Global strategy
and leadership
Semester 2 2010
The contents are for general information only. They are not intended as professional advice, for that you should consult a
suitable qualified professional. CPA Australia Ltd expressly disclaims all liability for any loss or damage arising from
reliance upon any information in these papers.
SEGMENT CONCEPT MAP
The following diagram shows how the study materials in Global Strategy and Leadership fit
together in an overall concept map, with strategy and leadership concepts applying
throughout. Strategy is an iterative process and this is reflected by the double-headed arrows.
Market Product
penetration development
Market Diversification
development
External Internal
consistency consistency
Feasibility Competitive
advantage
Module 1 provides the introduction for the whole segment and focuses on setting the scene
for strategy, leadership and ethics in a global context.
Most of the content in Module 1 is revisited in subsequent modules. This module in general
provides context for what is covered in Modules 2 to 6. However, there are some important
concepts and models and it should be remembered that these should be considered as an
overlay to the content of Modules 2 to 6.
Some key questions you should be able to answer using the concepts, models and
approaches described in Module 1 include:
Module 2 provides an approach to understanding the external environment within which the
organisation operates. Understanding how an industry has developed and the key trends
driving its growth and profitability are critically important in the development of strategy.
Equally important is the need to understand what it takes to succeed in the competitive
environment. With this knowledge, it is then possible to evaluate the organisation’s
performance and determine what the organisation needs to do to be competitive – the subject
of Module 3.
Some key questions you should be able to answer using the concepts, models and
approaches described in Module 2 include:
Note that some of the models and concepts provide input into answering more than one
question.
An organisation also needs to understand what its capabilities are – i.e. what it’s good at.
With the information about an organisation’s performance and its capabilities in the context of
the remote environment, it is then possible to develop and evaluate options for what the
organisation might be able to do to address any gaps in performance.
Some key questions you should be able to answer using the concepts, models and
approaches described in Module 3 include:
Note that some of the models and concepts provide input into answering more than one
question.
Module 4 provides an overview of some of the business options that organisations have to
achieve their strategy. In particular, Module 4 explores in detail what is required for the
product and market development options including the capabilities required to implement
these options and the various options for new market development that is available.
Some key questions you should be able to answer using the concepts, models and
approaches described in Module 4 include:
Note that some of the models and concepts provide input into answering more than one
question.
Module 5 provides the models and concepts for deciding what an organisation should do –
i.e. making strategic choices - to achieve its stated strategy, taking into account the external
environment it operates in (Module 2), its performance in the industry it operate within
(Module 3) and the growth options available (Module 4).
Some key questions you should be able to answer using the concepts, models and
approaches described in the module include:
Note that some of the models and concepts provide input into answering more than one
question.
Module 6 focuses on leadership and the implementation of the strategic options that have
been selected for an organisation to achieve its stated strategy and the expected
performance and other benefits to its key stakeholders that successful implementation should
deliver.
Some key questions you should be able to answer using the concepts, models and
approaches described in the module include: