8/13/2018 Multiple Choice Quiz

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Chapter 17
Quizzes Out of 10 questions, you answered 3 correctly with a final grade of 30%
Multiple Choice Quiz
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Your Results:
The correct answer for each question is indicated by a .

1 CORRECT Which of the following refers to multivariate analysis?

A) a group of statistical techniques used when there are two or more measurements on each element and the
variables are analyzed simultaneously
B) technique that is appropriate when one or more variables can be identified as dependent variables and the
remaining as independent variables
C) a group of techniques in which the whole set of interdependent relationships are examined

D) technique used to measure the effect of the independent variables on the test units

E) none of the above

Feedback: Page: 560
2 CORRECT What are dependent variables?

A) statistical techniques used when there are two or more measurements on each element and the variables are
analyzed simultaneously
B) appropriate when one or more variables can be identified as independent variables and the remaining as unknown
variables
C) techniques in which the whole set of interdependent relationships are examined

D) variables that measure the effect of the independent variables on the test units

E) none of the above

Feedback: Page: 560
3 Factor analysis refers to a _____.
INCORRECT
A) class of procedures for representing perceptions and preferences of respondents spatially by means of a visual
display
B) class of procedures primarily used for data reduction and summarization

C) multivariate interdependence technique whose primary objective is to classify objects into relatively homogeneous
groups based on the set of variables considered
D) graphical representation of respondents' beliefs about the relationship between objects with respect to two or
more dimensions
E) none of the above
Feedback: Page: 563
4 Cluster analysis refers to a _____.
INCORRECT
A) class of procedures for representing perceptions and preferences of respondents spatially by means of a visual
display
B) multivariate interdependence technique whose primary objective is to classify objects into relatively homogeneous
groups based on the set of variables considered
C) class of procedures for representing attitudes of respondents in the form of a map

D) graphical representation of respondents' beliefs about the relationship between objects with respect to two or
more dimensions
E) direct approach to gathering perceptual data for MDS
Feedback: Page: 572
5 CORRECT What is discriminant analysis?

A) class of procedures primarily used for data reduction and summarization

B) multivariate interdependence technique whose primary objective is to classify objects into relatively homogeneous
groups based on the set of variables considered
C) technique for analyzing marketing research data when the criterion or dependent variable is categorical and the
predictor or independent variables are interval in nature
D) technique inclusive of independent variables that are nonmetric or categorical

E) direct approach to gathering perceptual data for MDS

Feedback: Page: 579
6 Univariate analysis refers to a group of statistical procedures that simultaneously analyze multiple measurements on each
INCORRECT individual or object being investigated.
A) True

B) False
Feedback: Page: 560
7 The purpose of factor analysis is to simplify the data.
INCORRECT
A) True

B) False
Feedback: Page: 563

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8/13/2018 Multiple Choice Quiz
8
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An important measure to Web
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Quota how many factors to retain in factor analysis is the percent of the
INCORRECT variation in the original data that 1707.2
Remaining: is explained
MB by each factor.
A) True

B) False
Feedback: Page: 567
9 Clusters are never developed from scatter plots.
INCORRECT
A) True

B) False
Feedback: Page: 572
10 Analysis of variance assumes that the group sizes are relatively similar to one another.
INCORRECT
A) True

B) False
Feedback: Page: 577

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