MANAGEMENT
PROGRAMS
DRIVING CORPORATE VALUE
Strategy. It is a beacon amid market turmoil, global competition, and disruptive technologies.
It is the bond that unites business units spanning multiple sectors and countries. And, it
is the key to long-term, sustainable success. The Strategy Unit at Harvard Business School
(HBS) helps managers master the art of strategy development and implementation through
innovative research that draws on disciplines ranging from economics to sociology. Acclaimed
for their collective expertise in business and corporate strategy, competitive analysis, and
strategy sustainability, HBS faculty deliver the essential frameworks for developing and
applying effective strategy. The Strategic Management Programs offered through Executive
Education will help you leverage new management approaches and engage in enlightening
case studies. These four intensive programs facilitate the development of strategies that
address your present-day challenges, prepare your company for inevitable change, and
distinguish you from the competition. Equipped with deep insights into why companies
succeed—and fail—you will leave the program prepared to lead confidently, while preserving
www.exed.hbs.edu/category/smp.html
“Through a powerful combination of innovative learning models,
applicable case studies, and enriching discussions, my team
gained new strategic insights. The program also provided
effective strategic models that we can apply to our business.”
PARTICIPANT MIX
This program is designed for senior executives or teams
of executives with responsibility for significant global oper-
ations, multiple product lines, or global product divisions.
PROGRAM FACULTY
David J. Collis, Fariborz Ghadar, Pankaj Ghemawat
(faculty chair), Thomas M. Hout, and Jordan I. Siegel
As competition intensifies across multiple • Developing a corporate advantage that improves the
sectors, diversified companies must be competitive position of each business
able to generate value that exceeds the • Determining how core competencies enhance—and
sum of the individual operating units. hinder—the quest for sustainable value
• Selecting the best range of product markets and activities
• Reaping the benefits of coordination, while retaining the
autonomy of business units
• Building capabilities that span business units
PARTICIPANT MIX
This program is designed for senior executives—including
chief executives, sector vice presidents, and managing
directors—or for teams of executives responsible for for-
mulating and implementing strategies that span multiple
business units.
PROGRAM FACULTY
David J. Collis (faculty cochair), Cynthia A. Montgomery
(faculty cochair), and Toby E. Stuart
CURRICULUM
How does your organization stack
By providing frameworks for competitive strategy devel-
up against the competition? The key
opment, this program yields an in-depth understanding
to gaining competitive advantage is
of both strategy and the strategy development process.
an effective strategy—and how
Key topics include:
successfully you put it to use.
• Identifying sources of competitive advantage
• Understanding buyer motivation, incentives, and value
analysis
• Evaluating competitor goals, assumptions, capabilities,
and strategies
• Gaining competitive advantage through global strategy
• Sustaining competitive advantage
• Aligning resources, businesses, and the organization
with corporate strategy
• Leveraging an agile strategy, an agile structure, and
agile minds
PARTICIPANT MIX
This program is designed for senior executives—chief
executive officers, presidents, chief financial officers, and
chief innovation officers—who are responsible for developing
and implementing competitive strategy. While individual
leaders are encouraged to attend, teams of four to eight
executives will gain the most from this intensive program.
PROGRAM FACULTY
Bharat N. Anand, Stephen P. Bradley (faculty chair),
Ramon Casadesus-Masanell, Cynthia A. Montgomery,
Felix Oberholzer-Gee, Michael E. Porter, Jan W. Rivkin,
John R. Wells, and David B. Yoffie
CURRICULUM
To survive in a volatile marketplace, Organized in three complementary modules—Agile Strategy,
your company must lead with agility. Agile Structure, and Agile Mind—this comprehensive pro-
As a corporate leader, you must gram examines the shifting global marketplace, the overall
continually evaluate and evolve your business design, and the vital role of leadership. You will
strategic direction and your organiza- explore in-depth case studies of once-successful but rigid
tional structures. organizations that ultimately failed, as well as unsuccessful
companies that learned from past mistakes to eventually
surpass their rivals. Key topics include:
PARTICIPANT MIX
This program is designed for senior executives—including
chief executive officers and chief financial officers, group
or sector vice presidents, and human resource directors—
who can effectively impact the company’s strategic direc-
tion and organizational structure.
PROGRAM FACULTY
Ramon Casadesus-Masanell, David J. Collis,
Mikolaj Jan Piskorski, and John R. Wells (faculty chair)
PANKAJ GHEMAWAT, Jaime and Josefina Chua JOHN R. WELLS, Professor of Management Practice.
Tiampo Professor of Business Administration. Member Member of the Strategy Unit; faculty chair of “Strategic
of the Strategy Unit; and faculty chair of “Getting Global Agility.”
Strategy Right.”
DAVID B. YOFFIE, Max and Doris Starr Professor of
THOMAS M. HOUT, Visiting Associate Professor, International Business Administration. Senior Associate
the School of Business, University of Hong Kong. Dean; Chair, Executive Education; and member of the
Strategy Unit.
CYNTHIA A. MONTGOMERY, Timken Professor of
Business Administration. Head of the Strategy Unit;
and faculty cochair of “Creating Corporate Advantage.”
OUR TEACHING APPROACH
Pioneered by Harvard Business School faculty, the case study method is
known as one of the most effective tools for teaching general management
and leadership and for delivering practical, action-oriented knowledge. With
a focus on timely global business challenges, each case study enables you
to identify relevant issues, consider and evaluate possible solutions, and
then apply this learning to your organization.
While the School’s hallmark case method is the foundation of our teaching
approach, HBS also maximizes learning through a carefully integrated mix of
lectures, small group discussions, presentations, and team-building exercises.
Your learning experience is further enhanced by a wide range of the latest
technology, including computer simulations, webcasts, videoconferencing,
and other interactive media. In addition, your private room is equipped with
a computer that provides full Internet capabilities and easy access to our
program intranet for class schedules, assignments, and teaching materials,
as well as participant and faculty biographies.
Our programs are taught by full-time Harvard Business School faculty, not
by consultants. As a result, you will have the opportunity to interact with
recognized thought leaders who not only conducted the research, but also
developed the cases, articles, and books that have redefined modern
management practices.
ADMISSION REQUIREMENTS
Admission is selective and based on professional achievement and organizational responsibility. No formal educational
requirements apply, but proficiency in written and spoken English is essential. Executive Education programs enhance
the leadership capacity of the managers enrolled as well as their organizations, and HBS expects full commitment from
both. While participants devote time and intellect to the learning experience, sponsoring companies agree to assume
fees, provide for reasonable expenses, and relieve individuals of their work responsibilities during the program.
PROGRAM FEE
The program fee covers tuition, books, case materials, accommodations, and most meals. Payment is due within
30 days of the invoice date. If admission is within 30 days prior to the start of the program, payment is due upon
receipt of the invoice. Cancellation policies are outlined in the information provided to applicants upon admission.
w w w. e x e d . h b s . e d u / c a t e g o r y / s m p . h t m l
In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs,
veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities. The following person has been designated to handle inquiries regarding the nondiscrimination policies:
Ms. Nancy DellaRocco, Harvard Business School, Soldiers Field, Boston, MA 02163-9986 U.S.
Programs, dates, fees, and faculty are subject to change. ©2007 President and Fellows of Harvard College.