MONTH ACTIVITY TARGET KEY MESSAGES

2009
May Preparations for the Launch of 23rd Season marketing agents, 1. TP celebrates Women Power in its new
Week 1 Get final information on the season lineup and revise cultural workers, season of plays
fact sheets, announcement releases, and marketing students, 2. Review of the impressive performance of TP
collaterals teachers, as CCP’s resident theater company.
Week 2 Preparation of media materials: photos, brochures, media contacts, 3. TP prepares for its 25th Anniversary
mini-presentation for electronic billboard, CD-ROM of potential sponsors, 4. TP management is stronger with the
production footages and TP info, press kit, subscribers combined expertise of newly-hired officers.
Week 3 Sending invites, press kits, TP brochure various media partners 5. Inviting subscribers to renew subscription
Week 4 Press Launch of 23rd Season
June Publicity of “Virgin Labfest” and first wave of media partners, 1. TP supports budding writers and new
publicity for “Apples from the Desert” e-media, directors through Virgin Labfest
Week 1 Preparation and sending of fact sheets and press subscribers 2. TP collaborates with Israel Embassy for
release about VLF5 “Apples from the Desert”
Week 2 Coordinating with CCP re press kit/materials for its 3. Invite bloggers to write about TP and win a
publicity campaign for VLF5 ticket to opening night of “Apples from the
Week 3 Research on the background of “Apples from the various media Desert”
Desert” and write feature article
Week 4 Invite press people and prospective show buyers to
performances of VLF5; release “Apples from the
Desert” article online and in various print media;
gather reviews of VLF5
July Publicity for “Apples from the Desert” Print 1. TP brings world theater to Filipino audiences
Week 1 Preparation of press kit/other materials for the Broadcast 2. TP opens with a play that celebrates the
launch of “Apples from the Desert” e-media triumph of life and love in a woman’s
Week 2 Send invitations to press for the launch of “Apples” radio experience
Week 3 Press launch of “Apples from the Desert”
Week 4 Invite press people to cover rehearsals and interview Print media, broadcast
director and cast
August Publicity for “Madonna Brava” Subscribers,
Week 1 Invite press to preview “Apples”; prepare marketing Marketing agents, e- 1. TP promotes peace through the arts with its
and PR collaterals for “Madonna Brava” media new production of Madonna Brava
2. TP sets the greatest anti-war play in the
Week 2 Write article and press release about “Brava” and Print, broadcast , radio Philippine context
send online and to print media; Invite press people and e-media 3. TP to visit war-torn Mindanao
to cover rehearsals 4. Shamaine Centenera leads a powerful cast
Week 3 Prepare materials for Press Launch of “Brava”; send in a powerful play from TP
announcement release of the September run of
Apples
Week 4 Press Launch of “Brava”;
September Publicity for “Flores Para Los Muertos” Subscribers, 1. Award-winning director Floy Quintos does
Week 1 Invite press people to cover rehearsals of “Brava”; Marketing agents “Streetcar…” for TP
research on production background and write fact various media 2. Irma Adlawan leads the stellar cast of TP’s
sheet, send press release about “Flores” “Streetcar…”
Week 2 Arrange interviews with Floy Quintos and Irma Print media 3. Iza Calzado chooses TP for her debut
Adlawan theater performance
Week 3 Send invites to press launch Print, broadcast , radio 4. TP gives its world-class artistic touch to a
Week 4 Press launch of “Flores”; Evaluate mileage and and e-media modern classic by Tennessee Williams
gather reviews of “Apples” and “Madonna Brava”
October Various activities Print and broadcast 1. CCP appoints TP as its delegate in the
Week 1 Invite press and agents to preview “Flores”; arrange National Theater Festival.
for TV guestings 2. TP promotes classical Filipino theater in its
Week 2 Announcement release of TP costumes for rent; e-media production of “Banaag at Sikat”
write press release of TP productions for mktng agents 3. Another landmark Filipino musical from TP
moveover/special performances print media 4. TP costumes for rent for Halloween needs
Week 3 Research on the production background, write CCP Pr Dep 5. TP children’s productions open for booking
release for “Banaag at Sikat” and coordinate with
CCP re its publicity activities
Week 4 Evaluate media mileage and gather reviews of Various media
“Flores”
November Various activities e-media 1. TP participates in the National Theater
Week 1 Research on the production background, write mktng agents Festival
release for first wave publicity of “Lihis” print media 2. A taste ofTP’s 24th Season
Week 2 Update and review TP Yahoogroup and Website subscribers
Week 3 Research on the production background, write 3. TP prepares for the last 2 plays of the 23rd
release for first wave publicity of “Tatlong Maria” Season.
Week 4 Release announcement on various TP special prods 4. Brighten your Christmas Parties with
wonderful costumes from TP
December Various activities/Publicity for “Lihis” Schools 1. Re Christmas children’s production
Week 1 Assist marketing in distribution of flyers and other Agents 2. Visit TP website for what’s in store for next
mktng collaterals; e-media year
Week 2 Write article about last two plays of the 23rd season; Various media
Week 3 update and cleanup TP website
Week 4
2010
January Various activities/Publicity for “Lihis” Print 1. TP opens the year with an explosive play
Week 1 Write article about “Lihis” and send to press e-media from Ricky Lee
Week 2 contacts; prepare materials for the press launch of agents 2. Gear up for the 2010 TP Summer Theater
“Lihis”; write press release and prepare initial subscribers adventure
publicity re summer workshop; 3. The most-awaited event of the year
Week 3 Launch of “Lihis” Various media
Week 4 Invite press people to preview rehearsals of “Lihis”
February Publicity for “Tatlong Maria” Various media 1. Notices for “Lihis”
Week 1 Prepare materials for launch of “3 Maria”; publish 2. TP closes its season with an adaptation of
feature article about the production; send invites to Chekov’s “3 Sisters”
presscon 3. Another winning play from multi-awarded
Week 2 Press launch of “3 Maria” director Loy Arcenas
Week 3 Invite press people to cover rehearsals of “3 Maria”; Print, 4. Another classic piece of world-class theater
collate reviews of “Lihis” Broadcast from TP
Week 4 Interview with cast and director of “3 Maria” and 5. Early Bird discount for the 2010 TP Summer
possible tv guesting; evaluate media mileage and Theater adventure
collate reviews of “Lihis”
March Various activities Print 1. Still accepting enrollees for the 2010 TP
Week 1 Invite press and mktng agent to preview “3 Maria” e-media Summer Theater adventure
agents 2. Success of the 23rd season
subscribers 3. A glimpse of the 23rd Season
Week 2 Write additional articles about “3 Maria”; update TP Various media 4. What’s in store for the 24th Season
Week 3 yahoo group and website; gather reviews of “3 TP organization
Week 4 Maria”; update releases for the Summer workshop;
prepare evaluation of press mileage for 23rd season