DEPARTMENT OF MBA

A LIVE PROJECT REPORT ON

OPERATIONAL STRATEGIES OF
BIG BAZAAR

SUBMITTED TO: SUBMITTED BY:

Mr.Biju M.K RESHMARAVINDRAN

(LECTURER) S2 MBA

MES COLLEGE OF ENGINEERING,

KUTTIPURAM.
 PREFACE

Operations Management for decision making consists of topics to achieve

each of these objectives depending on the reality. Operations Management is the
management of an organization’s productive resources or its production system.

The following are the functions of Operations Management:

Plant Location and Layout

Equipment Selection

Inbound Logistics

In plant Logistics

Outbound Logistics

Inventory Management

Maintenance Management

Quality Management

In this stream I had an opportunity to undergo practical project of Operational

strategies in Big Bazaar , Palakkad .

Through this study I gathered lots of information and this project helped me to
have a valuable experience of real operational strategies which would be fruitful
in my career.

ACKNOWLEDGEMENT
Through this acknowledgement , I express my sincere gratitude towards all those
people who have helped me in the preparation of this project, which has been a
learning experience.

It gives me immense pleasure to thank Mr. Augustine Nojan (Executive HR ) for

providing me training and giving me a chance to have the experience of actual
operations management.

I am indebted to Mr. Suresh (Assistant Manager, Logistics Department) of BIG

BAZAAR for his guidance and cooperation in completing this project.
COMPANY PROFILE:

pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple
retail formats in both the value and life style segment of the Indian Consumer
market .Headquartered in Mumbai ,the company operates over 16 million square
feet of retail space, has over 1000 stores across 73 cities in India and employs
over 30,000 people.
The company’s leading formats include Pantaloons, a chain of fashion outlets , Big
Bazaar ,a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain,
blends the look, touch and feel of Indian bazaars with aspects of modern retail
like choice, convenience and quality and Central, a chain of seamless destination
malls. Some of its other formats include Depot, shoe Factory, Brand Factory, Blue
sky, Fashion Station, aLL, mBazaar and star and sitara. The company also
operates an online portal, futurebazaar.com.
Future Value Retail Limited is a wholly owned subsidiary of Pantaloon Retail
(India) Limited. This entity has been created keeping in mind the growth and the
current size of the company’s value retail business, led by its format divisions, Big
Bazaar and Food Bazaar. 

The company operates 120 Big Bazaar stores, 170 Food Bazaar stores across the
country.
A subsidiary company, Home Solutions Retail (India) Limited, operates Home
Town, a large-format home solutions store, Collection i, selling home furniture
products and eZone focussed on catering to the consumer electronics segment.
Pantaloons Retail is the flagship company of Future Group, a business group
catering to the entire Indian Consumption space.
Pantaloons is not just an organization- it is an institution ,centre of learning
&development. we believe that knowledge is the only weapon at our disposal and
our quest for it is focused, systematic and unwavering.
At Pantaloons, we take pride in challenging conventions and thinking out of the
box, in travelling on the road less travelled. our corporate doctrine ‘Rewrite Rules,
Retain values’ is derived from this spirit.
FUTURE GROUP:

Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of
India’s leading business houses with multiple businesses spanning across the
consumption space. While retail forms the core business activity of Future Group,
group subsidiaries are present in consumer finance, capital, insurance, leisure and
entertainment, brand development, retail real estate development, retail media
and logistics.

The company follows a multi-format retail strategy that captures almost the
entire consumption basket of Indian customers. In the lifestyle segment, the
group operates Pantaloons, a fashion retail chain and Central, a chain of seamless
malls. In the value segment, its marquee brand, Big Bazaar is a hypermarket
format that combines the look, touch and feel of Indian bazaars with the choice
and convenience of modern retail.

Future Group believes in developing strong insights on Indian consumers and

building businesses based on Indian ideas, as espoused in the group’s core value
of ‘Indianness.’
Group Vision:
Future Group shall deliver Everything, Everywhere, Everytime for Every Indian
Consumer in the most profitable manner.
Group Mission:

We share the vision and belief that our customers and stakeholders shall be
served only by creating and executing future scenarios in the consumption
space leading to economic development.

We will be the trendsetters in evolving delivery formats, creating retail realty,

making consumption affordable for all customer segments – for classes and for
masses.

We shall infuse Indian brands with confidence and renewed ambition.

 We shall be efficient, cost- conscious and committed to quality in whatever we
do.

We shall ensure that our positive attitude, sincerity, humility and united
determination shall be the driving force to make us successful.

Core values:

 Indianness: confidence in ourselves.

 Leadership: to be a leader, both in thought and business.
 Respect & Humility: to respect every individual and be humble in our
conduct.
 Introspection: leading to purposeful thinking.
 Openness: to be open and receptive to new ideas, knowledge and
information.
 Valuing and Nurturing Relationships: to build long term relationships.
 Simplicity & Positivity: Simplicity and positivity in our thought, business and
action.
 Adaptability: to be flexible and adaptable, to meet challenges.
 Flow: to respect and understand the universal laws of nature.
BOARD OF DIRECTORS:

Mr. Kishore Biyani, Managing Director

Mr. Gopikishan Biyani, Wholetime Director
Mr. Rakesh Biyani, Wholetime Director
Mr. Vijay Biyani, Wholetime Director
Mr. Vijay Kumar Chopra, Independent Director
Mr. Shailesh Haribhakti, Independent Director
Mr. S Doreswamy, Independent Director
Dr. D O Koshy, Independent Director
Ms. Bala Deshpande, Independent Director
Mr. Anil Harish, Independent Director
OBJECTIVES OF THE STUDY:
To understand the Operational strategies of the company
To understand the working of various departments
To understand the various responsibilities and duties carried out by each
department.
SCOPE OF THE STUDY:
This report is based on the study conducted at big bazaar,Palakkad.
The study is aimed at understanding the various strategies that an organization
practically works in the real situation
LIMITATION OF THE STUDY:
As per the company rules some information was not disclosed.
As the managers are busy in their daily schedules it is not possible for me to
spend more time in interaction with them.
METHODOLOGY ADOPTED FOR THE STUDY:
Observing the working of various departments and understanding the operational
strategies followed by the company.
Discussion with the company executives ,managers and employees.
Visiting and surfing websites of the company.
SOURCES OF DATA:
Primary Data:
The data collected for the first time through observation and interview method.
The data is collected by observing the working of various departments and also by
interviewing the managers of all the departments. It is also obtained by the help
of staff members.
Secondary Data:
The data is collected by secondary sources also. The data is collected through
company manual and company website.
Facts and Observations:

Location of big bazaar:

Considering all the facts which I have studied and seeing the strategic location of
big bazaar , I can say, that the location is the best. Firstly it is in the heart of the
Palakkad city. Secondly it is in a shopping mall, which has all types of customers
coming in and their, footfalls, being easily converted into sale, by the efficient
employees of big bazaar. More over it is at the place where traffic inception is
high. It is near to the K.S.R.T.C bus stand, which gives it another competitive
advantage over its competitors. Transportation is also good ,as one can easily
reach big bazaar through auto, private vehicles etc.

Layout of big bazaar:

The store is well managed. The store is fully computerized. It has various
departments such as food bazaar ,PUC, Electronics, furniture , Gm & fashion,
Men’s & ladies apparels, kids & home linen. The food bazaar consists of five
sections such as Staples dept, fruits and vegetables, beverages, process dept and
confectionaries. The store occupies more space. Easy to transfer the goods from
one place to another. The products are displayed in such a way that the
customers get attracted and have an intension to buy the product. Easy for
customer shopping. More space is provided for the parking facility.

Product categories in big bazaar:

Food bazaar:
 Beverages : soft drinks, health drinks, fruit juices, frozen items.
 Staples dept : rice, wheat, cooking oils, sugar, salt, Masala items etc.
 Fruits and vegetables: all kinds of fruits & vegetables.
 Process dept: instant mixes, ready to eat, pickle, cornflakes, etc.
 Confectionaries: chocolates, cakes , sweets etc.
Electronic bazaar:
Sight n sound : Televisions, DVD players, Home Theatre Systems, Audio Systems,
white goods :Refrigerators , Washing Machines, AC.
Cook n serve : microwave owen , juicers, etc.
My things: pen drive, camera, laptops , etc.

Furniture bazaar:
Dining table, Bed room accessories, Hall Accessories, computer table,wardrobe,
Dressing table, Mattresses, etc.
Apparels Department:
Ladies wear , men’s wear, infants section, boy’s section , girls section.
GM fashion:
Toys, stationery, luggage, foot wear,
Home linen:
Bed sheets, bed spreads, pillows, towels, carpets ,home decors, shopping bags,cd
pouch, etc.
Plastics, utensils, crockery (PUC):
Buckets, boxes, containers, flasks, bowls, kitchen tools, plates, tiffin boxes ,
crockery cutlery, dinner sets, juice glasses, etc.
Depot :
General books, office stationery ,film vcd’s & DVD.
Star sitara:
Cosmetics, herbals, fragrances, pharmaceuticals.
Shringar:
Bangles, jewellery sets, bindies , hair accessories.
VENDORS:
There are two types of vendors. One is local vendors and the other one is outside
vendors. A separate time schedule is allotted for vendors. Accordingly they deliver
the products. Vendors send their goods to Central Distribution Channel. Some
vendors such as LEVICE apparels send their goods directly through courier from
various manufacturing unit.

INVENTORY MANAGEMENT:

Logistics is very important department of Big Bazaar. It is responsible for

procuring the stock of all the products of the different departments. The logistics
department receives the goods from the warehouse. The Central Distribution
Channel is located at Bangalore.

The supply chain process is operated by Central Distribution Channel. From there
goods are supplied to every Big Bazaar Store. There is separate distribution
channel for Electronics and furniture, which is known as Home Solution Retail
India Limited, located at Thrissur (Deliver the goods to all stores in kerala).
Palakkad Big Bazaar unit also receives goods from Coimbatore unit.

The logistics department receives the stock of different goods and verifies the
quantity and quality of the goods with the particulars given in the ‘Goods
Received Statement’, which it receives along with the stock.

Then it checks for any damage in the stock received. If there is no damage in the
stock, after recording it in the “ Stock Inward Register” despatches the goods to
the respective department .If there is damage or if the goods do not match the
details given in the Goods Received Statement, it enters in the Stock Outward
Register and sends it back to the warehouse along with a Goods Returned Note
giving full information regarding the reason for returning back the goods and the
defect or damage in the goods.

The Logistics department works in complete coordination with all other

departments to ensure that the stocks are received and maintained properly .

Reorder points of inventories:

There is no such reorder points. Orders are placed as and when required. The
manager in charge told me that there are no such measures except in a few
items. For general merchandise, which includes ,food and non food items, it was 7
days. How ever they always keep in mind the transit time of 2 days. Vegetables
are taken on a daily basis from local vendors.

TOOLS AND TECHNIQUES FOLLOWED:

Merchandise Presenting Manual:

Rules and guidelines are given .Accordingly products are displayed.

Minimum Base quality:

This is followed in Food bazaar .It automatically detects the purchase order.
FINDINGS AND CONCLUSIONS:
Store is well managed.
Discounts and special offers are provided.
Wednesday Bazaar is allowed.
Customer Service Desk focuses on the needs and wants of customer.