THE ROLE OF ENVIRONMENTAL COMMUNITY IN CONSERVING

THE NATURAL RESERVATION OF KAMOJANG WEST JAVA

THROUGH THE SAVE CIHARUS MOVEMENT

Indriyati Kamil1 , Prof. Oekan S Abdoellah2

1
Department of Communication, Padjadjaran University (rindriya73@gmail.com)
2
Department of Biology, Padjadjaran University

ABSTRACT. The awareness of the conservation area is a strategic aspect that needs to be socialized to
the community. The existence of a Nature Reserve which is the highest status of the conservation area
must be informed to the community because of its strategic function as a buffer for human life. This is
done by an environmental community calling itself the Forum of Nature Lovers Communication (FKPA)
in preserving the nature reserve by trying to socialize awareness of nature reserve area especially in
Kamojang area through save ciharus movement. The purpose of this research is to identify
communication planning conducted by nature lovers forum (FKPA) in educating people in Kamojang
Nature Reserve area (CAK) West Java, identifying communication effort done by FKPA environment
community in maintaining environmental sustainability through save ciharus movement in reserve area
nature Kamojang West Java,, The next research objective is to develop communication strategies
undertaken by the FKPA in preserving the Kamojang nature reserve of West Java through the save ciharus
campaign. This research is descriptive with qualitative approach. Result of research indicate that
communication planning conducted by nature lovers communication forum in educating society about
conscious area include strategic planning, managerial planning, and operational planning in movement
save ciharus, efforts made by nature lovers forum in maintaining the preservation of nature reserve are
conducting ciharus forest rescue campaign in social media such as twitter and instagram by making
hastag #save ciharus and #sos ciharus, educating mountain climbers not to enter nature reserve,
community trail trail who often do activities in the nature reserve to not do activities in the forest ciharus,
because every scour dirt bike will lead to sedimentation of land as deep as one meter, initiate restoration
activities and replanting damaged land with the community, communication strategy conducted FKPA is
to form activist cadres environment as the spearhead in conservation education and awareness of
Kamojang nature reserve area, using social media and mainstream media to expand regional preservation
campaigns and conduct roadshows to high school schools on the status of nature reserve area as the
highest level k conservation awareness.
KEYWORDS: community environment, save ciharus movement, communication planning ,
communication strategy, nature reserve