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PURDUE UNIVERSITY

College of Engineering
Brand Manual

designed by Engineering Communication Office February 2009


Table of Contents

OVERVIEW
Introduction / 03
BRAND INTRODUCTION
About the Brand / 05
Brand Challenges / 06
Brand Vision / 08
Key Constituents / 09
Brand Blueprint / 10
Brand Promise / 11
Management Process / 12
VISUAL IDENTITY GUIDELINE
OVERVIEW
Introduction / 15
Design Rationale / 16
KEY ELEMENTS
Elements Overview / 20
PRIMARY
Logo / 21
Tagline / 22
SECONDARY
Color Palette / 23
Primary Typeface / 24
Auxiliary Typeface / 25
LOGO USAGE
Logo with College Names / 27
Improper Usage of Logo / 29
Logo with Tagline / 30
Logo with School Names / 31
Lockup: Purdue and College Logo Horizontal / 33
Lockup: Purdue and College Logo Vertical / 37
IMAGERY
Image Style / 42
EXPRESSION
Overview / 44
Examples / 45
TOUCHPOINT
Overview / 50
CONTACTS / 53
OVERVIEW

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 2


OVERVIEW

Introduction

THE GOAL of the Purdue University College of Engineering Brand


Manual is to familiarize users with the engineering brand and guide
them to successfully represent Purdue Engineering through all audience
touchpoints.

While this manual provides definite boundaries and some do’s and
don’ts, it should be looked at as a guide rather than as a rule book….
as an inspiration for creativity rather than a barrier to it.

Go forth and create!

Rwitti Roy
Director, Marketing and Communications
Purdue University, College of Engineering

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BRAND INTRODUCTION

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BRAND INTRODUCTION

About the Brand


BACKGROUND: Purdue University, founded in 1869 as a Land
Grant institution, awarded its first engineering degree in 1878. Since
then, the program has grown to become among the largest and most
prestigious in the world. The College of Engineering is consistently
highly ranked by U.S. News & World Report.

The College of Engineering contains 11 schools (aeronautics and


astronautics, agricultural and biological, biomedical, chemical, civil,
electrical and computer, engineering education, industrial, materials,
mechanical, and nuclear) and the divisions of engineering professional
education, construction engineering and management, and
environmental and ecological engineering.

With 348 faculty and more than 9,000 students, the College is
a vibrant and innovative environment for learning, discovery, and
engagement. Purdue graduates across the engineering disciplines have
had a far-reaching impact around the world. Its living alumni number
more than 70,000, including the first and last man on the moon.

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 5


BRAND INTRODUCTION

Brand Challenges

The world is changing rapidly and with it the engineering


profession. Technology has dissolved the boundaries of time and
geography. This changes how we think about research collaborations
and opportunities, it changes the nature of our research and our
engagement, it changes who our students are, and it changes the
experiences our students will need in order to compete and thrive in
the global profession.

We must respond now to transform Purdue Engineering. Innovative


leaders, independent learners, articulate communicators, excellent
problem identifiers and solution finders, technical experts, multicultural
navigators—these are qualities we want for our students who will be
future engineers. Our faculty will be explorers, discoverers, innovators,
inventors—a faculty for 2020 to inspire and guide our students of
2020.

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 6


BRAND INTRODUCTION

Brand Challenges
FROM THE ENGINEER OF 2020:
In the next 20 years, engineers and engineering students will be required to
use new tools and apply ever-increasing knowledge in expanding engineering
disciplines, all the while considering societal repercussions and constraints.

They will increasingly need to address large-scale systems problems.

Engineering will increasingly be applied in ways that achieve synergy between


technical and social systems.

But as technology continues to increase in complexity and the world becomes


ever more dependent on technology, the magnitude, scope and impact of the
challenges society will face in the future are likely to change. For example,
issues related to climate change, environment, and the intersection between
technology and social/public policies are becoming ever more important.

QUOTES FROM FOCUS GROUP:


“The focus in engineering has been on technology rather than society. I think
we need a broader focus that looks at societal problems...” (Peer faculty)

“Engineering research probably as much as or even more so than other areas


has the potential to benefit society…” (Peer faculty)

“I think engineers have not had as broad a societal view as perhaps they
should and therefore haven’t exercised as much leadership on those issues as
they should.” (Peer faculty)

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 7


BRAND INTRODUCTION

Brand Vision
VISION: We will be known for our impact on the world.

MISSION: To advance engineering learning, discovery, and


engagement in fulfillment of the Land Grant promise and the evolving
responsibility of a global university.

VALUES: Relevance and Impact, Creativity and Vision, Excellence


and Commitment, Leadership and Action, Respect and Community,
Collaboration and Connection, Concern for Humanity and Ethical
World Citizenship.

GOAL:
Graduates effective in a global context: Purdue Engineers will be
prepared for leadership roles in responding to the global, technological,
economic, and societal changes of the 21st century. Our graduates will
be ready to make a difference at home and around the globe.

Research of global significance: We will focus our talent and


facilities on research with great potential for expanding the boundaries
of science and technology and addressing the global challenges and
opportunities of the 21st century.

Empowering our people and enriching our culture: Together,


WE—faculty, staff, and students—will make the environment in which
we work, create, and study, the best in the world for the creative
intellect we already have and the talent that will join us.

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 8


BRAND INTRODUCTION

Key Constituents

Potential Undergraduate ACHIEVERS BENEFIT:


Current Undergrad Students attract and inspire achievers
Corporate Recruiters to become socially conscious
Alumni leaders in a flat world

Learning

Overall
Purdue Faculty Reputation Corporate Research Partners
PhD Students Federal Government

RS
Potential Graduate Students State Government

TO
INN

Potential Faculty Research-Oriented Alumni

RA
Discovery
OV

Peer Faculty

BO
BENEFIT:
AT

LLA
O

empower innovators to aim BENEFIT:


RS

CO
and address global challenges attract collaborators who are
looking for expertise in high
impact research

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 9


BRAND INTRODUCTION

Brand Blueprint

ESSENCE: Source point from which the brand Engineering solutions to grand challenges
seems to speak and act Promise
High-tech, energized, diverse, collaborative, global,
Culture thriving in uncharted territory, seeking solutions that
benefit society
ATTRIBUTES: Determines the tone,
code, style
Personality Dynamic, innovative, leader with a vision, fearless
of failure, with strong social consciousness

DELIVERY: Results in products, Physique Logo, tag line, publications, events, etc.
arguments, themes

Relationship

n Adapted from Strategic Brand Management by Jean-Noel Kapferer

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 10


BRAND INTRODUCTION

Brand Promise

Engineering Solutions to Grand Challenges

Focused on engineering for societal impact, where science and


technology address the global challenges and opportunities of the
21st century (e.g., energy, water, sustainability, and the list goes on).

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 11


BRAND INTRODUCTION

Management
Process

BRAND ARCHITECTURES

VISUAL LANGUAGE / LOGO

DISPLAY / TRADE SHOW


Brand History
SPONSORSHIPS
Heritage
Facilities NON-TRADITIONAL OPPORTUNITIES
People ADVERTISING

BRAND VISION BRAND ESSENCE BRAND IDENTITY CO-BRANDING PARTNERS

PUBLIC RELATIONS

EVENTS
Market
Competition INTERNAL COMMUNICATIONS
Br
an
dB PUBLICATIONS
lue
pr
int WEB / INTERACTIVE

POS MATERIAL

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VISUAL IDENTITY
GUIDELINE

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 13


OVERVIEW

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 14


VISUAL IDENTITY

OVERVIEW
INTRODUCTION

THE GOAL of the Purdue University College of Engineering visual


identity system is to establish a distinct brand point of view related
to the university. Reinforcing the brand in a consistent fashion will
maximize the effectiveness of the ongoing marketing efforts. The
system supports the overarching objective of establishing the College
of Engineering as the most extraordinary impact engineering education
site in the United States.

This identity guides the foundation of the visual system for the
College of Engineering, as well as the related marketing initiatives of
the individual schools and programs. It achieves a unified look that is
readily identified as the College of Engineering and communicates the
relationship of its divisions in a clear, powerful, and memorable way.
This identity allows the College and schools to differentiate themselves
from an overwhelming sea of visual competition in marketing
activities and branding communications. It is key that the system
be implemented properly and consistently to reinforce the unified
look. The following pages provide details on how to utilize the visual
language system.

The identity system includes the offical logo, tagline, lockups, color
palette, typographic treatments, and usage samples.

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 15


VISUAL IDENTITY

OVERVIEW
DESIGN RATIONALE

LOGO INSPIRATION LOGO


The College logo takes its inspiration from the fountain on the
Purdue Mall. The logo consists of three stylized triangles reaching
upward, reflecting dynamic movement into the future.

LOGO INTENT
Located in the heart of the engineering campus, the fountain
symbolizes the College of Engineering, and our stylized depiction is
thus a symbol of Purdue Engineering. In its three-part format, the logo
reflects the three-part mission of learning, discovery, and engagement
through which Purdue Engineering will achieve extraordinary impact.

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 16


VISUAL IDENTITY

OVERVIEW
DESIGN RATIONALE

TAGLINE

THINK IMPACT
When the College leadership decided that Purdue Engineering’s
Brand Promise was to be “Engineering Solutions to Grand Challenges,”
it was determined that the College would be known for engineering
that impacts the world. At the heart of the creative strategy was Purdue
Engineering = Engineering Impact. This tagline directs audiences to
Think Impact when they think of Purdue Engineering.

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 17


VISUAL IDENTITY

OVERVIEW
DESIGN RATIONALE

COLOR

ENGINEERING YELLOW
Purdue historically used this yellow as a primary brand color before it
returned to Old Gold. This establishes a strong brand association with
this color amongst many. It is such a strong color that, strategically, it
makes more sense to include it as a part of the Purdue Engineering
palette than to restrict its use.

YELLOW
C 0 M 24 Y 94 K 0
R 255 G 196 B 37

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 18


KEY ELEMENTS

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 19


VISUAL IDENTITY

KEY ELEMENTS
ELEMENTS OVERVIEW

LOGOS & TAGLINE

COLORS

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 20


VISUAL IDENTITY

KEY ELEMENTS
PRIMARY

LOGO
The logo [1.1] is the fundamental
form for the entire visual language
system and the official College of
Engineering logo. The logo [1.2]
with the name, Purdue Engineering,
is for independent usage. The logo
[1.3] with the name, College of
Engineering, is for lockup with the
Purdue University logo usage.

1.1 College of Engineering Logo

1.2 Logo & College of Engineering Name 1.3 Logo & College of Engineering Name

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VISUAL IDENTITY

KEY ELEMENTS
PRIMARY

TAGLINE
The tagline [2.1] is a key element of
the College of Engineering branding.
It can be used independently. The
taglines [2.2] and [2.3] show the
recommended usage of the tagline
with the College of Engineering logo.

The tagline should be clearly


associated with the College of
Engineering.

2.1 Tagline

2.2 Tagline & Logo usage, sample 1 2.3 Tagline & Logo usage, sample 2

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 22


VISUAL IDENTITY

KEY ELEMENTS
SECONDARY

COLOR PALETTE
PRIMARY COLORS The College of Engineering Visual
GOLD Language Color Palette is based on
C 0 M 28 Y 100 K 18 the color scheme established by the
R 213 G 159 B 15 Purdue University visual identity.
PANTONE 1245 C The color scheme is designed to
communicate learning, discovery,
and engagement that complements
the brand character of the College
BLACK of Engineering, as well as the Purdue
C 0 M 0 Y 0 K 100 University look and feel.
R0G0B0
The importance of the secondary
color, yellow, is to complement the
identity system that cleanly frames
the College of Engineering’s core
WHITE brand values and would be widely
C0M0Y0K0 used in the branding promotional
R 255 G 255 B 255 touchpoints.

SECONDARY COLORS
YELLOW
C 0 M 24 Y 94 K 0
R 255 G 196 B 37

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VISUAL IDENTITY

KEY ELEMENTS
SECONDARY

PRIMARY TYPEFACE
The Frutiger typeface family is the
recommended primary typeface
for English. Frutiger is the same
Frutiger Light Frutiger Bold rational and legible typeface used
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ with the Purdue University signature
and agrees with the College of
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Engineering branding.
0123456789 0123456789
It is intended to be used for the
name of all the schools of Purdue
Frutiger Light Italic Frutiger Bold Italic
Engineering, title, and headline.
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz If Frutiger is not available, Helvetica
or Arial should be used.
0123456789 0123456789

Frutiger Roman Frutiger Black


ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789

Frutiger Italic Frutiger Black Italic


ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 24


VISUAL IDENTITY

KEY ELEMENTS
SECONDARY

AUXILIARY TYPEFACE
The Minion typeface family is the
recommended auxiliary typeface for
English. Minion combines aesthetic
Minion Regular Minion Bold and functional qualities that make
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ text type highly readable. It is the
same typeface used in the Purdue
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz University signature and agrees with
0123456789 0123456789 the College of Engineering branding.

Minion Bold Italic


It is intended to be used for body
Minion Italic
copy and all College of Engineering
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ designs.
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
If Minion is not available, Times or
0123456789 0123456789 Times New Roman should be used.

Minion Semibold Minion Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789

Minion Semibold Italic


ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 25


LOGO USAGE

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VISUAL IDENTITY

LOGO USAGE
3X 12.25X 7.25X LOGO WITH
THE COLLEGE NAME
1.5X CLEAR SPACE
THE SIGNATURE
Always use the correct artwork for
the College of Engineering signature.
The left side is always the University
name for independent usage or the
7.5X
name of the division level for lockup
usage with Frutiger Black font. The
right side can be changed to the
name of the college or division with
Frutiger Light font.

1X CLEAR SPACE
The clear space measure remains free
2.5X of other visual elements and should
be applied in all communications
whenever possible.
2.5X
MINIMUM SIZE
In order to maintain legibility, a
2X 7.25X 5.5X 9.75X 2X minimum width of 0.75” has been
established.

MINMUM SIZE 0.75”

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VISUAL IDENTITY

LOGO USAGE
LOGO WITH
RECOMMENDED: FULL-COLOR LOGO OVER WHITE
THE COLLEGE NAME

COLOR
The College of Engineering signature
should appear in recommended full-
color over a white background.

IN SITUATIONS WHERE THIS IS NOT


POSSIBLE, WE RECOMMEND THE
FOLLOWING OPTIONS:
In instances where a solid field of
color is required, the College of
Engineering signature should be in
black.

In instances where color is not


available, the College of Engineering
signature should appear in black over
a white background.

In instances where a solid field is


ALTERNATE: ALTERNATE: ALTERNATE: required and color is not available,
BLACK LOGO OVER PMS 1245C BLACK LOGO OVER WHITE WHITE LOGO OVER BLACK the College of Engineering signature
should appear in white over a black
background.

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 28


VISUAL IDENTITY

LOGO USAGE
LOGO WITH
THE COLLEGE NAME

IMPROPER USAGE
Always use the correct artwork for
the College of Engineering signature.
Do not embellish or modify the logo
in any way.

DO NOT alter font. DO NOT place name on one side. DO NOT alter or emphasize one part.

DO NOT outline. DO NOT stretch or alter proportions. DO NOT overlap with busy background.

DO NOT screen. DO NOT show any unapproved colors. DO NOT remove elements.

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 29


VISUAL IDENTITY

LOGO USAGE
LOGO WITH TAGLINE

RECOMMENDATIONS
These are two samples of the logo
with tagline combinations for general
use, [2.2] and [2.3]. The designer
could also create a new version of
the logo with a tagline combinaton
based on the logo usage guidelines.

2.2 Logo with tagline usage, sample 1

2.3 Logo with tagline usage, sample 2

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 30


VISUAL IDENTITY

LOGO USAGE
LOGO WITH
THE SCHOOL NAME

THE SIGNATURE
Always use the correct artwork
for the schools of Engineering
signatures. The left side is always
the university name as independent
usage or the name of the division
level for lockup usage with Frutiger
Black font. The right side can be
changed to the name of the College
or divisions with Frutiger Light font.

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 31


VISUAL IDENTITY

LOGO USAGE
LOGO WITH
THE SCHOOL NAME

THE SIGNATURE
Always use the correct artwork
for the schools of Engineering
signatures. The left side is always
the university name as independent
usage or the name of the division
level for lockup usage with Frutiger
Black font. The right side can be
changed to the name of the College
or divisions with Frutiger Light font.

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 32


VISUAL IDENTITY

LOGO USAGE
LOCKUP:
PURDUE & COLLEGE OF ENGINEERING
HORIZONTAL

USAGE
This is the recommended Purdue and
0.3X CLEAR SPACE College of Engineering logo lockup
horizontal version for general use. To
avoid name conflict, the name of the
division level should be on the left
side of the college logo; the name of
1X the college or division should be on
the right side.

In instances where horizontal space is


0.6X limited, use the vertical lockup.

0.6X 0.6X 0.6X CLEAR SPACE


The clear space measure is equivalent
to 0.6 of the height of the Purdue
logo for the horizontal composite.

MINIMUM SIZE
In order to maintain legibility, a
minimum width of 1.5” for the
MINIMUM SIZE 1.5”
Purdue and College of Engineering
logo horizontal lockup has been
established.

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VISUAL IDENTITY

LOGO USAGE
LOCKUP:
PURDUE & COLLEGE OF ENGINEERING
HORIZONTAL
RECOMMENDED: FULL-COLOR LOGO OVER WHITE
COLOR
The Purdue and College of
Engineering logos lockup should
appear in recommended full-color
over a white background.

IN SITUATIONS WHERE THIS IS NOT


POSSIBLE, WE RECOMMEND THE
FOLLOWING OPTIONS:
In instances where a solid field of
color is required, the logos lockup
should be in black.

In instances where color is not


available, the logos lockup should
appear in black over a white
background.

ALTERNATE: ALTERNATE: ALTERNATE: In instances where a solid field is


BLACK LOGO OVER PMS 1245C BLACK LOGO OVER WHITE WHITE LOGO OVER BLACK required and color is not available,
the logos lockup should appear in
white over a black background.

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 34


VISUAL IDENTITY

LOGO USAGE
LOCKUP:
PURDUE & COLLEGE OF ENGINEERING
WITH SCHOOL NAME HORIZONTAL

SAMPLES
These are samples of the Purdue
and College of Engineering logos
with school name lockup horizontal
version for general use. The name
of the division level should be
on the left side of the College of
Engineering logo; the name of the
divisons should be on the right side.

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 35


VISUAL IDENTITY

LOGO USAGE
LOCKUP:
PURDUE & COLLEGE OF ENGINEERING
WITH SCHOOL NAME HORIZONTAL

SAMPLES
These are samples of the Purdue
and College of Engineering logos
with school name lockup horizontal
version for general use. The name
of the division level should be
on the left side of the College of
Engineering logo; the name of the
divisons should be on the right side.

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 36


VISUAL IDENTITY

LOGO USAGE
LOCKUP:
PURDUE & COLLEGE OF ENGINEERING
VERTICAL
CLEAR SPACE
0.6X
USAGE
This is the recommended Purdue and
College of Engineering logos lockup
1X vertical version for general use. To
avoid name conflict, the name of the
division level should be on the left
side of the College of Engineering
0.4X logo; the name of the college or
divisions should be on the right side.

In instances where vertical space is


limited, use the horizontal lockup.

CLEAR SPACE
The clear space measure is equivalent
to 0.6 of the height of the Purdue
logo for the vertical composite.
0.6X

MINIMUM SIZE
0.6X 0.6X In order to maintain legibility, a
minimum width of 0.75” for the
Purdue and College of Engineering
logos vertical lockup has been
established.

MINIMUM SIZE 0.75”

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 37


VISUAL IDENTITY

LOGO USAGE
LOCKUP:
RECOMMENDED: FULL-COLOR LOGO OVER WHITE
PURDUE & COLLEGE OF ENGINEERING
VERTICAL

COLOR
The Purdue and College of
Engineering logos lockup should
appear in recommended full-color
over a white background.

IN SITUATIONS WHERE THIS IS NOT


POSSIBLE, WE RECOMMEND THE
FOLLOWING OPTIONS:
In instances where a solid field of
color is required, the logos lockup
should be in black.

In instances where color is not


available, the logos lockup should
appear in black over a white
ALTERNATE: ALTERNATE: ALTERNATE: background.
BLACK LOGO OVER PMS 1245C BLACK LOGO OVER WHITE WHITE LOGO OVER BLACK
In instances where a solid field is
required and color is not available,
the logos lockup should appear in
white over a black background.

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 38


VISUAL IDENTITY

LOGO USAGE
LOCKUP:
PURDUE & COLLEGE OF ENGINEERING
WITH SCHOOL NAME VERTICAL

SAMPLES
These are samples of the Purdue and
College of Engineering logos with
school name lockup vertical version
for general use. The name of the
division level should be on the left
side of the College of Engineering
logo; the name of the divison should
be on the right side.

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 39


VISUAL IDENTITY

LOGO USAGE
LOCKUP:
PURDUE & COLLEGE OF ENGINEERING
WITH SCHOOL NAME VERTICAL

SAMPLES
These are samples of the Purdue and
College of Engineering logos with
school name lockup vertical version
for general use. The name of the
division level should be on the left
side of the College of Engineering
logo; the name of the divison should
be on the right side.

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 40


IMAGERY

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 41


IMAGERY

IMAGE STYLE
GUIDELINE
Photography should present the
College of Engineering brand
essence and convey high-tech,
energized, diverse, collaborative,
global personalities, thriving in
uncharted territory, and seeking
solutions that benefit society.

Images can be reproduced in full


color, single color (monotone), and
black and white

Images that are used in printed


materials should be reproduced at
print quality—300dpi / inch.

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 42


EXPRESSION

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 43


EXPRESSION

OVERVIEW
INTRODUCTION

WHEN USED PROPERLY, the visual identity system will create a


unified look that readily identifies the Purdue College of Engineering
in a powerful and memorable way. It is key that the system be
implemented consistently within a range of expressions over a variety
of touchpoints.

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 44


EXPRESSION

EXAMPLES
T-SHIRT

Front Back

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 45


EXPRESSION

EXAMPLES
MUG

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 46


EXPRESSION

EXAMPLES
HAT

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 47


EXPRESSION

EXAMPLES
BAG

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 48


TOUCHPOINT

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 49


TOUCHPOINT

OVERVIEW
REVIEW

VISUAL LANGUAGE / LOGO

PUBLICATIONS

After Oil

WEB / INTERACTIVE RADIO

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 50


TOUCHPOINT

OVERVIEW
REVIEW

Renaissance engineers

Purdue’s Engineer of 2020


• Responds to the global technological, economic,
and societal challenges of the 21st century
• Solves open-ended design problems Going global
The college’s Global Engineering Program
• Demonstrates flexibility equips students to work in diverse and
multicultural environments through a variety
• Displays leadership, teamwork, of programs—from a few weeks to yearlong
and communication skills study abroad and from overseas internships
to international study/work combinations.
• Works effectively in diverse and
Inspiring future multicultural environments Purdue’s Engineer
engineers • Leaves Purdue prepared to lead of 2020
Purdue nurtures the engineer of the future
through engagement with pre-college
students in grades K-12. Programs that Opening doors Engaging community
reach out to foster the curiosity and to research EPICS (Engineering Projects in Community Service)
innovative spirit of engineers include the pairs multidisciplinary teams of students with local
Minority Engineering Program’s Summer Research opportunities abound for students
at all levels. community service agencies, schools, and nonprofits.
Engineering Workshop for grades 6-8 The students work, for academic credit, on projects
and MITE (Multiethnic Introduction To The SURF (Summer Undergraduate Research to help meet their partner’s technological needs. The
Engineering) for high school juniors, Women Fellowships) program offers students in
in Engineering’s Engineers Make Dreams engineering, science, and technology PURDUE program enrolls more than 500 undergraduates each
year. Projects range from monitoring and improving
Come True Program and Space Day hosted
by Aeronautics and Astronautics, both
disciplines the opportunity to engage in
intensive research with graduate students
EN G I N EER I N G water quality to developing hardware, electromechanical,
and software solutions for students with disabilities.
for elementary school students. and professors.
Think impact.

DISPLAY / TRADE SHOW

20 0 9 CO N VO C AT I O N

EA/EOU

events@purdue.edu
(765) 494-0900 or (800) 213-3044
West Lafayette, IN 47907-2007
403 West Wood Street
Dick and Sandy Dauch Alumni Center
Office of Special Events
COLLEGE OF ENGINEERING

Distinguished
DEA Engineering Alumni
Awards

PURDUE ENGI N EERI NG


Think impact.

EVENTS

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 51


TOUCHPOINT

OVERVIEW
REVIEW
Research Challenges for
the Semiconductor Industry

collEgE of EnginEEring

Please join us as Purdue welcomes

Philip F. Bagwell Lecture


Steven J. Hillenius
Vice President, SRC, and Executive Director, SRC - Global Research
Collaboration, Semiconductor Research Corporation
“Support from our alumni propels our
students to their brightest futures.”
Access&
Success
Celebrating the memory of Philip Bagwell, former associate MARK J. T. SMITH
Steven J. Hillenius,
professor in Electrical and Computer Engineering. for the Philip F. Bagwell Lecture Michael J. and Katherine R. Birck Professor and Head ElEctrical and computEr EnginEEring

Vice President, SRC, and Executive Celebrating the memory of Philip Bagwell,
Director, SRC - Global Research former associate professor in Electrical and
Collaboration, Semiconductor
Research Corporation
Computer Engineering.

ECE Thursday, February 19, 2009


3:00 p.m.
Research Challenges for the Semiconductor Industry
Fowler Hall, Stewart Center
Reception immediately following
Thursday, February 19, 2009 Steven Hillenius is a nationally recognized expert in semiconductor
devices and processing. In 1996 he was elected to the grade of
ABSTRACT:
The Semiconductor industry has achieved extraordinary growth in 3:00 p.m. IEEE Fellow “for contributions to the field of solid-state technology

Access&
productivity over the last 50 or more years through investment in basic Fowler Hall and its applications to integrated circuits”. He has also been involved
research. The industry has depended on this basic research to find the with the planning and the road mapping for the semiconductor
breakthrough materials, structures, designs and architectures to enable
the development of new technologies and applications. Much of that
research has been defined and planned through the road mapping
Stewart Center industry for the last decade through his involvement with the
Semiconductor Industry Association’s (SIA) International Technology Success School of ElEctrical and
Reception immediately following Roadmap for Semiconductors (ITRS), the SIA Technology Strategy computEr EnginEEring
of needs that were determined by Moore’s law driven device and Committee and currently in his position at SRC. Dr. Hillenius has Electrical Engineering Building
technology scaling. The industry is now facing a more challenging published over 70 articles and is a member of Sigma Xi, AAAS and 465 Northwestern Ave.
period where a mature technology environment will require more
APS. He received a Ph.D. in physics from the University of Virginia, West Lafayette, Indiana 47907-2035
research diversity that goes beyond issues of device scaling.
Part of National Engineers Week Charlottesville, Va., in 1979.
BIO:
Steven Hillenius is a nationally recognized expert in semiconductor
devices and processing. In 1996 he was elected to the grade of Mark J. T. Smith Michael R. Melloch Margarita Contreni Laura Sloop
Professor and Head Professor/Associate Head Director of Development Director of Development
IEEE Fellow “for contributions to the field of solid-state technology mjts@purdue.edu melloch@ecn.purdue.edu mcontren@purdue.edu lsloop@purdue.edu
and its applications to integrated circuits”. He has also been involved 765-494-3539 765-494-3528 765-496-6453 765-494-9945
with the planning and the road mapping for the semiconductor
industry for the last decade through his involvement with the
Semiconductor Industry Association’s (SIA) International Technology
Roadmap for Semiconductors (ITRS), the SIA Technology Strategy
Committee and currently in his position at SRC. Dr. Hillenius has
published over 70 articles and is a member of Sigma Xi, AAAS and
APS. He received a Ph.D. in physics from the University of Virginia,
Charlottesville, Va., in 1979.

Part of National Engineers Week

REACH YOUR FULL POTENTIAL

EA/EOU

CREATIVITY

TEAMWORK
Discovery Day
EXPLORATION
West Lafayette, IN 47907-2051
701 West Stadium Avenue
Neil Armstrong Hall of Engineering, Room 1245
Women In engIneerIng Program

october 6, 2008

➤ www.purdue.edu/WIEP
WIEP

SUMMER CAMPS
Women in Engineering Program
www.purdue.edu/wiep

West Lafayette, IN 47907-2045


*1, 1 701 West Stadium Avenue
TM
Room 1245
Neil Armstrong Hall of Engineering,

Women In engIneerIng Program

BRAND ARCHITECTURES

PURDUE UNIVERSITY COLLEGE OF ENGINEERING BRAND MANUAL page 52


Contacts

For any questions regarding these guidelines,


please contact:

Rwitti Roy Linda Terhune Jiawei Yue


Director Managing Editor Graphic Designer

Engineering Communications Office Engineering Communications Office Engineering Communications Office


College of Engineering College of Engineering College of Engineering
Tel: (765) 494-6801 Tel: (765) 494-9996 Tel: (765) 494-2990
Fax: (765) 496-6060 Fax: (765) 496-6060 Fax: (765) 496-6060
rroy@purdue.edu lterhune@purdue.edu yuej@purdue.edu