Human memory is composed of three interconnected memory stores. Information from our
senses is initially stored in sensory memory (SM). Information is retained long enough for us
to interpret it and to decide which parts of it are important enough to pay attention to and
transfer to working memory (WM), where we can continue to process it. Information in LTM is
stored predominantly in terms of its meaning and this memory store is often compared to a
library whose contents are organized in several meaningful ways.
Echoic memory is the branch of sensory memory used by the auditory system
that can hold a large amount of auditory information for 3–4 seconds. This
echoic sound is replayed in the mind for this brief amount of time immediately
after the presentation of the auditory stimulus.
SHORT-TERM MEMORY
Short-term memory is the capacity for holding a small amount of information in
an active, readily available state for a brief period.
How long storage lasts depends on conscious effort from the individual; without
rehearsal or active maintenance, the duration of short-term memory is believed
to be on the order of seconds.
SHORT-TERM MEMORY & CHUNKING
A. Short-term memory
The short-term memory has a limited capacity, which can be readily
illustrated by the simple expedient of trying to remember a list of random
items (without allowing repetition or reinforcement) and seeing when errors
begin to creep in.
The number of objects an average human can hold in working memory
(known as memory span) is between 5 and 9 (7 ± 2) sometimes referred to as
Miller's Law).
B.
Chunking
Chunking is the organization of material into shorter meaningful groups to
make lead to an increase in the short-term memory capacity. With chunking,
each chunk represents just one of the 5 - 9 items that can be stored in short-
term memory, thus extending the total number of items that can be held.
Example:
i. a hyphenated phone number, split into groups of 3 or 4 digits, tends to
be easier to remember than a single long number. the ideal size for
chunking of letters and numbers, is three
Example:
i. A person would use his/her implicit memory to ride a bike or drive a car
because he/she can do so without having to consciously think about it.
Explicit memory are those experiences and information that a person must
consciously think about to remember.
Example:
a) Episodic memory
refers to information that is remembered within a temporal and/or spatial
context
Examples:
i. When you read a list of words to a subject and then ask him or her
to recall the words a minute later, the patient must retrieve a
specific list of words presented in a specific temporal (1 minute
previously) and spatial (same examining room) context.
ii. Remembering what you had for breakfast this morning or when you
last saw a physician would require retrieval from episodic memory
b) Semantic memory
refers to one’s fund of general knowledge that is not dependent upon
contextual cues for its retrieval
has been proposed to exist as a representation of knowledge based on an
organized network of inter-related categories, concept and attributes.
Procedural memory is implicit memory for skills and motor movements performed
without conscious awareness.
Example:
i. Activities include walking, riding a bike, tying shoes, making a sandwich,
and reading.
B. Classical conditioning
Examples:
Example:
i. If ask to state an animal that begins with the letter “D”, most people
would choose “dog” because it probably the most popular. However,
some people may choose “deer” because of particular connection.