Course Structure - IIT Roorkee

INDIAN INSTITUTE OF TECHNOLOGY ROORKEE
NAME OF DEPTT. /CENTRE : DEPARTMENT OF MANAGEMENT STUDIES
1. Subject Code : BM-501 Course Title : Quantitative Techniques for Managers

2. Contact Hours: L: 3 T: 0 P: 0
3. Examination Duration (Hrs.): Theory: 3 Practical: 0
4. Relative Weightage: CWS: 15 PRS: 0 MTE: 35 ETE: 50 PRE: 0
5. Credits: 3 6. Semester: 
Autumn Spring Both
7. Pre-requisite: Nil 8. Subject Area: PCC
9. Objective of Course: The objective of this course is to impart knowledge in basic quantitative tools and
techniques used in managerial decision making.
10. Details of Course:

Sl. No. Contents Contact hours
1. Introduction to Operations Research: LP model formulation and Solution 5
2. Duality and Sensitivity Analysis 4
3. Integer Programming: B&B Method, Cutting Plane Method, Introduction to 0-1 5
programming, Site selection problems
3. Transportation Problems, Assignment Problems, Travelling Salesman Problems 4
4 Game Theory: Optimal solution to two person zero sum games and solution to 5
mixed strategy games
5 Queuing Theory: Cost related with Queuing Models, Single and Multi server 5
Models
6 Simulation: Monte Carlo Simulation, Random Numbers, Application in Queuing, 4
Inventory and Marketing problems
7 Replacement Analysis: Individual and Group replacement 3
8 Goal Programming 3
9 Dynamic Programming: Traveling Sales Men Problem, Capital Budgeting 4
Problems, Employment Smoothing Problems
Total 42
Suggested Books:
S. No. Name of Authors/Books/Publisher/Edition Year of
Publication /
Reprint
1. H A Taha, A.M.Natrajan, P.Balasubramanie, A.Tamilarasi, “Operations Research”, 2009
Pearson Prentice Hall, 8th Edition
2. F.S.Hillier, G.J.Lieberman, “Introduction to Operations Research” Tata McGraw Hill, 2009
8th Edition
3. H.M.Wagner, “Principles of Operations Research”, Prentice Hall of India, 2nd Edition 1998
4. A. Ravindran, Don T. Phillips, James J. Solberg, “Operations Research Principles and 2004
Practice”, John Wiley & Sons, 2nd edition
5. J K Sharma, “Operations Research Theory and Applications”, Macmillan, 4th edition 2009
NAME OF DEPTT / CENTRE : DEPARTMENT OF MANAGEMENT STUDIES
1. Subject Code : BM 503 Title : Management Processes and Organizational Behavior

2. Contact Hours: 42 L: 3 T: 1 P: 1
4. Relative Weight age: CWS: 15 PRS: 0 MTE: 35 ETE: 50 PRE: 0
Autumn Spring Both
9. Objective of Course: To develop an understanding of the basic management concepts and
behavior of Individuals and Group in Organizational Settings.
1 Managerial Processes, Functions, Skills and Roles 3

2 Planning and Decision Making; Planning Processes; Rational Model of Decision 6
Making, Individual Decision Making and Problem Solving.
3 Organizational Design and Structure 6
Departmentation, Line/Staff Authority, Delegation and Decentralization, Controlling:
Process and Techniques of Control
4 OB Model, Perception, personality, Leadership, Motivation, Change Management, 6
Stress Management Conflict Management
5 Values and Attitudes: Formation of Attitudes, Job Related Attitudes and Behavior. 6
Learning in Organizations Motivation; Concepts of Motivation, Behavioral
Consequences of Motivation, Organizational Conflict and Creativity.
6 Interpersonal Processes; Groups in “Organizations; Formation of Groups 4
Small and Large groups, Group Dynamics
7 Approaches to leadership: leadership processes and styles 3
8 Developing collaboration, Power &Politics, Organizational Culture and Job 3
Involvement Practices
9 Comprehensive Case Studies 5
Total 42
Suggested Books:
Publication /
Reprint
1. Stephen P Robbins & Seema Sanghi, Organizational 2009
Behavior/Pearson-Prentice hall, New Delhi, 13th edition
2. Udai Parek., Understanding Organizational Behavior, Oxford 2008

University Press.3rd
3. Robin Fincham & Peter Rhodes, Principles of Organizational 2008
Behavior (4th Edition). Oxford University press, New Delhi
4. 2008
Heinz Weihrich & Harold Koontz, Management A global prospective
(12thEdition) Tata McGraw Hill New Delhi.
5. 2004
Robert A. Baron and Donn Byne, Social Psychology: Understanding
Human Interactions, Prentice hall of India: New Delhi
1. Subject Code : BM-505 Course Title : Managerial Economics
5. Credits: 3 6. Semester:
Autumn Spring Both
9. Objective of Course: To acquaint the students with various aspects of micro and macro
economics.
Objective:
S.No. Contents Contact
Hours
1 Introduction to Managerial Economics, Nature of Micro and Macro economics 2
2 Theory of Demand- Demand Functions, Income and Substitution effects 3
3 Production and Cost- return to scale, Cost curves, Break Even Analysis 4
4 Theory of Firm- Profit Maximization 3
5 Theory of Distribution 4
6 Market Structure- Competition, Monopoly; Oligopoly; Non –price Competition 5
7 National Income determination 2
8 Aggregate Demand Function and Multiplier analysis 5
9 Business Cycles 3
10 Inflation 3
11 Monetary and Fiscal Policies 3
12 Exchange rate 2
13 International Trade; Concepts and current scenario 3
Total 42
Suggested Readings:
Publication /
Reprint
1 N.Gregory Mankiw, Macroeconomics (7th Edition) , Worth Publishers 2010
2 N.Gregory Mankiw, Principles of Microeconomics (5th Edition), 2009
Cengage
3 Rudiger Dornbush, Stanley Fischer, Richard Startz, Macroeconomics 2004
(9th Edition), McGraw Hill Irwin
4 Soumyen Sikdar, Principles of Macroeconomics (9th Edition), Oxford 2006
University Press
5 Anindya Sen, Microeconomics (2nd Edition), Oxford University Press 2006
6 A. Koutsoyannis, Modern Micro Economics (2nd Edition), ELBS 1985
Macmillan
1. Subject Code : BM-507 Course Title : Business Communication

Autumn Spring Both
9. Objective of Course: To acquaint students with the required skills for effective
communication in business organisations.

1 Introduction; Importance, Nature and Role and Process of Business 5
Communication, Perceptions and Realities, Different Forms of Communication
and their importance including body language, Barriers in Communication, How
to make communication effective, Improving listening skills
2 Writing Curriculum Vitae, Facing Interviews, Group Discussions 4
3 Communication with colleagues including Brain Storming, Verbal 4
Communication with colleagues and clients & telephonic conversation
4 Written Communication : Individual Communication-Letters and Memos, Group 4
Communication-Circulars & Notifications, Legal Communication, Agreements,
MOUs & Negotiations
5 Business Reports and Proposals 2
6 Mass Communications-News Letters, Publicity Handouts, Instructions and 3
Manuals, Handling the Press
7 Business Etiquette, Business Presentations & Public Speaking 3
8 Electronic Communication-FAX, e-mail, Internet and Multimedia 3
Total 28
Suggested Books:
Publication /
Reprint
1 Hair, Dan O’, Friedrich, Gustav W. and Dixon, Lynda Dee, “Strategic 2008
Communication: In Business and the Profession”, Pearson Education,
6th edition
2 Hudson, Randolph H., “Business Communication”, Jaico Publishing 2006
House, 5th edition
3 Lesikar, Raymond V., Flatley, Marie E., Rentz, Kathryn and Pande, 2009
Neerja, “Business Communication: Making Connections in a Digital
World”, Tata Mc Graw Hill, 11th edition, Special Indian Edition
4 Lesikar, Raymond V. and Pettit, J.D. “Business Communication: Theory 2005
and Application”, Richard D. Irwin Inc., New Delhi, 10th edition
5 Raman, Meenakshi and Singh, Prakash, “Business Communication”, 2006
Oxford University Press, 1st edition
1. Subject Code : BM-509 Course Title : Financial Accounting

Autumn Spring Both

9. Objective of Course: To acquaint students with the system of collecting, summarising,

analysing and reporting information in financial (monetary) terms and to recognize that accounting
is the primary channel for communicating information about the economics of a business enterprise.
1 Introduction to Financial Accounting, Conceptual framework of 3
Financial Accounting, Language of Accounting
2 Accounting Conventions and Concepts, Revenue Recognition and 5
Measurement, Matching of Revenues and Expenses
3 Accounting Mechanics; Basic Records- theory and practice of 4
measurement of business income
4 Financial Statements like Balance Sheet and Profit and Loss 6
Account and related concepts
5 Generally Accepted Accounting Principles 3
6 Accounting for Tangible & Intangible Assets: Fixed Assets and 5
Depreciation Accounting, Inventory Valuation, Valuation of
Goodwill
7 Distinction between Revenue & Capital Expenditures, Reserves & 2
Surpluses
8 Legal framework of Company Accounts - Financial Statement 5
Information
9 Understanding and Analysis of Published Annual Reports; Tools & 7

Techniques of Financial Statements Analysis
10 Emerging Trends in Financial Accounting 2

Total 42
Suggested Book s:
Publication /
Reprint
1 Anthony, Robert N., Hawkins, David F. and Merchant, Kenneth A., 2007
“Accounting- Text & Cases”, Tata McGraw Hill, 12th Edition, Special
Indian Edition
2 Belverd E,Jr. Needles and Powers, Marian, “Financial Accounting”, Houghton Mifflin 2006
Company, U.S.A,. 7th Edition
3 Bhattacharya, H., “How to Read a Balance Sheet: Adapted to Indian 2008

laws & requirements” Oxford and IBH Publishing Company Pvt. Ltd.,
2nd Edition
4 Bhattacharya, S.K. and Dearden, J. “Accounting for Management, Text 2007
& Cases”, Vikas Publishing House (P) Ltd., 2nd Edition
5 Horngren, Charles T., Sundem, Gary L., Elliott,John.A and Philbrick, 2009
Donna, “Introduction to Financial Accounting” Prentice Hall
International, Englewood Cliffs, 9th Edition
6. Narayanaswamy R., “Financial Accounting: A Managerial 2009
Perspective”, PHI Learning (P) Ltd, 3rd Edition
7. Ramachandran, N. and Kakani, Ram Kumar, “Financial Accounting for 2008
Management”, Tata McGraw Hill, 2nd Edition
8. Shah, Paresh, “Basic Financial Accounting for Management”, Oxford 2007
University Press, 1st Edition
1. Subject Code : BM-511 Course Title : Marketing Management

Autumn Spring Both

9. Objective: The objective of this course is to develop basic conceptual abilities , analytical skills, and substantive
knowledge in the field of marketing analysis and planning
S. No. Contents Contact

Hours
1 Understanding Marketing Management 2
2 Developing Marketing Strategies and Plans: Marketing and Customer Value, 5
Corporate, Division, and Business Unit Strategic Planning
3 Capturing Customer Insights : Scanning the Environment, Conducting Marketing 4
Research and Forecasting Demand
4 Connecting with Customers: Creating Satisfaction, and Loyalty, Analyzing Markets, 5
Identifying Market Segments and Targets
5 Building Strong Brands : Dealing with Competition, Creating Brand Equity, Brand 6
Positioning
6 Shaping the Market Offerings: Designing, Developing, and Managing Product, 5
Services, and Pricing Strategies and Programs
7 Delivering Value: Designing and Managing Integrated Marketing Channels, Retailing, 5
Wholesaling, and Logistics
8 Communicating Value: Designing and Managing IMC, Mass Communications, and 5
Personal Communications
9 Creating Long Term Growth: Introducing New Market Offerings, Managing Global 5
Markets and Holistic Marketing Organization.
Total 42
11. Suggested Books:
S. No. Name of Books/Authors/ Publishers Year of

Publication
1 Kotker, P., Keller, K L., Koshy, A., and Jha, M., “Marketing Management”, 13th 2009
Ed., Pearson Education.
2 Mullins, J., Walker, O., and Harper, B.J., “Marketing Management: A Strategic 2009
Decision-Making”, 7th Ed. McGraw-Hill/Irwin.
3 Etzel, M.J., Walker, B.J., Stanton, W.J., and Pandit, A., “Marketing: Concepts and 2006
Cases” 13TH Ed., TMH.
4 Kurtz, D. L., and Boone, L.E., “Principles of Marketing”, 12th Ed., Thomson. 2006
5 Winer, R., “Marketing Management”, 3rd Ed., Prentice Hall. 2006
NAME OF DEPTT. /CENTRE: DEPARTMENT OF MANAGEMENT STUDIES
1. Subject Code : BM-513 Course Title : Business Statistics

Autumn Spring Both
9. Objective: The objective of this course is to enable candidates to develop a knowledge and
understanding of some basic statistical techniques and ability to apply this knowledge and
understanding in solving business problems.
10. Details of the Course :

Topic No. of Lecture Hours
Definition and Role of statistics, Applications of statistics in 1
managerial decision-making.
Sampling and sampling methods; Sampling and non-sampling 3
errors, Central Limit Theorem; Sampling distributions and
their characteristics.
Decision Theory. 4
Measures of Central tendency, Mean, Median and Mode and 4
their implications
Measures of Dispersion: Range, Mean deviation, Standard 4
deviation, Coefficient of Variation (C.V.)
Meaning of correlation, types of correlation :- positive 4
correlation, negative correlation, perfect correlation, linear
and non-linear correlation
Scatter diagram, Karl Pearson’s coefficient of correlation, 3
properties of correlation coefficient
Probable error of correlation coefficient, meaning of multiple 3
and partial correlations; multiple and partial correlation
coefficients.
Meaning of regression, types of regression: - simple and 4
multiple regression
Linear and non-linear regression, statement of regression lines 2
Definition of regression coefficients, properties of regression 2
coefficients
Theory of Estimation, Testing of Hypothesis: Large Sample 5
Tests, Small Sample test, (t, F, Z Test and Chi Square Test).
Analysis of Variance – one way, two ways 3
Total Number of Hours 42
Suggested Books:
S. No. Name of Authors/Books/Publisher/Edition Year of Publication

/ Reprint
1. LEVIN, R.I. & Rubin D.S., Statistics for Management, 2001
PH of India (PHI), Seventh Ed.
2. Anderson, D. R., Sweeney, D.J. and Williams, T. A. 2005
Statistics for Business and Economics, Thomson South-
Western, Eight.
3. Levine, D. M., Krehbiel, T.C., Berenson, M.L. & 2009
Viswanathan, P.K., Business Statistics – A First Course,
Pearson Education, Fourth Edition.
4. Gupta, S.P. & Gupta, M.P., Business Statistics, Sultan 2008
Chand & Sons, Fifteenth, Enlarged Edition
5. Gupta, S.P., Statistical Methods, Sultan Chand & Sons, 2003
Thirty First Revised Edition.
1. Subject Code : BM- 502 Course Title: Management Accounting
Autumn Spring Both

9. Objectives: The objective of this course is to develop an insight into the utilization of financial
and cost accounting information for planning, controlling and decision making in the business.
Besides this to have clear understanding of other important tools useful for financial, cost and price
related decision making.
Details of the Course :
Topic No. of Lecture
Hours
1 Management Accounting: nature, scope and tools of Management Accounting; 2
Management Accounting vs. Financial accounting and Cost Accounting.
2 Cost Accounting — Meaning, Scope and Classification of costs 1
3 Absorption Costing, Cost sheet and cost analysis 3
4 Marginal costing and Break-even analysis 3
5 Preparation of budgets and their control 5
6 Standard costing and variance analysis 3
7 Responsibility accounting 3
8 Activity based costing 4
9 Management Control System 3
10 Decision involving alternative choices. 1
Suggested Books:

Publication / Reprint
1. Horngreen, C.T. Sundem G.L., Stratton W.O., Introduction to 2007
Management Accounting, PHI India, 13th Edition
2. Bamber, L.S., Braun K.W., Harrison, T.W. Managerial 2009
Accounting, Pearson Education, 1st.
3. Hansen, D.R. & Mowen, M.M., Management Accounting 2005
Thomson South Western, 7th Edition.
4. Khan, M.Y. and Jain, P.K.; Management Accounting, Tata 2007
McGraw-Hill Publishing Company Limited, New Delhi.4th edition
5. Louder, J.G. & Holmen, J.S. Managerial Accounting, Thomson 2008

South Western, 10th Edition
1. Subject Code : BM-504 Course Title : Financial Management

5. Credits: 3 6. Semester:  X
Autumn Spring Both
9. Objective of Course: : The objective of this course is to acquaint the students with the planning and
controlling of the firm's resources with a view to maximize the firm's wealth through the process of increased
value of the shares.
1. Time Value of Money 4
2. Valuation of Securities 6
3. Capital Investment Decision Making - Quantification of Relevant 6
Cashflows
3. Capital Investment Decision Making –Appraisal Techniques 6
4 Capital Investment Decision Making – Projects with unequal lives, issue of tax 5
shields & adjusted NPV, Depreciation bias
5 Concept of Cost of Capital 3
6 Capital Structuring Decision – Implications of Debt Funding 6
7 Brief Overview of Working Capital Computation & Funding 6
Total 42
Suggested Books:
Publication /
Reprint
1. Chandra, Prasanna; Financial Management, Tata McGraw Hill.7th Edition 2009
2. 2009
Van Horne, J.C.; Financial Management and Policy, Prentice Hall of
India, New Delhi, 12th Edition
3. Khan, M.Y. and Jain, P.K.; Financial Management, Tata McGraw Hill 2008
Publishing Company Limited, New Delhi, 5th Edition
4. Pandey, I.M.; Financial Management, Vikas Publications 9th Edition 2009
1. Subject Code : BM-506 Course Title : Business Environment

Autumn Spring Both
9. Objective of Course: To acquaint students with economic, technological, socio-cultural and political
environment to enable them to understand the external forces that influence a business and have a strong impact on
business policies.

1 Introduction to Business Environment, Macro Economic Concepts: Consumption, 4
Savings, Investment
Social, Cultural, Political and Technological Environment
2 An Overview of Planning in India, Objectives of Economic Policy; Nature of 5
Economic Policies, Chronological Survey of Policy Pronouncements and their
Impact on Business
3 Industrial Policy Resolutions, IDRA, Public-Private Partnership. Privatisation & 7
Disinvestment, MSMEs, Industrial Sickness, Indian Company Law, MRTP,
Competition Act etc.
4 Labour Legislation, Industrial Relations 3
5 Business and Government Relations and Government Influences on Income 4
Planning, Prices and Production Policies
6 Impact of Tax and Inflation on Corporate Policy Planning; Problem of 3
Determining Planning Horizon; Effect of Uncertainties
7 An overview of Indian Financial System, Financial Institutions & Financial 4
Markets
8 Societal Environment, Social Responsibility of Business, Corporate Governance, 6
Consumerism & Consumer Protection Act, Sustainable Development
9 Global Environment, Impact of Global Integration, GATT/WTO, MNCs, Flow of 6
FDI & FII, FEMA
Total 42
Suggested Books:
Publication /
Reprint
1 Aswathappa, K., “Essentials of Business Environment”, Himalaya 2009
Publishing House , 10th Edition
2 Cherunilam, Francis, “Business Environment-Text & Cases”, Himalaya 2009
Publishing House, 19th edition
3 Dutt, Ruddra and Sundaram, K.P.M., “Indian Economy”, S. Chand & 2009
Co. Ltd., 59th Revised Edition
4 Gopal, Namita, “Business Environment”, Tata McGraw Hill, 2nd Edition 2009
5 Paul, Justin, “Business Environment-Text & Cases”, Tata McGraw Hill, 2007
2nd Edition
6 Saleem, Shaikh, “Business Environment”, Dorling Kindersley (India) 2010
Pvt. Ltd., 2nd Edition
7 Worthington, Ian and Britton, Chris , “The Business Environment”, Pearson 2009
Education Ltd., 6th Revised Edition
1. Subject Code : BM-508 Course Title : Human Resource Management

Autu Spring Both
9. Objective of Course: to create an understanding of the various facets of managing people and of
policies and practices relating to the management of human resources.

1 Concepts and Perspective on Human Resource Management; Role 5

of HRM in a competitive business environment; Environment
affecting HRM at the enterprise level
2 H. R. Planning and Job Analysis Recruitment, Selection, Placement, 5
Induction and Socialization of the Employees
3 Appraising Employee Performance and Potential Evaluation 3
4 Manpower Training and Development, 3

5 Compensation and Reward Administration 3
6 Introduction to HR Accounting, Inventory and Information Systems 3
7 Dispute Resolution and Grievance Management, Trade Unions and 5
their Role in Collective Bargaining
8 Talent Acquisition, Talent Management. 3
9 Business environment and Workforce Adjustments (Economic 3
Recession/ Financial Boom )
10 HRD, Organizational Development, Career Planning and 3
Management.
11 Empowerment & Counseling, Innovations in HRM 2
12 International Human Resource Management 2
13 Creating High Performance Systems 2
Total 42
Suggested Readings
Publication /
Reprint
1 V.S.P. Rao, Human Resource Management (2nd Edition), Excel 2009
Books: New Delhi.
2 Garry Dessler & Biju Verrky Human Resource Management (11th 2009
edition) Pearson Education, New Delhi
3 Scott Snell & George Bohlander, Human Resource Management, (7th 2009
Reprint) Cengage Learning Inc. New Delhi
4 David A. Decenzo Stephens P Robbins, Human Resource 2006

Management. John willey & Sons Inc. New Delhi.
5 Edwin B Flippo, Personnel Management, (6th Edition), McGRAW 2006
Hill. New Delhi.
6 R. Wayne Mondy & Robert M. Noe, Human Resource Management 2006
(9th Edition), Pearson Education: New Delhi.
NAME OF DEPTT./CENTRE: DEPARTMENT OF MANAGEMENT STUDIES
1. Subject Code: BM-510 Course Title: Marketing Research
Autumn Spring Both

9. Objective: The course intends to familiarize the student with the essential elements and tools of the market research
process and research methodology

Hours
1 Introduction to Marketing Research and Defining Marketing Research Problem 2
2 Determine Research Design: Exploratory, Descriptive, and Causal 3
3 Attitude Measurement and Scaling: Fundamental, Comparative, and Noncomparative 3
Scaling Techniques
4 Design Data Collection Methods and Forms: Primary and Secondary Data, 3
Questionnaire and Data Collection Forms
5 Sampling: Design and Procedures, Determining Sample Size, Non sampling Errors 2
6 Data Analysis I : Factor Analysis, Cluster Analysis 7
7 Data Analysis II : Multidimensional Scaling and Conjoint Analysis 7
8 Report Preparation and Presentation 1
Total 28

Publication
1 Malhotra, N., “Marketing Research: An Applied Orientation”, 6th Ed., Prentice Hall. 2009
2 Aaker, D. A., Kumar, V., and Day, G.S., “Marketing Research”, 10th Ed. Wiley 2009
3 Burns, A.C., and Bush, R.F., “Marketing Research”, 6th Ed., Prentice Hall. 2009
4 Iacobucci, D. and Churchill, G.A.J., “Marketing Research: Methodological 2009
Foundations”, 10th Ed., South-Western College Pub.
5 Zikmund, W.G. , and Babin, B.J., “Essentials of Marketing Research”, 4th Ed., 2009
South-Western College Pub.
1. Subject Code : BM-512 Course Title : Production and Operations Management

Autumn Spring Both
9. Objective of Course: The objective of this course is to provide a systemic view of Operations Management
(OM) and its role in the total enterprise management.
1. System concept and OM systems and Role of OM in 2
the enterprise management
2. Concept of Product life cycle, Manufacturing strategy and 2
Competitive Advantage
3. Forecasting Techniques: Time Series, Judgmental , Simulation, forecasting errors 5
4 Aggregate Production Planning: Objectives and Methods; Master Production 6
Scheduling
5 Scheduling and Dispatching rules 3
6 Material Requirement Planning: Concepts, logic and system parameters 3
7 Inventory Models: Static and Probabilistic Models, Inventory Control Methods 4
8 Facility location and Layout: Methods of facility location and types of layout 4
9 Quality Control: Process Capability, , Six Sigma Methodology, Introduct ion to 4
TQM and Business Excellence Models
10 Project Management: Project Planning, Scheduling and Controlling 4
11 Advanced Manufacturing Technologies: JIT, TOC, Lean/ Green Manufacturing, 5
WCM etc. and safety concepts
Total 42
Suggested Books:
Publication /
Reprint
1. Richard B Chase, F Robert Jacobs, Nicholas J Aquileno, Nitin K Agarwal, 2009
“Operations Management for Competitive Advantage”, Tata McGrawHill, 11th Edition
2. Norman Gaither, Greg Frazier, “Operations Management”, Cengage Learning India, 2004
9th Edition
3. Russell & Taylor, “Operations Management”, John Wiley & Sons, 6th edition 2009
4. Upendra Kachru , “Production and Operations Management Text and Cases”, Excel 2007
Books, 1st Edition
5. E S Buffa and Rakesh Sarin, “Modern Production and Operations Management”, John 2009
Wiley and Sons, 8th edition
6. Joseph G. Monks, “Schaum’s Outline of Operations Management”, McGraw Hill 2nd 2006
edition
1. Subject Code : BM- 514 Course Title : Technology Management
Autumn Spring Both
9. Objective of Course: To develop an integrative approach to technology management through the
entire life cycle
10. Details of Course:.

1 Process and perspectives of technology management.Technology management process 3
2 Scanning, acquisition, assimilation, absorption, Business Strategy and t technology 5

Strategy. Adaptation, Critical Factors in Managing Technology and improvement and
Planning
4 Technology Life cycle and forecasting, Technology Transfer,Technology Development: 5

Management of R & D; Product Design and Development; Commercialisation of R &
D; R & D -Manufacturing- Marketing Interface; R & D Project Management;
5 Technology development and competitiveness, Technology and business strategy 3
6 Technology Innovation and creative Transformation in the Knowledge Age. :Critical 3

Trajectories
7 Technology entrepreneurship 4
8 IPR, Patenting , Technology Role of Government; International Protocols; Treaties; 5
Standards; International Comparisons of Technology Management
Total 28
Suggested Readings
Publication /
Reprint
1 Tarek Khalil, Management of Technology: The Key to 2009
Competitiveness and wealth Creation Tata McGraw- Hill: New Delhi.
2 Stephan Leman Janglois, Techno crime: Technology, Crime and 2008
Social Control, Willan Publishing 1st edition
3 Hashem Sherif & Tarek Khalil, New Direction in Technology 2007
Management , Elsevier Publisher, 1st edition
4 Hans J. Thamhain, Management of Technology: Managing Effectively 2005
in Technology Intensive Organisations, John Wiley & Sons., 2nd
Edition
5 Robert C. Megantz, Technology Management: Developing and 2002
Implementing Effective Licensing Programs, John Wiley & Sons 1st
Edition.
NAME OF DEPTT / CENTRE : DEPARTMENT OF MANAGEMENT STUDIES
1. Subject Code : BM 601 Title: Management Information Systems

4. Relative Weight age: CWS: 15 PRS: 0 MTE: 35 ETE: 50 PRE: 0
Autumn Spring Both
9. Objective of Course: The objectives of this course is to familiarize the participants about the concept of business
information systems, generate appreciation on the need and importance of effective management of information systems
and provide insights into the approaches to information system design, development, operation and maintenance
1 Overview of digital economy and understanding of business pressures, strategic 5

importance of information management, Definition of management information
systems, The role of information systems, Types of information systems, The
components of information systems, Information system activities
2 Building systems, System Design Life Cycle, Need and Stages in System Analysis, 5
System Development Models, The roles of managers, users and designers, structured
Vs object oriented design.
3 Linking Information Systems with Information technology, Information technology 5
architecture, Managing IT Infrastructure, Introduction to data centers and networking
infrastructure, Technologies for Information Distribution and messaging and
publishing, securing IT and business transactions, Emerging technologies – sensors and
biometrics
4 Cross Functional e-business applications, Introduction to Enterprise Resource Planning 8
(ERP), Customer Relationship Management (CRM) and Supply Chain Management
(SCM), Enterprise Application Integration
5 Business Process Reengineering, Linking IT strategy to business strategy, Business 5
Flexibility and IT, Security and Ethical challenges, Managing Information technology,
Outsourcing IT and IS, Managing Globally integrated organizations, Societal
implications and the future of IT
Total 28
Suggested Books:
Publication /
Reprint
1 James A O’Brien, George M Marakas, Ramesh Behl, Management 2010
Information Systems, Tata McGraw Hill
2 Henry C. Lucas, Jr., Information Technology for Management – 7 th 2009
edition, Tata McGraw Hill
3 Loudon and Loudon, Management Information Systems – 10 th edition,
Pearson Educations
4 Murdick, Ross and Claggett, Information Systems for Modern
Management, Phi
5 Efrain Turban, Dorothy Leidner, Ephraim Mclean, James Wtherbe,
Information Technology for Managers, Wiley India
1. Subject Code : BM-603 Course Title : Legal Aspects of Business

Autumn Spring Both
9. Objective of Course: The objective of this course is to develop basic understanding of law related to business.
1. Introduction to Law – Sources and development of law, Types of Law: 2
Civil, Criminal, Revenue, Personal, Labour, Environmen tal etc.
2. Constitution of India – Basic Features, Fundamental Rights, Union & 3
State Judiciary, Writ Jurisdiction, Types of Writs – Habeas Corpus,
Certiorari, Mandamus, Prohibition, Division of Power between Union
and State, Public Interest Litigation
3. Law of Contract – Formation of Contract, Offer, acceptance, revocation 6
of offer and acceptance, Essentials of Contract, Void and Voidable
Contracts, Consideration, Tender, Performance of Contract, Breach of
Contract and remedies thereof.
4 Sale of Goods – Essentials of Sale, Sale and ownership, Conditions and 3
Warranties, Sale by description, Sale by General Name, Caveat Emptor,
case studies
5 Negotiable Instruments – Meaning, Promissory Note, Bill of Exchange, 3
Cheque, Parties to a Negotiable Instrument, Negotiation, Dishonor and
discharge, Banker & Customer, Liability of Banker
6 Company Law – Formation of Company, Doctrine of Ultra Virus, Indoor 8
Management, Corporate Veil, Memorandum & Articles of Association,
Prospectus and raising of Capital, Meetings of Companies, Directors,
Foreign Companies, Winding up.
7 Limited Liability Partnership – Meaning, formation, comparison with 3
other business organizations
8 Tax Laws – Direct Tax, Income Tax Law, Concept of Income, Exempt 5
Incomes, Income from Business, Major Tax incentives, MAT
9 Tax Laws – Indirect Tax, Excise Duty, Incidence, CENVAT, Service 5
Tax, Introduction to GST
10 Employee related legislation – Payment of Bonus, Gratuity, Provident 2
Fund
11 Miscellaneous – Right to Information, Business & Criminal Liability, 2
Mens Rea, Classification of Offences, Structure of Courts in India.
Total 42
Suggested Books:
Publication /
Reprint
1 Datey, V.S., “Business & Corporate Laws”, Taxmann 2009
Publications,
2 Pocket Edition by Taxmann Publications on “Corporate Laws” 2008***
3 Bare Acts – Indian Contract Act, Sale of Goods Act, Negotiable Instruments ***
Act, Constitution of India
4 Jain, D.K., “Company Law Ready Reckoner”, Bharat Law 2010
House Pvt. Ltd., 8th Edition
*** The latest editions will be used.

1. Subject Code : BM-605 Course Title : STRATEGIC MANAGEMENT

Autumn Spring Both
9. Objective of Course: This course would equip students to develop requisite skills for
developing long range strategic plans for any organization.
Contact
S. No. Contents
Hours
1. Evolution of strategic management, Conceptual Foundations of strategy 4
formulation, implementation and evaluation.
2. Vision, mission, goals, objectives and policies. 3
3. Environmental Scanning covering both internal firm environment, 4
and external environment that includes political, social,
socio-cultural, economic and technological issues.
4. Business strategy, lower cost strategies, differentiation 3
strategies, strategic business units.
5. Competitive strategies, competitive tactics, market location tactics, offensive tactics, 3and
defensive tactics
6. Cooperative strategies, collusion, strategic alliances, joint 3
ventures, licensing arrangement.
7. Corporate strategy, growth strategies, stability strategies, 4
downsizing strategies, Mergers and Acquisitions and the process of due
diligence
8. Corporate parenting strategy, parenting advantage, core competence. 2
9. Functional strategy, strategic flexibility, strategic marketing, 4
strategic HRM, strategic SCM, etc.
10. Blue Ocean Strategy and Fortune at the Bottom of the Pyramid Capability Capability 4
Approach and Strategy
11. Strategy implementation, balanced scorecard, strategy evaluation, strategic 3
audit.
12. Ethics, Values and Business. Ethics as a Strategy 2
13. Business strategy, sustainable business practices and management of 3
environment, Corporate Social Responsibility
Total : 42
S.No. Name of the Books/Authors/Publishers Year of

Publication
1 Hitt, Hosskisson, Ireland.,Management of Strategy South- 2007
Western, Cengage Publication.Third Indian Reprint 2008
2 Wheelen, T.L., Hunger, J.D. and Rangarajan, K., Concepts in 2006
Strategic Management and Business Policy, 11th edition, Pearson
Education.
3 Jauch, L.R. and Glueck, W.F., Business Policy and Strategic 2005
Management, Frank Brothers and Co., 4675-A, Ansari Road, 21
Daryaganj, New Delhi 110002, 2005.
4 Thompson, A.A., Jr.; Strickland, A.J. III; Gamble, J.E. and Jain, 2006
A.K., Crafting and Executing Strategy: Concepts and Cases, Tata
Mc. Graw Hill Pub. Co. Ltd, 2006 edition.
5 Sen A., Development as Freedom, Oxford University Press, 2000 2000
edition
6 Prahalad C.K., The Fortune at the bottom of the pyramid , Pearson 2006
Education 2002 edition
7 Kim W.Chan.& Mauborgne Renee, (2005) The Blue Ocean 2005
Strategy, Harvard Business School Press.
8 Chakraborty. S.K., Ethics in Management: Vedantic Perspectives, 2004
Oxford University Press
1. Subject Code : BM-611 Course Title : Management of Self and Interpersonal Dynamics
Autumn Spring Both
7. Pre-requisite: Nil 8. Subject Area: DEC
9. Objective of Course: To acquaint the students with the problems of managing oneself and the conflicts that
he/she has to face while working with others in an organization.
Suggested Lecture Distribution
1 Exploring the self- capabilities; orientation, Time management, Johari window 8
Self assessment-strength and weaknesses
2 role stress and coping 8
Career goals and paths; career planning and knowing others
3 Transactional analysis ,Exchange relationship - inputs and outcomes of relationships, relevance

5 of inputs a
4 Resource allocation norms 7
Dynamics of role stress; role stress and coping; role stress and burnout
5 Conflict-intra-individual conflict; interpersonal conflict; resolving conflict 7
6 Interpersonal dynamics and relationship 5
7 Self and organizational Culture 2
Total 42
Suggested Readings
Publication /
Reprint
1 G. Kavitha , Occupational stress and Coping strategies: Discovery Publishing House, 2009
1st
2 Pastonjee, D.M. and Pareek, Udai, Studies in Stress & Its Management: Oxford 1999
Publications, New Delhi.1st
3 Stephen P Robbins Organizational Behavior (13th Edition). Pearson-Prentice hall, 2009
New Delhi.
4 2008
Robin Fincham & Peter Rhodes, Principles of Organizational Behavior (4th Edition).
Oxford University press, New Delhi
5 Robert A. Baron and Donn Byne. Social Psychology: Understanding Human 2004
Interactions, Prentice hall of India: New Delhi
1. Subject Code : BM-612 Course Title : Industrial and Waste Management

Autumn Spring Both
7. Pre-requisite: Nil 8. Subject Area: PEC
9. Objective of Course: To introduce current ecological and environmental problems esp. industrial waste and
introduce various techniques for managing these problems
1. Introduction, evolution of solid waste management 2
2. onsite Handling, Storage and Processing, Collection of Solid Wastes, Transfer 3
and Transport; Solid Waste Control and Management
3. Disposal of Solid Wastes and Residual Matter, Hazardous Wastes Management 3
4 Management in transfer and transport of solid waste, Management in Processing 3
and in Materials and Energy Recovery
5 Management of the disposal of “No Alternative” Option, Plan Development, 3
Selection and Implementation
6 Case Studies, Public Information Programs Statistical Analysis of Solid Waste 10
7 Typical Cost Data and Cost-estimating Waste Water: Introduction, water 6
pollution and their sources,
8 Treatment technology Management of waste waters, Management of waste 6
water disposal systems
9 Meteorology and air pollution: Micro and Macro- Meteorology, wind rose, 6
atmosphere and air pollutants Management of air pollution
Total 42
Suggested Readings

Publication /
Reprint
1 John Pichte, Waste Management Practices: Municipal, Hazardous & 2005
industrial (1st Edition) CRC Press.
2 George Tchobanoglous, Frank Kreith, Hand book of Solid Waste 2002
management (2nd edition), Tata McGraw Hill, New Delhi
3 Wiliam C. Blackman, Basic Hazardous waste management (3rd 2001
Edition) CRC Press.
4 Michael LaGrega,Phillip Buckingham,Jeffrey Evans, Hazardous waste 2001
management (2nd Edition), Mc Graw-Hill, New Delhi.
5 Birute Vanatta, Guide for Industrial waste management (1st edition) 1999
Diane Publishing Co.
1. Subject Code : BM- 613 Course Title : Entrepreneurship Development

2. Contact Hours:42 L: 3 T: 0 P: 0
Autumn Spring Both
9. Objective of Course: To focus the issues in developing entrepreneurship capabilities in all aspects.
1 Overview of Innovation and entrepreneurship 4
2 Financial institutions and Source of funding new ventures 6
3 Corporate entrepreneurship; idea generation, project report 6
4 Preparation, managing growth and ending the venture 5

5 International entrepreneurship : opportunities and problems 4
6 Entrepreneurs in small business enterprises. 4
7 IPR and related Issues 4
8 SME’s and Legal Aspects 4
9 SME’s and Technology 5
Total 42
Suggested Reading

Publication /
Reprint
1 Norman M. Scarborough, Essentials of Entrepreneurship & Small 2010
Business Management (6th Edition) PHI, New Delhi
2 Steve Mariotte & Carolin Glackin, Entrepreneurship: Starting & Operating a new 2009
Business (2nd Edition), Prentice Hall New Delhi
3 Donald F. Kuratko, Entrepreneurship: Theory, Process, and Practice (8 th Edition), 2008
South Western College Publications
4 Peggy A. Lambing & Charles R. Kuehl, Entrepreneurship (4th 2006
edition), Prentice Hall, New Delhi
5 Poornima M. Charantimath, Entrepreneurship & Small Business Enterprises (1st 2002
Edition) Pearson Education, New Delhi.
1. Subject Code : BM- 615 Course Title : Management of Large Systems
Autumn Spring Both
9. Objective of Course: To understand the nature and management problems to understand use of systems
methodologies for management
1. Systems concepts: systems and cybernetic system approach 3
2. Cham paradigms of systems 3
3. Large system configuration; open type and feedback system 3
4 Large system types : infrastructure- energy; transport and 3
telecommunication
5 Features of large systems; Management of large systems , Project approach; 10
Strategy planning; Operations; co-ordination and control of large systems,
Investment planning and financing, Social cost benefit analysis
6 Managing technology and environmental impacts of large systems 4
7 Human resource management 4
8 Optimization learning systems 4
9 Simulation; IT based methods 4
10 System organics and applications 4
Total 42
Suggested Readings
Publication /
Reprint
1 Mohmmad Jamshidi (2008) Systems of System Engineering (1st Edition) Wiley Inter 2008
science.
2 Mark Haraway (2008) Large Scale Incident Management (1stEdition) Delmer 2008
Cengage learning
3 Andrew P. Sage & james E. Armstrong (2000) Introduction to system 2000
Engineering, (1st Edition) Wiley Interscience
4 Tarek Khalil (2009) Management of Technology: The Key to Competitiveness and 2009
wealth Creation Tata McGraw- Hill: New Delhi
5 Garry Dessler & Biju Verrky, Human Resource Management (11th 2009
1. Subject Code : BM- 616 Course Title : Environment Management
Autumn Spring Both

9. Objective of Course: To introduce current environmental problems and techniques to manage them
1. Introduction to Environmental system Ecological System : Introduction, level o f 3
organization, Classification and different ecological systems, elements of
Ecosystem, productivity and its determination,
2. Tropic level, tropic chains and food web, Factors effecting the growth of 4
Ecosystem.
3. General Pollution: Classification of pollutants. sources and emissions of 5
pollutant, adverse effects of pollutants on flora and fauna, status of
environmental degradation
4 Environmental Quality: Air and water quality criteria. goals and standards 5
5 Air Pollution: Importance of micro meteorology in air pollution Selection, 5
evaluation and application of control devices at source. General equipment used
for control of particulate and gaseous pollutants
6 Solid Waste Management: Evaluation and Physico-chemical characterization 5
and handling. Mechanical, thermal and biological processing of solid wastes.
Regeneration and recycling
7 Noise Pollution: Noise control criteria. Engineering aspects of noise control is 5
gas/liquid purging. heavy-duty machine drive/crushing grinding and
compressions/pumping equipment
8 Philosophy of Waste Management: Environmental impact assessment with 5
respect to air, water, land, socio economic aspect and cross media analysis
9 Case studies 5
Total 42
Suggested Books:
Publication /
Reprint
1 Arvind Pathak & Ravi Bhagat, International management: managing 2009
in a diverse and dynamic environment (2nd edition) , Tata McGraw
Hill, New Delhi.
2 Charles J. Kreb (2008) Ecology: the experimental analysis of 2008
distribution and abundance (6th Edition), Benjamin-Cummins,
Pearson, New Delhi
3 Colin R. Townsend, Michael Begon & Harper, Essential of Ecology 2008
(3rd edition) Wiley-Blackwell Publishers
4 Ian L. Pepper, Charles P. Gerba & Mark L. Brusseau, Environmental & Pollution 2006
Science (2nd edition), Academic Press.
5 George Tchobanoglous, Frank Kreith, Hand book of Solid Waste management (2 nd 2002
edition), Tata McGraw Hill, New Delhi.
1. Subject Code : BM-617 Course Title : Management Of Change

Autumn Spring Both
9. Objective of Course: To understand various aspects of change management process and methodologies for the
same.
1 Forces of change, planning for change; change agents and champions, Resistance to 6
change; managing organizational change
Organization development and transformation 1
2 Types of change: culture; strategic; structural; process; technological changes 4
3 Transformational leadership, Learning organizations 4

4 OD interventions , Creativity and innovation 3
5 Cross Role of visioning and leadership, change mechanisms functional linkages 4
6 Teams and teamwork; empowerment and participative management 6
Collaboration and intrapreneurship Knowledge based organization
7 TQM. BPR, simultaneous engineering, Small group activities; self managed teams; 7
QFD, Workplace innovations, Lean organization; kaizen; pokayoke
8 Implementing organizational change, diffusion of change; management change projects 8
Evaluation of impacts; building and sustaining "changing" organizations.
Total 42
Suggested Readings
Publication /
Reprint
1 John Hayes, Theories & Practices of Change Management (2nd 2007
Edition), Palgrave Macmillan press
2 Sharma Radha, Change Management: Concept & Applications (1st 2006
Edition), Tata McGraw Hill, New Delhi
3 Michal Beitler, Strategic Organizational Change (2nd Edition), 2006
Practitioner Press International
4 Richard Luecke Managing Change & Transition (1st Edition) Harvard Business 2003
school Press
5 H. Harrington, Daryl Conner, Nicholas Horney, Project Change Management (1st 1998
edition) Tata McGraw Hill, New Delhi.
1. Subject Code : BM-618 Course Title : Managing Innovation and Creativity
Autumn Spring Both
9. Objective of Course: To acquaint students with the management of creativity and organizational innovations in
the context of changing environment of business.
10. Details of Course
1 Creativity: Process of Creativity; Determinants of Creativity; Skills in Creativity; Creative Thinking: 10
Nature and Characteristics of Creativity;
2 Stages in Creative Thinking; Creative Decisions: Training in Creative Problem Solving; 6
3 Creativity and Leadership 5
4 Creativity and Entrepreneurship Creativity and Organizational Innovations; 7
5 Channeling Creativity in Organizations; Managing Creativity; Creativity and Innovation; 7
6 Cultural Innovation; Innovation-Group Style, Creativity and Organizational Innovations. 7
Total 42
Suggested Readings:
Publication /
Reprint
1 Constatine & Patrick M.B. Dowsan, Managing Change Creativity & Innovation, 2009
sage Publications, New Delhi.
2 Judy Estrin, losing the Innovation Gap: Reigniting the Spark of Creativity in a 2008
Global Economy (1st edition), Tata McGraw hill, New Delhi.
3 Judy Estrin, Closing the Innovation Gap: Reigniting the Spark of 2008
Creativity in a Global Economy (1st Edition), Tata McGraw hill, New
Delhi
4 R. Keith Sawyer, Explaining creativity: The science of human innovation (1 st 2006
Edition), Oxford University Press.
5 Elaine Biech (1998) Creativity & Innovation (1st Edition) Tata McGraw hill, New 1998
Delhi.
1. Subject Code : BM-619 Course Title : Organizational Development

Autumn Spring Both

9. Objective of Course: To acquaint students with the theory and practice relating to the processes of
organization development and to equip them with tools and techniques necessary for change and development.
1 Understanding organization, approaches; typology, Organization development: historical perspective 6
Emerging issues of work organization
2 Value and assumptions in organization development, Resistance and process of change; resis tance to 9
change; Strategies for effective change
3 Action research and intervention model; Organization development interventions 8
4 Organization and implementation of organization development process 7
5 Organization development in Indian industries; Prospects of organization development in future 6
6 OD and Technology Interventions 6

Total 42
Suggested Readings:
Publication /
Reprint
1 Thomas G. Cummings & Christopher G. Worley, Organization Development and 2008
Change , South Western College Publication, 9th Edition
2 Hatch, Mary Jo, Organization Theory (2nd Edition) Oxford University Press: New 2006
Delhi.
3 Daft, Richard L, Organization Theory & Design (8th Edition): Thompson Learning, 2004
Singapore
4 French, W.L. & Bell, C.H., Organization Development: Behavioral Science 1999
Interventions for Organization Improvement, (6th Edition) Prentice Hall of India,
New Delhi
5 Peter F., Jr. Sorensen, Thomas C. Head, Therese Yaeger, and David Cooperrider , 2004
Global And International Organization Development , Pfeiffer 1st Edition
1. Subject Code : BM-620 Course Title : Labor Legislation & Industrial Relations
Autumn Spring Both

9. Objective of Course: To expose students to the Indian Industrial Relations Systems, to develop skills necessary
for managing industrial relations, to impart knowledge of Labor Laws and to enable the students to interpret and apply
Labor Laws.
1Industrial relations system: concept, its structure 10
Status of actors, their inter-relationships, Trade unions
Growth organization; formation; rivalry; leadership multiplicity political affiliation; recognition
2 Grievance handling 84
Disciplinary proceedings : standing orders; domestic inquiry Contemporary issues in industrial
relations
3 Factories act, 1948; trade unions act, 1926,Industrial disputes act, 1947; industrial employment 8
(standing orders ) Act, 1946
4 Payment of wages act, 1936; minimum wages act, 1948 6

Payment of bonus act, 1965; employees’ provident fund
5 Workmen’s compensation act, 1923; employee’s state insurance act, 1948, Payment of 6
gratuity act, 1972.
6 Industrial relations and Organizational development 4
Total 42
Suggested Readings
Publication /
Reprint
1 John Rogers Commons, Principles of Labor Legislation (1st Edition), 2009
General Books LCC
2 Mamroia & Mamaroia, Labour welfare, social security, and industrial 2007
peace in India, Kitab Mahal, New Delhi
3 Michael C. Harper, Labor Laws: cases, Material & Problems (6th edition) Aspen 2007
Publishers.
4 Harry Katz,Thomas Kochan, An introduction to Industrial relation and Collective 2003
bargaining(3rd Edition) Tata McGraw hill, New Delhi
5 Sinha & Priyadarshini, Industrial relation, Trade Unions and Labor Legislation( 1st 2003
6 S. Deery,D. Plowman,Janet Walsh,Michelle Brown, Industrial relation : A 2001
contemporary Analysis (1st Edition): Tata McGraw hill, New Delhi
1. Subject Code : BM- 621 Course Title : Career Planning & Performance
Autumn Spring Both
9. Objective of Course: To develop skills for career planning and development and to expose the students to the
capabilities and limitations of existing methods of performance audit / appraisal.
10. Details of Course
1 The concept of career -career stages; career choices; career anchors Career 10
development; career development programs
Career counseling; career patching; human resources aspects.
2 Career information systems 8 1

Management and supervisory development Organizational assessment
programs- assessment centers
3 Psychological testing ; training ; special groups issues , Career 8
development of different career stages
Career development problems and issues 2
4 Performance audit and its rationale, Appraisal systems; rating scales; human 8
errors in ratings, Employees participation in appraisal process .
5 Frequency of appraisals; appraisal counseling Analyzing existing appraisal 8
system, designing new appraisal system.
Total 42
Suggested Readings
Publication /
Reprint
1 V.S.P. Rao, Human Resource Management (2nd Edition), Excel 2009
Books: New Delhi
2 Garry Dessler & Verkky, Human Resource Management (11th edition) Pearson 2009
Education, New Delhi
3 Aguinis Herman, Performance Planning (2nd Edition), Pearson Education, New Delhi 2009
4 Edwin B Flippo, Personnel Management, (6th Edition), McGraw Hill. New Delhi 2006
5 Peel, Career Development & planning (1st edition) Tata McGraw hill, New Delhi 1992
1. Subject Code: BM-622 Course Title: International Business
Autumn Spring Both

9. Objective: To acquaint students with how and why countries differ, review of economics and politics of international
trade and investment; explain the function and form of the global monetary system, strategies and structure of IB.

Hours
1 Overview of International Business 2
2 Comparative Environmental Frameworks: Cultural, Political, Legal, and Economic 7
Environment facing Business
3 Theories and Institutions of Trade and Investment: International Trade Theory, 7
Government Influence of Trade, Regional Economic Integration and Cooperative
agreements, Factor Mobility and FDI.
4 World Financial Environment: The Foreign Exchange Market, The Determination of 6
Exchange Rates.
5 The Dynamics of International Business -Government Relationships: Government 6
Attitudes Towards FDI, IB Negotiation and Diplomacy.
6 Operations: Country Evaluation and Selection, Collaborative and Control Strategies 7
7 Managing Business Functions Internationally: Marketing, Export and Import 7
Strategies, Global Manufacturing and Supply Chain, Finance, and Human Resource
Management
Total 42

Publication
1 Hill, C.W.L., “International Business”, 8th Ed., McGraw-Hill. 2010
2 Ball, D., Geringer, M., Minor, M., and McNett, J., “International Business: The 2009
Challenge of Global Competition”, 12th Ed., McGraw-Hill.
3 Griffin, R., and Pustay, M., “International Business”, 6th Ed., Prentice-Hall. 2009
4 Wild, J.J., Wild, K.L., and Han, J.C.Y., “ International Business: The Challenges of 2009
Globalization”, 5th Ed., Prentice-Hall.
5 Daniels, J., Radebaugh, L., and Sullivan, D., “International Business” 12th Ed., 2008
Prentice-Hall.
1. Subject Code : BM-623 Course Title : Knowledge Management
Autumn Spring Both

9. Objective of Course: To acquaint the students with various aspects relating to the framework, infrastructure,
technologies and applications of knowledge management. Exposure to K-Creation, Storage and Distribution Practices in
India and abroad.
Objective:
1 Introduction to knowledge Management, 3
Distinction between data, information & knowledge
2 Concept of knowledge creation, Intellectual Capital Creation ,Human Capital, Customer Capital and 5
Organizational Capital
3 Socio-cultural aspects & organizational aspects 5
Tacit & Explicit Knowledge &Knowledge Organization
4 Knowledge Storage and Distribution ,KM Tools, Data warehouse, Data mining, knowledge 5
management evaluation & Valuation of Knowledge
5 K- Sharing Practices and Barriers 3
6 K- culture 4
7 K- Initiative, K- Strategic issues in knowledge management, 5
8 K- Commerce 4
9 KM In Indian organizations and MNC 4
10 Learning Organizations’ & Organizational Learning 4
Total 42
Suggested Readings:
Publication /
Reprint
1 Thotharti Raman, Knowledge Management (1st Edition) Excel Books. New Delhi. 2004
2 Sudhir Warrier. Knowledge Management. Vikas Publishing House. New Delhi. 2007
3 Stuart Barnes Knowledge Management Systems: Theory & Practice (1st Edition) 2002
Thomson Learning Press New Delhi.
4 Ronald Maier, Knowledge Management System, Springer: Germany. 2002
5 Amrit Tiwana, Knowledge Management Tool Kit (1st Edition), Pearson Education, 2002
New Delhi.
NAME OF DEPTT. CENTRE : DEPARTMENT OF MANAGEMENT STUDIES
1. Subject Code : BM-641 Course Title : Manufacturing Strategy
Autumn Spring Both
9. Objective of Course: To provide a strategic perspective of manufacturing function and the role it plays
in competitive strategy of an enterprise.
1 Strategic Issues in Manufacturing, Developing a Manufacturing Strategy- Principles 4

and Concepts
2 Order Winners and Qualifiers: Basic characteristics, Specific Dimensions 3
3 Issues in New Product Development: Strategic importance. Types of new product 5
development. Process of new product development, Computer aided design,
Modular design, Product Profiling
4 Manufacturing investment, process choice and strategy 3
5 Developing a Manufacturing Strategy- Methodology 5
6 Process Choice: Overview, Business implications, Hybrid Processes, Technology 5
strategy
7 Focused Manufacturing- Principles and Concepts, Trade offs in Focused 4
Manufacturing
8 Focus: Methodology; Origins of existing plants, Moving to focused plants, focus 5
regression Vs focus progression, focused Plants Outcomes
9 Make or Buy and Managing the Supply Chain 2
10 Manufacturing Infrastructure Development 3
11 World Class Strategic Manufacturing 4
Total 42
Suggested Books:
Publication /
Reprint
1 Terry Hill,Alex Hill “Manufacturing Operations Strategy Text and Cases”, 2009
PALGRAVE MacMillan, 3rd Edition
2 Steve Brown, “Strategic Manufacturing for Competitive Advantage”, Prentice Hall 1996
3 Jim Todd, “World Class Manufacturing”
4 M Baker, S Hart, “Product Strategy and Management”, Pearson Education, 2nd edition 2009
5 Nigel Slack, Michael Lewis, “Operations Strategy”, Pearson education, 2nd Edition 2009
1. Subject Code : BM - 642 Course Title : Computer Integrated Manufacturing
Autumn Spring Both
9. Objective of Course: To understand the principles of design and implementation of CIMS

Sl. No. Contents Contact
hours
1. Evolution and stages of Automated Manufacturing Systems, History of manufacturing, 6
The product cycle, Manufacturing automation, Economics of scale and scope
2 Computer controlled machines, Numerically controlled machines , Pallets and fixtures, 6

Constituents of machine centres, Automated inspection systems
3 Plant layout, Group technology and other layouts 5
4 Flexible manufacturing systems, Architecture, Automated work piece flow, automated 10
assembly systems, Performance measures
5 Computer control systems, Networking, Automation protocol, Database management 5
system
6 Computerised process planning & scheduling in flexible manufacturing 5
7 Economic justification of CIMS and Implementation issues 5
Total 42
Suggested Books:
Publication /
Reprint
1 Grover, M. ; “Automation, Production Systems and Computer Integrated 2009
Manufacturing”, Prentice Hall of India, 3rd Edition
2 Joseph Talavage, “Flexible Manufacturing Systems: Design, Analysis and Simulation 1987
(Manufacturing Engineering and Materials Processing), CRC Press, 1st edition
3 Weatherall, A.; “Computer Integrated Manufacturing”, Butterworths and Co. Publishers, 1988

1. Subject Code : BM - 643 Course Title : Operations Planning and Control Systems
Autumn Spring Both
9. Objective of Course: To acquaint students with advanced concepts of operational planning and
control.

1. Operations Planning as a System 6
2. Aggregate planning of production 6
3 Materials Requirement Planning; Manufacturing Resource Planning; 6

Distribution Requirement Planning
4 Scheduling & dispatching, Personnel scheduling 6
5. Shop floor control 6
6 Just-in-time planning and control systems 6
7 Computer based planning and control systems 6
Total 42
Suggested Books:
Publication /
Reprint
1 Stephen N. Chapman, “Fundamentals of Production Planning and Control”, 2007
Pearson Education, 1st edition
2 Khalid Sheikh, “Manufacturing Resource Planning (MRP II) with Introduction to ERP, 2002
SCM, and CRM” Tata McGraw Hill, 1st Edition
3 Wight, O.; “MRPII: Unlocking America's Productivity Potential”, Wiley 1995
NAME OF DEPTT./CENTRE : DEPARTMENT OF MANAGEMENT STUDIES
1. Subject Code : BM-644 Course Title : Supply Chain Logistics Management

Autumn Spring Both

9. Objective of Course: To provide a comprehensive view of Supply Chain Management function in
enterprises.
1. Introduction, meaning and evolution of SCM, Environmental Factors and 4
changing Nature of Competition, SCM as a Philosophy, Cycle View of Supply
Chains, Process View of Supply Chain
2. Supply Chain(SC) Design: Competitive and SC Strategies, Achieving strategic fit, 4
SC and Value Chain, Parameters for SC Performance
3. SC Drivers and Metrics: Framework for structuring Drivers, Facilities, Inventory, 4
Transportation, Information, Sourcing, Pricing
4. Demand Forecasting in a SC, Aggregate Planning and Inventory Management, 5
Planning Supply and Demand in a SC: Managing Predictable Variability
5 Transportation in a Supply Chain 4
6 Sourcing Decisions in Supply Chain 4
7 Pricing and Revenue Management in SC 4
8 Warehouse Management and Operation, Location and Networking 3
9 Supply Chain Quality: Supplier relationships and the Quality Management 3
function
10 Supply Chain Coordination and Performance; IT and SCM 3
11 International logistics and supply chain 2
12 Decision support and optimization models for LSCM 2
Total 42
Suggested Books:
Year of
S. No. Name of Authors/Books/Publisher/Edition Publication /
Reprint
1 Sunil Chopra, Peter Meindl, D.V.Kalra, “Supply Chain Management Strategy, 2009
Planning and Operation”, Pearson Prentice Hall, 3rd Edition
2 Upendra Kachru, “exploring the Supply Chain theory and practice”, Excel Books, 1st 2009
Edition
3 Donald J. Bowersox, David J. Closs, “Logistical Management The integrated Supply 2008
chain process”, Tata McgrawHill , 1st Edition
4 S.G.Deshmukh, R.P.Mohanty, “Supply Chain Management Theories and Practices”, 2008
Biztantra
5 John J. Coyle, Edward J. Bardi, C.John Lanley Jr., “The Management of Business 2003
Logistics A Supply Chain Perspective”, Thoson South Western, 7 th Edition

1. Subject Code : BM-645 Course Title : Systems Reliability, Safety and Maintenance
Management
Autumn Spring Both

9. Objective of Course: To understand the principles and practices of maintenance management and related
issues of safety and reliability. The course will also deal with analysis and modelling of maintenance problems.
Emerging paradigms in maintenance management will be a special focus area
Sl. No. Particulars Contact hours
1. Role of Maintenance Function; Fundamental Concepts in SSM M; Types of 4
Maintenance Systems
2. Organising for Safety and Maintenance Management; Maintenance Systems and 4

Procedures
3. System Failure Analysis; Models of System Reliability and Failure Analysis; 5
4. Decision Models for Maintenance, Planning and Allocation of Maintenance Effort in 5

Breakdown; Preventive and Predictive Maintenance
5 Replacement and Repair Analysis; Spares Inventory Management; 4
6 Manpower Planning: Scheduling and Allocation in Maintenance; Condition 4

Monitoring
7 Maintenance Cost Analysis and Cost Management; Total Productive Maintenance 4
(TPM);
8 Maintenance Standards; Budgeting; Performance Analysis and Control 4
9 Management of Industrial Safety; Scheduling of Major Overhaul and Shut Downs 4
10 Maintenance Management Information Systems 4
TOTAL 42
Suggested Books:
Publication
/ Reprint
1 Venkataraman K., “Maintenance Engineering and Management”, PHI 2009
2 Higgins, L. and Morrow, L.; “Maintenance Engineering Hand Book”, Mcgraw Hill, 1977
1. Subject Code : BM- 646 Course Title : Project Management

Autumn Spring Both
9. Objective of Course: To provide an integrative approach to management of projects,
detailing the concepts of various phases of the Project life cycle.
10. Details of the Course :
Topic No. of Lecture

Hours
Definition of projects, project life cycle / phases, stakeholders, 4
organization & skills
role of project manager, conflicts in projects and resolution, 4
project objectives / processes 3
Proposal engineering management; project feasibility and appraisal, 5 5
Project cost estimation and control, 8

Project financing and managing cash flows,
Risk analysis in project 5
Project structuring, planning and scheduling, Resource scheduling 10

and allocation; project acceleration
Network approach : PERT/CPM, PERT/COST, PERT
Project monitoring systems, line of balance 3 2
Contract management and structuring 4 2
Project management in Production, Services and construction 4

Industries
Total Number of Hours. 42
Suggested Readings
S.No. Name of Authors /Books/ Publisher / Edition Year of Publication /

Reprint
1. Chandra, P., Projects, Planning, Analysis, 2002
Financing Financing, Implementation and
control, Tata McGraw Hill, Fifth Edition
2. Maylor, H., Project Management, Pitman 2000
Publication, Second Edition
3. Ghattas, R.G. & Mc Kee, S.L., Practical 2002
Prokject Management, Pearson Education Asia,
4. Pinto, P.K., Project Management, Pearson 2009
Education, First Edition
5. Wyzocki, R.K. & McGary R., Effective Project 2003
Management, Wiley. First Edition
1. Subject Code : BM-647 Course Title : Productivity Management
Autumn Spring Both
9. Objective of Course: To provide a total organisational approach to productivity management.

1. Overview of productivity and productivity improvement 3
2. Productivity Measurement Models: Historical Perspective, Production Function 5
Models, Financial Ratios, Production Based Models, Product Oriented models,
Surrogate Models, Economic Utility Models, Models Based on system approach
3. Conceptual framework of Productivity Measurement 5
4. Productivity Measurement in Manufacturing Sector 5
5. PO-P Application: Productivity Measurement in Service Sector 5
6. Interfacing productivity with other factors such as quality flexibility and 4
innovation
7. Japanese approaches for high productivity management systems 5
8. Techniques of productivity improvement: work analysis, value analysis, 10
behavioural techniques, job design, organisation learning, incentive and
reward systems, waste elimination
Total 42
Suggested Books:
Publication /
Reprint
1 PremVrat, G D Sardana, B S Sahay, “Productivity Management A systems approach”, 1998
Narosa Publishing House 1st edition
2 Robert Schaffer, “Managing Productivity”, Jaico Publishing House, 1st Edition 2001
3 Schonberger, R.; “Japanese Manufacturing Techniques”, The Free Press
1. Subject Code : BM – 648 Course Title : Quality Management
2. Contact Hours: L: 3 T: 0 P:0

Autumn Spring Both
9. Objective of Course: To expose various concepts and philosophies of quality management and to
develop skill for implementing the various phases of total quality management.

1. Introduction: Basic Concepts and Definition of Quality 2
2. Characteristics of Quality leaders, role of TQM leaders, strategic planning and 2
decision making
3 Customer Satisfaction, Service Quality, Customer retention 3
4 Motivation and its tools, Performance Appraisal and benefits of employee 2
involvement
5 Continous Process Improvement: Improvement strategies, PDSA cycle, Kaizen, 4
reengineering, Six Sigma
6 Principles of customer/ supplier relationship, sourcing, selection, certification of 3
suppliers
7 Strategies of performance measurement, Cost of Quality, and Awards related to 3
Quality
8 Benchmarking: Process, Planning, Pitfalls and criticism of Benchmarking ; Role 4
of Information Technology in Quality
9 Quality Management Systems(ISO 9000 series) , Environment Management 4
Systems (ISO 14000 series)
10 Quality Function Deployment , Quality by design and various communication 5
models
11 Statistical Process Control: Various tools and their application, Acceptance 3
sampling
12 Methods of experimental Design and Taguchi Method 7
Total 42
Suggested Books:
Publication /
Reprint
1 Dale H. Besterfield, C.B.Michna, G. H.Besterfield, M.B.Sacre, “Total Quality 2009
Management”, Pearson Prentice Hall, 9th Edition
2 Juran J. M. and Gryna, Jr. F.M., “Quality Planning and Analysis”, Tata 2005
McGraw Hill, 5th Edition
3 Ronald G Day, “Quality Function Deployment”, Tata McGraw Hill

4 Howard Gitlow, Alan Oppenheim, Rosa Oppenheim, David Levine, “Quality 2008
Management”, Tata McGraw Hill, 3rd Edition
5 I. Marash ,Marilyn Block, “Integrating ISO 14001 into a Quality Management 2000
System”, Tata Mc Graw Hill, 1st Edition
1. Subject Code: BM-662 Course Title: Consumer Behavior Analysis
Autumn Spring Both

9. Objective: To develop an understanding about the consumer decision making process and its application in marketing
functions of firms

Hours
1 Consumer Behavior: Introduction, Nature, Scope, Understanding Consumers and 7
Market Segments
2 Environmental Influences on Consumer Behavior: Culture, Subcultures, Social Class, 10
Social Groups, Family, Personal Influence and Diffusion of Innovations
3 Individual Determinants of Consumer Behavior: Personality and Self- concept, 10
Motivation and Involvement, Information Processing, Learning and Memory,
Attitudes
4 Consumer Decision Processes: Problem Recognition, Search and Evaluation, 10
Purchasing Processes, Post-purchase Behavior
5 Modeling and Researching Consumer Behavior, Organizational Buyer Behavior 5
6 Total 42

Publication
1 Schiffman, L. and Kanuk, L., “Consumer Behavior”, 10th Ed., 2009
Prentice Hall.
2 Solomon, M.R., “Consumer Behavior”, 9th Ed., Prentice Hall. 2010
3 Graham, G., “Critical Thinking in Consumer Behavior: Cases and 2009

Experiential Exercises”, 2nd Ed, Prentice Hall.
4 Blackwell, R.D., Miniard, P.W., and Engel, J.F., “Consumer 2005

Behavior”, 10th Ed., South-Western College Pub.
5 Assael, H., “Consumer Behavior: A Strategic Approach”, 1st Ed., 2003

1. Subject Code : BM-663 Course Title : PRODUCT MANAGEMENT
Autumn Spring Both
9. Objective: To present a contemporary view of Product and Brand management, while enhancing the
understanding of the complexities of a company’s market offer and the need of Product and Brand
management.

S. No. CONTENTS Contact
Hours
1. Role of Product Management in Contemporary Marketing 4
Environment
2. Product Strategy and Integration with Marketing Mix Elements 5
3. Product Planning and Marketing Planning: Understanding the 5
Relationship
4. Category Planning and Evaluation 5
5. Introduction to Product and Offerings 5
6. Understanding Innovation and New Product Development 5
7. Taking Innovation to Markets 4
8. Brand Creation Principles 4
9. Building Global Brands 5
Total 42

S.NO. Name of the book/Authors/Publishers Year Of
Publication
1 Donald R. Lehman & Russell S. Winer” Product Management” Tata McGraw- 2005
Hill
2 Kotler, Keller, Koshi and Jha, Pearson’s, 13th edition. 2009
3 Moore William L., Pessemier, Product Planning & Management, McGraw Hill 1993
International
4 Wheelwright, Steven C and Clark, Kim b, Revolutionizing Product 1992

Development: Quantum Leaps in speed efficiency and quality, New York,
Free press.
5 Trott, Paul, Innovation Management and New Product Development, Trans- 1998
Atlantic Publications.
6 Kapferer, Jean Noel, Strategic Brand management : New Approaches to 1997
Creating and Evaluating Brand Equity, Kogan Page.

1. Subject Code : BM-664 Course Title : ADVERTISING MANAGEMENT
Autumn Spring Both
9. Objective: To develop the perspective of the students with respect to the integrated role of Integrated
Marketing Communications, with Business Development as the central most aspect of a business.
S. No. Contents Contact Hours
1. IMC objectives and Strategy 2
2. Determining the Promotions Mix 4
3. Advertising: Concept, Role Functions, Setting Advertising 12
Objectives, Methods, Associated Factors, Setting Advertising
Budget, Developing Campaigns, Mesasge, and Channel Design,
Evaluation and Monitoring
4. Direct Marketing/Database Marketing 2
5. Personal Selling 4
6. Sales Promotion 4
7. PR and Media Management 4
8. On-line /Interactive promotion 4
9. Legal and ethical considerations of promotional strategies 4
10. Implementation and Evaluation of Marketing Communication 2
Total 42
S.NO. Name of the book/Authors/Publishers Year Of Publication
1 O’Guinn, Allen & Semenik “Advertising Management” Cengage Learning, 2009
First Indian Reprint 2009
2 Clow Kenneth E, Baack Donald, Integrated Advertising, promotion and 2008
Marketing Communications, Second edition, Pearson Prentice Hall.
3 Smith P. R., “ Marketing Communications- An integrated approach”’ 2004
Second edition, Kogan page Publication
4 Michael Levine, Michael P. Levine, Guerilla PR wired, Published by Mcgraw 2003
Hill UK Business.
5 Paco Underhill: Why We Buy – 2000 – touchstone. 2000
6 George E. Belch & Michael A. Belch. “ Advertising & Promotions, An 2004
Integrated Marketing Communications Perspective”, Tata Mcgraw Hill,
2004.

1. Subject Code : BM-665 Course Title : Sales and Distribution Management
Autumn Spring Both
9. Objective: To develop an understanding of Sales and Distribution Channel Management with regards to Business
Development and in correlation to the Marketing Management as Process in coherence with the complete Supply Chain
Management System.

Hours
1. Nature and Scope and Process of Sales Management 4
2. Recruiting, Selecting, Training & Development of Sales Force and 5
Sales Organization
3. Compensation and Motivation of Sales Personnel 3
4. Designing Territories and Allocating Sales Efforts 3
5. Managing Major Accounts 4
6. Sales Budgeting 4
7. Evaluation of Sales Personnel 3
8. Marketing Channels – Roles, Structures, Functions, and 5
Relationships
9. Channel Design and Planning and Associated Models 4
10. Managing Distribution Channels 4
11. Physical Distribution Management – Transportation and 3
Warehousing
Total 42
11.Suggested Books:
S.NO. Name of the book/Authors/Publishers Year Of
Publication
1 Jeff Tanner, Earl D. Honeycutt & Robert C. Erffmeyer “ Sales Management” 2009
Pearson Education
2 Still, Cundiff, & Govoni, Sales Management, Prentice-Hall, 5th Edition 1988
3 Earl D. Honeycutt, John B. Ford, Antonis C. Simintiras, Sales Management: A 2003
Global Perspective, Routledge Group.
1. Subject Code : BM-666 Course Title : International Marketing

Autumn Spring Both

9. Objective: To acquaint students with environmental procedural, institutional and decision asp ects of International
Marketing and emphasize multilateral/global nature of marketing.

Hours
1 Globalization and Evolution of Global Marketing 2
2 Global Marketing Environment: Economic, Financial, Cultural, Political, Legal 10
Environment, Buyer Behavior
3 Developing Competitive Marketing Strategies: Global Marketing Research, 10
Segmentation and Positioning, Marketing Strategies, Market-Entry Strategies, and
Sourcing Strategies for Global Markets
4 Global Marketing Strategy Development: New Product Development, Managing 10
Products and Services, Pricing, Distribution and Logistics, Communication for Global
Markets, Sales, Export and Import Management
5 Managing Global Operations: Planning, Organizing, and Control of Global Marketing 10
Operations, Using Internet for Global Marketing
Total 42

Publication
1 Keegan, W. J., and Green, M., “ Global Marketing”, 6th Ed., Prentice-Hall 2010
2 Kotabe, M., and Helsen ,K., “Global marketing Management”, 5th Ed., Wiley 2010
3 Czinkota, M.R., and Ronkainen, I. A., “International Marketing”, 9th Ed., South- 2009
Western College Pub.
4 Lee, K., and Carter, S., “ Global Marketing Management”, 2nd, Oxford University 2009
Press
5 Johansson, J., “Global Marketing: Foreign Entry, Local Marketing, and Global 2008
Management”, 5th Ed., McGraw Hill
1. Subject Code: BM-667 Course Title: Industrial Marketing Management
Autumn Spring Both

9. Objective: To deepen the knowledge of the realities of a global marketplace, CRM, cross-functional decision-making
processes, supply chain management, e-commerce and related areas and isolating unique challenges confronting
marketing strategist in this arena.

Hours
1 Dimensions of Industrial Marketing: Nature and Environment of Industrial Marketing, 4
Understanding of Industrial Markets
2 Organizational Buying and Buyer Behavior: Nature of Industrial Buying, Dy namics of 6
Industrial Buying Behavior
3 Strategy Formulation in the Industrial Markets: Strategic Planning Process, Assessing 7
Market Opportunities, Industrial Market Segmentation, Target Marketing, and
Positioning
4 Formulating Product Planning: Developing Product Strategy, Strategic Innovation and 6
New Product Development
5 Formulating Channel Strategy: Channel Participants, Logistics, Distribution and 6
Customer Service
6 Formulating Marketing Communication Planning: Developing the Industrial Sales 7
Force, Planning, Organization, and Controlling the Selling Function, Managing
Advertising, Sales Promotion, and Publicity 6Strategy
7 Formulating Pricing Policies: Price Determinants, Pricing Decision Analysis 6
Total 42

Publication
1 Hutt, M.D., and Speh, T.W., “Business Marketing Management: B2B”, 10th Ed., 2009
2 Brennan, R., Canning, L.E., and McDowell, R., “ Business-to-Business Marketing”, 2007
Sage Publications
3 Coe, J., “The Fundamentals of Business-to-Business Sales and Marketing”, 1st Ed., 2003
McGraw-Hill.
4 Morris, M.H., Pitt, L., and Honeycutt, E. D., “Business-to-Business Marketing: A 2001
Strategic Approach”, 3rd Ed., Sage Publications.
5 Reeder, R.R., Brierty, E.D, and Reeder, B. H., “Industrial Marketing: Analysis, 1998
Planning, and Control”, 2nd Ed. Prentice-Hall
1. Subject Code : BM-668 Course Title : Services Marketing

Autumn Spring Both

9. Objective: To create an appreciation that services present special challenges that needs to be identified and addressed.
Issues commonly encountered in service organizations will be articulated.

Hours
1 Introduction to Services 2
2 Focusing on the Customer: Consumer Behavior in Services, Customer Expectations 8
and Perceptions of Services
3 Customer Requirement Analysis: Marketing Research for Services, Customer 7
Relationship Management, and Service Recovery
4 Service Design and Standards: Service Development, Design, and Standards, Physical 7
Evidence and Servicescape
5 Delivering Services: Employees’ and Customers’ Roles in Service Delivery, 8
Delivering Services through Intermediaries and Electronic Channels, Managing
Demand and Capacity
6 Managing Service Promises: Managing Integrated Marketing Communications and 8
Pricing of Services
7 Economic and Financial Impact of Service. 2
Total 42

Publication
1 Schultz, M., and Doerr, J., “Professional Services Marketing”, Wiley. 2009
2 Lovelock, C. and Wirtz, J., “Essentials of Services Marketing”, 1st Ed., Pearson 2008
Education
3 Zeithaml, V. A., Bitner, M.J., Gremler, D. D., and. Pandit, A., “Services 2008
Marketing”, 4th Ed, TMH
4 Gronroos, C., “Service Management and Marketing”, 3rd Ed., Wiley 2007
5 Hoffman, K.D., and Bateson, J.E.G., “Services Marketing”, 3rd Ed., Cengage 2006
Learning.
1. Subject Code : BM-671 Course Title : Quantitative Analysis for Financial Management
5. Credits: 3 6. Semester:  X
Autumn Spring Both
9. Objective of Course: To impart knowledge of the contemporary mathematical finance framework.
1. Relevance of probabilistic concepts in financial markets: Moments, conditional 6
expectations, binomial distribution, normal and Poisson distribution
2. Markov processes and their relevance, convergence of random variables. Attributes 6
of lognormal distribution. Relevance of Lognormal distribution in financial
modeling.
3. Differentiation in stochastic environment, Integration in stochastic environment, 6
The Ito integral
4 Discrete time and Continuous time Martingales, Uses of Martingales in asset 6
pricing.
5 Option pricing models: Binomial models, The Black-Scholes model. Simple 6

applications and variants of the Black Scholes model.
6 Warrants and option pricing theory; Overview of pricing in incomplete markets. 6
7 Sensitivity analysis of options(The Greek letters): Delta hedging, Relationship 6
between delta, theta, and gamma, Vega, Rho etc
Total 42
Suggested Books:
Publication /
Reprint
9. John C. Hull, Options, Futures, and Other Derivatives, 7th Edition, 2009
Prentice Hall
10. Salih N. Neftci, Introduction to the Mathematics of Financial 2000
Derivatives,Academic Press; 2nd edition
11. Ales Cerny, Mathematical Techniques in Finance : Tools for Incomplete Markets, 2009
Princeton University Press; 2nd edition
1. Subject Code : BM- 672 Course Title : Working Capital Management

Autumn Spring Both
9. Objectives of Course: To acquaint the students with various aspects of management of current assets and
current liabilities in the firms for effective decision making.
10. Details of the Course:
Topic No. of Lecture Hrs.

Working Capital Management: Meaning, Concepts, Classification and Importance of 2
working capital.
Objectives of working capital. Factors determining working capital requirements 2
Assessment and Forecasting of working capital requirement 2
Working Capital Financing: Financing of working capital, determining the working capital 3
Financing Mix
New Trends in Financing of Working Capital by Banks 3
Recommendations of Dahejia Committee Report, Tondon Committee Report, Chore 3
Committee Report.
Major Recommendations of Marathe Committee Report, Chakravarty Committee Report, 2
Kannan committee Report.
Management of Cash: Nature of Cash, Motives of holding Cash 2
Cash Management, Managing cash Flows, Determining Optimum Cash Balance 2
Cash Management Models; Baumol model, Miller-Orr model, Stone model 3
Investment of Surplus Funds 2
Receivables & Payable Management: Meaning of Receivables, Cost of maintaining 2
Receivables, Factors Influencing Receivables
Meaning, Objects and Dimensions of Receivable Management. Formation and Execution of 2
Credit Policy
Formation and Execution of Collection Policy. Basics of Payable Management. 2
Inventory Management: Meaning and Nature of Inventory, Purpose and Benefits of Holding 2
Inventory
Risk and cost of Holding Inventory 2
Inventory Management - Tools, Techniques, Objective and Meaning 2
Determining Stock levels and safety stocks. EOQ, VED, and ABC Analysis 2
Management of payables. 2
Suggested Books:

Publication /
Reprint
1. Bhattacharya, H, Working Capital Management, PHI, New 2009
Delhi, 2nd edition.
2. Mathur S. B, Working Capital Management and Control: 2003
Principles and Practice, New Age International Pvt. Ltd., 1 st
edition
3. Bhalla, V.K. Working Capital Management: Text & Cases, 2007
Anmol Publications, Delhi, 4th ed.
4. Hampton, J.J. & C.L. Wagner, Working Capital Management, 2007
John Wiley, 4th edition.
5. Pandey, I.M., Financial Management, Vikas Publications, 2007
New Delhi, 9th edition.
1. Subject Code : BM-673 Course Title : Security Analysis & Portfolio Management
Autumn Spring Both

9. Objective of Course: To provide a comprehensive view of Security Analysis and Portfolio
Management for investment decisions..

1. Risk-Return Analysis in Investment Decisions – Measures of Risk 3
and Return
2. Portfolio Optimization in the Mean Variance Framework – Two 6
Security Case
3. Portfolio Optimization in the Mean Variance Framework – Multi Security 6
Case
4. Single Index Model & Arbitrage Pricing Model 4
5 Capital Asset Pricing Model and its variants 6
6 Portfolio Performance Appraisal 3
7 Efficient Market Hypotheses 3
8 Fixed Income Portfolio Management & Concept of Duration, 5
Immunization & Key Rates
9 Equity Analysis & Valuation – Asset, Income & Cashflow Basis, Brief 6
overview of Fundamental Analysis
Total 42
Suggested Books:
Year of
S. No. Name of Authors/Books/Publisher/Edition Publication /
Reprint
1 Prasanna, Chandra; The Investment Game, How to Win, Tata McGraw Hill 1993
Publishing Company Ltd., New Delhi, 1993.
2 Reilly, Frank,K., Investment Analysis and Portfolio Management, 5 th Ed., 1997

Dryden, 1997.
3 Pike, R.& Bill Neale, Corporate Finance and Investment., Decisions and 2006
Strategies, , 5th Ed Prentice Hall,
4 Fisher, D.E. and Jordan, R.J.; Security Analysis and Portfolio Management,6 th 1996
Edn., Prentice Hall, 1996.
5 Elton & Gruber, Modern Portfolio Theory, Wiley, 2007 2007
1. Subject Code : BM-674 Course Title : Indian Financial System

Autumn Spring Both
9. Objective of Course: To familiarise students with the organisation, operations and

growth of the financial system in India.

1 Nature & Role of Financial System, Indian Financial System; an overview 4
2 Reserve Bank of India; history, structure and growth. Monetary Policy of 4
the Reserve Bank of India; evaluation
3 Commercial Banks and Co-operative Banks; history, structure and growth 3
4 Call Money Market, Treasury Bills Market, Commercial Bills Market, 5
Markets for Commercial Paper & Certificate of Deposits,
Discount Market, Market for Financial Guarantees, Level & Structure of
Interest Rates, Interest Rates in India
5 Non Banking Financial Companies 2
6 National Bank for Agriculture and Rural Development, Deposit Insurance 3
and Credit Guarantee Corporation, Export Credit Guarantee Corporation,
Export-Import Bank of India
7 1. Specialized Financial Institutions like Power Finance Corporation, Indian 2
Railway Finance Corporation etc.
8 2. Unit Trust of India, Insurance Companies 3
9 3. Financial instruments; Equity, Debt, Mutual Funds 3
10 Securities & Exchange Board of India; origin, structure and growth 2
11 Capital Markets and other institutional arrangements of Capital Markets 6
like SHCIL, NSE, BSE etc., Scams in Indian Financial Markets
12 International Dimensions of Financial Markets, Integration of Indian 5
Financial System with Global Financial System, Global Financial Crisis
Total 42
Suggested Books:
Publication /
Reprint
1 Bhole, L.M. and Mahakud, Jitendra, “Financial Institutions and Markets: 2009
Structure, Growth and Innovations”, Tata McGraw Hill, 5th edition
2 Burton, Maureen and Brown, Bruce, “The Financial System and The 2009
Economy”, PHI Learning Pvt. Ltd., 5th Edition
3 Desai, Vasant, “Fundamentals of the Indian Financial System”, Himalaya 2008
Publishing House, 6th revised edition
4 Gomez, Clifford, “Financial Markets, Institutions & Financial Services”, 2008
Prentice Hall of India, 1st edition
5 Gurusamy S., “Indian Financial System”, Tata McGraw Hill, 2nd edition 2009
6 Kohn, Meir, “Financial Institutions and Markets”, Oxford University Press, 1st 2007
Indian Edition
7 Pathak, Bharati V., “The Indian Financial System-Markets, Institutions & 2008
Services”, Pearsom Education, 2nd edition
8 Srivastava, R.M. and Nigam, Divya, “Management of Indian Financial 2008
Institutions”, Himalaya Publishing House, 8th edition
1. Subject Code : BM – 675 Course Title : International Financial Management
2. Contact Hours: L: 3 T: 0 P:0

Autumn Spring Both
9. Objective of Course: To provide students with an overall view of international financial system and the
way multinational corporations operate

1. Exposure & Risk – Concept, Types and Measurement 6
2. Concept of Arbitrage between Spot Markets 4
3 Spot v Forward Markets and the Parity Principles 5
4 Hedging & Exposure/Risk Management- Instruments & Strategies 6
5 Hedging & Speculations with Options 6
6 Hedging with Futures and Forwards 6
7 Swaps – applications and Pricing 5
8 Management of Operating Exposure 4
Total 42
Suggested Books:
Publication /
Reprint
1 Shapiro, Alan C.; Multinational Financial Management, 8th edition, 2006
Allynand Bacon, London, 1991.
2 Levi, M.; International Financial Management and the International 2005
Economy,4th Edition Routledge
3 Buckley, Adrian; Multinational Finance, 5th Edition,Pearson, 2006
4 Apte P G, International Financial Management, Tata McGraw-Hill First reprint 2006
1. Subject Code : BM-676 Course Title: Financial Management Control Systems

Autumn Spring Both
9. Objective of Course: To acquaint the students with the process of evaluating, monitoring, and controlling the
various sub-units of the organisation so that there is efficient and effective allocation and utilisation of resources in
adhering to the predetermined goals .
1. Framework for planning and control, Goal & strategies 3
2. Structure of control mechanism, Various forms of organizational structure and 3
their relevance to the control systems
3. Responsibility centres and control centres ; Revenue centre; Cost centres; Profit 5
centre and Investment centres
4 Traditional & contemporary measures of performance, Return on Investment, 6
Residual Income, Economic Value Added etc.
5 Key Variables as Control Indicators; Information System as Support to 5
Management Control
6 Transfer Pricing as a Tool for Management Control, International Transfer 4
Pricing.
7 Budget as an Instrument of Control; Analysis of Budget Variances for Control 5
Action
8 Management Control in Non-Profit-Organisations 2
9 Management Control of Projects; Management Control of Development 4
Programmes
10 Management Control in Multinational Corporations and 3
services organizations
11 Mathematical Models for Management Control 2
Total 42
Suggested Books:
Publication /
Reprint
1. Anthony, R.N. & Govindrajan V., Management Control Systems, 12 th 2007
Edn., Tata McGraw Hill
2. Sharma, Subhash; Management Control Systems, Text and Cases, Tata 2007
McGraw Hill Publishing Company Limited, New Delhi
3. Mohanty,B.; Management Control System: Implementation and 1979
Administration, McMillan, New Delhi
4. Merchant, Kenneth A. and Stede, Wim Ven der, “Management Control 2007
Systems: Performance Measurement, Evaluation and Incentives”,
Prentice Hall, 2nd Edition
1. Subject Code : BM-677 Course Title : Taxation & Tax Planning

Autumn Spring Both

9. Objective of Course: The objective of this course is to give knowledge related to various tools related to
taxation.
1. Basic Concepts – Sources of Tax Laws, Act & Rules, 2
Administrative Instructions issued by CBDT, Annual Finance Acts
2. Income Tax – Definitions, concept of Income, Heads of Income 3
3. Residential Status & Tax Liability, Scope of total income, concept 3
of Permanent Establishment, Business Connection in India,
taxability of BPO units
4 Exempt Incomes 2
5 Income from Salary – Scope, allowances and perquisites, 3
deductions from salary
6 Income from House Property – Coverage and deductions 2
7 Income from Business & Profession – Express allowances and 5
disallowances, tax incentives on R & D expenses, Depreciation
allowance, method of accounting
8 Income from Capital Gains – Concept of Capital Asset and 3
Transfer, short term and long term capital assets, exemptions
9 Income from Other Sources 2
10 Set off and carry forward of losses, tax planning 2
11 Deductions under chapter VIA – incentives to infrastructure 3
sector, hotels, etc.
12 Taxation of companies – MAT, calculation of book profits, credit 3
for MAT
13 Assessment of Income including reassessment, appeals, 3
rectification and revisions, ITAT, reference to HIGH Court and
Supreme Court
14 Tax Deduction at Source 3
15 International Taxation, Transfer Pricing, Double Taxation 3
Avoidance Agreements
Total 42
Suggested Books:
Publication /
Reprint
1 Singhania, V.K. and Singhania, Kapil “Direct Taxes Law & 2010
Practice”, Taxmann Publications
2 Pocket Edition by Taxmann Publications on “Income Tax Act"
3 Ahuja, Girish and Gupta, Ravi, “Direct Taxes Ready 2009
Reckoner(with tax planning)”, Bharat Law House Pvt. Ltd., 10th
Edition
4 Mehrotra, H.C., “Practical Problems In Income Tax”, Sahitya Bhawan 2009
Publications
1. Subject Code : BM-678 Course Title : Merchant Banking & Financial Services
5. Credits: 3 6. Semester:  
Autumn Spring Both
7. Pre-requisite: Nil 8. Subject Area: Finance
9. Objective of Course: To acquaint the students with various aspects relating to legal, procedural and evaluatory
framework for fee and fund based financial services.
hours
1. Capital Market - introduction, history, growth and structure of Capital Market 5
2. Various types of Markets, Instruments and Issues 5
3. Regulatory Framework - Securities Exchange Board of India (SEBI) 3
4 Merchant Banking – Nature and Scope 2
5 Market Intermediaries for issues – Merchant Bankers, Registrar and Share Transfer
Agents, Underwriters, Bankers to Issue, Debenture Trustees, Stock Brokers & Sub 7
Brokers and Depository Services
6 Role of Merchant Banker – Pre Issue management, Post Issue Management and
8
Advisory role
7 Credit Rating, Lease Finance, Hire Purchase, Loan Syndication, Bill Discounting,
10
Factoring & Forfeiting and Venture Capital
8 Role of Merchant Banker in Corporate Restructuring – Mergers, Amalgamations,
2
Takeovers and Joint Ventures
Total 42
Suggested Books:
Publication /
Reprint
1 Machiraju, H. R., “Merchant Banking”, New Age International Publishers 2010
(P) Ltd, 4th Edition
2 Fabozzi Frank J., Franco Modigliani, “Capital Markets – Institutions and 2009
Instruments”, PHI Learning Private Limited, 4th Edition
3 Clifford Gomez, “Financial Markets, Institutions and Financial Services”, 2009
PHI Learning Private Limited, 1st Edition
4 Gurusamy S., “Merchant Banking and Financial Services”, Tata McGraw 2009
Hill, 3rd Edition
5 Christopher, Viney, “Financial Institutions, Instruments and Markets”, Tata 2009
6 Khan, M. Y., “Financial Services”, Tata McGraw Hill, 5th Edition 2007
1. Subject Code : BM-??? Course Title : Financial Statement Analysis & Reporting
Autumn Spring Both
9. Objective of Course: To familiarize students with the tools, techniques and approaches for Financial
Statement Analysis based on qualitative and quantitative information available from various sources.
hours
1. Economy, Industry, Company analysis 3
2.
Annual Report - Content Annual Report, Quality of Financial Reporting, Reporting
5
Regulation in India for different types of entities, Directors report and Auditor’s report
3. Balance Sheet and Income Statement as per Indian Companies Act 1956; Understanding
Financial Statements – Nature, Objectives, Uses, Limitations and Stakeholders of Financial 8
Statements
4 Financial Statement Analysis - Sources of information, Tools and Techniques of financial
9
statement analysis
5
Ratio Analysis – Nature, Importance and Types of Ratios, DuPont analysis 4
6
Distress Analysis – Need for Corporate Failure Analysis, Concepts on Sickness, Distress,
2
Failure and Insolvency; Stages, Signals and Symptoms of Financial Distress
7 Report Preparation of Financial Statement Analysis 2

8
Combinations and Consolidation - Types of business combinations, Consolidated Financial
Statements, Intercompany transactions and Profit confirmations, Minority interest, Ch anges
5
in minority interest, Consolidated Net Income and Consolidated Retained Earnings,
Changes in ownership, Financial reporting of interests in Joint Ventures
9 Window Dressing - problems in financial statements, window dressing, understanding how

income statement is manipulated and reworking profits, Ethical issues in financial 4
reporting, Recent scandals in financial reporting
Total 42
Suggested Books:
Publication /
Reprint
1. Ormiston, Aileen, Fraser, Lyn M., “Understanding Financial Statements”, 2010
PHI Learning Private Limited, 9th Edition
2. Sinha, Gokul, “Financial Statement Analysis”, PHI Learning Private 2009
Limited, 1st Edition
3. Narayanaswamy R., “Financial Accounting – A Managerial Perspective”, 2009
PHI Learning Private Limited, 3rd Edition
4. Subramanyam, K. R., John J Wild, “Financial Statement Analysis”, Tata 2008
5. Penman, Stephen H., “Financial Statement Analysis & Security Valuation”, 2006
Tata McGraw Hill, 2nd Edition
6. Erich, A. Helfert, “Techniques of Financial Analysis: A Guide to Value 2002
Creation”, Tata McGraw Hill, 11th Edition
1. Subject Code : BM-??? Course Title : Banking & Finance

Autumn Spring Both
9. Objective of Course: To apprise students with basic understanding of Financial System, Banking and Financial
Services in India.
hours
1. Introduction – Trade, Commerce, Business; Barter System, Origin of Money, Medium
of Exchange, Role of Money in Economy; Structure of Financial System, Instruments, 4
Institutions and Markets, Growth perspectives of Financial System in India since 1947
2. Bank – Origin, Nature and History; Structure of Banking, Central Bank – Functions,
Role & Organization Structure, Instruments of Central Banking (RBI) policy – Bank 4
Rate, CRR, SLR and Open Market Operations
3. Commercial Banking – Deposits, Credit offering, Forms of Advances and Types of
Credit; Letter of Credit, Deferred Payments, Guarantees, Charging of Securities; 7
Hypothecation, Pledge, Mortgage, Lien and Set-off
4 Development Banking – Nature and Types; Participation in Economic development;
6
Role of IDBI, IFCI, SIDBI, ICICI, SHCL, DFHI, NHB, SFCs, EXIM Bank and ECGC
5 Rural Banking – History, Structure and Growth; Role of NABARD in Agriculture &
4
Rural Development
6 Role of Banks in Financial Market – Merchant Banking, Bankers to Issue, Investment
Banking, Asset Management, Portfolio Management, Depositary and Stock Broking 8
services
7 Changing Scenario in Banking Sector – Core Banking, Universal Banking, Retail
Banking, Housing Finance, Technology, Virtual Banking, e-banking, Credit cards and 5
ECS
8 Scams, Frauds, Global Financial Crisis and its Effect 4
Total 42
Suggested Books:
Publication /
Reprint
1. Jyotsna Sethi, Nishwan Bhatia., “Elements of Banking and Insurance”, PHI
2009
Learning Private Limited, 1st Edition
2. Gurusamy S., “Indian Financial System”, Tata McGraw Hill, 2nd Edition 2009
3. Christopher, Viney, “Financial Institutions, Instruments and Markets”, Tata 2009
4. Clifford Gomez, “Financial Markets, Institutions and Financial Services”, 2009
PHI Learning Private Limited, 1st Edition
5. Khan, M. Y., “Financial Services”, Tata McGraw Hill, 5th Edition 2007

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INDIAN INSTITUTE OF TECHNOLOGY ROORKEE

NAME OF DEPTT. /CENTRE : DEPARTMENT OF MANAGEMENT STUDIES

1. Subject Code : BM-501 Course Title : Quantitative Techniques for Managers

10. Details of Course:

1. Subject Code : BM 503 Title : Management Processes and Organizational Behavior

1 Managerial Processes, Functions, Skills and Roles 3

2. Udai Parek., Understanding Organizational Behavior, Oxford 2008

NAME OF DEPTT. /CENTRE : DEPARTMENT OF MANAGEMENT STUDIES

1. Subject Code : BM-507 Course Title : Business Communication

10. Details of Course:

NAME OF DEPTT. /CENTRE : DEPARTMENT OF MANAGEMENT STUDIES

1. Subject Code : BM-509 Course Title : Financial Accounting

Autumn Spring Both

9. Objective of Course: To acquaint students with the system of collecting, summarising,

9 Understanding and Analysis of Published Annual Reports; Tools & 7

10 Emerging Trends in Financial Accounting 2

3 Bhattacharya, H., “How to Read a Balance Sheet: Adapted to Indian 2008

1. Subject Code : BM-511 Course Title : Marketing Management

Autumn Spring Both

10. Details of Course:

S. No. Contents Contact

11. Suggested Books:

S. No. Name of Books/Authors/ Publishers Year of

NAME OF DEPTT. /CENTRE: DEPARTMENT OF MANAGEMENT STUDIES

1. Subject Code : BM-513 Course Title : Business Statistics

10. Details of the Course :

S. No. Name of Authors/Books/Publisher/Edition Year of Publication

NAME OF DEPTT. /CENTRE: DEPARTMENT OF MANAGEMENT STUDIES

1. Subject Code : BM- 502 Course Title: Management Accounting

Autumn Spring Both

S. No. Name of Authors/Books/Publisher/Edition Year of

5. Louder, J.G. & Holmen, J.S. Managerial Accounting, Thomson 2008

NAME OF DEPTT. /CENTRE : DEPARTMENT OF MANAGEMENT STUDIES

1. Subject Code : BM-504 Course Title : Financial Management

NAME OF DEPTT. /CENTRE : DEPARTMENT OF MANAGEMENT STUDIES

1. Subject Code : BM-506 Course Title : Business Environment

10. Details of Course:

1. Subject Code : BM-508 Course Title : Human Resource Management

policies and practices relating to the management of human resources.

1 Concepts and Perspective on Human Resource Management; Role 5

4 Manpower Training and Development, 3

4 David A. Decenzo Stephens P Robbins, Human Resource 2006

NAME OF DEPTT./CENTRE: DEPARTMENT OF MANAGEMENT STUDIES

1. Subject Code: BM-510 Course Title: Marketing Research

Autumn Spring Both

10. Details of Course:

S. No. Contents Contact

11. Suggested Books:

S. No. Name of Books/Authors/ Publishers Year of

NAME OF DEPTT. /CENTRE : DEPARTMENT OF MANAGEMENT STUDIES

1. Subject Code : BM-512 Course Title : Production and Operations Management

Topic No. of Lecture Hours

2 Scanning, acquisition, assimilation, absorption, Business Strategy and t technology 5

4 Technology Life cycle and forecasting, Technology Transfer,Technology Development: 5

5 Technology development and competitiveness, Technology and business strategy 3

6 Technology Innovation and creative Transformation in the Knowledge Age. :Critical 3

1. Subject Code : BM 601 Title: Management Information Systems

1 Overview of digital economy and understanding of business pressures, strategic 5

NAME OF DEPTT. /CENTRE : DEPARTMENT OF MANAGEMENT STUDIES

1. Subject Code : BM-603 Course Title : Legal Aspects of Business

*** The latest editions will be used.

NAME OF DEPTT. /CENTRE : DEPARTMENT OF MANAGEMENT STUDIES

1. Subject Code : BM-605 Course Title : STRATEGIC MANAGEMENT