ORACLE DATA SHEET

ORACLE SITE HUB

Oracle Site Hub delivers a competitive advantage in site-driven

business decisions. Site Hub provides a complete repository for all
site-specific data throughout the entire lifecycle of a site. Site Hub
“SINGLE SOURCE OF TRUTH
FOR SITE SPECIFIC DATA” leverages web services and integration with Oracle E-Business Suite
CONSOLIDATE applications to provide a holistic data hub for site data.
• Repository for internal and
external sites
• Web Services to create and
Golden Record for Site data
update sites Site-related data is distributed and fragmented across the enterprise. Oracle Site Hub
• Site creation using templates provides a single source of truth for all site data rather than disparate data sources
and copying other sites
across an enterprise.
• Mass create and update of
sites using Excel Oracle Site Hub provides a data hub for all site data whether the sites are internal
sites or external sites. Internal sites include corporate locations, offices, and
GOVERN
franchises, etc. External sites include competitors, customers, partners, and
• Single web interface

• Simple and Advanced Search suppliers, etc.

with a set of user-defined
Leveraging Trading Community Architecture (TCA) from Oracle E-Business Suite
attributes
• Google Maps to map all sites, and the extensible user-defined attributes architecture from Oracle Product
internal and external Information Management (PIM) Data Hub, Site Hub stores all site-specific
• Site Hierarchies and Clusters
attributes, including: site address, local demographics, number of floors, escalators
and parking lot capacity, and financial metrics. An unlimited number of file
MANAGE
• Inventory integration to create
attachments can be stored, accommodating a variety of uses including lease,
inventory organizations competitive analysis report, local tax codes and engineering drawings. All of these
• Property Manager integration can be easily managed from a single, standard e-business suite web interface.
to create properties
• Enterprise Asset Management
MDM Data Hub
integration to create assets
As part of the Oracle’s Master Data Management (MDM) offering, Site Hub is a
SHARE component of Oracle’s multi-domain MDM footprint. Other MDM offerings are
• Trading Community standards-based hub products for customer, product and financial data being used by
Architecture from Customer
satisfied customers around the world today.
Data Hub
• User-Defined Attributes
Architecture from Product
Information Management
Data Hub

Figure 1. Site Hub as part of Oracle’s Master Data Management Offering

1
 ORACLE DATA SHEET

As a data hub, Site Hub provides the capability to consolidate site information into a
master repository, govern the master data providing abilities to manage the site
lifecycle and share the master data by providing a 360-degree view of site and
related information to all operational and analytical applications. Web services allow
the integration of heterogeneous third party data, providing a true hub and spoke
model.

Site Hub leverages Oracle Application Server 10g to provide comprehensive

application integration services, such as a framework to build high-speed
synchronization and business process management across different environments,
and a robust messaging and monitoring infrastructure

Integration with E-Business Suite and PIM Data Hub

Site Hub leverages the Trading Community Architecture (TCA), also referred to as
the Oracle Data Model, which underlies the Oracle E-Business Suite, as its
foundation, and has extended the Data Model to support non-Oracle heterogeneous
application environments. Use of TCA provides further integration points into the 14
other E-Business Suite applications that directly leverage TCA. Site Hub also uses
the extensible attributes framework of PIM Data Hub, which provides virtually
unlimited number of extensible attributes to represent user defined site-specific data
attributes.

Pre-built Integration with other Oracle Applications

Out of the box, Oracle Site Hub comes integrated with Oracle Property Manager,
Oracle Inventory and Oracle Install Base, hence Oracle Enterprise Asset
Management. This gives the ability to create and manage site-specific properties in
Property Manager, site-specific inventory in Oracle Inventory and site-specific
assets in Enterprise Asset Management.

Deployment Options
Requirements may vary when it comes to choosing a deployment strategy for a Site
management solution. Site Hub provides various options for deployment within the
Oracle E-Business Suite environment. It can be installed on the same instance as the
E-Business Suite, installed as a spoke within the E-Business Suite hub and spoke
environment, or installed stand alone (picture not shown).

Siebel Siebel
M Oracle MDM: M
All MDM
I Site Hub & I
Apps Ideal D
D CDH (TCA)
SAP D SAP D Oracle
L L E-Business Suite
E E
Custom Apps
W W with embedded
A Oracle Custom Apps
A Site Hub
R E-Business R
E Suite E
External Apps External Apps

(a) (b)

Figure 2 (a). Oracle Site Hub installed on the Same Instance as Oracle E-Business suite,

(b). Oracle Site Hub installed in a hub and spoke model with E-Business suite as a spoke

2
 ORACLE DATA SHEET

Effective Site Analysis that Drives Better Decision Making

Oracle Site Hub drives enterprises to make better site business decisions. It stores
site data for analysis throughout the entire lifecycle of a site, beginning with the site
selection process and ending with site closure. Importantly, Site Hub stores data not
only for sites not selected during the site selection process but also for those that
were, thereby improving the site selection process in the future. Users can also store
site data for both internal and external sites including competitor, supplier, and
partner sites.

This information can be leveraged for analysis of past business decisions, return on
investment analysis, competitive analysis, demographic trends, market analysis and
many other industry specific analyses. It provides better transparency to past
business decisions by storing relevant site data and reports from other external
applications. Comparison on different attributes can be made on prospective sites
for efficient location planning for new sites. Enhanced site data, including
demographics and competitor data, can provide more inputs for site comparisons as
well as targeted marketing and product placement.

Figure 3. Site Visualization with Google Maps embedded within Site Hub

Whether periodic maintenance activities, repairs or significant overhauls, new

construction or remodeling, Site Hub provides the relevant data during the
assessment and execution phases of maintaining a site. For better maintainability,
sites can be organized into multiple hierarchies as relevant to the business process of
the organization. Sites with similar attributes can be aggregated into clusters, which
is a flat grouping of sites. Using the best of breed mapping software, all sites can be
mapped to their corresponding location on the map, with custom icons for internal,
franchise, customer, competitor, partner, and supplier sites.

Further, Trade Area Groups can be defined and user defined attributes associated to
each trade area group. This drives comparison of multiple sites within a trade area
group based on the user-defined attributes. These superior analytical capabilities
drive better site related business decisions.

3
 ORACLE DATA SHEET

KEY BENEFITS AND

RELATED PRODUCTS
Increased ROI
Oracle Site Hub is a
complete site management Site Hub eliminates the need to maintain heterogeneous systems across the
solution enterprise to store site data and replaces them with one Site Hub application. It
• Data hub for site-specific
leverages web services and integration to E-Business Suite to reduce integration and
data
• Master repository for the maintenance costs, hence reducing the total cost of ownership for site management
entire lifecycle of a site application. Consolidated and clean site data enables faster introduction of new IT
• Can feed downstream
applications and higher productivity of employees. Enhanced site data management,
applications with
consistent data for market
site comparison capabilities, site specific asset and inventory management ability,
planning, competitive and site mapping enables better decision making and targeted product placement and
analysis, site selection,
marketing, thus resulting in increased revenue.
project management,
location management,
facilities management etc. Oracle E-Business Suite—The Complete Solution
• Provides extensible
Oracle E-Business Suite enables companies to efficiently manage customer processes,
attributes
• Site management through
manufacture products, ship orders, collect payments, and more—all from applications
tight integration with that are built on one unified information architecture. This information architecture
Oracle Inventory, Oracle
provides a single definition of your customers, suppliers, employees, products—all
Property, and Enterprise
Asset Management aspects of your business. Whether you implement one module or the entire Suite,
• Increased ROI
Oracle E-Business Suite enables you to share unified information across the enterprise
so you can make smarter decisions with better information.
RELATED PRODUCTS
• Inventory
Contact Us
• Property Manager

• Install Base For more information about [insert product name], please visit oracle.com or call
• Enterprise Asset +1.800.ORACLE1 to speak to an Oracle representative.
Management
• Product Information
Management Data Hub
• Customer Data Hub
• Fusion Middleware

Copyright © 2008, Oracle and/or its affiliates. All rights reserved.

This document is provided for information purposes only, and the contents hereof are subject to change without notice. This
document is not warranted to be error-free, nor is it subject to any other warranties or conditions, whether expressed orally or
implied in law, including implied warranties and conditions of merchantability or fitness for a particular purpose. We
specifically disclaim any liability with respect to this document, and no contractual obligations are formed either directly or
indirectly by this document. This document may not be reproduced or transmitted in any form or by any means, electronic or
mechanical, for any purpose, without our prior written permission.

Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their
respective owners. 0408