Product Mix A

Products Customer Product Description Shelf Brand Price

Segment Life Umberella
Haleem Non-Veg Traditional Haleem in a 3 Knorr 500
new packaging and a months
wider distribution
channel
Hyderabadi Non-Veg RTE Hyderabadi biriyani 5 Knorr 250
Biriyani months
Kubani ka Non-Veg RTE Kubani ka Meetha 2 Kissan 200
Meetha months
Double Ka Non-Veg RTE Double ka meetha 2 Kissan 200
meetha months
Fried Rice Non-Veg Just add water to cook 3 Knorr 100
and Chicken fried rice with Chicken months
Manchurian Manchurian

Product Mix B( For Senior Citizens and Health fanatics)

Products Customer Product Description Shelf Brand Price

Segment Life Umberella
Sugar Free Diabetic Sugar free offering of 6 Ayush 85/180g
Payasam and health the same delicacy months pack
conscious which people long for
without the guilt of
calories
Ragi Malt Sr Citizens Malt based Ragi 5 Ayush 100/200g
& Health nutritional supplement months pack
conscious
Green Across RTE green(Mint) 6 Kissan 50/150g
Chutney groups chutney popularly used months
in North India
Chicken Across Heat and eat Chicken 4 Knorr 150/6
Kabab Groups kabab which is frozen months pieces
for consumption
Malabar Across Just heat and eat 2 Ayush 30/2 pieces
Parotta groups Malabar parotta (Multi months
grain)

Marketing Campaign

The marketing campaign will include going back to the roots of food production with emphasis on
traditionality and purity of the ingredients used. The aim will be to play on the nostalgic factor of
“dadi he haath ka khana”.

Use Social media influencers to gain attention and modern retail stores visibility to gain traction and
attention.