, picture of red-bricked wall of the
dept
 Updated occasionally, at nights and weekends, when
computer machine wasn’t used by others
 Computer ran on 486-25 processor with 4 mb RAM

Reference: Handbook of Global Online Journalism by Eugenia Siapera and Andreas Veglis
The Scope of Online/Multimedia Journalism

1994
 Launch of Electronic Telegraph by UK’s Daily
Telegraph
 Static page
 Articles one on top of the other
 Followed rhythm of print publishing
 Posting contents once a day

Reference: Handbook of Global Online Journalism by Eugenia Siapera and Andreas Veglis
The Scope of Online/Multimedia Journalism

Online Journalism began slow, uneventful

Development was gradual
 Slow adoption of Internet features hyperlinking,
interactivity, multimediality
Development was radical
 Enthusiastic shift toward participatory web and social
media

Reference: Handbook of Global Online Journalism by Eugenia Siapera and Andreas Veglis
The Scope of Online/Multimedia Journalism

Recent developments
 No self-respecting journalistic site remains without a
blog, Facebook, and Twitter account
New media and journalism
 Struggled and competed in the beginning
 Now embracing, such that there isn’t an exclusively
offline journalism

Reference: Handbook of Global Online Journalism by Eugenia Siapera and Andreas Veglis
The Scope of Online/Multimedia Journalism

The new kind of journalism changed the face of

journalism
Everyone is a stakeholder on this new
journalism
 We seek to understand how it changes
 directions it takes
 ways it is practiced
 and implications these have in public and social life

Reference: Handbook of Global Online Journalism by Eugenia Siapera and Andreas Veglis
The Scope of Online/Multimedia Journalism

The 21st Century requires development of

production model to meet demand for news
both in the traditional media and the
dynamic digital media
 Coordination between editorial teams is vital
 Integrated editorial team is able to meet demands of
readers on various platforms
 Integrated team would be more economical to run

Reference: Handbook of Global Online Journalism by Eugenia Siapera and Andreas Veglis
The Scope of Online/Multimedia Journalism

4 Types of Media Convergence

1. Technological convergence: Multiple platforms

 Almost any digital device with a screen – smartphones, electronic
diaries, tablets, online video-game consoles – serves to reproduce
almost any kind of material.

Reference: Handbook of Global Online Journalism by Eugenia Siapera and Andreas Veglis
The Scope of Online/Multimedia Journalism

Types of Media Convergence

2. Business convergence: Concentration

 The media reorganize their editorial teams for a more flexible and
diverse means of news production that can respond to the
requirements of the new digital platforms.
 Within this framework of logistical reorganization, one of the
measures that has been most widely adopted has been the
integration of editorial staff.

Reference: Handbook of Global Online Journalism by Eugenia Siapera and Andreas Veglis
The Scope of Online/Multimedia Journalism

Types of Media Convergence

3. Professional convergence: Polyvalence

 modifies the profile of those who exercise the profession of journalist
 Journalists who are used to carrying out a single task – writing,
photography, design, research – for a single publication are becoming
a relic of the past
 Current news businesses are looking for journalists who are capable of
taking on different types of work within the editorial department, and
who are versatile enough to work in different media either at different
times or at the same time.

Reference: Handbook of Global Online Journalism by Eugenia Siapera and Andreas Veglis
The Scope of Online/Multimedia Journalism

Types of Media Convergence

4. Convergence of contents: Multimedia

 Outcome of all modes of convergence can be summed as: multimedia
 The contents of a network combine text, image – which may be static
or moving – and sound. These elements are later organized at the
editor’s discretion in digital documents, giving rise to multimedia
products.
 contents presented in text format as well as in audiovisual format and
updated constantly
 large communications corporations that own printed publications,
audiovisual channels, and digital sites, usually for the digital editions
include contents from several of these media at the same time
 the trend toward coordinated news coverage in different media

Reference: Handbook of Global Online Journalism by Eugenia Siapera and Andreas Veglis
 First Lecture Discussion

Answer the following about Online Multimedia

Journalism:

1. When was the first online journalism website

launched?
2. Who launched the first online journalism website?
3. What are the characteristics of this first journ website?
4. How did the history of online journalism develop?
5. Where on the internet can you find journalists?
6. Why is everyone a stakeholder in online journalism?

Online/Multimedia Journalism 1st Sem SY 2018-19 Aurora Quadra-Balibay August 2018

The Scope of Online/Multimedia Journalism

Media Convergence for the

online/multimedia student journalist

Online/Multimedia Journalism 1st Sem SY 2018-19 Aurora Quadra-Balibay August 2018