The product that I have chosen is a pill that reduces the effect that the unclean

air has on your body.

I have been looking at products that reduce the effects or reduce the potency of
harmful air, and studying how they are advertised. One of the products ive been
looking at is an air pollution mask.

This product is a very simple design, but it very effective. It is affordable, at only
£2.49 for 10 of them, which means that people who are not very wealthy in
countries that have extreme air pollution problems such as china, can afford to
protect themselves and their family at a low cost.
The colour of this advert is very neutral, as shown by the picture above. The
reason this is done is to show that the mask is used for cleanliness purposes,
because white is usually seen as a very pristine and clean colour. The
composition of this shot is a head shot. Is it close up, and only includes what is
important. The company has done this to make the product stand out more, by
making the eye less likely to drift, because there is less to see than if it was a full
body shot. The person who is wearing the mask can be attributed to the product
being centre stage. The woman in this shot is not wearing any thing that would
stand out, for example bright make up, and her hair is tied back which promotes
a very clean feel. Because the woman doesn’t have anything that would make her
stand out, the eye is less likely to wander off of the product.
There is no repetition to this, due to the fact that it is one picture. Because of this,
it means that the product is less likely to become irritating, because there is
nothing repetitive about this.
There is no emotion to this advert, due to the fact that there is no video to go
with it, so the only thing that is able to be studied are the pictures. There are also
no emotions shown in the picture, due to the colours. The colours are very plain,
which shows that there is no emotion.
I don’t think this product falls in any specific psychographic categories, due to
the fact that any of these categories may be likely to use these.
This is the same for the demographic, because any one can use these products,
however the younger generation are generation are more likely to use this
product, due to the place it has in fashion.

The next advert I looked at was an advert for a pill called NZt, which comes off of
the Movie “Limitless”

https://www.youtube.com/watch?v=Ne8YmpVVH4Q

This product is a pill that allows the user to access 100% of their brain. The price
of the pill is not shown in this advert, however the people who are in this advert
are wearing suits and dresses, and doesn’t show people who are living lower
quality lives, so it is safe to assume that the product is of a premium price point.
The colour of this advert stays relatively bright throughout, and in the nightclub
section it is very well lit. This suggests a happy tone, suggesting that the pill will
give you happiness if you take it. There are several different shot types in this
advert, ranging from extreme close up to wide angle. Even so, the advert is
consistently shot at a shoulder height. This is done to make the advert feel more
personal, as if the person speaking is talking directly to you. This makes the
product more likely to be appealing to you, because it feels as if the person
selling it is talking to you like a friend would. The main point of repetition is the
pills name, which is called NZT. The word is used 7 times in the one minute and
two second advert. The reason that this is done is to make sure that the viewer
does not forget about the product, and it sticks in their mind. Another point of
repetition is the music. The music is played throughout the entirety of the advert,
and is a constant happy beat. It sounds as if the same five second loop is being
played over and over again. This helps with association, as whenever the viewer
thinks of the advert, they will think of the happy music, which will then make
them think that the product will make them happy.