VMate Campus Ambassador

Kick Off!

UCWeb of Alibaba Group

10th, July, 2018
 Timeline Agenda Speaker

11:00 -11:15 Registration All

11:15-12:00 Ice breaker & Introduction Anup

12:00-12:15 Group & Company Introduction Seven

12:15–12:30 Product Introduction Nisha

Agenda 12:30-13:00 Operation Detailed Plan Seven

13:00-13:30 Rewards and Incentives plan Anup

13:30-14:15 How to shoot video Nisha

14:15-14:45 Lunch All

14:45-15:00 Q&A & Greetings! All

WELCOME CLASSMATES!

1. Name
2. College
3. Any Society
4. Hobbies
5. Most Apps used

*Icebreaker Session*
Alibaba Group Business in India
Alibaba’s Cloud Solution

Mobile payment
India No.1 3rd party browser

India Top News Platform E-Commerce

India No.1 3rd party App store E-Commerce

India short video UGC platform Resto Finder

UC’s monetization platform Logistics

Offices in New Delhi & Mumbai

 UC’s Global Markets

Over 10 million monthly active users in Russia

Germany
Leading Mobile Browser in China
Italy

22%
43% 8%
Pakistan
7% India Vietnam
12%
Ethiopia

Brazil
Nigeria
34%
Indonesia

No. 1 3rd-party mobile browser in the world

South Africa
No. 1 3rd-party mobile browser in India
*Source: StatCounter, Jan. 2018
 VMate App
• Over 1 Mn DAU
• Categories: Comedy, Dance, Fashion, Fitness etc.
APP WALK THROUGH
INTRODUCTION
DOWNLOAD VMATE Login with your
OPEN VMATE
from Play Store Facebook Account
WELCOME TO VMATE PROFILE PAGE EDIT PROFILE
VIDEOS OF PEOPLE WHO
RECOMMENDATIONS POPULAR HASHTAGS
YOU FOLLOW
Ambassador Operation Plan
Introduction
A VMate Youth Ambassador is a leader with a keen interest in starting and building a social community.
Being the face & voice of VMate.
Building the larger network of talented individuals across the country.

Geography Background Duration

Pan-India Undergraduate Students 1 Cycle: 3 Months

 Talent Hunt

 Find talent to become content creators on VMate.

 Keep content creators engaged and involved in
VMate’s activities.
 Conduct campus wide competitions to award
prizes.

Event Organize
• Offline Events: Create your own events to make a
buzz.
Campus Talent Group Management

Talents
Ambassador Goal: 1 video / talent / Day

How:
1) Daily Base: Whatsapp Group (Set VMate logo)
Goal: 20 Talented Users a Month -- Introduce the new member to the others
-- Share good contents and contests from
VMate
Define: How: 2) Weekly Base: Challenge with Prizes
- Singing, - Friends, -- Choose the suitable contests from VMate or
- Dancing, create Good #Hashtag and set as a Challenge for the
- Campus societies, your group
- Comedy, - Fests or activities -- The owner of Top one video ( most liked one
- Cooking, during the week) can get the Prize
- Fashion etc 3)Monthly Base: Gathering
-- Top three groups will get the Team Building
fund
Rewards & Incentives
Key Performance Indicators
Ambassador User

Minimum Performance Criteria - 1 Qualified video per day per user

- 20 New Users Every Month - 1 Social Media share per week.
- Qualified Video-Shared by Nisha
- 1 Video per day per user
- 1 Hashtag per week
Event Performance Criteria
- No. of Videos in 1 Hashtag
1 Point 1 video from your user
2 Points 1 New User
2 Points Most Social Media Video Shares in total

2 Points 100 Likes in 1 Week on 1 Video

3 Points 2 Points 1 Point Top 3 Hashtags

Top 3 Ambassador User Groups Monthly Meet-up Fee (INR 2000 per group)
Rewards & Incentives
Rewards & Incentives
Ambassador

Start Weekly Monthly After 3 Months of Successful Completion Others

Everyone Weekly Top 3 Performers Everyone Top 3 Performers Everyone Top 3 Top Performer 2 Best City Heads

Goodies Voucher Team Bonding Fee Cash Voucher City Head

Monthly
Monthly Office Visit Certificate & LoR Internship
Meet-up
500 2000 5,000 5K Stipend

VMate Campus Ambassador VMate Star

Social Media Social Media
VMate Star Announcement on Social Media Passing Out Parade Social Announcement on
Announcement Announcement
Media Post Social Media

User

Weekly Monthly After 3 Months of Successful Completion

Top Performer in Every Group Top 3 Amb. Groups

Movie Voucher Team Building

Possible Event Meet-ups

VMate Star Announcement on Social Media

HOW TO SHOOT VIDEOS
START SHOOTING CLICK ON TAP TO SHOOT SPEED/ COUNT DOWN
CHOOSE FILTERS BLUE FILTER LIVELY FILTER
CHOOSE STICKERS ANIMATED STICKERS SHOOT ATLEAST 3 sec
MUSIC LIBRARY ADD MUSIC CONTROL MUSIC
 ADD EXISTING OR
ADD HASHTAG 24 CHAR FOR HASHTAGS
CREATE NEW
ATTRACTIVE COVERS ADD EFFECTS ADD STICKERS
YOUR VIDEO IS
POSTING…. SHARE ON SOCIAL
READY TO POST
HASHTAG ACTIVITY ACTIVITY PAGE JOIN ACTIVITY
LETS SHOOT A VMATE VIDEO!
DO’S & DON’TS
1. ORIGINAL VIDEOS

TAP

✗ ✗
no copied video
videos copied from other platform
and with effects from other
platform are not accepted on
VMate
✗ ✗
no watermark
even if the video is yours，we still do
not accept videos with watermark or
have uploaded on other platform
before
✔
Shoot with VMate Camera
✔
Tap and shoot directly by VMate
Camera are more likely to get VMate
recommendation then can get more
view and likes.
2. SHOOT VERTICAL & FULL SCREEN VIDEO

not vertical

not full screen

✗ ✔
not vertical
Vertical & Full Screen
 3. SHOW TALENT

Sing with instrument Yoga modern dance fitness make up nails make up

Indian dance parkour embroidery food(cook) DIY sports

4. GOOD QUALITY VIDEOS

Too Blurred Too dark Too bright Clean background Make subject
stand out
5. DIVERSITY IS THE KEY

• No more than 2 same • Share your videos to as many

dress up videos at one people as you can reach
time • Reply the comments
• Do not post videos • Variety of Categories:
with similar content, cooking\ eating\ dating\
songs, angle, watch a show\ go shopping\
performance make up\ hang out with
friends\ traveling

Too similar ✗ Diverse ✔

IMPORTANCE OF COVER
 COVERS NEED TO BE DON’T JUST SHOW YOUR FACE WITH
DRAMATIC & EXAGGERATED NO DRAMATIC LOOK IN VIDEO
 FULL BODY CLICKS FOR FEMALES, WEARING TRADITIONAL
BETTER THAN CLOSE - UP CLOTHES > MODERN CLOTHES
 TWO PEOPLE OR MANY PEOPLE BETTER
LIMITED TEXT & BUBBLE THAN ONE PERSON
IF SOMEONE SHOOTS AN OBJECT, THE
BRIGHT COLORS WORKS BETTER
OBJECT NEEDS TO BE CLOSER
Sample Videos
 Show Time!

Prepared by Branding Communications Department, UCWeb Inc., Alibaba Mobile Business Group. All rights reserved. This document and any files transmitted with it are confidential and intended solely for the use of the
individual or entity to whom they are addressed. Disclosing, copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited.
Shooting Ideas

• Duet with #SeedhiBaatNoBakwaas

• Duet with #AjiSunteho
• #BabaBoltaHaiBasHogaya
• #JawaaniPhirNaaAye (Dance)
• #PaperPickupChallenge
Q&A