sale and mark bmgt

DSM 101 Marketing Principles DB 101 Principles of Marketing

DSM 301 Management and Organisation DB 102 Principles of Management

DSM 103 Business Economics DB 103 Principles of Economics

DSM 201 Consumer Behaviour DB 104 Financial and Managerial Accounting

DSM 202 Financial and Managerial Accounting DB 105 Business Law

DSM 203 Sales Management DB 106 Business Statistics

DSM 102 Statistics for Marketing DB 107 Business Information Systems

DSM 302 Marketing Practices and Business Law DB 201 Human Resource Management

DSM 401 International Marketing DB 202 International Management

DSM 303 Marketing Research DB 203 Business Ethics

DSM 402 Marketing Communications DB 204 Business Research Methods

DSM 403 Strategic Marketing: DB 205 Business Policy and Strategy

Case Analysis and Decisions

Introduction
Introduction

This Diploma in Sales and Marketing The Diploma in Business

(DSM) is a professional marketing Management (DBM) is a
programme specially designed for those who professional business
wish to upgrade their knowledge and management programme specially
skills in sales and marketing, and to further designed for
their career. Hence, it is widely recognised in those who wish to upgrade their
Singapore as the professional sales or knowledge and skills in a business
marketing manager’s passport to a career in The programme
environment, andaims to provide
to advance their
sales or marketing for over 20 years. students
career goalwith a broad based
education in business
management. Through a selection
The diploma is one of the institute's flagship of core business modules,
programmes and regarded as the leading students will be equipped with
programme of its class in Singapore. modern business principles and
Curtin University recognises the completion of concepts and be trained on
the diploma as prior learning for articulation developing balanced qualitative
into their Bachelor of Commerce degree and quantitative
programme skills that areObjective
Programme required in a
practical oriented environment. In
addition, there is also strong
emphasis on building essential
The DSM programme aims to provide lifelong skills such as
students with a managerial orientation communication, cultural-thinking,
towards sales and marketing. It covers team-working and interpersonal
all relevant topics that informed sales and abilities. The programme prepares
marketing professional needs to know, as students with a global mindset who
well as providing insights to issues faced in can then contribute effectively and
strategic, tactical and administrative productively in a competitive
marketing. business world.