Job Description

Title: Assistant Manager, Sponsorships

Job Code: XXXXX

FLSA Status: Exempt, Administrative

Class: Administrative
Division: Communications
Salary Schedule: Administrative, X01 plus benefits
Bargaining Unit: 03, HASA Administrators
Board Approved Date: July 31, 2018
Revised Date:

POSITION SUMMARY: The Assistant Manager, Sponsorships, will prepare and execute a comprehensive
sponsorship plan, capitalizing on interest from outside companies and organizations to advertise with
our district in a variety of ways (athletics, broadcast, performances, etc.). The Assistant Manager,
Sponsorships, will increase the district’s financial stability by developing new sponsorship opportunities
within our district and meeting those sales objectives. The Assistant Manager, Sponsorships, works
collaboratively but largely independently with the Office of Communications team and reports to the
Department Manager, Marketing.

SPECIFIC DUTIES & RESPONSIBILITIES:

 Achieves sponsorship and sales objectives by contributing advertising recommendations to

strategic plans and reviews; prepares and completes action plans.
 Implements production, productivity, quality, and customer service standards.
 Resolves problems, identifies trends, determines system improvements, and implements change.
 Creates and sustains relationships with clients and community stakeholders; networks new leads
and business.
 Develops new materials, documents, signs, programs, and other items to attract sponsor interest.
 Oversees design and production of sponsored materials.
 Meets sponsorship financial objectives by forecasting requirements, preparing goals, scheduling
expenditures, analyzing variances, and initiating corrective actions.

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 Title: Assistant Manager, Sponsorships
Job Code: XXXXX
 Determines annual and gross-profit plans by: forecasting and developing annual sales quotas for
areas; projecting expected sales volume; analyzing trends and results; establishing pricing
strategies; recommending selling prices; and monitoring costs, competition, and supply and
demand.
 Accomplishes sponsorship objectives by planning, developing, implementing, and evaluating
advertising and merchandising programs; developing field sales action plans.
 Identifies advertising opportunities by identifying consumer requirements, defining
market/competitor’s share, and forecasting projected business.
 Improves product marketability and profitability by researching, identifying, and capitalizing on
market opportunities and coordinating new offerings.
 Sustains rapport with key accounts by making periodic visits, exploring specific needs, and
anticipating new opportunities.
 Provides information by collecting, analyzing, and summarizing data and trends.
 Updates job knowledge by participating in educational opportunities, reading professional
publications, maintaining personal networks, and participating in professional organizations.
 Performs any other duties as assigned.
Responsibilities and tasks outlined in this document are not exhaustive and may change as
determined by the needs of the district.

COMPETENCIES: The following competencies are representative of specific skills, abilities, and attributes
that must be demonstrated to perform this job successfully.

Achievement Focus: Sets and achieves challenging goals. Demonstrates persistence and
overcomes obstacles. Measures self against standards of excellence. Recognizes and acts on
opportunities. Takes calculated risks to accomplish goals.

Consultative Selling: Qualifies potential customers. Builds rapport and establishes trust. Asks
questions to discover client business needs. Applies product and market knowledge effectively.
Presents solutions that meet customer objectives. Manages and documents sales process.

Innovation: Displays original thinking and creativity. Meets challenges with resourcefulness.
Generates suggestions for improving work. Develops innovative approaches and ideas.

Presentation Skills: Tailors presentation to audience needs. Engages and focuses attention.
Presents information logically and persuasively. Handles difficult questions and situations.
Inspires audience to action.

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 Title: Assistant Manager, Sponsorships
Job Code: XXXXX
Strategic Marketing: Identifies and communicates a vision for strategic growth. Scans
environment and responds to threats and opportunities. Analyzes current and future
competitors. Develops and applies understanding of market need. Establishes strategic
partnerships and alliances.

QUALIFICATIONS: The requirements listed below are representative of the knowledge, skill, and/or
ability required to perform this job successfully.

Education: A high school diploma, vocational, or GED. Degree or formal training in Advertising,
Sales, and/or Marketing preferred.

Experience: Two years of increasingly responsible experience in educational advertising,

advertising, sales, and/or marketing with one year of related management or supervisory
experience preferred.

Certificates/Licenses/Registrations: Valid Florida Driver’s License.

Language Skills: Reads, analyzes, and interprets all kinds of documents. Responds to inquiries or
complaints from employees, regulatory agencies, or community. Writes speeches and effectively
presents to managers, the public, and school board.

Mathematical Skills: Calculates figures and amounts such as discounts, interest, commissions,
proportions, percentages, area, circumference, and volume. Applies concepts of basic algebra
and geometry.

Reasoning Ability: Defines problems, collects data, establishes facts, and draws valid conclusions.
Interprets an extensive variety of technical instructions in mathematical or diagram form and
deals with several abstract and concrete variables.

Computer Skills: Microsoft Office.

PHYSICAL DEMANDS:

Physical Activities: Standing, walking, sitting, bending, keyboarding, talking, hearing, and color
vision.

Lifting Demands: Up to 10 pounds.

Reaching Activities: both dominant and non-dominant hand.

Environmental Conditions: Noise Intensity 3, moderate.

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 Title: Assistant Manager, Sponsorships
Job Code: XXXXX
OTHER REQUIREMENTS: This position requires traveling to various school sites, business locations,
and/or community organizations throughout Hillsborough County. Employee-provided reliable
transportation is required; in-county travel expenses are reimbursable subject to our district’s policies
and procedures. Defines problems, collects data, establishes facts, and draws valid conclusions.
Interprets an extensive variety of technical instructions in mathematical or diagram form and deals with
several abstract and concrete variables.

DISTRICT EXPECTATIONS: All district employees must:

 Demonstrate regular and predictable attendance. Physical presence is a part of a reliable and
predictable pattern of attendance.
 Support the district’s vision, mission, goals, and Strategic Plan.
 Engage in civility, respect, and professionalism.
 Maintain the professional knowledge and skills necessary to perform the essential duties and
responsibilities of their positions.

NOTE: School Board Policy ensures equal opportunity for all in its personnel policies and practices and
does not discriminate on the basis of race, color, gender, religion, national origin, marital status, sexual
orientation, gender preference, political beliefs, social/family background, disability or age.

The district accords preference in selection, retention, and promotion procedures to certain veterans and
spouses of veterans who are Florida residents.

4
 Job Description

Title: Creative Lead

Job Code: XXXXX

FLSA Status: Exempt, Non-Represented

Class: Managerial
Division: Communications
Salary Schedule: Instructional Support, NONREP PG 30 with benefits
Bargaining Unit: 06, Non-Represented
Board Approved Date: July 31, 2018
Revised Date:

POSITION SUMMARY: The Creative Lead will use exceptional graphic design skills and project
management experience to develop a variety of visual materials in a range of media; develop new
materials that drive innovation in the fields of marketing and sponsorships; and oversee brand standards
for the district. In the Office of Communications, the Creative Lead will work under the direct supervision
of, and in collaboration with, the Assistant Manager, Sponsorships.

SPECIFIC DUTIES & RESPONSIBILITIES:

 Uses exceptional graphic design skills to develop a variety of visual materials in a range of media,
including print, online, and video.
 Develops new materials that drive innovation in the fields of school marketing and sponsorships.
 Assists in the development of brand standards for the district and its various schools and
programs, followed by continuing oversight of brand standards and their consistent, correct use.
 Uses artistic skill and commercial art practices to design materials that engage a wide range of
specific audiences; generate interest and excitement on social media and other platforms; and
illustrate reports, programs, and ideas for publications, exhibition, and technical uses.
 Meets with staff and stakeholders from across our district to solve design challenges and provide
graphic design support, working collaboratively to prioritize needs and create visual solutions to
reach audiences and convey information.
 Applies project management experience to move many different projects toward completion
simultaneously, prioritizing as appropriate.

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 Title: Creative Lead
Job Code: XXXXX
 Develops concepts on collateral materials, including, but not limited to, direct mail,
advertisements, postcards, newsletters, flyers, brochures, invitations, presentation design, and
digital media, in conjunction with established goals and criteria for district distribution.
 Oversees production of publications in print and other formats, based on understanding of
prepress requirements, basic video editing needs, and industry best practices.
 Coordinates all print and digital design with production services. Coordinates distribution on in-
house and out-of-house marketing and communications materials.
 Arranges or creates photography for projects when needed.
 Responds to common inquiries or complaints from the community, regulatory agencies, or staff.
Provides outstanding customer service and uses positive interpersonal communications skills.
 Possesses a high level of oral and written communications skills.
 Defines problems, collects data, establishes facts, and draws valid conclusions.
 Interprets an extensive variety of technical instructions in written, verbal, mathematical, or
diagram form, and deals with several abstract and concrete variables.
 Works well in a team-centered environment.
 Compiles and analyzes a budget under supervision of Assistant Manager, Sponsorships.
 Assists in the preparation of department budgets, grants, agreements, and contracts.
 Facilitates advertising strategies.
 Provides media support under direction of the Assistant Manager, Sponsorships.
 Assists with appropriate marketing and promotional campaigns on behalf of district departments.
 Performs any other duties as assigned.
Responsibilities and tasks outlined in this document are not exhaustive and may change as
determined by the needs of the district.

COMPETENCIES: The following competencies are representative of specific skills, abilities, and attributes
that must be demonstrated to perform this job successfully.

Achievement Focus: Sets and achieves challenging goals. Demonstrates persistence and
overcomes obstacles. Measures self against standards of excellence. Recognizes and acts on
opportunities. Takes calculated risks to accomplish goals.

Adaptability: Adapts to changes in the work environment. Manages competing demands. Accepts
criticism and feedback. Changes approach or method to best fit the situation.

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 Title: Creative Lead
Job Code: XXXXX
Design: Generates creative solutions. Translates concepts and information into images. Applies
design principles. Uses feedback to modify designs. Demonstrates attention to detail.

Innovation: Displays original thinking and creativity. Meets challenges with resourcefulness.
Generates suggestions for improving work. Develops innovative approaches and ideas.

Planning & Organization: Prioritizes and plans work activities. Uses time efficiently. Plans for
additional resources. Integrates changes smoothly. Sets goals and objectives. Works in an
organized manner.

QUALIFICATIONS: The requirements listed below are representative of the knowledge, skill, and/or
ability required to perform this job successfully.

Education: A bachelor’s degree. Degree or formal training in graphic design/commercial art,

marketing, communications, public relations, or business administration preferred.

Experience: Three years of increasingly responsible experience in graphic design, with one year
of related management or supervisory experience preferred.

Certificates/Licenses/Registrations: None.

Language Skills: Read and interpret general business and professional journals, technical
procedures, or regulations. Write reports, correspondence, and manuals. Effectively present and
respond to questions from managers and the public.

Mathematical Skills: Adds, subtracts, multiplies, and divides in all units of measure, using whole
numbers, common fractions, and decimals. Computes rate, ratio, and percent and draws and
interprets bar graphs.

Reasoning Ability: Defines problems, collects data, establishes facts, and draws valid conclusions.
Interprets an extensive variety of technical instructions in mathematical or diagram form and
deals with several abstract and concrete variables.

Computer Skills: Microsoft Office; Adobe Creative Suite

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 Title: Creative Lead
Job Code: XXXXX
PHYSICAL DEMANDS:

Physical Activities: Standing, walking, sitting, bending, keyboarding, talking, hearing, near acuity,
and color vision.

Lifting Demands: Up to 10 pounds.

Reaching Activities: Both dominant and non-dominant hand.

Environmental Conditions: Noise Intensity 3, moderate.

OTHER REQUIREMENTS: This position requires traveling to various school sites, work locations, and/or
community organizations throughout the district.

DISTRICT EXPECTATIONS: All district employees must:

 Demonstrate regular and predictable attendance. Physical presence is a part of a reliable and
predictable pattern of attendance.
 Support the district’s vision, mission, goals, and Strategic Plan.
 Engage in civility, respect, and professionalism.
 Maintain the professional knowledge and skills necessary to perform the essential duties and
responsibilities of their positions.

NOTE: School Board Policy ensures equal opportunity for all in its personnel policies and practices and
does not discriminate on the basis of race, color, gender, religion, national origin, marital status, sexual
orientation, gender preference, political beliefs, social/family background, disability or age.

The district accords preference in selection, retention, and promotion procedures to certain veterans and
spouses of veterans who are Florida residents.

8
 Job Description

Title: Program Manager, Citizen Information Center

Job Code: 58902

FLSA Status: Exempt, Non-Represented

Class: Managerial
Division: Communications
Salary Schedule: Instructional Support, NONREP PG 30 with benefits
Bargaining Unit: 06, Non-Represented
Board Approved Date: July 31, 2018
Revised Date:

POSITION SUMMARY: The Program Manager, Citizen Information Center, will oversee several aspects of
the process that connects members of our community with information and guidance using a
collaborative, customer service driven approach. In the Office of Communications, the Program
Manager, Citizen Information Center, works under the direct supervision of, and in collaboration with,
the Department Manager, Media Outreach.

SPECIFIC DUTIES & RESPONSIBILITIES:

 Interacts with members of the public and media with a professional, positive, problem-solving
attitude.
 Receives, prepares, tracks, and distributes public records requests, coordinating with members
of the public, members of the media, other divisions within our school district, communications
staff, and district leaders.
 Coordinates billing, money handling, and tracking for extra fees associated with some complex
records requests, using a policy developed by Communications.
 Processes, tracks, and responds to incoming messages to school board members and certain
district staff members from citizens who need guidance. Provides answers, forwards requests to
other divisions, tracks all messages, and follows through to ensure answering of questions.
 Tracks and gives public notice of public meetings and events.
 Determines commonly requested data that should be posted online for easier access by the
public.

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 Title: Program Manager, Citizen Information Center
Job Code: 58902
 Oversees the development and implementation of a lobbyist registry.
 Maintains a very organized work environment, workflow, and filing system.
 Becomes familiar with the legal process surrounding public records and open meetings,
consistently follows public records and open meetings law, and provides basic guidance to others
on public records and open meetings law.
 Coordinates with Communications staff and/or legal counsel on questions involving public
records and open meetings law.
 Becomes familiar with records management best practices and policies, implementing these
processes through a consistent workflow.
 Exercises trustworthy handling of sensitive medical and legal information.
 Participates in educational opportunities, reads professional publications, maintains personal
networks, and participates in professional organizations.
 Performs any other duties as assigned.
Responsibilities and tasks outlined in this document are not exhaustive and may change as
determined by the needs of the district.

COMPETENCIES: The following competencies are representative of specific skills, abilities, and attributes
that must be demonstrated to perform this job successfully.

Customer Service: Displays courtesy and sensitivity. Manages difficult or challenging customer
situations. Meets commitments. Responds promptly to customer needs. Solicits customer
feedback to improve service.

Business Ethics: Treats people with respect. Keeps commitments. Inspires the trust of others.
Works with integrity and ethically. Upholds organizational values.

Communications: Expresses ideas and thoughts verbally. Expresses ideas and thoughts in written
form. Exhibits good listening and comprehension. Keeps others adequately informed. Selects
and uses appropriate communication methods.

Job Knowledge: Competent in required job skills and knowledge. Exhibits ability to learn and
apply new skills. Keeps abreast of current developments. Requires minimal supervision. Displays
understanding of how job relates to others. Uses resources effectively.

Cooperation: Establishes and maintains effective relations. Exhibits tact and consideration.
Displays positive outlook and pleasant manner. Offers assistance and support to co-workers.
Works cooperatively in group situations. Works actively to resolve conflicts.

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 Title: Program Manager, Citizen Information Center
Job Code: 58902
QUALIFICATIONS: The requirements listed below are representative of the knowledge, skill, and/or
ability required to perform this job successfully.

Education: A bachelor’s degree preferred. Degree or formal training in records management,

the legal field, and/or communications preferred.

Experience: One year of increasingly responsible experience in records management, the legal
field, or communications experience preferred. Legal, public records, customer service,
communications, public school administration, public school district administration, or other
large diverse organization experience preferred.

Certificates/Licenses/Registrations: Valid Florida Driver’s License.

Language Skills: Reads, analyzes, and interprets all kinds of documents. Responds to inquiries or
complaints from employees, regulatory agencies, or community. Writes speeches and effectively
presents to managers, the public, and school board. Bilingual (Spanish) preferred.

Mathematical Skills: Adds, subtracts, multiplies, and divides in all units of measure, using whole
numbers, common fractions, and decimals. Computes rate, ratio, and percent and draws and
interprets bar graphs.

Reasoning Ability: Defines problems, collects data, establishes facts, and draws valid conclusions.
Interprets an extensive variety of technical instructions in mathematical or diagram form and
deals with several abstract and concrete variables.

Computer Skills: Microsoft Office.

PHYSICAL DEMANDS:

Physical Activities: Standing, walking, sitting, bending, handling, keyboarding, talking, hearing,
and near acuity.

Lifting Demands: Up to 10 pounds.

Reaching Activities: Both dominant and non-dominant hand.

Environmental Conditions: Noise Intensity 3 moderate.

OTHER REQUIREMENTS: This position requires traveling to various school sites, work locations, and/or
community organizations throughout the district. Evening availability required one to four times per
month.

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 Title: Program Manager, Citizen Information Center
Job Code: 58902
DISTRICT EXPECTATIONS: All district employees must:

 Demonstrate regular and predictable attendance. Physical presence is a part of a reliable and
predictable pattern of attendance.
 Support the district’s vision, mission, goals, and Strategic Plan.
 Engage in civility, respect, and professionalism.
 Maintain the professional knowledge and skills necessary to perform the essential duties and
responsibilities of their positions.

NOTE: School Board Policy ensures equal opportunity for all in its personnel policies and practices and
does not discriminate on the basis of race, color, gender, religion, national origin, marital status, sexual
orientation, gender preference, political beliefs, social/family background, disability or age.

The district accords preference in selection, retention, and promotion procedures to certain veterans and
spouses of veterans who are Florida residents.

12