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INDUSTRIAL TRAINING REPORT
Printing Industry
Others
Books (post cards-memos-
business order forms)
1.1 Introduction:
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Trend:
Printing Industry Trends has been very significant over the years. This trend is actually
the force that is determining the future of Printing Industry. The increasing use of
Internet in the publishing world has brought a revolution in the Printing Industry. Remote
Distribution of Data and Variable Data Printing has been possible by the use of Internet.
The special ability of Internet of distributing large quantities of data to diverse locations
bridged the gaps of Printing Industry. Earlier, almost all printing work was used to be
done through press. But, in today's world of technological advancement, many printing
work is done from customer's home printer.
Internet publications have opened a new horizon for printing industry. The Publishing
Companies are realizing that it is better to distribute data through Internet in the first
step and to print them in the second step. This is because if they carry out the traditional
process of firstly printing and then distributing then it may generate much more costs.
So, in this context, the biggest challenge faced by the companies which operate through
Printing Press is of lowering costs
Technology:
The pressure of lowering costs has risen more because of the recent technological
advancements which have invented the concept of e-commerce. E-Commerce has
lowered administration costs and the proofing time. To keep pace with these emerging
technologies, the Printing Industry has now concentrated on Digital Printing. But this
advent of technology in the field of printing is killing the Cottage Print Industry.
According to survey, the number of companies in the cottage print industry is going to
decline sharply within 2010. But as a whole we can say that Printing Industry has
already ridden a growth wave through technological innovations and further growth can
come only through new innovations and high level of productivity.
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Growth:
Printing Industry Growth is an outcome of different actions and reactions which took
place in past few decades all over the world. In most of the cases, growth of any
industry is driven by the increase in demand. The Printing Industry is no exception. The
Growth of Printing Industry has taken place due to rising demands for printed products.
Now if we want to find the reason behind this increase in demand we will find several
factors. Among these, the main factors are Overall Economic Growth, Population
Growth, Increasing Advertising Expenditures and the Advent of Internet.
If we go through detailed analysis, we will find that there have been some key changes
in the Printing Industry in the last two decades. To understand the Printing Industry
Growth we need to discuss these changes in details.
Digital Printing-This introduced Toner based and Inkjet based technology. Digital
Printing also holds Variable Data Printing Capacity.
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Use of Color-In the past decades most of the printing work was done in Black and
White. But, in the present era use of color has risen tremendously in the print medium.
Newspapers, Magazines, Catalogs Printers have shifted to color reproduction.
Distributed Production- The production process has changed immensely. From the
Press Centric Production the Printing Industry is slowly moving to Printer Centric
Production.
1909 Conde Nast buys Vogue, and transforms it into a photo fashion monthly for up
market women
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INDUSTRIAL TRAINING REPORT
India is one of the fastest growing print media markets in the world. In 2001-06, the
Indian print industry grew at an 8.8% CAGR, against 1–3.5% growth for most other
markets globally over 2001–06. Going forward, we expect strong economic growth,
rising incomes and rising literacy levels to accelerate India’s print media industry
growth. . India is one of the few markets in the world where newspaper readership is
growing, driven by rising income levels and increasing literacy. In addition, there is a
literate population of about 300m who do not read newspapers, which provides for
opportunity of growth in readership.
While print may be losing out to television and the Internet in other countries, in India
the print media industry (including newspaper and magazine publishing) is buoyant and
is expected to grow at a 13 percent cumulative annual growth rate over the next five
years. With readership (222 million adult readers) growing at a fast pace, the industry is
estimated to almost double from its current size of US$ 3.2 billion to US$ 5.80 billion by
2011. This growth is being attributed to two distinct factors; Indian government
liberalizing laws pertaining to foreign investment in Indian publishing companies and the
Indian economy’s fast growth in English-educated middle-class citizens with increased
disposable incomes.
Global media companies are now eyeing the Indian market and are actively seeking
entry through collaborations and joint ventures. A number of Indian versions of
international publications (franchises of the original) have entered the Indian market,
including Elle, Cosmopolitan, Scientific American, Good Housekeeping and Maxim.
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INDUSTRIAL TRAINING REPORT
Growth in India’s print and publishing sector is assured in the years to come due to the
growth in the literacy levels in both urban and rural India. Laws to protect intellectual
property (IP) rights are also now in place in India. Although enforcement of the laws at
local levels needs drastic improvements, IP theft in India is much lower as compared to
other emerging markets. Consequently, interested American publishers should consider
entering the Indian market.
Strong growth — Indian print media grew at a CAGR of 8.8% over the last five years,
ahead of the 1-3% growth for most markets globally. We expect Indian print media
growth to accelerate to a CAGR of 14.8% over FY06-11E on a strong macro
environment, rising incomes, improving literacy and media penetration.
languages have a 25% share each in the Indian advertising revenue pie,
newspapers command higher advertising yields and more than a 50% share of the
advertising pie. We believe this mismatch will eventually narrow as highgrowth
industries such as financial services, retail, real estate, etc, increasingly use print to
target Tier II and Tier III cities for growth through focused, cost effective advertising.
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INDUSTRIAL TRAINING REPORT
Faster print media growth in non-metro towns: Non-metro and smaller towns are
subject to stronger growth in print media compared to the larger metro
cities. This, however, is changing. Based on our estimates and using local
advertising for local language newspapers has increased to 45%, from about
Market Demand:
The vibrant Indian print industry, comprised of newspaper and magazine publishing,
generates a turnover of around US$ 3.20 billion annually and ranks third in the world in
number of English publications per year (after the United States and United Kingdom).
According to estimates in a report published by the Federation of Indian Chambers of
Commerce & Industry (FICCI) and PricewaterhouseCoopers, this industry is projected
to grow from its present size to around US$ 5.80 billion by 2011. Lower cover prices,
spreading literacy and rising incomes have translated into rapidly growing newspaper
and magazine sales. Including several new publications released in recent years, both
the newspaper and magazine industries are expected to show a healthy growth rate as
provided in the table below.
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Leading print media players are enjoying revenue growth of between 20 and 30 percent,
contrary to the worldwide trend of print losing to television and the Internet. Print
continues to dominate advertising revenue in India. Its market share is almost 50
percent, which amounts to US$ 1.95 billion.
Market Data:
A booming Indian economy, growing need for content and government initiatives that
have opened the sector to foreign investment are factors driving growth in the print
media. With the literate population on the rise, more people in both rural and urban
areas are reading newspapers and magazines. The industry has a potential to grow still
larger as 360 million people in India are do not subscribe to any publication.
The National Readership Study 2006 (NRS 2006), conducted annually in India by the
National Readership Studies Council, is the largest survey of its kind in the world. One
of the main objectives of this survey is to estimate the readership of publications. The
study covers 535 publications (of which 230 are dailies and 305 are magazines) and
provides a very good view of the readership patterns in India and future trends. Some
key findings of the NRS 2006 follow.
The reach of the press medium (dailies and magazines combined) has increased from
216 million to 222 million between 2005 and 2006. As a proportion, however, press
reach has stabilized in urban India at 45 percent and in rural India at 19 percent. Dailies
have driven growth in the press medium, with their reach increasing when measured as
a proportion of all individuals aged 12 years and above. Magazines have declined in
reach from 9 percent to 8 percent over the last one year. Time spent reading has
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INDUSTRIAL TRAINING REPORT
increased in urban India (from 41 to 44 minutes daily) and decreased slightly in rural
India (from 36 to 35 minutes daily). Literacy as measured in the NRS 2006 has risen
slightly to 71 percent, giving an additional small boost to publishers. Press (dailies and
magazines combined) added 7 million readers over the last year. Apart from news and
politics, sports is the topic of most interest among readers, and is followed by coverage
of films and television soap operas.
Best Prospects:
As readership increases in India, the demand for foreign publications has expanded as
well. Import statistics for printed books and newspapers for the past two years follow:
India’s print media industry is highly fragmented, with more than 8,500 daily
newspapers published across the country. The print media has a total
newspapers (2.7%).
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INDUSTRIAL TRAINING REPORT
Indian newspapers can be segmented into English and regional (Hindi and
newspapers’ share in the total print industry and specifically advertising pie is
disproportionately low. This skew has traditionally existed as the income level
typically low and hence is not the target of many advertisers. English
market share of total print advertising and Hindi and local language
Non metro and smaller towns are witnessing stronger growth in print media
compared to the larger metro cities. Traditionally, large metro cities, which also
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The print media industry recorded an impressive growth of 15%, significantly higher
than any other country in the world in the four years spanning 2003-2007.. Magazine
publishing grew at a rate of 15%, relatively less when compared to news papers which
grew at 17%. The size of the magazine publishing industry was estimated at Rs 19
billion in 2007, which grew from 16.5 billion in 2006, registering a growth of 15%
Newspaper Magazine
2) Tata sky 9
The Indian print media industry is projected to grow by 14% over the next 5 years,
reaching to Rs 281 billion in 2012 from 149 billion in 2007. The advertisement segment
is projected to grow at 16%
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History:
In 1451, Johannes Gutenberg uses a press to print an old German poem, and 2 years
later prints a 42-line Bible, the significance being the mass production of print products,
ushering in an era of newspapers, magazines and books. By 1500, the genesis of a
postal system can be seen in France, while book publishing becomes popular
throughout Europe and the first mill can be found [England].
The 1700s was a century in which market elements were created that encouraged the
development of daily newspaper: rising literacy, the formation of nation-states, a
developing postal system, the proliferation of urban centres, a rising literacy and
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S Courant in London, 1702. In 174, he daily Advertiser in London uses the first four
column format. France’s first daily newspaper appears in 1777, Journal de Paris, while
the first United States daily was the Pennsylvania Packet in 1784. The rise of the middle
class transformed newspapers in the 1880s. A penny buys a New York newspaper in
1883, opening of the first mass market for newspaper. In 1847, the telegraph is used as
a business tool, transforming for-away stories. In 1873, an illustrated daily newspaper
can be seen in New York. In 1878 the first full page newspaper advertisements appear,
and in 1880 he first photographs are seen in newspaper, using halftones.
With the basic technology ground work for the modern newspaper in place by the late
19th century, the story of the newspapers in the 20 th century was about professional
development and adaptation to changing consumer and media markets. The story also
involved an evolving business model that rode an ever growing wave of mass market
advertising. Increased profitability and higher revenues attracted publicity owned
corporations interested in buying newspapers from descendents of company founders,
while simultaneously exposing newspapers to the whims of cash and profit hungry stock
markets.
1.5: MAGAZINE
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INDUSTRIAL TRAINING REPORT
Definition of magazine:
Magazines usually have articles on popular topics of interest to the general public and
are written at the reading level of most of the population. An academic periodical
featuring scholarly articles written in a more specialist register is usually called a
"journal." "Periodical" is the word usually used to describe magazines, journals,
newspapers, newsletters, and anything else that is published in regular intervals for an
indefinite period of time, but "Serial" is sometimes used, especially in librarianship.
Newsmagazine:
History of magazine:
ownership and gaps in publication totaling over 90 years weaken that claim. Lloyd's List
was founded in Edward Lloyd’s England coffee shop in 1734; it is still published as a
daily business newspaper.
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INDUSTRIAL TRAINING REPORT
Types of magazines:
Academic journals
Architecture magazines
Art magazines
Automobile magazines
Boating magazines
Comic books
Computer magazines
Customer magazines
History magazines
Humor magazines
Literary magazines
Luxury magazines
Men's magazines
Music magazines
News magazines
Online magazines
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INDUSTRIAL TRAINING REPORT
Part works
Pornographic magazines
Pulp magazines
Railroad magazines
Regional magazines
Satirical magazines
Student magazines
Teen magazines
Trade journals
Trade magazines
Travel magazine
Wildlife magazines
Women's magazines
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INDUSTRIAL TRAINING REPORT
Radio
social, or sports topics. Consumers can interact and voice their opinions on issues.
24 hour news channels cover stories in depth and break news instantly
Internet
News consumers can seek out the stories that interest them
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Publishing overview:
The ‘News & views’ publishing sector in India can be broadly classified
along general news dailies, business dailies, general news magazines,
especial interest magazines and B2B (trade) magazines.
the country’s for regions of west, north, south and east. The Times of India
and Hindustan Times are engaged in a fierce fight to win the market leader
position in the north.
The India Today group enjoys almost monopolistic position in the general
English news Magazine category, with ‘The Week’ from the south – based
Malayala Manorama group coming a distant second. Except for The week’,
the rest all is base in New Delhi- the political capital of the country.
In the non-English ‘news & views ‘publications’ category, three are several
publications in Hindi, Malayalam, Tamil, Bengali and Gujarati. How ever,
these are broadly confined to the different regions. With a reported 41
percent of Indian govt’s tax accruals coming from the country’s commercial
capital Mumbai, the major B2B publishing companies understandably are
based in Mumbai
B2B publishing in India is largely unorganized with the major industry and
trade publications being published by small publishers. The major national
publishing companies have forayed into B2B publishing. However, the
smaller and independent publishers still call the shots in there respective
niches.
In B2B category, the notable publishers serving the computer and software
section are cyber media in the north and Jasubhai Media in the west.
Times of India withdrew from this segment after a failure, while Indian
Express group has met with modest success with its weekly title Express
Computer. Apart from being unorganized, another peculiarity is that the
B2B category has virtually no non-English publications. Almost all of B2B
Over the last few decades, when foreign equity was barred in India
publishing, international publishers signed licensing and content
syndication deals with Indian publishers. This is now equity participation.
Major India publishers are restructuring themselves to accommodate
international publishers, in accordance with the foreign equity laws.
Already, news of financial times taking up equity in the country’s second
larges business and financial daily- Business Standard – publishing
company have been reported.
BBC Magazines has also entered in to an MOU with the Times of India
group for a separate magazine publishing entity.
others, in the country. Magazines like L’Officie and Elle are also being
published through the licensing route. Though significant opportunities
exist in the different categories of publishing in India, inter national
publishers will be better off with there own/ independent research and
understanding of the India marketplace.
regulations:
2. Equity held by the Indian shareholder must be at least 51% of the paid up
(with and without foreign investment) is allowed provided the entities are
permitted until 2005 when laws were relaxed. Foreign papers are imported to
India, but because of the delay in their distribution, their appeal to readers is
CHAPTER 2
COMPANY PROFILE
Company Profile:
‘The Students’ is a part of Shakthi Projects India Pvt Ltd, which is a diversified
group and has 4 different activities (business) under its belt. All the units were
started as partnership firms and later merged under one single name Shakthi
projects India pvt ltd, holding company.
1. Shakthi Industries
2. Comet Educational Solutions
3. Kombra Recruitment Services
4. ‘The Students’ magazine.
Shakthi industries is a production unit while all the other three are services.
Shakthi industries is a 15 year old company started by K Mahendran in the year
1994 which is into the production of rolling shutter leaves and tension springs.
The unit is in auto complex industrial area, sagar road, shimoga. Majority of the
finished goods are supplied within the district while for the rest they get orders
from neighboring districts. The organization structure is very simple at Shakthi as
there is only 3 levels. They do not follow a hierarchy system and still follow the
traditional industrial practices. They manufacture the best quality shutter leaves
for the lowest cost as they have modern machinery which minimizes wastage
and the processing time. They follow a common SLA with all their vendors. They
are planning to expand their market share and also enter new markets.
They have a market share of 40% and their only competitor is a 8 year old
training institute which has got about 50% of the market share. The rest is shared
by the couple of small players in the market.
CES has so far trained more than 500 students. An indigenously developed
training programme they formulated started bringing in the results. Recognition
followed with more and more students from CES making it into the reputed B-
Schools across the state. They are planning to open new branch in hassan and
several other district head quarters in the state.
sThe vision of CES is to provide quality coaching for the sub-urban and rural
students to take up various competitive exams at a very low cost.
CES has signed MOU with all the leading colleges in their operational area and
provide coaching to students within their college. All the faculties are guest
lecturers and they also have 2 permanent faculty members.
The following are the guiding principles they follow at CES. All of them at CES
consider these principles as supreme. They try to observe these principles both
in letter and in spirit at all times.
Charge very reasonable fees for all courses - without compromising on the
quality of inputs that we give.
KRS helps organizations manage people, processes and technology to deliver and sustain
value. Through our solutions delivery centers and the relationships with our solutions
partners, we offer a comprehensive solution that addresses most outsourcing challenges
today. The consulting services to support the Corporate Information Factory
Infrastructure Development and Program Management are delineated below.
Start-up Planning
Scope Definition and Project Planning
Team Participation and Mentoring
These services can be applied to the entire Corporate Information Factory or just
to the data warehouse, operational data store or data mart.
Start-up Planning
Many times, a company simply does not know where and how to get started with its
strategic decision-support project. It may be faced with questions such as:
KRS offers a one-day facilitated session to help enterprises struggling with these
and other fundamental questions. Our facilitators are trained to draw out the
answers to these difficult questions, synthesize conflicting inputs, and derive the
steps needed to go forward. From the session output, the Information Technology
manager can proceed with confidence to the next steps in the data warehouse
project. In addition to the above session, the consultant can provide the data
warehouse project manager with a Scope Document template and explain each
of the document sections to the data warehouse manager.
Major Deliverables
Knowledge transfer
We find the right people to help you increase flexibility and maximize
performance; individuals, teams full-time and part-time, permanent or temporary
staff. Quickly and when you need them fitting in your organization's structure and
culture. they can provide short or long-term support giving customers the
flexibility of staffing up or down as the business demands
Training
They offer a wide choice of training and development solutions that help your
employees, to improve their skills that will help them to succeed in the dynamic
work environments. Growing your talent pool in an environment of increasing
mobility requires a change in traditional mindsets around retention, loyalty and
investment in career development. They offer ready access to training and a
new approach to measuring and managing talent at all levels. As the skills
required in today's working world change faster then ever before, people need
quick and easy access to training, when and where they need it.
“THE STUDENTS”
Introduction:
The students is a social magazine, dedicated to the exchange of information
between students with an interest in just about anything. The magazine has
motivational messages and covers topics that focus on college, career, finance,
health, lifestyle and fashion. “The students” is the right place for students who are
looking for fun and interesting material to help through their college life.
Most of the sections are entirely dedicated to students as they believe that
communication between the members of the young generation is essential for
their further professional development. One can express their opinions, share
their experiences and help to build a community that will result in a constructive
exchange of knowledge. Students are welcome to participate and they can find
several interactive ways to do it here.
“The Students” is one of its kind magazine where the focus is to connect and
unite the student fraternity and be their voice, give them a right platform to realize
their dreams, build a wide and powerful network which would help them to reach
their goals.
VISION:
Our vision for this magazine is our desire to help the students and create a
platform for them to hone their skills. Our Magazine is a tool designed to inform
and unite Students from all over the place and thus bringing to light the zest and
vibrancy they possess.
Market Entry:
The entertainment and media industry has benefited significantly from India’s
liberal investment regimes. The print medium, in particular, has become one of
the favorite segments for overseas investors with maximum overseas investment
within this industry. Joint ventures and licensing of titles from international
publishers are daily coming to the newsstands and local publishers are also
talking to each other to start joint publications.
In this industry, 100 percent foreign direct investment (FDI) is now allowed for
non-news publications and 26 percent FDI is allowed for news publications. India
now permits the printing of facsimile editions of foreign journals. This policy is
helping journals save on the cost of distribution while effectively servicing the
Indian market.
Over the last year, in order to cater to evolving reader interest, the Indian
newspaper and magazine industry has seen several cooperative efforts with
foreign publishers as follows:
Group.
agreement.
Wolters Kluwer announced its plans to get into the business of printing
The Conde Nast group of the United States has decided to bring its two
o publishing in India
Private Limited
Another major deal took place in 2006 when Warburg Pincus, through its affiliate
Cliffrose Investment, bought into in a local publishing house Dainik Bhaskar.
advertising spend in India is only 0.34% of GDP, vs. 0.8% in Japan, 0.6% in
Singapore and 1.3% in the US. Even developing markets, such as China
(0.5%) and Malaysia (0.9%) have higher advertising-to-GDP ratios than India.
Low advertising penetration, coupled with strong GDP growth and rising
Many Indian publishers are trying to increase their press offerings. Jagran
Prakashan has started two new newspaper formats: I-Next and City Plus, and
the Chennai market in March 2005 and is planning entry in Bangalore in early
publications can help woo regional or national advertisers and act as a defense
Alternative media
As advertisers look for more ad-spend efficiency and seek out more effective
enable them to leverage their existing relationships with advertisers and grab a
players, which typically directly market these sites to advertisers. Though the
the total advertising spend in India, which compares favorably with global
also bodes well for the print industry as a whole as it expands the total revenue
pie. The companies that we are focusing on in this report, Jagran Prakashan and
Over the last decade, increasing penetration of cable and satellite TV has shifted
market share from newspaper advertising towards broadcasting. Thistrend,
however, seems to have stabilized over the last few years. Strong growth in
sectors such as retail, real estate, telecoms, and financial services has led
companies to target penetration in Tier II Tier III cities. In these markets, local
print advertising is an effective means of communication, with
positiveimplications for print sector growth
The Copyright Act 1957 governs copyright protection in India. The basic features
of this Act are in harmony with the provisions of the two international conventions
on copyrights: the Berne Convention (1886) and the Universal Copyright
Convention (1952). India has been a member of both of these conventions since
its independence in 1947.
The Act has undergone three important changes since its enactment in 1957.
The Act was substantially amended in 1983 and 1984 and its provisions were
updated to keep in step with the technological developments and to afford
effective protection of the publishers’ rights. The main thrust of the 1983
amendment was to take advantage of concessions for instructional purposes
provided in the revised Paris Text of the Berne Convention and the Universal
Copyright Convention in favor of the developing countries. In 1984, the Act was
amended with the specific purpose of enhancing penalties for infringement of
copyrights in order to combat large-scale piracy of copyright protected works. In
1987, the Indian Government set up a working group to study the provisions,
keeping in view the developments in communication technology. The group also
had the mandate to examine why the stringent anti-piracy provisions
incorporated in 1984 amending Act had not worked effectively. They developed a
comprehensive bill enacted as the Copyright (Amendment) Act, 1994 that came
into force in May 1995.
The Act provides: (1) A statement of works which will enjoy the protection of the
law; (2) a definition of the person who shall enjoy such protection; (3) a statement
of the nature and the extent of protection; (4) assignment of the copyright; (5)
legal remedies available to a copyright owner for enforcing his rights; (6) a list of
exceptions outside the purview of copyright; and (7) statutory arbitration in cases
of dispute.
For legal remedies, the Act provides a dual course of legal options to the
aggrieved party: (1) through the Registrar of Copyrights and the Copyrights
Board and (2) through the courts. A person whose copyright is violated can
institute necessary civil and criminal proceedings in the appropriate court in India.
Although laws to protect intellectual property (IP) rights are also now in place in
India enforcement of these laws at local levels needs drastic improvements. In
addition to the protection provided by the law, publishers have also started taking
their own steps to protect their IP. A recent example is Penguin Books India
(publishers of the Harry Potter series) who have hired a legal team to prevent
piracy of their new books. Vigilance cells were set up around the country to
ensure immediate action, should a case of piracy be reported. In addition, the
services of leading intellectual piracy investigators have been retained to keep a
watch on known offenders and pirate business locations.
www.thestudentsmag.com
3.1: Introduction:
The students is a social magazine, dedicated to the exchange of
information between students with an interest in just about
anything. The magazine has motivational messages and covers
topics that focus on college, career, finance, health, lifestyle and
fashion. “The students” is the right place for students who are
looking for fun and interesting material to help through their
college life.
VISION:
Our vision for this magazine is our desire to help the students and
create a platform for them to hone their skills. Our Magazine is a
tool designed to inform and unite Students from all over the place
and thus bringing to light the zest and vibrancy they possess.
Origin:
Two brothers by name Sumith and Sujith came out with the concept of an
exclusive student magazine which would act as the voice of student fraternity
and help students bringing to light the zest and vibrancy they posess. They
named their new product as “The Students”
The Company was incorporated on April 2009 under the Indian Companies Act,
1956 and has its Registered Office at , BTM II Stage, Bangalore- 76. The
Company a part of Shakthi project India pvt ltd which is owned and managed by
Mr. K. Mahendran
Business model of our magazine would follow the lines of subscription model,
where a customer must pay a subscription price to have access to the
There are about 1400+ registered magazines in India ( source RNI ) but, our
magazine, “The Students” is perhaps the first one which is exclusively meant for
students, and in its true sense is a magazine “ By the students” For the students”
and “Of the students”
1) Customer Focus
“The Students” depend on their customers and therefore should
understand current and future customer needs, should meet customer
requirements and strive to exceed customer expectations (Customer
delight)
2) Leadership
Leaders establish unity of purpose and direction of the organization. They
should create and maintain the internal environment in which people can
become fully involved in the achievement of organization objectives.
3) Improvement of People
People at all levels are the essence of an organization and their full
involvement enables their abilities to be used for the organization’s
benefit.
4) Process approach
A desire result is achieved more efficiently when activities and related are
managed as a process.
6) Continuous Improvement
Continuous improvement of organization’s overall performance should be
a permanent objective of the organization.
Board of
Directors
Editor in
CEO COO
chief
Marketing
Technical
executive Reporters Free Lancers Sub Editors
Head
(Ads)
Executive Sales
CRM reporters
Subscription Division
Student
SPOCs
Jockey
Coach
Production
Department
Editor
Packing
Delivery sub
point
vendors
End user
Introduction:
Scheduling the advertisements to be published is computerized using
software package which was earlier been done manually. This package
takes Care of all the major aspects of advertisement scheduling. The
objective of this system is to register all the release orders and to capture all
necessary data for advertisement billing, reports and other information
system.
We may at our sole discretion edit, classify, reject and choose to omit,
suspend or change the position of any advertisement.
We reserve the right to revise rates and terms without issuing prior
notice. In the event of any national, state or local levies being imposed on
printing materials, such taxes will be payable by the advertiser.
Release orders received at incorrect rates will be booked at the
applicable tariff in force.
Irrespective of the rates mentioned in the release order, the rates
applicable to the category of ad released would be charged and payable.
All release orders must be accompanied by advertisement materials
before the deadline as specified under material specification in the rate
card. If in exceptional situations a confirmation is required, on the basis of
a letter or release order without accompanying material, the agency/client
will have to boldly inscribe the legend, 'RATE CATEGORY AS
DETERMINED BY YOU IS ACCEPTABLE', on both the letter and R.O.
Rate as applicable on the insertion date will apply irrespective of the
date of booking.
All ads falling in a package should be placed through a single release
order.
Written instructions for cancellation of B&W ads must be received within the
following time span:
3.7: QUALITY
Responsibility:
Quality is not just the responsibility of one person in the organization. Everyone
involved directly or indirectly in the production of an item or in the performance of
a service is responsible.
The primary responsibility of the quality Department is to have in place the formal
system that continually surveys the effectiveness of the quality Philosophy of the
company. The Quality team thus audits the various departments and assists
them in meeting their responsibility for producing a quality product.
Role:
1) Defect Prevention
a. By Setting Standard
Standards are set as per certain Quality systems . The same is
made available in Quality manuals.
2) Defect Detection
The Students work place attracts, energizes and retains the finest talent. The
company,
Develop and nurture leaders who shall bring out the best in themselves
and their teams.
Working Environment:-
Recruitment:
It is the process of finding and attracting capable applicants for employment. The
process begins when new recruits are sought and ends when their applicants
from which new employees are selected. Purpose of the recruitment is to build a
pool of applicants. Recruitment represents the first contact a company makes
with potential employees.
For recruitment the company prefers both internal and external sources of
recruitment. But mostly the company prefers to have external sources that too at
the executives, trainees etc. as these are entry level for the company .So they
can’t go for internal. The external sources which are followed by the company
Advertisement, Campus recruitments, and walk INS .The major internal sources
include promotion of employees, employee referrals, and previous applicants. At
the lower level external source is preferred.
The main reasons for the preference of external sources are that the company
will have the benefit of new skills, new talents and new experiences. The
company frequently recruits people at lower levels and rest most of them
depends on the vacancy of the company. The qualification for recruitment differs
with the post. The company prefers students wit or without MBA.
Selection:
Orientation:
The company organizes 3 months product based induction for all employees.
“The students” has a very friendly working environment. “the students” believes
in teamwork, delegation of responsibility, competency challenge and growth.
Employee Development:
A motivated employee is a creative one. With this in mind, “the students” invests
significant resources in employee development and in providing a constructive
work environment, which is key to enhancing employee contribution.
CEO and the COO. Based on the IDP, structured development programmes are
charted out including training, job rotation and special projects. The programme
also includes formal methods of assessing leadership competencies and
providing career growth for senior executives.
Performance Appraisal:
Remuneration:
Compensation is fixed for the employee on the basis of, both experience and
knowledge. But much importance is given to knowledge of the employees to fix
remuneration. More qualified will be paid more in the initial stages i.e. MBA
qualified employee paid more than other graduates and later on after experience
in the field the remuneration is fixed on the basis of performance.
Incentive and bonus are given to employees that are performance based it is
called “Payments by Result”
The benefits and services which the company provides are medical allowance,
leave encashment, LTC (Leave Travelling Concession), insurance, loans and
trophies, certificates and letters of appreciation are awarded to the outstanding
employees. Employees are encouraged for studies i.e. education as continuous
learning is must in this competitive world. For the higher-level authorities they
provide bonus which is based on performance and stock options (ESOPs) etc.
STRENGTH
WEAKNESS
THREATS
OPPURTUNITIES
PRODUCT PROFILE:
www.thestudentsmag.com
USP:
Description:
Campus Bulletin
Shout Box
Celebrity Interview
Khel-mail
MBA News
Finance News
Welcome abroad
Beauty secrets –
college gossips-
student model-
calendar of events –
jokes –
3 min chef-puzzles-
gender wars-
book review-
techie talk-
student adda-
yellow pages-
shopping guide-
achievers club-
Every article or story we cover would be confined to students and we would pay
at most attention that each article of ours would one way or the other inspire
students. We would stand first to review and change things and adopt according
to the situational demands.
3.4(d): Description:
Language: English
Information : Advertisement 60 : 40
Rs 100
Cost per Customer
Pricing :
Cover:
The students magazine would use their covers to attract readers and induce
purchase by featuring upcoming models, young role models. Good covers
quickly communicate their message to the consumer. The cover page conveys a
lot of message such as
Trends:
Type setting :
Unusual text alignment and sizes create dissonance but engage the reader and
“the students” team takes atmost care in type setting to generate good amount of
interest amongst its readers. Non traditional fonts and reverse type fonts are
used. “The Students” team understands that more progressive your magazine
the more design rules you can break.
Color:
Color grabs attention and presents a more finished valuable product. “The
Students” does not a have a permanent color set up instead they play with colors
in every issue depending on the story they have or based on the situation.
CHAPTER 4:
RESEARCH DESIGN
Research design:
The main purpose of the study was to understand the reading patterns, interests
and preferences among bangalore students and to find out whether there is a
need for an exclusive student magazine. The study was conducted for ‘Shakthi
projects India pvt ltd’ to understand the market potential and to design a
customized youth magazine.
4. To know about the interesting areas and topics of the reading majority.
6. To come out with a better product which would generate good amount of
interest among the students.
5) Operational Definitions:
Descriptive research:
Descriptive research, also known as statistical research, describes data and
characteristics about the population or phenomenon being studied. Descriptive
research answers the questions who, what, where, when and how.
Although the data description is factual, accurate and systematic, the research
cannot describe what caused a situation. Thus, descriptive research cannot be
used to create a causal relationship, where one variable affects another. In other
words, descriptive research can be said to have a low requirement for internal
validity. The description is used for frequencies, averages and other statistical
calculations. Often the best approach, prior to writing descriptive research, is to
conduct a survey investigation. Qualitative research often has the aim of
Sampling:
It is the process of learning about the population on the basis of sample drawn
from it, Thus in the sampling technique instead of every unit of the universe only
a part of the universe is studied and the conclusion are drawn the basis for the
entire universe. A sample is a sub-set of population units. The researcher has
adopted convenience sampling for studying the population because the
population is unknown. The researcher has chosen 100 customers and 100
corporate houses in various areas at Bangalore city.
Data source:
Primary Data:
The data, which are collected first hand, either by the researcher or by some one
else especially for the purpose of study are known as Primary data. Primary data
are original source from which the researcher directly collects data have not been
previously collected. In the present study, using a structured questionnaire has
collected primary data.
Secondary data:
The difference between primary and secondary data is only of degree-data which
are primary in the hands of one become secondary in the hands of another. Data
are primary for the individual agency or institution collecting them whereas for the
rest of the world they are secondary. It is highly convenient to use information,
which someone else has complied.
This study is based on primary data and the primary data are collected through a
well structured questionnaire. The researcher has designed a structured-non-
disguised questionnaire for data collection. According to this structure where the
listing of question is in pre-arranged order and where the object of enquiry is
revealed to the respondent. This type of questionnaire will be helpful to extract
the result with in our limits.
The first step of the research is literature survey, during literature survey the
specific areas and issues up on which data has to be gathered is decided based
on the objectives of the study. Literature survey is of paramount importance
because it equips the researcher with a macro view of a micro issue and vice
versa. It provides exhaustive information in the area of researchers and provides
the researcher with diversified views on a particular issue. For this purpose, the
abstracting and indexing journals and published or unpublished bibliographic are
the first place to go to. Academic journals, conference proceeding, government
reports, books etc; must be tapped depending on the nature of the problem.
In this process, it should be remembered that one source will lead to another.
The earlier studies, if any, which are similar to the study, concerning the problem
at hand must necessarily be surveyed and examined before a definition of the
research problem is given. This means that the researcher must be well-
conversant with relevant theories in the field, reports and records as also all other
relevant literature.
All this will enable a researcher to take new strides in the field for furtherance of
knowledge i.e., he can move up starting from the existing premise. Studies on
related problems are useful for indicating the type of difficulties that may be
encountered in the present study as also the possible analytical shortcoming. At
times such studies may also suggest useful and even new lines of approach to
the present problem.
6) Research Methodology:
a) Sources of Data:
(i) Primary data:
The interviewer approached the respondents, and a structured
questionnaire was given to the respondents with a request to
answer the questions and return the questionnaire
b) Research Method:
For analyzing the topic, descriptive research was adopted and a questionnaire
was formed and distributed among 100 respondents in Bangalore city.
This method was used to identify “who, what, where, when and how” about the
magazine. That is
100 students from different colleges, different background and from different
parts of bangalore were interviewed for this study. 30 from PUC, 40 doing their
UG and rest in their masters. Random sampling method was used. But care was
taken to have a proper blend of male and female readers.
d) Contact Method:
Personal interviews were conducted as per the convenience of the respondents
and also keeping the time constraint.The primary data from the respondents is
obtained through structured questionnaire as well as telephonic interviews
administering questionnaires
Instrumentation technique:
2. Since sample size was small which is 100, the findings from this may not
represent the whole population.
3. Getting responses from respondents was very difficult, as they were half
interested and busy.
CHAPTER 5:
DATA ANALYSIS
Objective 1:
Table 4:
Segments No of Respondents
Pre university 30
Graduates 40
Post graduates 30
Total 100
Interpretation
For the research we selected a sample size of 100 students, out of which 30
students are doing their Pre-University Course, 40 are undergraduates and 30
are Post graduates. As UG population is more and since this group is more
inclined towards reading magazine we chose 40 students from this group.
Inference:
From the above pie chart it is clear that out of 100 respondents selected 30 are
at pre university level, 40 are doing graduation/graduates and 30 are doing post
graduation/post graduates.
Table 5:
Respondents
post
Magazines pre university Graduates graduates
Week 20 36 24
India today 22 40 28
business world 10 36 18
outlook 22 36 22
film fare 28 36 22
sports star 24 34 22
women's era 14 32 22
competition
success 24 36 24
Interpretation:
The table shows that graduates are more aware of magazines than Pg and UG
but the readership is high for sports and film related magazines.
Inference:
From the above Bar Graph it is clear that PU Students are aware of almost all the
magazines that are considered for the study. Most of them are aware of film fare
(93.33%), competition success (80%) outlook (73.33%) and India today (73.33%)
Inference:
From the above Bar graph it is very clear that graduates are aware of
almost all the magazines that are considered for study. Most of them are aware
of India today (100%) Competition success (90%)
Inference:
Above graph clearly shows that post graduates are aware of almost all the
magazines that are considered for study. Most of them are aware of India today
(93.33%) the week (80%) sports star (73.33%).
Table 6:
Interpretation:
Out of 30 PU students studied 15 said that they prefer to buy and remaining 15
preferred subscription.
Inference:
Above pie chart shows that half of the graduates prefer to buy single copy and
remaining half prefer to subscribe the magazines.
Interpretation:
Out of 40 graduates studied 24 preferred to buy single copies and 16 preferred to
subscribe for the magazine.
Inference:
Above pie chart shows that 60% of the graduates prefer to buy magazines and
40% of graduates prefer to subscribe.
From this we can say that mode of purchase preferred is buying than
subscribing.
Interpretation:
Among 30 Post graduates studied 26 preferred to buy and 4 preferred to
subscribe the magazine.
Inference:
Above pie chart shows that 87% of post Graduates prefer to buy the magazine
and 13% of post Graduates prefer to subscribe.
This gives us a clear picture that most preferred way of procuring a magazine is
buying single copy than subscribing.
sample studied.
Interpretation:
Out of 100 respondents 65 preferred to buy and 35 preferred to subscribe.
Inference:
Above pie chart shows that 65% of the total respondents prefer to buy single
copies of the magazine and the rest 35% prefer to subscribe it.
Out of 100 respondents 65 preferred to buy the magazine and only 35 preferred
to subscribe. On the basis of this study we can draw a conclusion that buying
single copies is the most preferred way of procuring the magazine amongst the
student community.
Table 7:
Interpretation:
Out of 100 respondents only 26 preferred monthly magazine. Among those 26,
PU students were 4, graduates were 8 and post graduates were 14.
Inference:
Above pie chart shows the preference of monthly magazine among different
segments of the sample. Out of 100 respondents 26 preferred monthly magazine
which included 54% of post graduates 31% graduates and 15% PU students.
Interpretation:
Among 100 respondents 74 students preferred weekly magazine. Out of them 26
are PU students, 32 graduates and 16 Post graduates.
Inference:
Above pie chart shows the preference of weekly magazine among the
respondents. Out of 100 respondents 22% post graduates, 35% pre university
students and 43% Graduates preferred weekly to monthly magazine. So monthly
magazine has an edge over the weeklies.
Inference:
The above pie chart clearly shows that 74% of the total respondents prefer to buy
weekly magazine and 26% of the respondents preferred monthly magazine.
Table 8:
Stacked Bar Graph 5.0: Showing areas of interest in advertisements that appear
in magazine.
Inference:
It is evident from the graph that students prefer to read more of educational
advertisements followed by automobiles.
Table 9:
Interpretation
Among 100 respondents 38 said magazine reading helps in Academics, but 90
respondents said that it helps building general awareness and 30 said it’s read
for fun.
Inference:
Most of the students prefer news on general awareness to Academics followed
by pleasure related stuff.
Objective 2:
Table 10:
Inference: We can find out varying behavior of the respondents for this question.
A majority of PU students say that availability and price plays a major role in
buying a magazine. But majority of the graduates think that news coverage plays
a very important role. According to Post graduates news coverage is the only
thing that plays a very important role in buying a magazine
Table 10 (a):
Interpretation:
Among 30 PU students, 26 students have given high priority for availability and
24 members have given Medium priority for magazine pricing.
For news coverage 20 students give high priority for news coverage. For
editorial quality we find a very positive response.
Inference:
Price, availability and editorial quality are the major factors which influence in
buying a magazine among PU students.
Table 10 (B):
Interpretation:
According to 32 graduates, availability play a good role in buying a magazine.
For price we can see a varying behavior of the graduates. 12 say high priority
and 12 says low importance.
A majority of about 32 said news coverage plays a very important role.
Publicity is given the average importance and 22 said that Editorial quality also
plays a very important role in buying a magazine.
Graph 8.2:
Inference:
Graduates have given the most importance to news coverage and average
importance has been given to the availability. They also give importance to
editorial quality and publicity equal importance
Table 10 (c)
Inference:
News Coverage and Editorial Quality are the two major factors which influence in
buying a magazine among Post Graduates.
Table 11:
PG 14 12 04
Interpretation:
Among respondents 18 PU students, 24 graduates and 14 post graduate
students voted for special gifts. 6 PU students 10 graduates and 12 post
graduates voted for concession on subscription. And 6 PU students 6 graduates
and 4 post graduates chose for lucky dip coupons .
Inference:
Majority of respondents preferred special gifts as promotional offers than
concession on subscription and lucky dips.
Objective 3:
Table 12:
.
Area of interest PU Students Graduates Post Graduates
Business 14 09 15
Politics 03 06 05
General 00 01 01
Sports 03 05 03
Entertainment 10 19 06
Interpretation:
14 PU students, 9 graduates and 15 post graduates showed good interest in
Business related articles. 10 PU, 19 graduates and 6 post graduates showed
interest in entertainment. Politics and sports got low response.
Inference:
Business and Entertainment news lead all the way in generating interest among
readers. Politics and general news does not generate interest among students
Table 13:
Respondents Yes No
PU students 1 29
Graduates 2 38
Post Graduates 5 25
Total 8 92
Interpretation:
Out of 100 respondents 92 say they are not aware of any magazine which is
exclusively meant for students.
Inference:
Majority of them are unaware of the magazine.
Table 14:
Table and Graph showing the Opinion of students about the requirement of
a magazine exclusively for students.
PU Students 26 4
Graduates 37 3
Post Graduates 28 2
Total 91 9
Interpretation:
Out of 100 respondents 91% said that they require a magazine exclusively for
students.
Inference:
Majority of Students feel that there is a need for an exclusive magazine for
student community.
CHAPTER FIVE
FINDINGS, RECOMMENDATIONS AND CONCLUSION.
1. There is a good awareness of all the magazines among all the segments of
respondents. The most preferred ones are India Today, Outlook, week and
Business world.
3. Most of the respondents look for weekly magazine than a monthly magazine.
4. Respondents look for news coverage, availability, price and stills when they
buy a magazine.
5. Most of the respondents rated news coverage and availability as high priority
factors and rated publicity as the low priority factor.
6. They are more interested in entertainment, sports news and general news
when they buy a magazine.
7. Graduates and post graduates showed more interest towards business news
9. Most of them went for Special gifts and lucky dip coupons as preferred
promotional offers but very less preferred Concession on subscription.
10. Majority of the respondents read magazine for general awareness and for
academic purposes.
Recommendations:
From the study it was found that most of them were looking forward for an
exclusive student magazine. But there are certain things that the students were
not satisfied with and they are as follows.
The most important among them is that the price of the magazine has to
be reduced. Most of them felt that the magazine is over priced.
Along with the price factor news coverage also plays an important role for
the sale of any magazines. So much emphasis should be given to the
news coverage also.
Conclusion:
From the research work it can be concluded that the different segments of
students showed different buying reading and preference patterns. Even their
taste and preferences were different. Students were very much interested in
Hence from the study it can be concluded that this particular segment of students
has different set of behavior displayed which plays a very major role in any
magazines success and failure. Any magazine that can consider the students
likes and preferences is sure to be success in the market.
My learning:
Working with a start up company and that too for a new product launch targeted
towards youth can only increase the excitement and addressing the energetic
student audience is always motivational.
I had the privilege to work with sales and promotional team. This study entitled
Market analysis of ‘THE STUDENTS’ magazine. A study on students’
reading patterns, and interests in a youth magazine was carried out to
address the problem of what young readers look out for in a youth magazine.
The study has helped “the students” management to understand the likings and
preferences of student readers and design a product according to the customers’
requirement.
In addition to the survey of the students’ perception about the new magazine, my
profile included speaking to prospective advertisers and converting them into
clients who shall advertise in the magazine. I was also a part of the presentation
team and thereby had an opportunity to represent the company before many
college students to propose “the students” magazine.
Bibliography:
Books:
The Indian Entertainment and Media Industry 2006 – FICCI and Price
water house Coopers.
Website:
www.thestudentsmag.com
http://www.hindu.com/nic/nrs.htm
www.studentmagazine.ca
www.rni.nic.in
www.indianprinterpublisher.com
www.drupa.de
ANNEXURE
research by filling the enclosed questionnaire .I assure you that the information
provided by you will be kept confidential and used for academic purposes only.
QUESTIONNAIRE
1) Personal Data
Name : _________________________________________________
Address : _______________________________________________
_______________________________________________
Business World
Film fare
Women’s Era
India Today
Outlook
Sports Star
Competition success
Availability Price
Price
News coverage
Publicity
Editorial quality
Automobiles
Electronic gadgets
apparels
Concession on Subscription
General Awareness
Pleasure
11) Have you Read any magazine which is exclusively for students.
Yes No